Encouraging workaholics to take time off from work can actually boost productivity, energy and creativity when they return to the job. Nearly 662 million vacation days were left on the table by American workers in 2016, as found in an annual report by the U.S. Travel Association. The association leads Project: Time Off, a "national movement to transform American attitudes and change behavior around time off."Read more
Overnight Prints, an online printing company, is dedicating this Father’s Day to all the fantastic dads at the office! We interviewed some of our working dads about sweet moments and memories he shares with his little ones. Each dad also shared lessons passed down from his own father and his advice for first-time parents.
You’re probably running out of “World’s Greatest Dad” gifts for your pops, so how can you make Father’s Day this year a little more personal? Forget the tired old cotton T-shirt or the coffee mug he gets every time. Create a custom gift that suits his personality and makes Dad say, “You’re the world’s greatest kid!”
Picture a perfect sunny day, a gingham blanket on the ground, and plenty of food and drinks. Whether it is a casual get-together with friends or a romantic setting for two, now’s the time of year to pack a picnic and enjoy a day at the park or along the beach!
May 23 marks the annual celebration of Picnic Day. We talked with Picnic Time, a loyal Overnight Prints customers since 2015, on how they celebrate their favorite day of the year and how to pack the perfect picnic.
At Overnight Prints, we don’t just print stories, we want to shape the storytellers of the future. To celebrate National Encourage a Young Writer Day on April 10, we invited young writers in the Las Vegas area to write stories about the spring season as part of our Student Storyteller Contest from April 10-21.
Sure, a picture is worth a thousand words, but what are the two words photographers don’t often hear? Thank you! From silhouettes to selfies, National Photography Month celebrates those behind the lens every May.
Overnight Prints is putting the spotlight on a few customers who capture everything from the artistry of dance to the beauty of urban architecture.
Overnight Prints, an online printing company, is dedicating this Mother’s Day to all the amazing moms at the office! We interviewed some of our working moms about sweet moments and memories she has with her little ones. Each mom also shared lessons passed down from her own mother and her advice for first-time parents.
Despite what insults you quietly mutter about them around April 15, the Internal Revenue Service (IRS) does support entrepreneurs who apply a little elbow grease to their marketing. The IRS generously provides tax deductions for certain business expenses, such as the cost of printing business cards and other marketing collateral.
We all know that every business has to start somewhere. Some boast humble beginnings like Google starting up in a rented garage. Others are more controversial, like Facebook, which began as an online game that ranked people’s hotness before swiping right became normal (Thanks Mark Zuckerberg).
Overnight Prints, Inc. (ONP), a web-to-print solutions company, won a prestigious ADDY Award for its 2016 holiday campaign. Held March 17 at Cabaret Jazz in The Smith Center for Performing Arts in Las Vegas, the annual American Advertising Awards is the advertising industry’s largest and most representative competition recognizing the creative spirit of excellence in the art of advertising across 15 districts.
The ultimate goal of concert artwork is to promote an event, which has a start and end date. But artists who come up with creative, effective and striking designs attract more than just music fans. After the final encore, fans of the art collect the masterpieces as keepsakes, especially when they are high-quality print posters that last long after the curtains have closed.
Few authors understood the power of the imagination as much as Theodor Seuss Geisel. Better known by his pen name, Dr. Seuss, the celebrated writer and illustrator published 46 children’s books during his five-decade career. Audiences across the world adored his clever wordplay, fantastical characters and unique artwork.
Can you really tell your better half all the ways you adore him or her in a Valentine’s Day card? This year, skip the traditional greeting card and create personalized gifts especially for your one and only. Shower your loved one with coupons, lists and love notes on the most romantic day of the year.
A small winter festival in 1890 has become a famed annual showcase on the first day of the new year. The Rose Parade in downtown Pasadena, Calif., celebrates the “Mediterranean of the West” by celebrating Southern California flowers and sunshine. Shown in 200 countries around the world, the brand has become an international sensation synonymous with New Year’s Day.
This demonstrates how a non-profit organization can build a strong brand presence without the bells, whistles and deep pockets of larger corporations.
The excitement of the holidays builds up when friends and family begin dropping off gifts for Hanukkah, Kwanzaa or Christmas. The wrapping paper might have been chosen to fit the gift receiver’s personality, to match the gift-giver’s holiday decorations or give a hint to what is being gifted.
For weeks, all you can do is imagine what you’re getting for the holidays. The only clue lies in the wrapping paper, making it all the more important to “think finishing at the beginning,” as often touted by Trish Witkowski, chief folding fanatic at foldfactory.com.
Gift-wrapping can serve many purposes, but its original function was to protect the contents within, and secondly, to conceal the gift until it was opened. Thick, sturdy manila paper would eventually be replaced by festive red or green tissue paper before the craze of printed wrapping paper exploded onto the scene.
Decorative wrapping paper today can feature seasonal and holiday imagery from snowflakes to reindeer, and have even reverted back to parchment paper for a nostalgic look. Wrapped gifts are secured with ribbon or twine, or topped with a bow to complete the look.
