Other Print SMART Small Business Tips

Crazy March Media, Money & Marketing

Screen shot 2012-02-24 at 2.16.02 PM

According to Kantar Media, the annual three-week NCAA Men’s Basketball Championship is the second biggest postseason sports showcase for advertisers, out-earning the Major League Baseball playoffs and World Series, the National Basketball Association playoffs and Championship Series, and all 35 college football bowl games.

The NFL playoffs and Super Bowl are the only U.S. sporting events that earn more advertising dollars.  The total TV ad spend is expected to be well over $2.5 billion in 2012.  That’s more than the economy of Greenland (and 50 other countries).   And that’s not counting advertising in newspapers and on the Web.

Bring Your A Game

With all of the money flying around (not to mention basketballs), it’s fair to wonder how you can profit from all the hoop-la.  Hang on to the last quarter for four ideas to use for your clients, your favorite fan, or yourself.

Technical Foul

Don’t use the term “March Madness” in your promotions unless you’re an approved, official sponsor of the tournament.  If you aren’t a sponsor, the NCAA can sue you.  And win.  “Elite Eight” and “Final Four” will also earn you a penalty situation.

Bracket Double Bonus

It’s okay to use the idea of “March Madness” in things such as 1) plays-on-words or 2) things to do with brackets; just don’t use the actual trademarked terms in a commercial context.

The Final Four Ideas

1. Given the popularity of the March Madness Bracket Tournaments, print posters with blanks that can be filled in as the games progress.  Place advertising along the bottom.

2. Create a basketball themed postcard for a mailing or other distribution.

3. Although not as much a party event as the Super Bowl, basketball addicts do get together.  A digital save-the-date postcard is quick and inexpensive.

4. The rabid college hoops fan can support her team all year-long with customized team-specific address labels.

Screen shot 2012-02-24 at 11.28.55 AM

Here’s a basic address label template for a basketball fan that can be completed in less time than a 24-second violation.

Now go out and cut down the nets!

–BR

You Might Also Like

What are Creative Uses for Bookmarks That Don’t Involve Books?

Be an Art Collector

Creating your own Business Card file for print

2011 Custom Calendars Available for the Holiday Season

Make Your Home & Office A Pleasant Place To Be

10 Tips on Creating a Brochure

Brochure Minimalism

Should I Mobilize my Small Business Website

The Best 4 Marketing Tools for Branding a Professional Speaker

20 Movies You Didn’t Know Were Books First

Stop Bailing on Mailing (Services)

Notepads now available from Overnight Prints

Top 20 Custom Movie Posters

Grow Customer Relationships with Holiday Cards

Earth Day 2012

Increase The Productivity Of Your Business

A Business Card Different Than The Rest

Dr. Seuss’ Life Lessons You Can Use

5 Best Custom Business Card ideas from Small Business Customers!

Clever Ways to Use Coasters

New Year’s Resolution: Dance Away

Essential Print Marketing for the Tourism Industry

New Years Party Essentials!

The Perfect Greeting Card

Print Marketing:What is your goal?

What Can A Booklet Do For You?

Postcard Marketing 101 – Using Customer Testimonials

Make your own Holiday Gift Stationery at OvernightPrints!

Overnight Prints Keeps it Green…You Can, too

Facebook Like and Dislike Stamps!

We Welcome all Overnight Prints Customers to our Blog

A Tasty Deal

Find Art Show

Don’t Let Your Appetite Down

Back to School Ideas

Death of the Business Card?

The Most Powerful Red Logos in Marketing

Free Halloween Party Flyer!!!

Overnight Prints Business Cards – Rated #1 for overall quality

Kathy LaFollett- Customer Spotlight

Give Something Special This Valentine’s Day

The Importance of Good Print quality when creating Photo Postcards

Top Sites and Useful Resources for Freelancers

5 OF THE BEST SMALL BUSINESS/SMALL BUDGET MARKETING IDEAS!

The Networking Card

4 Reasons Why Brand Consistency Makes Sales

Are You a Shark in Business?

