- A QR code, put simply is a quick response code, designed to lead a consumer to a web landing page, product or promotion. You see QR codes on everything from T-shirts, to postcards to milk cartons.
- QR codes were originally invented in Japan by a large auto manufacturer. The explosive growth is due in large part to the convenience and easy “readability” of the codes.
- QR codes act and look like bar codes. Marketers embed them into promotional items to entice customers to take specific actions.
- Customers often receive a special discount or reward for scanning the code with their mobile phone. Incentivizing QR code scanners is highly recommended. It makes them feel like they are receiving special treatment.
Why should you use a QR Code?
- Beyond mere convenience to the consumer, QR codes can increase conversion rate (or chance of a sale).
- QR codes can only be scanned with a smart phone. Research shows the number of consumers who are using their phones to shop is expected to skyrocket by 2015.
- As the world converts to digital shopping, business owners everywhere should consider putting QR codes on their marketing materials. They’re cheap (or free), convenient, and easy to implement.
How to add a QR code: you don’t have to be a techy to do this:
- A number of websites will create black and white QR codes for free.
- You can also create a colorful code with colors that reflect your brand, for a small fee. Read more about how colors can affect sales here.
- If you have a Smartphone, download an app for a QR code (do a Google search for QR codes).
- The apps are all very similar, but read the ratings to help you select the one that is best for you.Once you’ve downloaded the app, start scanning QR Codes. Notice what types of incentives the marketers behind the codes are offering.
- You’ll see these funny looking codes on cereal boxes, brochures, postcards, magazine ads, etc. Pay particular attention to where the code leads you, and whether the discounts and promotions are worthwhile.
- After you scan half a dozen codes, you’ll have a better idea if this is something you want to implement in your business.
When you’re ready, visit a service online that will create a code for you free of charge. Make sure they have a tracking system in place so you can determine the effectiveness. And place a strong call to action next to the code, to motivate consumers to scan it.
What has your experience been with QR codes?