Other Print SMART Small Business Tips

Roses are Red

Market Your Business for Valentine’s Day

As I was getting ready to write this post I scrolled through a couple of orders from last February. I figured I’d get some inspiration from the Valentine’s Day cards I saw.

But you know what? There were precious few. And I’m stunned. Where are all the romantics?

But seriously, I realize that unless you’re a polygamist or a Lothario you probably aren’t going to design and order 25 Greeting Cards saying “You’re the Only One.” Unless, of course, you’re a designer planning to resell them, one at a time.

I was actually looking for Valentine’s Day cards for business. Although time is running out, it’s still not too late to put together a themed mailing to market your business.

Here are ten ideas to use in a Valentine’s Day direct mail program to promote your business. To illustrate some of these ideas I’ve used postcard templates from our design library.

1. Use a Postcard to advertise a Valentine’s Day (or week) sale.

Screen shot 2012-01-24 at 2.51.25 PM
2. Partner with a local photographer to come to your business and set up a background or use a photogenic garden area. Invite your customers—couples or individuals—to come and have their picture taken.

3. If you sell flowers, candy or jewelry a Valentine’s Day promotion is a no-brainer. But even if not, you can probably think of a tie-in with your product or service.

4. Show “We love our customers” by throwing an appreciation party. Decorate your offices with balloons, candy and flowers, or rent an outside facility. Either way, you’ll build customer loyalty.

Screen shot 2012-01-24 at 3.08.47 PM
5. Hold a drawing for a romantic dinner for two. Drive traffic to your business by requiring the customer to return the Announcement in person.

6. If you sell a product that goes along with the day, offer free gift-wrapping with a purchase. If your product isn’t related, offer a gift-wrapping service to get people to come in. This can be particularly effective if you target men, who aren’t known for their preparedness.

Screen shot 2012-01-24 at 3.18.21 PM
7. Grade school children need valentines to hand out to their classmates and teacher. Create bundles of creative, colorful cards that they can fill out and sign, and add a handful of candies so busy parents can just grab and go. Place your logo or store name unobtrusively on the back of the cards.

8. If your business involves food create a valentine-themed version. Take a picture of your culinary delight, put the picture on a Rack Card (which is really just a long postcard), and send it to your customer list. There’s nothing like a heart-shaped meatloaf to inspire romantic urges!

9. Let your customers submit love poems, songs, decorated cakes—whatever—and award a prize, which can be a gift certificate for your product or service. If you decide to run a contest be sure to check the rules for your state.

10. Don’t forget the lonely hearts. If your business caters to the unattached an Invitation to a mixer will be remembered and appreciated.

With only a few days to go you’ll have to work fast. To save time, use Mailing Services to send postcards directly to your customers so you can focus on the Valentine’s Day details.

One more thing; a personal picky proofreader’s pet peeve. A valentine is a card or message, and is not capitalized (unless for effect or part of a Title Case headline). Multiple cards are valentines–no apostrophe. Valentine’s Day is capitalized and spelled with an apostrophe.

Have a great Valentine’s Day!


You Might Also Like


Start Being The Best You!

Top 20 Custom Movie Posters

Design O’ the Times

The Most Powerful Red Logos in Marketing

Las Vegas Quality Print Advertising

Iconic Gig Posters: The Art Behind the Music

Rack Cards With A Twist

Crazy March Media, Money & Marketing

How Businesses Can Give Back on Arbor Day

Never a Second Chance to Make a First Impression

Are Circle Business Cards In Your Toolkit?

It’s Not Too Late To Order Your Holiday Essentials!

A Tribute to Ben Franklin

Art & Design on Postcards

Stand Out From The Crowd By Using Spot-UV

Overnight Prints Keeps it Green…You Can, too

How to Choose a Green Printer

MonaVie- A Product With A Purpose

Make your own Holiday Gift Stationery at OvernightPrints!

Steve Jobs 1979 business card

How to make your own fancy bookmarks

2011 Custom Calendars Available for the Holiday Season

Setting and Attaining Realistic Goals

Introducing gapingvoid Business Cards

Top 7 Ways to Spring Clean Your Business Marketing

Stop traffic with captivating headlines

Become our No.1 Fan on Flickr, Twitter, or Facebook and Win 500 Free Business Cards!

