Red is said to be the power of passion. Often associated with movement and excitement, the energetic color creates a sense of urgency among buyers. Countless companies have used this psychology to introduce the bold, powerful hue into their logo designs.
Every Door Direct Mail, Everything Print / Las Vegas, Non-Profits, Post Cards, Promotions, Small Business, Welcome Bloggers
Many of us are understanding and taking in what we call, “The Digital Age.” An era where computerization has taken over our economy, the world, and everyone that lives in it. It’s also been slivering it’s way into dominating the marketing realm. Is this true? Has print marketing and advertising passed away, so to speak? Don’t start mourning the loss of print just yet, because it’s perhaps stronger than ever. There are copious reasons why print triumphs digital, even in today’s world.
Here is an infographic that shows where print stands.
Now, digital is still a fierce and elite marketing and advertising tool, but print is no push-over. There are many aspects to print that certainly make it one-of-a-kind. If you have a company or business, and you don’t think you’re utilizing print marketing as much as you should, now is the time to start. A simple postcard advertising your company will be retained by many consumers. Thus, leading current and new customers into your business every time you send advertisements out. Print marketing is down right captivating, intriguing, and motivating. Start growing your business by bringing that “old school” marketing back.
*Need postcards? Shop Overnight Prints today to get all your print products along with exceptional services that bring it all together.
Spring break is quickly approaching, and it’s better to prepare sooner rather than later. This time of year brings in many visitors and customers to the strip and surrounding areas. It’s a paramount time for Las Vegas nightlife and restaurants, it can either bring success or failure. Having the right marketing that embodies the time and season is key.
There are really no limits in the city of sin, and the same goes for marketing here. As long as your strategies are constantly refreshed, new, and current you’re on the right track. As we leave winter behind, we turn into the bright, sunny days of spring. Drop the darker colors and replace them with colors that burst with energy. All visitors are coming to enjoy the warm weather and beaming rays of the sun. Visually appeal to their senses with stunning pieces that instantly transport them to paradise. Paradise, Las Vegas that is.
Warm weather brings long, relaxing days by the pool. Perhaps you should start to consider updating your poolside menu. I suggest using a premium 11″ x 17″ Brochure. The reason is, it’s a very durable and substantial product that can bear the heat. Choose from our selection of Tri-fold options, Z-fold, and Bi-fold. There is something for every type of menu, no matter how short or how long. All brochures come with full 4:4 printing that can turn any dull color into a radiant one. This is a huge time for Las Vegas pools. Every guest is coming to finally dust off that cold weather. Now is when you should not only think about updating your menu but doing it in complete style. Intrigue your guests to buy, just by displaying what they “want to see.”
Fine dining can also take advantage of what is coming. Spring break means customers pouring into Las Vegas, and they only want the best when they arrive. Show potential customers your exquisite taste and spark their interest. The product i recommend using is our 3 .5″ x 2″ FAT Business Card. The reason is you want to send a message of luxury quality, and upscale dining. This card exceeds expectations and captures attention without hesitancy. Made with over twice the thickness of our Standard Business Card, this card is at 34pt stock! It’s elegantly substantial, with just the right amount of thickness and weight. I recommend using double-sided to give off a “complete” look. On the front of the card should be the name of the restaurant, location, and contact. The back of the card is entirely what you desire. Place a discount offer or simply your logo on a clean background or vice versa.
This last product is what Las Vegas is known for, and that of course is our nightlife. With so many astonishing clubs, it quickly has turned into a competition. If you want to surpass your competitors all the details add up. Just like fine dining, the nightlife of Las Vegas is meant to be luxurious and extravagant. To uphold the standard, every aspect of what your club represents has to be incorporated into your marketing tools. For this I recommend our 3″ x 3″ Circle Fat Cards. I love this product because it’s not too big and it’s not too small. It also has a very unique shape and look that can really get customers attention. It also has the thickness of a FAT card, which means you’re still getting that 34pt card stock. It will never look or feel flimsy, or of cheap quality. When you see most people promoting their nightlife, they use products that look cheap. This can turn quickly into a negative perception with customers. If you want more customers you have to sell “Vegas.” This means everything you do must be glitzy and beyond exception.
