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Marketing

How much do you really know about Black Friday? Here’s a quick history on the annual shopping frenzy following Thanksgiving:

  • Black Friday was originally named for the crash of the U.S. gold market in 1869
  • Retailers used to color-code accounting losses in red and profits in black, eventually adopted as the modern-day origin of the name
  • By the 1980s, Black Friday became more widely associated with deep discounts on the day after Thanksgiving

 

#1- 4: IN-STORE INSIGHTS

Frequent shoppers will happily return for exclusive Black Friday sales if they are well-informed on the specifics. Use the opportunity to let them know when, what and how to take advantage of Black Friday promotions.

 

  1. Place posters or flyers on doors and windows with sale hours
  2. List products without the sale price on rack cards as a teaser
  3. Give customers postcards to promote friends & family discounts
  4. Include a business card with every purchase as exclusive coupons

#5-8: SEND AN E-VITE

Email marketing should definitely be part of your marketing mix when it comes to Black Friday. Send out reminder emails starting one week before Thanksgiving. It’s best to capture shoppers before they begin traveling out of town or spending all of Turkey Day in the kitchen.

  1. Write a grabby subject line (e.g. Find out what’s 75% off)
  2. Make it time-sensitive (e.g. 4 hours left!)
  3. Add animated gifs to stand out
  4. Instant return customers (e.g. No lie! Deals unlocked every hour)

 

#9-12: MOBILIZE YOUR MARKETING

With so many shoppers glued to their smartphones, maximize your Black Friday mobile promos. First step: Optimize website and email for mobile, especially the shopping cart. Second step: Offer unique deals for mobile purchasers. This keeps them shopping all day before they even get home from work.

  1. Boost bundling at the shopping cart (e.g. Others also bought this. Add to cart?)
  2. Create mobile alerts to instantly promote sales
  3. Have in-store customers check in online for extra discounts
  4. Use push notifications to push specific products

 

 

#13-16: TEASE A TRAILER

Video marketing is a great way to tease door-buster sales. Build anticipation leading up to the big day by filming the making of a product, receiving shipment at the store or the setting up of product displays.

On the morning of Black Friday, use Facebook live to show crowds gathering outside or happy shoppers checking out with coveted items. Gather testimonials on how much shoppers saved and let customers know how much time is left to enjoy Black Friday sale pricing.

 

  1. Keep videos under 60 seconds
  2. Add subtitles (most view videos without sound)
  3. Post directly on social platforms (avoid links from YouTube or Vimeo)
  4. Create or include a hashtag
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Business Cards, Everything Print / Las Vegas, Small Business

imgresOdds are you have participated in Black Friday or Cyber Monday at least once, but the best sales happen on Saturday. Thanks to American Express we have the opportunity to show our appreciation for small businesses by shopping at our local small businesses across the United States. Small Business Saturday all started in 2010 as a promotion presented by American Express to pull people into shopping at their local shops for the holiday season and has grown into a sensational event. 

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Many people believed the promotion wouldn’t make it past the initial year. This was not the case, in fact almost the exact opposite has happened. It’s now 2015 and Small Business Saturday is almost on the same playing field as Black Friday. Owners of small businesses have embraced the day and are grateful for every sale. For most small businesses this is their biggest sale day and you could say their Black Friday. Small businesses participating in the U.S. will offer great discounts and promotions. 

Overnight Prints will celebrate Small Business Saturday by giving out the lowest prices on all printing products. If you’re apart of a small business you can take advantage of our sale by stocking up on rack cards, posters, and postcards to help promote your business. 

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Let’s face it; the holiday rush is brutal. Attempting to walk around in overly-crowded stores, searching for the right size, standing in long lines, it’s just down right frustrating.This year give yourself a breath of relief and go small. Find unique items for your friends and family and help your local small businesses at the same time. Not only will you have success in your holiday shopping you will be helping your community in more ways than one. Giving back to local small businesses means dreams turn into reality. It also means locals keep their jobs, and sales can lead to more in local taxes in which leads to better funding for the community. It’s a circle you want to be a part of this year and will be glad you did. Shop small this month on Saturday the 28th. 

 

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