Other Print SMART Small Business Tips

Death of the Business Card?

The reports of my death have been geatly exaggerated.
–Mark Twain

The business card is dead, according to the Los Angeles Times.

The March 16 2012 story says that “to many young and Web-savvy people who are accustomed to connecting digitally, the cards are irrelevant, wasteful—and just plain lame.”

I think that, like Mark Twain’s death, the demise of the business card is greatly exaggerated. True, digital alternatives such as smartphones, tablets and social media are helping people connect more quickly and seamlessly than ever.

Critics say business cards are inefficient, time-consuming to organize and not portable. They say Generation Y—people in their 20s and 30s who grew up with the Internet—are rejecting them.

But printed business cards are cheap, great advertising, and they work: for every 2,000 business cards distributed a company’s sales will increase by 2.5%.

Ten billion business cards are printed in the U.S. every year. These cards are distributed, written upon, referred to and, yes, sometimes thrown away. But do they have value? Read on.

A few days later the Times ran a letter from a reader recounting her experience: “Having arrived, as requested, 15 minutes early for a medical appointment, I was told several times that the wait would be ‘just a few more minutes.’ After an hour, I was so angry I couldn’t see straight. (This was unfortunate because I was there for a 10-minute visual field test.)

“I left the building,” she wrote, “but on my heels came the supervisor, who looked me in the eye, apologized and handed me her business card. ‘If it ever happens again,’ she said, ‘please alert me.’

“Along with the faint whiff of pre-digital social grace, she seemed to be offering a bit of hope, and she was somehow willing, with a 2-by-3.5-inch bit of card stock, to stand by her word.” [my emphasis –BR]

A business card is the handshake left behind. Bumping smartphones together can never replace the tactile impression and good intentions conveyed by a well-designed card on quality stock.

Besides, you can’t put a vCard in a restaurant fishbowl for a drawing for a free meal.

Are business cards becoming an anachronism? Let me know your thoughts.

–BR

You Might Also Like

Summer Cleaning (Had Me a Blast)

How to make your own fancy bookmarks

4 Reasons to Use Direct Mail Marketing

Business Greeting Cards Aren’t Promo Items – Really

Small Business Conference Planning Checklist

The Secret of QR Codes

More Wedding Products For Your Special Day!

Plan a Unique, Memorable Birthday Bash for your Little One

FAQ’s about QR Codes

Crazy March Media, Money & Marketing

What are Creative Uses for Bookmarks That Don’t Involve Books?

Unleash you creativity and sleep peacefully

Bookmarks As A Marketing Tool: Cheap & Effective

CREATE PERSONALIZED NEW YEARS GREETING CARDS

New Year’s Resolution: Dance Away

Overnight Prints is the fastest printer in the Universe!

Are Circle Business Cards In Your Toolkit?

Staycations That Will Improve Work Performance

Harness the Power of National Optimism Month for your Small Business

Make Your Home & Office A Pleasant Place To Be

Find Art Show

Postcard Marketing 101 – Using Customer Testimonials

Expand Your Booklet Horizon

Promote yourself – 50 self-promotional tips for Graphic Designers & Freelancers

Greeting Card design inspiration for Mothers Day

Blogger beware

17 Pot O’ Gold St. Patrick’s Day Promotions for Small Businesses

Make your own Holiday Gift Stationery at OvernightPrints!

Car Door Magnets

Top 4 Marketing Books That Will Transform Your Small Business

12 Handy Print Marketing Tips for Better Branding

Create a Simple Holiday Postcard in Photoshop- using the Clipping Mask, Warp Tool, and other Text Effects!

Tax Advice: 5 Small Business Marketing Deductions to Know

Steve Jobs 1979 business card

Business Cards: Here today…Not Gone Tomorrow

New Product – Disappearing ink!

Is the Cell Phone Killing the Business Card

10 Tips on Creating a Brochure

Small Business Marketing Lessons from the Rose Parade

Become our No.1 Fan on Flickr, Twitter, or Facebook and Win 500 Free Business Cards!

Increase The Productivity Of Your Business

Mini Business Cards

Setting and Attaining Realistic Goals

Not Convinced? Free Samples To Change Your Mind!

