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Art Inspiration

Can you match the artist to the art style?* Were the soft seascapes of the 19th century painted by Jackson Pollock? Was Andy Warhol known for politically-charged graffiti? Did Jean-Michel Basquiat lead the pop art movement? Does the name Winslow Homer conjure up images of abstract drip paintings?

August celebrates American Artist Appreciation Month. All these artists have one thing in common – countless admirers who appreciated their genius. Overnight Prints celebrates its own customers who are painting their own paths one brush stroke at a time: Danamarie Hosler, Haylee McFarland, Randy Groden and Francesca Berrini.

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Back to School

If you’re a teacher, you’ve been enjoying plenty of “me time” this summer. Who says it has to end when you’re back in the classroom?

Check out 10 ideas for DIY classroom décor that are on budget and on point for the upcoming school year. Make use of affordable online printing to create adorable decorations and school materials that’ll earn you an A+ from your students!

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Small Business

Digital and print media are constantly at war, but is one really better than the other? It’s hard to compare the two when one is tactile and the other is electronic, but for marketers, there is much more at stake – ROI on advertising.

Print vs Digital

Traditional print has a couple advantages – no internet required, I can actually feel the pages, and it’s my trusty go-to when the flight attendant makes everyone else put away their laptops before takeoff. The cons? Print advertising can be costly, impressions are hard to track and it’s only available on one platform.

Digital media on the other hand? I don’t have to wait for the next issue to hit the stands, information is usually free, and I can watch videos and GIFs all day. The downside to social media marketing is that prospects are disinterested, you could run into technical difficulties and it opens the floor for negative comments and rants.

Attention-Seeker

So you weren’t exactly a bookworm in school, but statistics show that print materials hold one’s attention much longer than digital media. Luxury car brand BMW put this to the test with its static print ad reporting better recall than its web or TV campaigns.

Print ads have better recall

1-0 Print vs Digital

Social Butterfly

Social media marketing lets consumers double tap and share the love online, i.e. likes, comments, shares, retweets, etc. Print marketing ends up doing the same and driving consumers online to connect.

1-1 Print vs Digital

Rulebreaker

How do you squeeze promo details into 140 characters? Print products aren’t limited by character counts, load times or competing hashtags. Direct mail marketing is delivered directly into prospects’ hands and enjoys a higher average response rate.

Direct mail gets the best response rates

2-1 Print vs Digital

Control Freak

Digital marketers can score a bullseye by targeting ads by specific regions, demographics and keywords. Social media marketing offers more tracking, scalability and control over the print medium.

Digital ads can target audiences

2-2 Print vs Digital

Trustworthy

Do consumers trust print or digital ads more? Turns out, traditional print ads are more trusted by internet users when deciding to buy, even among the younger generations.

Print ads are more trusted

3-2 Print vs Digital

Playful

If your audience prefers watching videos over reading text, digital media would be the ideal channel. Social media ads are clickable and can incorporate videos, GIFs and elements of gamification across laptops, tablets and mobile devices.

Digital ads are interactive

3-3 Print vs Digital

When print and digital media go head to head, they both come out on top. For marketers, the most winning strategy is to balance both forms of advertising. Traditional print supports digital media by forming trust and providing a sensory experience that eventually leads prospects online where they can be further entertained, targeted and measured. Sounds like a win-win!

For more small business marketing strategies, subscribe to Overnight Prints blog.

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Small Business

Encouraging workaholics to take time off from work can actually boost productivity, energy and creativity when they return to the job. Nearly 662 million vacation days were left on the table by American workers in 2016, as found in an annual report by the U.S. Travel Association. The association leads Project: Time Off, a "national movement to transform American attitudes and change behavior around time off."

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Customer Spotlight

Picture a perfect sunny day, a gingham blanket on the ground, and plenty of food and drinks. Whether it is a casual get-together with friends or a romantic setting for two, now’s the time of year to pack a picnic and enjoy a day at the park or along the beach!