The next major Las Vegas convention is about to arrive. From February 15th-18th, the MAGIC Convention will host fashions largest marketplace; and will be composed of numerous communities exhibiting the latest fashion trends. Everything from men’s, children, and women’s fashion lines will be showcasing unique and new apparel. MAGIC is home to the most well-known fashion lines to the up and coming.
If you’re looking to create an impact at this show, it’s all about having the minuscule details intact. It’s about complimenting your apparel with quality printing that reflects your vision and standard. Luckily, you have come to the right place. Overnight Prints is not just an online printing company. We are a company that upholds excellence in luxurious printing, services, and delivery. Our team is here to assist you in delivering your message and targeting audiences in a bold way. Here are a couple of products that can significantly enhance your brand image at this years convention.
Garment tags are a necessity at any fashion show. They add additional information about your clothing line and give it a touch of elegance. Our 2″ x 6″ Bookmarks happen to serve as the ideal garment tag. They offer sufficient amount of space for both texts and designs. Our 15pt card stock is thick and flexible and gives you the best of both worlds. This paper stock is also outstanding for images and any photography. If you have an intriguing design on the bookmark, we recommend highlighting the design with Spot-UV Gloss. This will leave the rest of the card untouched by coating while your design sparkles and shines with sophistication and detail. Stand out from the crowd by implementing the details that make new business connections, and make endless sales.
Example of our Bookmark as a garment tag
The next product we recommend having is our standard business card. At conventions you never know who you might come across, and this is why you must be prepared. Everyone forms opinions in an instant, make sure you make a statement with a superior business card. Our standard card surpasses “standard,” by using solid 15pt card stock. Choose from full gloss, spot gloss, or soft touch laminate, all possess a unique feel and look. When you possess a quality card the chances of you being remembered are extremely high. Don’t miss out on getting new clients and customers at this years fashion show.
The following two products we recommend using capture attention and are aimed at driving sales. These products happen to be our posters and flyers. At a convention you want to grab attention and bring customers to your area. Our posters can pull customers in because of their tremendous sizing. Printed on 100# gloss book stock your poster will be both durable and of the utmost thickness. Showcase your line in a huge way and get the attention and recognition your fashion deserves.
Flyers seamlessly go with posters to create the ideal advertising and marketing scheme for your booth. Choose from two of our premium stock papers which are, 15pt card stock and 110# premium non-coated stock. Both paper stocks work wonderfully, however if you will be displaying more images our 15pt card stock is the better choice. If you would like to display illustrations and vector art we suggest using 110# stock. After you decide on the stock of your choice, choose from our full-UV and spot-UV finishing glosses.
Flyer being used as an order form
We understand that most people will be traveling to the convention. Traveling with print products can be at minimum a hassle. Lugging them around, damaging them in the process, and getting charged extra is really not fun. No longer do you have to worry about all those things, because Las Vegas is home to a newly built Pickup Center. This means you can travel lighter and comfortably. Upon ordering you will receive a confirmation email of your purchase, and another email once your items are ready for pick up. Overnight Prints Pickup Center is conveniently located just off the strip and a short ten minute drive from Mandalay Bay Convention Center. No more difficulty traveling or any worries of damaging your product.
We hope this blog provides you with some ideas on how to spice up your booth. If you need design help, please contact email@example.com or visit us here for information about what we can do for you and your upcoming exhibit in Las Vegas. Our products help better communicate and express your fashion story. Start turning heads today.
