brand marketing


Small Business Tips

4 Reasons Why Brand Consistency Makes Sales

If you’ve researched branding, then you know that there are six different areas to gauge the strength of a brand. Brands can be measured by their uniformity, uniqueness, versatility, administration,...
Print SMART

What are Creative Uses for Bookmarks That Don’t Involve Books?

Even if you’re a die-hard fan of all things digital and staunch supporter of going paperless, you might not want to dismiss bookmarks so fast. With a little out-of-the-box thinking,...
Small Business Tips

The Best 4 Marketing Tools for Branding a Professional Speaker

Being invited to present an 18-minute TED Talk has the potential to be career defining. How does one score an invitation to the world-famous conference? To add the coveted title...
Small Business Tips

Are You a Shark in Business?

You’re a die-hard fan of the hit reality show “Shark Tank” – you snicker at silly product names and scoff at ridiculously high valuations. But what’s the difference between the...