May 23 marks the annual celebration of Picnic Day. We talked with Picnic Time, a loyal Overnight Prints customers since 2015, on how they celebrate their favorite day of the year and how to pack the perfect picnic.

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Art & Design

Sure, a picture is worth a thousand words, but what are the two words photographers don’t often hear? Thank you! From silhouettes to selfies, National Photography Month celebrates those behind the lens every May.

Overnight Prints is putting the spotlight on a few customers who capture everything from the artistry of dance to the beauty of urban architecture.

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Corporate Culture

Overnight Prints, Inc. (ONP), a web-to-print solutions company, won a prestigious ADDY Award for its 2016 holiday campaign. Held March 17 at Cabaret Jazz in The Smith Center for Performing Arts in Las Vegas, the annual American Advertising Awards is the advertising industry’s largest and most representative competition recognizing the creative spirit of excellence in the art of advertising across 15 districts.

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Marketing

A small winter festival in 1890 has become a famed annual showcase on the first day of the new year. The Rose Parade in downtown Pasadena, Calif., celebrates the “Mediterranean of the West” by celebrating Southern California flowers and sunshine. Shown in 200 countries around the world, the brand has become an international sensation synonymous with New Year’s Day.

 

This demonstrates how a non-profit organization can build a strong brand presence without the bells, whistles and deep pockets of larger corporations.

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Holidays

The excitement of the holidays builds up when friends and family begin dropping off gifts for Hanukkah, Kwanzaa or Christmas. The wrapping paper might have been chosen to fit the gift receiver’s personality, to match the gift-giver’s holiday decorations or give a hint to what is being gifted.

For weeks, all you can do is imagine what you’re getting for the holidays. The only clue lies in the wrapping paper, making it all the more important to “think finishing at the beginning,” as often touted by Trish Witkowski, chief folding fanatic at foldfactory.com.

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Marketing

How much do you really know about Black Friday? Here’s a quick history on the annual shopping frenzy following Thanksgiving:

  • Black Friday was originally named for the crash of the U.S. gold market in 1869
  • Retailers used to color-code accounting losses in red and profits in black, eventually adopted as the modern-day origin of the name
  • By the 1980s, Black Friday became more widely associated with deep discounts on the day after Thanksgiving

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Non-Profits

Overnight Prints customer Women Veterans In Crisis is the first 501(c)(3) non-profit public charity in the U.S. focused on providing comprehensive mental health and transitional services for women veterans suffering from severe service-related emotional trauma. The organization was founded to address the rising population of women veterans who are either underserved or unserved by U.S. Department of Veterans’ Affairs (VA) or other government programs.

 

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Halloween

Happy Halloween! Overnight Prints is happy to announce @kit_silvertales as the winner of #SpookMeONP Instagram design contest!

 

WINNER: @kit_silvertales

To celebrate Hallows’ Eve, Instagram users tagged Halloween-inspired drawings and designs with Overnight Prints‘ #SpookMeONP during the month of October. The winning design features a watercolor and gold ink painting of a mage fox adorned with a ram skull against a twilight background. The #inktober illustration by @kit_silvertales was both original and imaginative.

 

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Customer Spotlight

New York-based author Rozsa Gaston “writes serious books on playful matters” that intertwine matters of the heart with challenging life choices, history and exotic locales. Often, her protagonists meet suitors in unexpected scenarios that include overseas travel in “Budapest Romance” and “Paris Adieu”; hobbies, as in “Running from Love”; and unlikely job-related encounters, like in “Black is Not a Color.” In each of their journeys, Gaston’s lead character struggles to balance love and career.

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Customer Spotlight
We’re celebrating the end of summer with the hottest designs submitted on Instagram. From July to August 2016, customers tagged #pickmeONP to enter their best OvernightPrints products into our Endless Summer Contest. Between original hand paintings and imaginative branding concepts, it was hard to choose a single top design. But we narrowed it down to a few of the most noteworthy submissions.

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