The six reasons why you should use custom t-shirts
Whether your business is just starting up or has been around for quite some time, marketing is a paramount factor for how a business performs. Often times marketing and advertising can get expensive and if your business is small or starting up you probably don’t want to overspend. There are many cost-efficient methods that can propel a business to the top. One of them is custom t-shirts. The benefits of using custom t-shirts to market your business are great. If you’re looking to gain awareness and get the word out about your business there is no better way to do it.
- “Walking billboard” over Real Billboard
When you give a shirt out with your business design or logo on it, your shirt becomes literally a “walking billboard.” I’m sure we have all come across billboards, they capture our attention and they make us interested. This is exactly what a quality custom t-shirt can do for your business; capture attention and gain interest. If your business is small or just starting up, having a marketing tactic that is able to do both of these aspects at once is incredible. Billboards are highly expensive, especially if you have them in a high trafficked area. Custom t-shirts are affordable and they can be in so many places at once, what could be better? It allows you to advertise to many people just like a billboard but without the huge price tag.
When you give these shirts out to potential or current customers, you have the ability to speak personally and get to know your customers. Being able to create and establish those personal relationships are vital and are often missed, but custom t-shirts will help you make these relationships and also great impressions.
- Cheaper way to advertise
These days there are so many options for marketing and advertising. It’s easy to get confused, lost, and overspend. What many businesses don’t realize is having a simple mindset and not overthinking is often what is best. Custom t-shirts may seem simple but they have a lot to offer your business. They only cost a few dollars per shirt, so your business can buy as many as needed without having to worry. The great thing about shirts is they can be worn over and over. Just think, your business can be advertised for over a year or more! This marketing tactic, although cheap which i like to call “cost-efficient,” can effectively advertise your business, extend your reach, and for long periods of time.
- Customize your shirts, your way
This marketing tactic lets you do it your way. Choose designs, place your logo, and add your company tagline. The sky is the limit and you can really maximize it. You may have come across a promotional company t-shirt, and thought “that looks terrible.” Many businesses think this is how they always look and think they don’t want their business associated with poor-quality. NOT TRUE! As long as you find a reliable printing company that is established and prints quality, such as Overnight Prints, you will be good to go. Overnight Prints has just released a custom t-shirt option and you will not only receive quality but work with expert designers.
When it comes to quality, Overnight Prints is dedicated in ensuring every customer that they will leave with a product they love. If you’re looking for quality and perfection, Overnight Prints is your destination.
- Many different options
You can really maximize the use of custom t-shirts by disbursing them in many different ways. Give them to your employees, this will make your team feel unified while promoting your business. If your company ever participates in a trade show, fair, or expo, you can either sell your custom t-shirts or hand them out. These shirts can be used for social media contest winners, and you can use them at public relations events. The concept of the custom t-shirt is to expand and maximize your exposure. By utilizing all of these options your business will reap the benefits.
- Advertise for longer
Billboards, posters, and brochures all have a limited amount of time to advertise. With quality custom t-shirts you can advertise your business for an extended amount of time. If you make a great quality and well-designed t-shirt, customers will want to keep wearing your shirt. What does this mean for your business? Your advertising can go on and on. The longer amount of time you can advertise, the greater the awareness and sales.
- Great for non-profit or volunteer organizations
- Appeal meets functionality
Custom t-shirts offer customers and your business the best of both worlds. Shirts are both appealing and carry functionality, these two great qualities reflect on your business. It’s unbelievable one can receive both of these characteristics without paying costly prices and that is what makes custom t-shirts an optimal marketing strategy.
If you haven’t considered custom t-shirts, you should ASAP. They work perfectly for businesses just starting up and for small businesses. Take a look at our new custom t-shirt line and start optimizing your advertising!
New Promo Items at Overnight Prints & how they can improve your business
We probably have all received a promo item at least once in our life. They are tangible objects such as pens, coffee mugs, calendars, magnets, and the list goes on. Then, they are customized by placing the company or brand name. Many businesses overlook promo items when they are developing a marketing strategy. Promo items have so much to offer businesses and potential customers. Promo items are beneficial for the business and the customer, so why not use them? You can establish your name and also keep it front and center in the minds of customers. Promo items are important and can make a drastic difference for any marketing or advertising campaign.