Maryland Institute College Illustration Artists

Mommy Cards for Mothers Day

We want to see your Design work!

Hassle-Free Greeting Cards

Revolutionary Skin Cream Reverses Time Naturally

PROMOTE YOUR DESIGN WORK ON FLICKR

Are Circle Business Cards In Your Toolkit?

Summer Cleaning (Had Me a Blast)

Business Greeting Cards Aren’t Promo Items – Really

Tell Your Story With A Business Card

QR Codes in Posters and Mini BCs

Create Cute Baby Calendars as Holiday Gifts

Tax Advice: 5 Small Business Marketing Deductions to Know

Augmented Reality Business Cards

In Las Vegas, Bigger is Better!

Bookmarks As A Marketing Tool: Cheap & Effective

Business Card Tips: What Does Your Business Card Say About You?

How To Execute A Great Las Vegas Summer Wedding

Expand Your Booklet Horizon

New Product – Disappearing ink!

Going The Extra Mile: OvernightPrints.com Mailing Service

A Sea of Santa’s..on Harleys-Small Businesses Giving Back

How to Choose a Green Printer

What Chlorine Free Means

Feel Good On the Outside And The Inside With JEUNESSE

Your Business Card is Your Trademark

Small Business Marketing Lessons from the Rose Parade

Why use Digital Printing in Las Vegas?

Limited Edition Hero Cards to Commemorate Medal of Honor Recipients

Harness the Power of National Optimism Month for your Small Business

Ready-to-Use Templates for Email Debt Forgiveness Day

Rubber Stamp Business Cards- Create your own Hand Crafted Business Card

Overnight Prints Magazine Discount

Create a Simple Holiday Postcard in Photoshop- using the Clipping Mask, Warp Tool, and other Text Effects!

How to make your own fancy bookmarks

MonaVie- A Product With A Purpose

Advertise Your Business Seamlessly With Chinese New Year!

3 Best Print Product Ideas

A Tribute to Ben Franklin

Design O’ the Times

Trade Show Tips to Steal

Will You Be My Valentine? How to Attract Customers

NOTEPADS IN NEED!

Tis The Season: Recycle Those Christmas Cards!

Top 4 Marketing Books That Will Transform Your Small Business

Establishing A Design, Establishes Your Company.

Taking Stock of Your Business Card Paper

Make Some Green with St. Patrick’s Day Sales Ideas

Get creative with mini cards

Comp Cards – What they are and how to print them!

Managing Design Projects – Surviving the Battle between Designer and Client

Make A Statement With Your Business Card

Start Being The Best You!

Staycations That Will Improve Work Performance

Magnetic Advertising

Flyer design – upload Photoshop flyer for free

Halloween Print Products for October Promotions

Is the Cell Phone Killing the Business Card

Is Snail Mail Making a Comeback?

16 Secrets to a Successful Black Friday

7 Simple Steps to Designing High-Quality Business Flyers

#InspireMe2017: Finance Tips

Where Print Marketing Wins

It’s Time To Prepare For Spring Break In Las Vegas

Stop traffic with captivating headlines

An Ode to H2O

“For being so awesome” 30% off MICA discount!

Setting and Attaining Realistic Goals

Mom & Pop Shops That Made it Big

Host The Perfect Event – Using Overnight Prints

What To Consider When Creating A Logo And How Our Design Services Can Help

Save the Planet and your Bottom Line

How to design and print custom CDs

12 Handy Print Marketing Tips for Better Branding

Las Vegas Quality Print Advertising

17 Pot O’ Gold St. Patrick’s Day Promotions for Small Businesses

8 Corporate Thank You Cards for Employee Appreciation Day

Blogger beware

Roses are Red

Black Friday Promotion – Spend $50 get $50

Overnight Prints is the fastest printer in the Universe!

New Promo Items Are Available At Overnight Prints

Mini Business Cards

Artistic Genius Ben Kwok Speaks

Winning Movie Poster Designs from the 2017 Oscars

Overnight Prints Introduces Wrapping Paper To Product Line

More Wedding Products For Your Special Day!