Creative Ways To Decorate With Leftover Print Materials

Get creative with mini cards

Overnight Prints Web Commercial – how we made it!

We Welcome all Overnight Prints Customers to our Blog

Brilliant Art & Design Work

Feel Good On the Outside And The Inside With JEUNESSE

Presenting the Pocket Folder

Don’t Let Your Appetite Down

Roses are Red

Make A Statement With Your Business Card

Business Card Tips: What Does Your Business Card Say About You?

A Sea of Santa’s..on Harleys-Small Businesses Giving Back

Help Keep America Green with Print Marketing

A Business Card Different Than The Rest

PROMOTE YOUR DESIGN WORK ON FLICKR

Print Marketing:What is your goal?

Tips on Creating Direct Mail Services for your Small Business

Grow Customer Relationships with Holiday Cards

Clever Ways to Use Coasters

Stop traffic with captivating headlines

Upload your Business Cards for FREE – Overnight Prints’ new and improved online service

The Pragmatic Entrepreneur: The Importance of Calculating CLV

MonaVie- A Product With A Purpose

Top 20 Custom Movie Posters

Start Being The Best You!

Secure Customers Before and After Cyber Monday

Art & Design on Postcards

Flyer design – upload Photoshop flyer for free

20 Movies You Didn’t Know Were Books First

Top 7 Ways to Spring Clean Your Business Marketing

8 Corporate Thank You Cards for Employee Appreciation Day

Revolutionary Skin Cream Reverses Time Naturally

Overnight Prints Magazine Discount

Maryland Institute College Illustration Artists

How to Choose a Green Printer

Networking for Introverts

Never a Second Chance to Make a First Impression

35 of the most Inspirational flyer & postcard designs

Taking Stock of Your Business Card Paper

The Networking Card

Patriotic Party Planner

Create an ‘Etsy style’ Greeting Card in Photoshop

How one photographer used savvy marketing to skyrocket his leads

Small / Local Businesses Should Take Advantage Of EDDM

Dr. Seuss’ Life Lessons You Can Use

The Most Powerful Red Logos in Marketing

Managing Design Projects – Surviving the Battle between Designer and Client

Top 5 list of Digital Designers you should know about!

Magnetic Advertising

Stand Out From The Crowd By Using Spot-UV

We want to see your Design work!

Overnight Prints Business Cards – Rated #1 for overall quality

New Promo Items Are Available At Overnight Prints

The Best 4 Marketing Tools for Branding a Professional Speaker

Hassle-Free Greeting Cards

Earth Day 2012

7 Simple Steps to Designing High-Quality Business Flyers

Notepads now available from Overnight Prints

The Perfect Greeting Card

What To Consider When Creating A Logo And How Our Design Services Can Help

New Custom T-Shirts Designer Is Available!

Postcard Marketing German Style:postkarten-drucken

Design O’ the Times

Rubber Stamp Business Cards- Create your own Hand Crafted Business Card

5 Budget-Friendly Print Products for Small Businesses

Brochure Bonus Week

Brochure Minimalism

QR Codes in Posters and Mini BCs

Custom Bookmarks as Marketing Tools and Gift Ideas

Skip The Rush By Shopping Small This Year

Super Invitations for the Super Big Game!

Rack Cards With A Twist

Top Sites and Useful Resources for Freelancers

A Tribute to Ben Franklin

Create Cute Baby Calendars as Holiday Gifts

New Years Party Essentials!

Winning Movie Poster Designs from the 2017 Oscars

7 Picture-Perfect Marketing Postcards for Photographers

Will You Be My Valentine? How to Attract Customers

How To Execute A Great Las Vegas Summer Wedding

Introducing gapingvoid Business Cards

Kathy LaFollett- Customer Spotlight

Are You a Shark in Business?

“For being so awesome” 30% off MICA discount!

5 ways to add value to your business cards

Overnight Prints Introduces Wrapping Paper To Product Line

Augmented Reality Business Cards

Save Your Hands, Save Your Time: Self-Inking Stamps

Get Buzzy With Business Cards

It’s Not Too Late To Order Your Holiday Essentials!