Five Reasons To Use Promo Items
- Promo Items Last
One of the top reasons why promo items work very well is their capability to stick around for a very long time. Billboards, posters, and TV ads all have limits and can only run for a certain amount of time. With promo items they are unique and never die, there are no limits for promo items. They can continue marketing to new potential customers, while sticking in the minds of who received it. The list of promotional items can go on and on. Key chains, t-shirts, stickers, and notepads are all examples of promo items. These items can stay around for a very long time because they are useful to customers and can be used in everyday life. When customers can use your item everyday it means your brand or company can gain long time exposure.
- Cost-efficient Marketing tool
If you haven’t noticed promo items aren’t extravagant, and they aren’t large. Instead they are simple and functional. When you can market your company using a tool that is not only functional but inexpensive, it will always be a win for your company. They are cost-efficient, easy to create with Overnight Prints, and can advertise a business for a very long time. There have been numerous studies stating that companies using promo items see more business than companies that do not.
Whether you’re at a trade show or your office, everyone loves the word FREE! So, why not pull in potential customers by offering them what they love, free items! When people receive a free item they tend to remember your company more and are inclined to make a purchase.
If your company is participating in an upcoming trade show you want to make sure you have pens and t-shirts. Most customers walking around are noting companies and can lose their pen during the process. You want to be the company that has the pen to offer. A completely FREE pen at that. T-shirts also work very well at trade shows. Potential customers will see people walking around with them, and ask “where did you get that cool shirt?” It will be none other than your company. Gain recognition, customers, and most importantly revenue. Promo items are attention grabbing and will steal the show from your competitors.
Promote Your Brand Reputation
When you give an item away for free people will remember the company. Doing a simple and nice gesture really goes a long way and will create a favorable image for your company. Promo items can be used within the company as well. Give a little piece of your company to your hard-working employees. This will make them feel good about working for your company and again create a desired image.
Opening New Doors
When you give something away for free, it perhaps turns into the best opportunity to get to know potential customers and engage in conversation. The potential customers will take time to listen to you because of your nice gesture. Offering a promo item can often lead to customers making purchases. You will be increasing your revenue and your customers will be benefiting from your service or product.
In business it’s all about putting your best foot forward and showcasing your company in the correct light. If you want your business to do well you have to give your customers what they want and have a professional presentation. Make to sure to take a look at our all new promotional products line as well.
When you think of logos you most likely think of the great ones, the memorable, and the ones that stick with you. When you start thinking about creating a logo for your company remember it has to be unique enough to make a lasting impression. Creating a one-of-a-kind logo is not by any means easy. It requires time, patience, and many steps. Before you start creating your very own logo make sure you don’t forget to consider these key points.
1.) What colors best suit your company?
- Colors are a way of expression and they bring out emotions in everyone. All colors bring out different emotions and it’s necessary to choose colors that represent what your company stands for. If you choose red as your color, it will be active, passionate, and intense. One example is Red Bull, they use the color red and it’s a perfect choice for their company. Red Bull is supposed to supply their customers with energy which will keep them active throughout the day.
So just what do these colors express? Here is an infographic to further explain some of the most popular colors.
2.) Look at your selection of fonts
- Fonts are very similar to colors because they also spark emotion. If your company is energetic and fun you will want to go with a font that expresses those emotions. If your company is supposed to express strength and being bold such as Under Armour, it’s probably best not to choose a cursive, floral font. Selecting a font is just as important as the color because of the emotion factor. It’s all about matching who and what your company is. Fonts can help convey messages to customers instantly.
3.) Understanding the many different logo types
- This can be a bit tricky because there are so many types of logos and aspects to consider. You have to examine how it will look across your overall company collateral. Then consider the emotional response your customers will have. The emotional response all comes back to choosing the right colors and fonts. A company logo isn’t just a symbol, it’s the core of the company. In many cases it’s the first thing your customers see and you want them to respond in a positive way. Let’s go over some of the top types of logos.
