Other Print SMART Small Business Tips

Death of the Business Card?

The reports of my death have been geatly exaggerated.
–Mark Twain

The business card is dead, according to the Los Angeles Times.

The March 16 2012 story says that “to many young and Web-savvy people who are accustomed to connecting digitally, the cards are irrelevant, wasteful—and just plain lame.”

I think that, like Mark Twain’s death, the demise of the business card is greatly exaggerated. True, digital alternatives such as smartphones, tablets and social media are helping people connect more quickly and seamlessly than ever.

Critics say business cards are inefficient, time-consuming to organize and not portable. They say Generation Y—people in their 20s and 30s who grew up with the Internet—are rejecting them.

But printed business cards are cheap, great advertising, and they work: for every 2,000 business cards distributed a company’s sales will increase by 2.5%.

Ten billion business cards are printed in the U.S. every year. These cards are distributed, written upon, referred to and, yes, sometimes thrown away. But do they have value? Read on.

A few days later the Times ran a letter from a reader recounting her experience: “Having arrived, as requested, 15 minutes early for a medical appointment, I was told several times that the wait would be ‘just a few more minutes.’ After an hour, I was so angry I couldn’t see straight. (This was unfortunate because I was there for a 10-minute visual field test.)

“I left the building,” she wrote, “but on my heels came the supervisor, who looked me in the eye, apologized and handed me her business card. ‘If it ever happens again,’ she said, ‘please alert me.’

“Along with the faint whiff of pre-digital social grace, she seemed to be offering a bit of hope, and she was somehow willing, with a 2-by-3.5-inch bit of card stock, to stand by her word.” [my emphasis –BR]

A business card is the handshake left behind. Bumping smartphones together can never replace the tactile impression and good intentions conveyed by a well-designed card on quality stock.

Besides, you can’t put a vCard in a restaurant fishbowl for a drawing for a free meal.

Are business cards becoming an anachronism? Let me know your thoughts.


You Might Also Like

18 Pot O’ Gold St. Patrick’s Day Small Business Promotions For 2018

SXSW’s Flatstock is a Gallery of the World’s Best Music Poster Artists’ Works

Sports Tournament Brackets 101: Mad for college basketball

Quick Guide to Visual Merchandising

Fashion Branding 101: Sell more than clothes

Old School Print is the Latest Marketing Strategy

The Only Trade Show Survival List You Need

Coolest Camera Tech from CES 2018

How to Plan Celebrity Meet & Greets at Events

5 Marketing Resolutions for a Happy New Year

Smart Ways Print Adds to Your Holiday Marketing

A Guide to Becoming a Successful Entrepreneur

Top 5 Advice for Entrepreneurs on Small Business Saturday

5 Tips to Prepare Your Comic Con Booth

What Makes Print Unique in the Marketing Mix?

4 Reasons to Use Direct Mail Marketing

4 Reasons Why Brand Consistency Makes Sales

What are Creative Uses for Bookmarks That Don’t Involve Books?

Top 4 Marketing Books That Will Transform Your Small Business

Business Card Tips: What Does Your Business Card Say About You?

20 Movies You Didn’t Know Were Books First

The Best 4 Marketing Tools for Branding a Professional Speaker

Are You a Shark in Business?

Custom Bookmarks as Marketing Tools and Gift Ideas

Print vs. Digital: Where to spend your ad dollars

Staycations That Will Improve Work Performance

Essential Print Marketing for the Tourism Industry

5 Budget-Friendly Print Products for Small Businesses

How Businesses Can Give Back on Arbor Day

Ready-to-Use Templates for Email Debt Forgiveness Day

Small Business Story: Kristin Bleyenberg Design

Tax Advice: 5 Small Business Marketing Deductions to Know

Top 7 Ways to Spring Clean Your Business Marketing

Mom & Pop Shops That Made it Big

Iconic Gig Posters: The Art Behind the Music

Dr. Seuss’ Life Lessons You Can Use

8 Corporate Thank You Cards for Employee Appreciation Day

Expert Tips for Creating Fashion Lookbooks

Winning Movie Poster Designs from the 2017 Oscars

Your Business Card is Your Trademark

Will You Be My Valentine? How to Attract Customers

The Most Powerful Red Logos in Marketing

New Year’s Resolution: Dance Away

#InspireMe2017: Finance Tips

Small Business Marketing Lessons from the Rose Parade

Small Business Conference Planning Checklist

Create Cute Baby Calendars as Holiday Gifts

7 Simple Steps to Designing High-Quality Business Flyers

Secure Customers Before and After Cyber Monday

16 Secrets to a Successful Black Friday

7 Picture-Perfect Marketing Postcards for Photographers

Unique Business Card Ideas

Patriotic Party Planner

Top 5 Trade Show Tips Worth Stealing

Clever Ways to Use Coasters

Complement Your Home & Business With Coasters

Where Print Marketing Wins

Make Your Home & Office A Pleasant Place To Be

Start Being The Best You!

Tell Your Story With A Business Card

Be a Showstopper at the Las Vegas MAGIC Convention

New Year, New Marketing Materials.

Skip The Rush By Shopping Small This Year

Feel Good On the Outside And The Inside With JEUNESSE

Revolutionary Skin Cream Reverses Time Naturally

A Business Card Different Than The Rest

New Custom T-Shirts Designer Is Available!

New Promo Items Are Available At Overnight Prints

Apps to Increase the Productivity of Your Business

Take Your Business On The Road

Establishing a Design Establishes Your Company

Don’t Let Your Appetite Down

Small / Local Businesses Should Take Advantage Of EDDM

Expand Your Booklet Horizon

Rack Cards With A Twist

Host The Perfect Event – Using Overnight Prints

Are Circle Business Cards In Your Toolkit?