Spice up your Love Life with a Flirting Card

New Product – Disappearing ink!

Get Buzzy With Business Cards

Networking for Introverts

17 Pot O’ Gold St. Patrick’s Day Promotions for Small Businesses

Mom & Pop Shops That Made it Big

Flyer design – upload Photoshop flyer for free

Save Your Hands, Save Your Time: Self-Inking Stamps

Overnight Prints Web Commercial – how we made it!

Mini Business Cards

Death of the Business Card?

Facebook Like and Dislike Stamps!

Give Your Friends And Family More Than A Gift This Holiday Season

Business Card Tips: What Does Your Business Card Say About You?

New Custom T-Shirts Designer Is Available!

Overnight Prints Magazine Discount

Essential Print Marketing for the Tourism Industry

Managing Design Projects – Surviving the Battle between Designer and Client

35 of the most Inspirational flyer & postcard designs

Oh the weather outside is frightful, but the prices are so delightful!

Print vs. Digital: Where to spend your ad dollars

Creating your own Business Card file for print

Small Business Marketing Lessons from the Rose Parade

Grow Customer Relationships with Holiday Cards

7 Simple Steps to Designing High-Quality Business Flyers

How To Execute A Great Las Vegas Summer Wedding

Unleash you creativity and sleep peacefully

How one photographer used savvy marketing to skyrocket his leads

Family Business Cards

The Secret of QR Codes

Comp Cards – What they are and how to print them!

Address Labels are now available at OvernightPrints.com

Mommy Cards for Mothers Day


postcard vs e-postcard

Back to School Ideas

Are You a Shark in Business?

In Las Vegas, Bigger is Better!

5 Best Custom Business Card ideas from Small Business Customers!

Car Door Magnets

Harness the Power of National Optimism Month for your Small Business

Going The Extra Mile: OvernightPrints.com Mailing Service

#InspireMe2017: Finance Tips

7 Picture-Perfect Marketing Postcards for Photographers

A Sea of Santa’s..on Harleys-Small Businesses Giving Back


Brochure Minimalism

20 Movies You Didn’t Know Were Books First

4 Reasons to Use Direct Mail Marketing

Earth Day 2012

16 Secrets to a Successful Black Friday

Tips on Creating Direct Mail Services for your Small Business

3 Best Print Product Ideas

We want to see your Design work!

Great ideas for Custom Bookmarks & Bookmark Promotions

Make Some Green with St. Patrick’s Day Sales Ideas

Notepads now available from Overnight Prints

Dr. Seuss’ Life Lessons You Can Use

Secure Customers Before and After Cyber Monday

Top 4 Marketing Books That Will Transform Your Small Business

Revolutionary Skin Cream Reverses Time Naturally

Limited Edition Hero Cards to Commemorate Medal of Honor Recipients

Overnight Prints is the fastest printer in the Universe!

FAQ’s about QR Codes

Is the Cell Phone Killing the Business Card

The Pragmatic Entrepreneur: The Importance of Calculating CLV

Host The Perfect Event – Using Overnight Prints

Digital Printing vs. Offset Printing

Overnight Prints Introduces Wrapping Paper To Product Line

10 Tips on Creating a Brochure

We Welcome all Overnight Prints Customers to our Blog

Ready-to-Use Templates for Email Debt Forgiveness Day

Print Marketing:What is your goal?

Expand Your Booklet Horizon

Patriotic Party Planner

Establishing A Design, Establishes Your Company.

Creative Ways To Decorate With Leftover Print Materials

Winning Movie Poster Designs from the 2017 Oscars

Presenting the Pocket Folder

The Networking Card

Don’t Let Your Appetite Down

5 Budget-Friendly Print Products for Small Businesses

Complement Your Home & Business With Coasters

Be A Showstopper At This Years Las Vegas MAGIC Convention

“For being so awesome” 30% off MICA discount!

Trade Show Tips to Steal

Create Cute Baby Calendars as Holiday Gifts

Make your Mark with Fresh Father’s Day Marketing

Plan a Unique, Memorable Birthday Bash for your Little One

Tell Your Story With A Business Card


Staycations That Will Improve Work Performance

Greeting Card design inspiration for Mothers Day

Expert Tips for Creating Fashion Lookbooks

Best business cards

Is Snail Mail Making a Comeback?

