A small winter festival in 1890 has become a famed annual showcase on the first day of the new year. The Rose Parade in downtown Pasadena, Calif., celebrates the “Mediterranean of the West” by celebrating Southern California flowers and sunshine. Shown in 200 countries around the world, the brand has become an international sensation synonymous with New Year’s Day.
This demonstrates how a non-profit organization can build a strong brand presence without the bells, whistles and deep pockets of larger corporations.
The excitement of the holidays builds up when friends and family begin dropping off gifts for Hanukkah, Kwanzaa or Christmas. The wrapping paper might have been chosen to fit the gift receiver’s personality, to match the gift-giver’s holiday decorations or give a hint to what is being gifted.
For weeks, all you can do is imagine what you’re getting for the holidays. The only clue lies in the wrapping paper, making it all the more important to “think finishing at the beginning,” as often touted by Trish Witkowski, chief folding fanatic at foldfactory.com.
Gift-wrapping can serve many purposes, but its original function was to protect the contents within, and secondly, to conceal the gift until it was opened. Thick, sturdy manila paper would eventually be replaced by festive red or green tissue paper before the craze of printed wrapping paper exploded onto the scene.
Decorative wrapping paper today can feature seasonal and holiday imagery from snowflakes to reindeer, and have even reverted back to parchment paper for a nostalgic look. Wrapped gifts are secured with ribbon or twine, or topped with a bow to complete the look.
Another growing trend is personalized holiday wrapping paper to customize gifts with personal photos, special sayings or your company logo for corporate gifts. Designing your own wrapping paper pattern can become a keepsake in itself and add a special touch to exchanging gifts.
Use your favorite family pictures in a fun or festive scene.
Skip the gift tag and write it right on the wrapping paper. Incorporate individual or family names into the wrapping paper pattern to let recipients know who the gift is for or from.
CRAFTY & CREATIVE
Give them a reason to keep the wrapping paper instead of throwing it straight into the wastebasket.
Ever wonder what to do with scraps after you’ve finishing wrapping a gift? There are plenty of ways to put them to good use.
For personalized holiday wrapping paper and other prints, visit OvernightPrints.com
Greeting cards need to be custom designed, printed and mailed…and all before businesses close up shop for the holidays. To get your business holiday card printed and delivered before the new year, plan in advance and aim to send cards to customers and corporate partners right after Thanksgiving.
How much do you really know about Black Friday? Here’s a quick history on the annual shopping frenzy following Thanksgiving:
- Black Friday was originally named for the crash of the U.S. gold market in 1869
- Retailers used to color-code accounting losses in red and profits in black, eventually adopted as the modern-day origin of the name
- By the 1980s, Black Friday became more widely associated with deep discounts on the day after Thanksgiving
#1- 4: IN-STORE INSIGHTS
Frequent shoppers will happily return for exclusive Black Friday sales if they are well-informed on the specifics. Use the opportunity to let them know when, what and how to take advantage of Black Friday promotions.
- Place posters or flyers on doors and windows with sale hours
- List products without the sale price on rack cards as a teaser
- Give customers postcards to promote friends & family discounts
- Include a business card with every purchase as exclusive coupons
#5-8: SEND AN E-VITE
Email marketing should definitely be part of your marketing mix when it comes to Black Friday. Send out reminder emails starting one week before Thanksgiving. It’s best to capture shoppers before they begin traveling out of town or spending all of Turkey Day in the kitchen.
- Write a grabby subject line (e.g. Find out what’s 75% off)
- Make it time-sensitive (e.g. 4 hours left!)
- Add animated gifs to stand out
- Instant return customers (e.g. No lie! Deals unlocked every hour)
#9-12: MOBILIZE YOUR MARKETING
With so many shoppers glued to their smartphones, maximize your Black Friday mobile promos. First step: Optimize website and email for mobile, especially the shopping cart. Second step: Offer unique deals for mobile purchasers. This keeps them shopping all day before they even get home from work.
- Boost bundling at the shopping cart (e.g. Others also bought this. Add to cart?)
- Create mobile alerts to instantly promote sales
- Have in-store customers check in online for extra discounts
- Use push notifications to push specific products
#13-16: TEASE A TRAILER
Video marketing is a great way to tease door-buster sales. Build anticipation leading up to the big day by filming the making of a product, receiving shipment at the store or the setting up of product displays.
On the morning of Black Friday, use Facebook live to show crowds gathering outside or happy shoppers checking out with coveted items. Gather testimonials on how much shoppers saved and let customers know how much time is left to enjoy Black Friday sale pricing.
- Keep videos under 60 seconds
- Add subtitles (most view videos without sound)
- Post directly on social platforms (avoid links from YouTube or Vimeo)
- Create or include a hashtag
Overnight Prints customer Women Veterans In Crisis is the first 501(c)(3) non-profit public charity in the U.S. focused on providing comprehensive mental health and transitional services for women veterans suffering from severe service-related emotional trauma. The organization was founded to address the rising population of women veterans who are either underserved or unserved by U.S. Department of Veterans’ Affairs (VA) or other government programs.
Happy Halloween! Overnight Prints is happy to announce @kit_silvertales as the winner of #SpookMeONP Instagram design contest!
To celebrate Hallows’ Eve, Instagram users tagged Halloween-inspired drawings and designs with Overnight Prints‘ #SpookMeONP during the month of October. The winning design features a watercolor and gold ink painting of a mage fox adorned with a ram skull against a twilight background. The #inktober illustration by @kit_silvertales was both original and imaginative.
New York-based author Rozsa Gaston “writes serious books on playful matters” that intertwine matters of the heart with challenging life choices, history and exotic locales. Often, her protagonists meet suitors in unexpected scenarios that include overseas travel in “Budapest Romance” and “Paris Adieu”; hobbies, as in “Running from Love”; and unlikely job-related encounters, like in “Black is Not a Color.” In each of their journeys, Gaston’s lead character struggles to balance love and career.