1. Lettermark Logo
Lettermarks are using the initials of the company or the first letter of the company. Many companies such as HP and Chanel use this method because it’s more appealing. Using the whole name would be too long, or perhaps the name is hard to pronounce. These are all reasons why companies would choose the Lettermark type of logo. Take ABC for example, it’s full company name is “American Broadcasting Company.” The full name is too long and wouldn’t be as easy to remember. Creating a lettermark for certain companies makes it easier for customers to recollect. 2. Symbol Logo
Using a symbol is harder to come up with but often times creates more of an impact. If you’re planning on having a big business having a symbol logo is the way to go. The reason is symbol logos are much easier for people to remember because they are simple and unique. The fun part about symbol Logos is you can create clever twist within them which highlights what your company does. Just take companies like the Goodwill and Baskin Robbins for Example.
3. Wordmark Logo
These are going to be custom designed fonts which spell out the whole name of the company. These typically use a creative arrangement that will leave not only a lasting impression but a unique logo. It solely represents the company on its use of creatively adding flare to the original name. This type of logo can be easily read and understood since they are using the exact company name. Be prepared to get innovative and think of something new, because you want the finished product to inspire your customers and one of the best examples up-to-date is Visa.
4. Emblem Logo
The emblem logo is continually growing. This logo uses the company name within a detailed design. Emblem logos give the best of both worlds, meaning you can use the full name of your company and a design to give it distinction. This logo is very popular because it combines the two, from famous ones to the newest; they are all great.
Having a solid understanding of what the types of logos are and why companies use them should help you pick the correct layout for your own. Colors and fonts are the first aspect of the logo. Perhaps these two characteristics are the most important. Before diving into logo design really do your research and apply it to your company. Last but not least don’t be afraid to use designers, and preferably those at Overnight Prints.
Our Design Services include Logo Design work. Our experts can help you with small alterations, new additions, or creating a brand new logo for your company from scratch. Our Logo Design process is very easy, all you have to do is provide our designers with one of the following.
- examples of other logos
- color scheme
- description of your ideal logo
- A sketch
You can speak to our designers directly and our team will take your thoughts, sketches, and create the logo you envisioned. Our step-by-step process allows you to be a part of each aspect of the logo design experience and supply the designer with necessary info that will translate into a uniquely crafted logo for you and your company.
Make sure you don’t rush into creating a design because having a strong logo is critical to your company. Overnight Prints wants you to have the perfect logo and it’s why we offer logo design within our design services. If you have a concept and want it to be all that you envisioned let us help you build a phenomenal logo for your company. Visit Overnightprints.com/logo-maker and start making your logo today!
If you’re a small business we understand it might be a little difficult to gain new customers. Your business may need some form of advertising that sticks, is large in size, and attention grabbing. These three key factors are all ideal for advertising. Overnight Prints has a product that encompasses all three of these, what product? Our Custom Car Magnets! I guess you’re in luck.
No matter where you are if you have a small business, obtaining new customers and boosting your awareness is very high on the importance scale. There are many reasons why using Car Magnets are an absolute must for a small business but I will list five today.
Why You Should Use Car Magnets For Advertising
- They are the perfect size. Yes, you could use a vehicle wrap but sometimes those look unprofessional and also will hurt the resale value of your car quite a bit, because they are permanent. Vehicle wraps are also pretty expensive. On the other hand you have bumper stickers which are cheap to make but lack the professionalism as well as visibility. Car Magnets are the perfect size to advertise your business. They are also removable so you can place them on different cars and it won’t hurt the resale value.
- They can seamlessly fit your business. Car Magnets can brand your business by using different shapes and styles. Let’s say you’re a dentist and you want to advertise your new office. You could have a magnet shaped as a tooth to place on the side of your car with contact information and an address within it. You can take full control over shapes, colors, and sizes and make your brand stand out from the rest.