Advertise Your Business Seamlessly With Chinese New Year!

Host The Perfect Event – Using Overnight Prints

Creating your own Business Card file for print

16 Secrets to a Successful Black Friday

In Las Vegas, Bigger is Better!

Stop Bailing on Mailing (Services)

Where Print Marketing Wins

Gaining Awareness Without Breaking Your Bank

Expert Tips for Creating Fashion Lookbooks

Unique Business Card Ideas

Take Your Business On The Road

An Ode to H2O

Complement Your Home & Business With Coasters

Make Some Green with St. Patrick’s Day Sales Ideas

Should I Mobilize my Small Business Website

4 Reasons Why Brand Consistency Makes Sales

Do Your Business Cards & Marketing Materials Need Revamping?

Trade Show Tips to Steal

Give Something Special This Valentine’s Day

Is Snail Mail Making a Comeback?

Essential Print Marketing for the Tourism Industry

Your Business Card is Your Trademark

Overnight Prints Keeps it Green…You Can, too

How to design and print custom CDs

Halloween Print Products for October Promotions

NOTEPADS IN NEED!

Artistic Genius Ben Kwok Speaks

#InspireMe2017: Finance Tips

Best Business Cards from Around the Web

A Tasty Deal

Digital Printing vs. Offset Printing

Back to School Ideas

Family Business Cards

Bookmarks/ Think Outside The Box

Give Your Friends And Family More Than A Gift This Holiday Season

Small Business Story: Kristin Bleyenberg Design

Print vs. Digital: Where to spend your ad dollars

Be A Showstopper At This Years Las Vegas MAGIC Convention

Be our No.1 fan of Facebook, Twitter, and Flickr and Win!

Make your Mark with Fresh Father’s Day Marketing

Oh the weather outside is frightful, but the prices are so delightful!

Mommy Cards for Mothers Day

Establishing A Design, Establishes Your Company.

Be an Art Collector

Invitations & Announcements for Dads & Grads

Comp Cards – What they are and how to print them!

5 Best Custom Business Card ideas from Small Business Customers!

Great ideas for Custom Bookmarks & Bookmark Promotions

Save the Planet and your Bottom Line

Limited Edition Hero Cards to Commemorate Medal of Honor Recipients

LISTOMANIA!!!!!!

How Businesses Can Give Back on Arbor Day

Tell Your Story With A Business Card

Support Your Local Artists with Find Art Magazine

Overnight Prints is the fastest printer in the Universe!

5 OF THE BEST SMALL BUSINESS/SMALL BUDGET MARKETING IDEAS!

Address Labels are now available at OvernightPrints.com

The Importance of Good Print quality when creating Photo Postcards

New Year, New Marketing Materials.

What Can A Booklet Do For You?

Free Halloween Party Flyer!!!

Spice up your Love Life with a Flirting Card

Best business cards

3 Best Print Product Ideas

postcard vs e-postcard

Black Friday Promotion – Spend $50 get $50

Facebook Like and Dislike Stamps!

2011 Custom Calendars Available for the Holiday Season

Mom & Pop Shops That Made it Big

Create a design portfolio booklet at Overnight Prints

Iconic Gig Posters: The Art Behind the Music

It’s Time To Prepare For Spring Break In Las Vegas

Las Vegas Quality Print Advertising

Going The Extra Mile: OvernightPrints.com Mailing Service

Why use Digital Printing in Las Vegas?

Ready-to-Use Templates for Email Debt Forgiveness Day

A Paperless Society

5 ESSENTIAL TIPS ON CREATING MESSAGING FOR COMPANY GREETING CARDS

What Chlorine Free Means

Tis The Season: Recycle Those Christmas Cards!

Avoid a marketing meltdown

Shop the Story!

  • Business cards are not dead; I just purchased a batch for an upcoming sci fi/fantasy convention where I show my art. When I walk through the art show and like someone’s work, I immediately look to see if they have a card. Now, granted, I may not file the card in a box like I used to, but I will take it home and keep it until I can look up and bookmark their website. So in the end, I have their contact information, so the card has served its purpose.