Postcard Marketing German Style:postkarten-drucken

More Wedding Products For Your Special Day!

Overnight Prints Business Cards – Rated #1 for overall quality

New Years Party Essentials!

Increase The Productivity Of Your Business

Not Convinced? Free Samples To Change Your Mind!

Augmented Reality Business Cards

Should I Mobilize my Small Business Website

Clever Ways to Use Coasters

The Best 4 Marketing Tools for Branding a Professional Speaker

Make A Statement With Your Business Card

Best Business Cards from Around the Web

The Perfect Greeting Card

Upload your Business Cards for FREE – Overnight Prints’ new and improved online service

Advertise Your Business Seamlessly With Chinese New Year!

Avoid a marketing meltdown

Give Something Special This Valentine’s Day

Top 5 list of Digital Designers you should know about!

Will You Be My Valentine? How to Attract Customers

Kathy LaFollett- Customer Spotlight

Find Art Show

Help Keep America Green with Print Marketing

Business Cards: Here today…Not Gone Tomorrow

What Chlorine Free Means


Skip The Rush By Shopping Small This Year

Tis The Season: Recycle Those Christmas Cards!

Small / Local Businesses Should Take Advantage Of EDDM

Super Invitations for the Super Big Game!

Hassle-Free Greeting Cards

Brilliant Art & Design Work

4 Reasons Why Brand Consistency Makes Sales

Make Your Home & Office A Pleasant Place To Be

Be an Art Collector

Bookmarks As A Marketing Tool: Cheap & Effective

Save the Planet and your Bottom Line

5 ways to add value to your business cards

Do Your Business Cards & Marketing Materials Need Revamping?

Unique Business Card Ideas

Blogger beware

Stop Bailing on Mailing (Services)

8 Corporate Thank You Cards for Employee Appreciation Day

Small Business Story: Kristin Bleyenberg Design

A Tasty Deal

A Paperless Society

What To Consider When Creating A Logo And How Our Design Services Can Help

Create an ‘Etsy style’ Greeting Card in Photoshop

It’s Time To Prepare For Spring Break In Las Vegas

Small Business Conference Planning Checklist

Where Print Marketing Wins

What Can A Booklet Do For You?

Halloween Print Products for October Promotions

Promote yourself – 50 self-promotional tips for Graphic Designers & Freelancers

The Importance of Good Print quality when creating Photo Postcards

A Business Card Different Than The Rest

Be our No.1 fan of Facebook, Twitter, and Flickr and Win!

New Promo Items Are Available At Overnight Prints

How to design and print custom CDs

Tax Advice: 5 Small Business Marketing Deductions to Know

Get creative with mini cards

Maryland Institute College Illustration Artists

Your Business Card is Your Trademark

QR Codes in Posters and Mini BCs

Magnetic Advertising

Invitations & Announcements for Dads & Grads

Bookmarks/ Think Outside The Box

Rubber Stamp Business Cards- Create your own Hand Crafted Business Card

An Ode to H2O

Brochure Bonus Week

Postcard Marketing 101 – Using Customer Testimonials

Feel Good On the Outside And The Inside With JEUNESSE

Support Your Local Artists with Find Art Magazine

Create a Simple Holiday Postcard in Photoshop- using the Clipping Mask, Warp Tool, and other Text Effects!

Take Your Business On The Road

Create a design portfolio booklet at Overnight Prints

Why use Digital Printing in Las Vegas?


What are Creative Uses for Bookmarks That Don’t Involve Books?

Artistic Genius Ben Kwok Speaks

Overnight Prints is the fastest printer in the Universe!

12 Handy Print Marketing Tips for Better Branding

New Year, New Marketing Materials.

Black Friday Promotion – Spend $50 get $50

New Year’s Resolution: Dance Away

Taking Stock of Your Business Card Paper

Top Sites and Useful Resources for Freelancers

Custom Bookmarks as Marketing Tools and Gift Ideas

Free Halloween Party Flyer!!!

Business Greeting Cards Aren’t Promo Items – Really

Gaining Awareness Without Breaking Your Bank

Summer Cleaning (Had Me a Blast)

Shop the Story!