5 Budget-Friendly Print Products for Small Businesses
1. Announce special sales and events
When new products hits the shelves, make sure customers know exactly what is on sale. Marketing flyers are the ideal medium to announce a new arrival or store location grand opening. Be sure to include event dates along with your logo, location, hours and website or social media handle.
2. Offer discounts and deals
Keep customers coming back again and again with effective and affordable direct mail postcards. Offer exclusive deals to first-time buyers or discounts for referrals from frequent shoppers through this tried-and-true print product.
3. Take professional product shots
What better way to appeal to their senses than with enticing pictures of delicious, freshly made treats? Use a 2″ x 6″ bookmark as a canvas for professional product shots that practically sell themselves.
4. Show off your resume
For skill-based services, let clients know your qualifications with a tri-fold brochure featuring your background and available services. Impress with statistics or infographics backed by customer testimonials and awards or recognitions.
5. Provide a portfolio
Creative professionals can seal the deal by sharing actual examples with potential clients. Opt for a handy saddle-stitched booklet to show off your catalog of portrait photography, handcrafted art pieces and other custom-made products.
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