Another growing trend is personalized holiday wrapping paper to customize gifts with personal photos, special sayings or your company logo for corporate gifts. Designing your own wrapping paper pattern can become a keepsake in itself and add a special touch to exchanging gifts.
Use your favorite family pictures in a fun or festive scene.
Skip the gift tag and write it right on the wrapping paper. Incorporate individual or family names into the wrapping paper pattern to let recipients know who the gift is for or from.
CRAFTY & CREATIVE
Give them a reason to keep the wrapping paper instead of throwing it straight into the wastebasket.
Ever wonder what to do with scraps after you’ve finishing wrapping a gift? There are plenty of ways to put them to good use.
For personalized holiday wrapping paper and other prints, visit OvernightPrints.com
Greeting cards need to be custom designed, printed and mailed…and all before businesses close up shop for the holidays. To get your business holiday card printed and delivered before the new year, plan in advance and aim to send cards to customers and corporate partners right after Thanksgiving.
How much do you really know about Black Friday? Here’s a quick history on the annual shopping frenzy following Thanksgiving:
- Black Friday was originally named for the crash of the U.S. gold market in 1869
- Retailers used to color-code accounting losses in red and profits in black, eventually adopted as the modern-day origin of the name
- By the 1980s, Black Friday became more widely associated with deep discounts on the day after Thanksgiving
#1- 4: IN-STORE INSIGHTS
Frequent shoppers will happily return for exclusive Black Friday sales if they are well-informed on the specifics. Use the opportunity to let them know when, what and how to take advantage of Black Friday promotions.
- Place posters or flyers on doors and windows with sale hours
- List products without the sale price on rack cards as a teaser
- Give customers postcards to promote friends & family discounts
- Include a business card with every purchase as exclusive coupons
#5-8: SEND AN E-VITE
Email marketing should definitely be part of your marketing mix when it comes to Black Friday. Send out reminder emails starting one week before Thanksgiving. It’s best to capture shoppers before they begin traveling out of town or spending all of Turkey Day in the kitchen.
- Write a grabby subject line (e.g. Find out what’s 75% off)
- Make it time-sensitive (e.g. 4 hours left!)
- Add animated gifs to stand out
- Instant return customers (e.g. No lie! Deals unlocked every hour)
#9-12: MOBILIZE YOUR MARKETING
With so many shoppers glued to their smartphones, maximize your Black Friday mobile promos. First step: Optimize website and email for mobile, especially the shopping cart. Second step: Offer unique deals for mobile purchasers. This keeps them shopping all day before they even get home from work.
- Boost bundling at the shopping cart (e.g. Others also bought this. Add to cart?)
- Create mobile alerts to instantly promote sales
- Have in-store customers check in online for extra discounts
- Use push notifications to push specific products
#13-16: TEASE A TRAILER
Video marketing is a great way to tease door-buster sales. Build anticipation leading up to the big day by filming the making of a product, receiving shipment at the store or the setting up of product displays.
On the morning of Black Friday, use Facebook live to show crowds gathering outside or happy shoppers checking out with coveted items. Gather testimonials on how much shoppers saved and let customers know how much time is left to enjoy Black Friday sale pricing.
- Keep videos under 60 seconds
- Add subtitles (most view videos without sound)
- Post directly on social platforms (avoid links from YouTube or Vimeo)
- Create or include a hashtag
Overnight Prints customer Women Veterans In Crisis is the first 501(c)(3) non-profit public charity in the U.S. focused on providing comprehensive mental health and transitional services for women veterans suffering from severe service-related emotional trauma. The organization was founded to address the rising population of women veterans who are either underserved or unserved by U.S. Department of Veterans’ Affairs (VA) or other government programs.
Happy Halloween! Overnight Prints is happy to announce @kit_silvertales as the winner of #SpookMeONP Instagram design contest!
To celebrate Hallows’ Eve, Instagram users tagged Halloween-inspired drawings and designs with Overnight Prints‘ #SpookMeONP during the month of October. The winning design features a watercolor and gold ink painting of a mage fox adorned with a ram skull against a twilight background. The #inktober illustration by @kit_silvertales was both original and imaginative.
New York-based author Rozsa Gaston “writes serious books on playful matters” that intertwine matters of the heart with challenging life choices, history and exotic locales. Often, her protagonists meet suitors in unexpected scenarios that include overseas travel in “Budapest Romance” and “Paris Adieu”; hobbies, as in “Running from Love”; and unlikely job-related encounters, like in “Black is Not a Color.” In each of their journeys, Gaston’s lead character struggles to balance love and career.
Is your small business ready to celebrate St. Patrick’s Day? Successful holiday marketing takes planning (and a wee bit of luck) to capitalize on a holiday known for green beers, magical leprechauns and shenanigans. Consider these 17 marketing ideas to turn a “pot o’gold” promotion into profits.
Whether you’re a designer or a corporate end-user, you wield a great deal of influence over how the industry should respond to today’s environmental agenda.
There are many recycling, energy, emission, and other environmental print concerns that a customer should be aware of before choosing a company to print with.