- Overnight Prints makes magnets that can weather the storm. You have to be careful here, don’t just go anywhere to buy your car magnets because when you’re caught in unfortunate weather you don’t want your magnet to crumble. We use magnets that will look great through the years and have a strong durability. The magnets are made out of 12 mil super thick laminate that will last through all kinds of weather and withstand road wear. You can rest assured that you will receive top-quality because we Demand Perfection and offer a 100% satisfaction guarantee to all of our customers.
- You can transfer them to other vehicles. This is great when you have multiple cars and you need to switch. You can easily remove it and transfer it over to another vehicle in minutes.
- Cost-efficient price for advertising. Our car magnets are very affordable and are made with quality in mind. You are getting superior quality without having to spend an arm and a leg. There is nothing like getting to advertise your business without spending a fortune.
With Overnight Prints Custom Car Magnets you are getting a great quality magnet that is also cost-efficient. If you are a small business and are looking for cheap and effective ways to advertise your business Car Magnets do both. Take your business with you wherever you go and start building a larger and stronger customer base for your small business. Go to Overnightprints.com to start creating your Custom Car Magnets today!
It doesn’t matter where you’re located, you always have a surrounding market interested in what your business has to offer. The trouble is sometimes they don’t find out. If you’re a small or local business it can be difficult to advertise and market your business effectively. There are a million things that seem to occupy your mind and it’s hard to really think and have time to understand the world of advertising. Most times small or local businesses will fall into marketing traps and end up overspending and the payoff is nonexistent. Advertising doesn’t have to be extremely expensive to be effective. If you want to see growth, attention, and gain awareness Every Door Direct Mail is something you should take advantage of.
What is Every Door Direct Mail (EDDM)?
What makes EDDM so great is the simplicity it holds. Select surrounding neighborhoods around your business or any area you wish to target and select delivery routes. Then send your selected target areas for your postcards.
Overnight Prints makes the process even easier…
Overnight Prints has a new EDDM program that allows customers to print their postcards, then continuing by selecting their delivery routes. Customers don’t have to worry about taking their postcards to be shipped unless they want to of course, however Overnight Prints will ship your postcards for you. From start to finish our service will take care of all the necessary EDDM steps. They also have a reliable and dedicated staff that can help customers through the process and offer suggestions and tips on how to boost their EDDM success.
There is no secret that your business will reap the benefits of EDDM but in addition to that, your surrounding community will as well. Your business has a product or a service that has value to your community and they should know about it. EDDM will make customers aware of what your business offers and the benefits accessible to them. This service will make your business present within your surrounding community and increase traffic which is both great for your business and community.
IMPORTANT FACT #1
The average consumer spends about 85% of their disposable income within a 5-mile radius of their home.
Your business in the hands of potential customers
When you think about it, postcards are pretty effective but sometimes your key markets don’t receive them and sometimes they don’t reach customers. Using EDDM will ensure your postcards make it into the hands of potential customers. Make quality postcards with Overnight Prints and send them to your key markets with complete accuracy.
What you need to consider before starting EDDM
In order to get the most out of your EDDM campaign you still need to put time and effort into it. If you want to have success you can’t rely on the service alone, with a combination of effort, time, and the service you will end up with a strong campaign.
- What are your marketing goals? What do you expect to get out of this campaign and how will you reach your goal? Being able to completely understand where you are and where you want to be will be extremely important.
- What are your current marketing efforts? What are you doing now that could be better or what are you doing that is showing success? It’s important to match your current marketing efforts with your EDDM to ensure you have a marketing strategy that flows.
- Who is your competition? Look at what your competition is doing well and what they are slacking on. See how you compare and how you can gain the edge over your competitors.
- Where are your target markets? This might take the most time, but it’s extremely important you know where they are! You want to make sure you’re reaching out to people that will benefit from your business.