Gaining Awareness Without Breaking Your Bank

What Can A Booklet Do For You?

In Las Vegas, Bigger is Better!

The Perfect Greeting Card

Make A Statement With Your Business Card

Bookmarks/ Think Outside The Box

Why use Digital Printing in Las Vegas?

Las Vegas Quality Print Advertising

Plan a Unique, Memorable Birthday Bash for your Little One

Should I Mobilize my Small Business Website

Make your Mark with Fresh Father’s Day Marketing

A Sea of Santa’s..on Harleys-Small Businesses Giving Back

FAQ’s about QR Codes

How one photographer used savvy marketing to skyrocket his leads

Help Keep America Green with Print Marketing

Save the Planet and your Bottom Line

17 Pot O’ Gold St. Patrick’s Day Promotions for Small Businesses

Harness the Power of National Optimism Month for your Small Business

12 Handy Print Marketing Tips for Better Branding

Design O’ the Times

Magnetic Advertising

Spice up your Love Life with a Flirting Card

The Pragmatic Entrepreneur: The Importance of Calculating CLV

Super Invitations for the Super Big Game!

Setting and Attaining Realistic Goals

Networking for Introverts

Is Snail Mail Making a Comeback?

Postcard Marketing German Style:postkarten-drucken

Print Marketing:What is your goal?

Oh the weather outside is frightful, but the prices are so delightful!

Unleash you creativity and sleep peacefully

Blogger beware

Get creative with mini cards

Stop traffic with captivating headlines

Avoid a marketing meltdown

Overnight Prints Keeps it Green…You Can, too

Get Buzzy With Business Cards

Brochure Minimalism

Create an ‘Etsy style’ Greeting Card in Photoshop

Taking Stock of Your Business Card Paper

Stop Bailing on Mailing (Services)

Summer Cleaning (Had Me a Blast)

Business Cards: Here today…Not Gone Tomorrow

QR Codes in Posters and Mini BCs

Invitations & Announcements for Dads & Grads

Postcard Marketing 101 – Using Customer Testimonials

Digital Printing vs. Offset Printing

Earth Day 2012

Be an Art Collector

Presenting the Pocket Folder

An Ode to H2O

Never a Second Chance to Make a First Impression

Crazy March Media, Money & Marketing

What Chlorine Free Means

The Networking Card

Roses are Red

A Paperless Society

A Tribute to Ben Franklin

Introducing gapingvoid Business Cards

A Tasty Deal

Back to School Ideas

The Secret of QR Codes

Promote yourself – 50 self-promotional tips for Graphic Designers & Freelancers



Notepads now available from Overnight Prints

Overnight Prints Business Cards – Rated #1 for overall quality

Mini Business Cards

Car Door Magnets

New Product – Disappearing ink!

Brochure Bonus Week

Overnight Prints Web Commercial – how we made it!

35 of the most Inspirational flyer & postcard designs

5 ways to add value to your business cards

Tips on Creating Direct Mail Services for your Small Business

Top 20 Custom Movie Posters

10 Tips on Creating a Brochure



Create a design portfolio booklet at Overnight Prints

Black Friday Promotion – Spend $50 get $50

Make your own Holiday Gift Stationery at OvernightPrints!

Grow Customer Relationships with Holiday Cards

2011 Custom Calendars Available for the Holiday Season

Overnight Prints Magazine Discount

Steve Jobs 1979 business card

Halloween Print Products for October Promotions

Augmented Reality Business Cards

Free Halloween Party Flyer!!!

3 Best Print Product Ideas

postcard vs e-postcard

Best business cards

Flyer design – upload Photoshop flyer for free

Upload your Business Cards for FREE – Overnight Prints’ new and improved online service

Creating your own Business Card file for print

The Importance of Good Print quality when creating Photo Postcards

Top Sites and Useful Resources for Freelancers

Comp Cards – What they are and how to print them!

How to design and print custom CDs

Top 5 list of Digital Designers you should know about!

Facebook Like and Dislike Stamps!

Be our No.1 fan of Facebook, Twitter, and Flickr and Win!

Art & Design on Postcards

Become our No.1 Fan on Flickr, Twitter, or Facebook and Win 500 Free Business Cards!

“For being so awesome” 30% off MICA discount!

Overnight Prints is the fastest printer in the Universe!

Maryland Institute College Illustration Artists

Overnight Prints is the fastest printer in the Universe!

Greeting Card design inspiration for Mothers Day

Mommy Cards for Mothers Day

Find Art Show

Brilliant Art & Design Work

Family Business Cards

Great ideas for Custom Bookmarks & Bookmark Promotions

Address Labels are now available at OvernightPrints.com

We want to see your Design work!

Create a Simple Holiday Postcard in Photoshop- using the Clipping Mask, Warp Tool, and other Text Effects!

5 Best Custom Business Card ideas from Small Business Customers!

Managing Design Projects – Surviving the Battle between Designer and Client

Best Business Cards from Around the Web



Do Your Business Cards & Marketing Materials Need Revamping?

How to Choose a Green Printer

Support Your Local Artists with Find Art Magazine

Not Convinced? Free Samples To Change Your Mind!

Is the Cell Phone Killing the Business Card

Going The Extra Mile: OvernightPrints.com Mailing Service

We Welcome all Overnight Prints Customers to our Blog

Tis The Season: Recycle Those Christmas Cards!

Save Your Hands, Save Your Time: Self-Inking Stamps

Business Greeting Cards Aren’t Promo Items – Really

Bookmarks As A Marketing Tool: Cheap & Effective

Hassle-Free Greeting Cards

Rubber Stamp Business Cards- Create your own Hand Crafted Business Card

How to make your own fancy bookmarks

Shop the Story!