Despite what insults you quietly mutter about them around April 15, the Internal Revenue Service (IRS) does support entrepreneurs who apply a little elbow grease to their marketing. The IRS generously provides tax deductions for certain business expenses, such as the cost of printing business cards and other marketing collateral.
We all know that every business has to start somewhere. Some boast humble beginnings like Google starting up in a rented garage. Others are more controversial, like Facebook, which began as an online game that ranked people’s hotness before swiping right became normal (Thanks Mark Zuckerberg).
Overnight Prints, Inc. (ONP), a web-to-print solutions company, won a prestigious ADDY Award for its 2016 holiday campaign. Held March 17 at Cabaret Jazz in The Smith Center for Performing Arts in Las Vegas, the annual American Advertising Awards is the advertising industry’s largest and most representative competition recognizing the creative spirit of excellence in the art of advertising across 15 districts.
The ultimate goal of concert artwork is to promote an event, which has a start and end date. But artists who come up with creative, effective and striking designs attract more than just music fans. After the final encore, fans of the art collect the masterpieces as keepsakes, especially when they are high-quality print posters that last long after the curtains have closed.
Few authors understood the power of the imagination as much as Theodor Seuss Geisel. Better known by his pen name, Dr. Seuss, the celebrated writer and illustrator published 46 children’s books during his five-decade career. Audiences across the world adored his clever wordplay, fantastical characters and unique artwork.
Can you really tell your better half all the ways you adore him or her in a Valentine’s Day card? This year, skip the traditional greeting card and create personalized gifts especially for your one and only. Shower your loved one with coupons, lists and love notes on the most romantic day of the year.
A small winter festival in 1890 has become a famed annual showcase on the first day of the new year. The Rose Parade in downtown Pasadena, Calif., celebrates the “Mediterranean of the West” by celebrating Southern California flowers and sunshine. Shown in 200 countries around the world, the brand has become an international sensation synonymous with New Year’s Day.
This demonstrates how a non-profit organization can build a strong brand presence without the bells, whistles and deep pockets of larger corporations.
The excitement of the holidays builds up when friends and family begin dropping off gifts for Hanukkah, Kwanzaa or Christmas. The wrapping paper might have been chosen to fit the gift receiver’s personality, to match the gift-giver’s holiday decorations or give a hint to what is being gifted.
For weeks, all you can do is imagine what you’re getting for the holidays. The only clue lies in the wrapping paper, making it all the more important to “think finishing at the beginning,” as often touted by Trish Witkowski, chief folding fanatic at foldfactory.com.
Gift-wrapping can serve many purposes, but its original function was to protect the contents within, and secondly, to conceal the gift until it was opened. Thick, sturdy manila paper would eventually be replaced by festive red or green tissue paper before the craze of printed wrapping paper exploded onto the scene.
Decorative wrapping paper today can feature seasonal and holiday imagery from snowflakes to reindeer, and have even reverted back to parchment paper for a nostalgic look. Wrapped gifts are secured with ribbon or twine, or topped with a bow to complete the look.
Another growing trend is personalized holiday wrapping paper to customize gifts with personal photos, special sayings or your company logo for corporate gifts. Designing your own wrapping paper pattern can become a keepsake in itself and add a special touch to exchanging gifts.
Use your favorite family pictures in a fun or festive scene.
Skip the gift tag and write it right on the wrapping paper. Incorporate individual or family names into the wrapping paper pattern to let recipients know who the gift is for or from.
Give them a reason to keep the wrapping paper instead of throwing it straight into the wastebasket.
Ever wonder what to do with scraps after you’ve finishing wrapping a gift? There are plenty of ways to put them to good use.
For personalized holiday wrapping paper and other prints, visit OvernightPrints.com
Greeting cards need to be custom designed, printed and mailed…and all before businesses close up shop for the holidays. To get your business holiday card printed and delivered before the new year, plan in advance and aim to send cards to customers and corporate partners right after Thanksgiving.
How much do you really know about Black Friday? Here’s a quick history on the annual shopping frenzy following Thanksgiving:
#1- 4: IN-STORE INSIGHTS
Frequent shoppers will happily return for exclusive Black Friday sales if they are well-informed on the specifics. Use the opportunity to let them know when, what and how to take advantage of Black Friday promotions.
#5-8: SEND AN E-VITE
Email marketing should definitely be part of your marketing mix when it comes to Black Friday. Send out reminder emails starting one week before Thanksgiving. It’s best to capture shoppers before they begin traveling out of town or spending all of Turkey Day in the kitchen.
#9-12: MOBILIZE YOUR MARKETING
With so many shoppers glued to their smartphones, maximize your Black Friday mobile promos. First step: Optimize website and email for mobile, especially the shopping cart. Second step: Offer unique deals for mobile purchasers. This keeps them shopping all day before they even get home from work.
#13-16: TEASE A TRAILER
Video marketing is a great way to tease door-buster sales. Build anticipation leading up to the big day by filming the making of a product, receiving shipment at the store or the setting up of product displays.
On the morning of Black Friday, use Facebook live to show crowds gathering outside or happy shoppers checking out with coveted items. Gather testimonials on how much shoppers saved and let customers know how much time is left to enjoy Black Friday sale pricing.
Overnight Prints customer Women Veterans In Crisis is the first 501(c)(3) non-profit public charity in the U.S. focused on providing comprehensive mental health and transitional services for women veterans suffering from severe service-related emotional trauma. The organization was founded to address the rising population of women veterans who are either underserved or unserved by U.S. Department of Veterans’ Affairs (VA) or other government programs.
Happy Halloween! Overnight Prints is happy to announce @kit_silvertales as the winner of #SpookMeONP Instagram design contest!
To celebrate Hallows’ Eve, Instagram users tagged Halloween-inspired drawings and designs with Overnight Prints‘ #SpookMeONP during the month of October. The winning design features a watercolor and gold ink painting of a mage fox adorned with a ram skull against a twilight background. The #inktober illustration by @kit_silvertales was both original and imaginative.
New York-based author Rozsa Gaston “writes serious books on playful matters” that intertwine matters of the heart with challenging life choices, history and exotic locales. Often, her protagonists meet suitors in unexpected scenarios that include overseas travel in “Budapest Romance” and “Paris Adieu”; hobbies, as in “Running from Love”; and unlikely job-related encounters, like in “Black is Not a Color.” In each of their journeys, Gaston’s lead character struggles to balance love and career.
Is your small business ready to celebrate St. Patrick’s Day? Successful holiday marketing takes planning (and a wee bit of luck) to capitalize on a holiday known for green beers, magical leprechauns and shenanigans. Consider these 17 marketing ideas to turn a “pot o’gold” promotion into profits.
Whether you’re a designer or a corporate end-user, you wield a great deal of influence over how the industry should respond to today’s environmental agenda.
There are many recycling, energy, emission, and other environmental print concerns that a customer should be aware of before choosing a company to print with.