- Keep track of your EDDM results. This is also crucial, you need to know if what you’re doing is on track with your goals or if you need to improve and make changes.
IMPORTANT FACT #2
The EDDM Service can potentially save your business 50% on mailing costs!
Last but not least
Starting an EDDM Campaign takes much time and effort. You should’t try EDDM thinking it will magically do everything for you. People in general are attracted and more willing to purchase if you have quality. If you rush the process and lack well thought out design and copy, your potential customer will no longer be potential. Take time and think about every step of your campaign from creating, printing, and preparing. If you need help with your EDDM Campaign, Overnight Prints can help you build a successful campaign.
Are you wanting to spice up your creativity in a fun and unique way, then look no further. Our Circle Business cards might be just what you need to get the conversation started! At Overnight Prints we love thinking out of the box, these fashionable and unique cards can be used for business and more. Here are just a few ways you can use our distinct Circle Business Cards.
Use Our Circle Business Cards As Social Media Business Cards
If you’re a designer or photographer and want to showcase your work, use our Circle Cards to list all of your social media outlets and your usernames. This way people can go directly to see your work and follow your pages. This is a fun and new twist, that will have your receiver intrigued to see your work. Circle Cards are great for promoting your talent.
Yes, our Circle Cards can also be charming and unique Save-the-Date Cards. If you are looking for ways to be different and unique, our Circle Cards are truly one-of-a-kind! They are 3- inches in diameter, so this gives you plenty of room for all the information and details. You can make these cards your very own and do it in style. These cards are on beautiful and heavy 52-point card stock paper for the quality you want to see and feel.
Promote Any Event
If you have an upcoming event or want to promote a special offer, you can use our Circle Cards for that too. They are the perfect size and demand attention. If you hand these out, customers or clients will be sure to remember your event or offer. People remember quality and style and these circle cards do both.
It’s a rowdy world out there and sometimes you need to be bold and make some noise. With our Circle Cards you can let the world know you’re unique, original and you’re not afraid to take bold chances.
Make sure you try our Circle Fat Cards that have superior thickness and are the most durable and luxurious. If you’re looking to stand out among the competition, take a chance and get creative, starting today!
If you have or own a business you probably understand how hard it is to bring in new customers and expand your clientele. Advertising is critical for any business and many waste time and money executing the wrong advertising strategies. Yes, advertising can be expensive but not all forms are and still are proven to be quite effective.
If you’re a small or local business you don’t need to spend every dime on overpriced forms of advertising like TV, radio, trade shows and magazines. These forms of advertising for smaller businesses won’t nearly reciprocate the money you put into them.
So, maybe you’re wondering what will work? FLYERS! They are effortless to make, great for local advertising and the best part is they’re inexpensive. Flyers are ideal because they are consistent and can be distributed in many places at the same time. With flyers there are no limits or boundaries. Flyers also provide a visual connection; potential customers will have a better chance of remembering your service because they saw it with their own eyes.
If you compare flyers to seeing a digital message via the Internet, flyers will be easier to remember because the information is clear and doesn’t require you to click on a link to read more. Also, the Internet tends to spotlight whoever has the most traffic and credibility and if you’re local not many people will even get the chance to see your message.
Flyers establish a visual connection that leads customers to remembering, they’re inexpensive, and they provide consistency. If you choose to make a flyer, print them with quality and put effort into the overall formation of the flyer. People do notice effort and many are attracted to quality and will be highly interested and fascinated. Flyers are a key advertising strategy which posses many qualities that can benefit your business.
If you have or own a business in Las Vegas you probably have experienced many difficulties with finding and obtaining potential consumers as well as keeping your current consumers. Expanding a business in the Las Vegas area can be grueling and exhausting. In order for any business to grow you need to gain awareness within your key markets. The best way to do this is using advertisements and promoting your business. If a business doesn’t advertise, rest assured there will be many other businesses standing by ready to take your place.
