Make your Mark with Fresh Father’s Day Marketing
While it may seem that mom’s get all the love, Father’s Day gift sales are sizzling! Did you know…. That Father’s day spending reached $12.7 billion in 2012 and is...
A Sea of Santa’s..on Harleys-Small Businesses Giving Back
The Overnight Prints Spa Play day for Dogs charity event stemmed from an exhilarating charity toy ride that I participated in last Christmas: It was late November 2012. The beach...
Tips for Great Web Copy
News Flash! Research tells us time and time again that 80% of internet users scan web copy, rather than reading it word for word. Furthermore, When people lay eyes on...
Choosing the Best Paper for Your Print Project
You never get a second chance to make a first impression. While the origin of this bit of wisdom is unclear—“experts” have attributed it to Oscar Wilde, Mark Twain and...
Breaking Sales Records with Creative Print Marketing
Forty years ago, an enterprising car salesman accomplished a feat that hasn’t been topped yet. He sold 174 cars in one month! (That year, 1973, he sold a total of...
Designing a Brochure from the Heart
Howard Schultz, Chairman and CEO of Starbucks, said: In this ever-changing society, the most powerful and enduring brands are built from the heart… That’s the way you are building your...
FAQ’s about QR Codes
Wonder what all of the rage is about? A QR code, put simply is a quick response code, designed to lead a consumer to a web landing page, product or...
Grow your Small Business with Novelty Notepads
Legend has it that back in 1888, Thomas W. Holley of Holyoke, Massachusetts had the brilliant idea of taking scrap paper from various factories and stitching them together to make...