Oh the weather outside is frightful, but the prices are so delightful!

Best business cards

Creative Ways To Decorate With Leftover Print Materials

Be our No.1 fan of Facebook, Twitter, and Flickr and Win!

Do Your Business Cards & Marketing Materials Need Revamping?

Car Door Magnets

Unique Business Card Ideas

The Secret of QR Codes

Overnight Prints Web Commercial – how we made it!

How Businesses Can Give Back on Arbor Day

Plan a Unique, Memorable Birthday Bash for your Little One

Tips on Creating Direct Mail Services for your Small Business

Unleash you creativity and sleep peacefully

Help Keep America Green with Print Marketing

Bookmarks/ Think Outside The Box

Spice up your Love Life with a Flirting Card

Address Labels are now available at OvernightPrints.com

Save Your Hands, Save Your Time: Self-Inking Stamps

Secure Customers Before and After Cyber Monday

Iconic Gig Posters: The Art Behind the Music

Greeting Card design inspiration for Mothers Day

Small Business Conference Planning Checklist

Avoid a marketing meltdown

5 ESSENTIAL TIPS ON CREATING MESSAGING FOR COMPANY GREETING CARDS

Steve Jobs 1979 business card

Business Cards: Here today…Not Gone Tomorrow

Give Your Friends And Family More Than A Gift This Holiday Season

Digital Printing vs. Offset Printing

Postcard Marketing German Style:postkarten-drucken

5 Budget-Friendly Print Products for Small Businesses

7 Picture-Perfect Marketing Postcards for Photographers

Upload your Business Cards for FREE – Overnight Prints’ new and improved online service

Get Buzzy With Business Cards

Gaining Awareness Without Breaking Your Bank

Brochure Bonus Week

Make your Mark with Fresh Father’s Day Marketing

Small / Local Businesses Should Take Advantage Of EDDM

How one photographer used savvy marketing to skyrocket his leads

postcard vs e-postcard

Create an ‘Etsy style’ Greeting Card in Photoshop

Patriotic Party Planner

LISTOMANIA!!!!!!

Invitations & Announcements for Dads & Grads

Art & Design on Postcards

Great ideas for Custom Bookmarks & Bookmark Promotions

4 Reasons to Use Direct Mail Marketing

Be A Showstopper At This Years Las Vegas MAGIC Convention

Never a Second Chance to Make a First Impression

Brilliant Art & Design Work

Presenting the Pocket Folder

A Paperless Society

Complement Your Home & Business With Coasters

Top 7 Ways to Spring Clean Your Business Marketing

5 ways to add value to your business cards

Small Business Story: Kristin Bleyenberg Design

Overnight Prints is the fastest printer in the Universe!

Promote yourself – 50 self-promotional tips for Graphic Designers & Freelancers

It’s Not Too Late To Order Your Holiday Essentials!

Family Business Cards

Stand Out From The Crowd By Using Spot-UV

Super Invitations for the Super Big Game!

Support Your Local Artists with Find Art Magazine

Introducing gapingvoid Business Cards

The Pragmatic Entrepreneur: The Importance of Calculating CLV

Create a design portfolio booklet at Overnight Prints

Not Convinced? Free Samples To Change Your Mind!

Print vs. Digital: Where to spend your ad dollars

Top 5 list of Digital Designers you should know about!

Expert Tips for Creating Fashion Lookbooks

35 of the most Inspirational flyer & postcard designs

Rack Cards With A Twist

FAQ’s about QR Codes

Become our No.1 Fan on Flickr, Twitter, or Facebook and Win 500 Free Business Cards!

New Year, New Marketing Materials.

CREATE PERSONALIZED NEW YEARS GREETING CARDS

Skip The Rush By Shopping Small This Year

Networking for Introverts

Custom Bookmarks as Marketing Tools and Gift Ideas

New Custom T-Shirts Designer Is Available!

Best Business Cards from Around the Web

Take Your Business On The Road

Shop the Story!