Now we know that certain advertisements can be highly expensive and not make an immense difference for your business. Luckily, we have printing. Printing is the leading and ideal way to advertise your business locally. Print advertising is not only cost-efficient, it allows you to communicate multiple types of messages with a vast amount of products to choose from. Now, you might ask, “where should I go for printing?” If you are in the Las Vegas area and want to advertise efficiently and effectively, the only place to go is Overnight Prints.
The ability to choose your material
- Overnight Prints has over 50 print marketing products.
- If you need help with Marketing, Overnight Prints will help with Press Releases, Social Media, SEO Content, and more.
- Overnight Prints carries Promotional Products such as, Bookmarks, Calendars, and Coasters.
- You can also create invitations and announcements for events using Overnight Prints.
Overnight Prints understands that you may already have an idea or project created. This is why Overnight Prints lets you download your content using various formats. They include: Adobe Photoshop, Adobe Illustrator, Microsoft Word, JPEG, and PDF files. This allows you to have the ability to print exactly what you want.
When it comes to business you have to always put your best foot forward and constantly look for the best quality. When you advertise for your company or business you can’t use any type of material. The reason is people do notice and to gain awareness and pull people into your business; quality matters.
At Overnight Prints, perfection is key. They will always go the extra mile with making sure your print product is excellent and perfect for you.
- We use 15-point paper stock with coating on both sides on all Business Cards and Postcards.
- You can choose from a classy satin matte finish or an elegant UV coating.
- All of our products are strong, durable and are guaranteed to make an unforgettable impression.
- All of our products are environmentally sustainable, because we care about our world as much as we care about your product.
- Letterheads and Envelopes are made with Premium #70 opaque. We also offer four color optimal offset.
- There are numerous coating options for your convenience. Pick from Satin Matte Finish, or our UV Gloss, and Spot UV Gloss.
- Our Gloss offers a very luminous and shiny glow to your paper products. It brings out your vibrant colors and provides un-matching depth.
- If you’re looking for gloss but only on select portions of your product, we use our Spot-UV. This will be covered on areas that you want to emphasize and create a dramatic effect.
- Overnight Prints offers Precise Cutting. This means your product will gain added print area. All our products offer full-bleed trimming and the tightest cutting tolerance at 1/16 of an inch.
- Last but not least, Overnight Prints prides itself on fast delivery that lives up to its name.
Advertising is difficult and can be costly. However, with the use of print advertising it can become a game changer for your business. It saves money and can be used for various marketing messages. Even as online marketing grows, there is nothing compared to print marketing materials. Print marketing is personal and stands out. Just think about how quickly one can check an email and disregard it. However, the process of consumers going to the mailbox and looking through every piece requires more time. This means your company will be gaining attention that only printed materials can. This is only one example, the possibilities of gaining new consumers are countless in print marketing. When quality printing meets advertising the results might just shock you.
Print marketing excites people because it’s now non-traditional. Social media and digital are now considered traditional. When consumers see printed materials they actually want to read it and find it more credible than the Internet. Since Print is going non-traditional, it will be something perceived as new again. Everyone loves new and exciting material and your print marketing will have consumers engaged in your material. What does this mean for you? Substantial awareness and more consumers!
The Relationship between designer and client is often a contentious one! Designers can feel aggravated by the client’s lack of respect for their expertise and for their general lack of creative vision. As a designer, I’m sure you’ve had a few of those “I’m working for a complete moron” moments when nothing you do is pleasing to the client and all their suggestions and ideas seem ludicrous!
How many of you out there have wandered onto a car lot, grabbed your checkbook and bought a car without ever taking the car for a test drive? Yeah, probably not many, if any. It’s completely reasonable, fair and wise to want to take the car for a spin, kick the tires a little, and really find out if it’s the car for you before you invest your money into it. Why should your business’s advertising materials be any different? Should you just click on the very first website you find, upload your design and hope for the best? No. You shouldn’t, and there’s an alternative.