Effective Branding
A small winter festival that began in 1890 as a way to celebrate the “Mediterranean of the West” and showcase the Southern California sunshine and flowers has since grown into...
The Pragmatic Entrepreneur: The Importance of Calculating CLV
Before you implement a marketing promotion, do you take the time to calculate and consider Customer Lifetime Value? If this term is foreign to you, or you just haven’t had...
Super Invitations for the Super Big Game!
Now that those year-end holidays are behind me I’ve got my sights set on the next big holiday. Well, it’s not exactly a holiday, but it rivals New Year’s Day...
Setting and Attaining Realistic Goals
The victory of success is half won when one gains the habit of setting goals and achieving them. Even the most tedious chore will become endurable as you parade through...
Networking for Introverts
Are you an introverted entrepreneur? Does the thought of networking, cold calling and lead generation make you nauseous? If so you’re not alone. Being an introvert can actually be an...
Is Snail Mail Making a Comeback?
If you are considering a postcard marketing campaign, your timing is right on! Recent trends coupled with a number of credible studies reveal that more and more businesses are turning...
