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C’mon, you know this is what you’re thinking. You’re a salesman or small business owner, you’re looking through the cool greeting card selection at OvernightPrints.com – and you’re imagining how clients and prospects will respond when they get greeting cards from you.

They’ll be so pleased! They’ll have such warm feelings towards you! They’ll remember how wonderful you are to do business with, and how they really DO need another “Wonder Widget”… and before too long, your website will be inundated with visitors and your phone will be ringing so often, you’ll need more minutes on your cell plan.

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We seem to have a love-hate relationship with greeting cards, especially when used for business purposes.

We know we SHOULD be sending out those “handwritten notes” that referral and sales experts say are vital to our success. We know we SHOULD stay in touch more regularly, and more personally, with clients and prospects – with anyone who’s important to our company’s success. We know we SHOULD use greeting cards – because they’re more likely to be opened than any other form of direct mail.

So why don’t we send more greeting cards?

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