Many of us are understanding and taking in what we call, “The Digital Age.” An era where computerization has taken over our economy, the world, and everyone that lives in it. It’s also been slivering it’s way into dominating the marketing realm. Is this true? Has print marketing and advertising passed away, so to speak? Don’t start mourning the loss of print just yet, because it’s perhaps stronger than ever. There are copious reasons why print triumphs digital, even in today’s world.
Here is an infographic that shows where print stands.
Now, digital is still a fierce and elite marketing and advertising tool, but print is no push-over. There are many aspects to print that certainly make it one-of-a-kind. If you have a company or business, and you don’t think you’re utilizing print marketing as much as you should, now is the time to start. A simple postcard advertising your company will be retained by many consumers. Thus, leading current and new customers into your business every time you send advertisements out. Print marketing is down right captivating, intriguing, and motivating. Start growing your business by bringing that “old school” marketing back.
*Need postcards? Shop Overnight Prints today to get all your print products along with exceptional services that bring it all together.
When you think of logos you most likely think of the great ones, the memorable, and the ones that stick with you. When you start thinking about creating a logo for your company remember it has to be unique enough to make a lasting impression. Creating a one-of-a-kind logo is not by any means easy. It requires time, patience, and many steps. Before you start creating your very own logo make sure you don’t forget to consider these key points.
1.) What colors best suit your company?
Colors are a way of expression and they bring out emotions in everyone. All colors bring out different emotions and it’s necessary to choose colors that represent what your company stands for. If you choose red as your color, it will be active, passionate, and intense. One example is Red Bull, they use the color red and it’s a perfect choice for their company. Red Bull is supposed to supply their customers with energy which will keep them active throughout the day.
So just what do these colors express? Here is an infographic to further explain some of the most popular colors.
2.) Look at your selection of fonts
Fonts are very similar to colors because they also spark emotion. If your company is energetic and fun you will want to go with a font that expresses those emotions. If your company is supposed to express strength and being bold such as Under Armour, it’s probably best not to choose a cursive, floral font. Selecting a font is just as important as the color because of the emotion factor. It’s all about matching who and what your company is. Fonts can help convey messages to customers instantly.
3.) Understanding the many different logo types
This can be a bit tricky because there are so many types of logos and aspects to consider. You have to examine how it will look across your overall company collateral. Then consider the emotional response your customers will have. The emotional response all comes back to choosing the right colors and fonts. A company logo isn’t just a symbol, it’s the core of the company. In many cases it’s the first thing your customers see and you want them to respond in a positive way. Let’s go over some of the top types of logos.
1. Lettermark Logo
Lettermarks are using the initials of the company or the first letter of the company. Many companies such as HP and Chanel use this method because it’s more appealing. Using the whole name would be too long, or perhaps the name is hard to pronounce. These are all reasons why companies would choose the Lettermark type of logo. Take ABC for example, it’s full company name is “American Broadcasting Company.” The full name is toolong and wouldn’t be as easy to remember.Creating a lettermark for certain companies makes it easier for customers to recollect. 2. Symbol Logo
Using a symbol is harder to come up with but often times creates more of an impact. If you’re planning on having a big business having a symbol logo is the way to go. The reason is symbol logos are much easier for people to remember because they are simple and unique. The fun part about symbol Logos is you can create clever twist within them which highlights what your company does. Just take companies like the Goodwill and Baskin Robbins for Example.
3. Wordmark Logo
These are going to be custom designed fonts which spell out the whole name of the company. These typically use a creative arrangement that will leave not only a lasting impression but a unique logo. It solely represents the company on its use of creatively adding flare to the original name. This type of logo can be easily read and understood since they are using the exact company name. Be prepared to get innovative and think of something new, because you want the finished product to inspire your customers and one of the best examples up-to-date is Visa.
4. Emblem Logo
The emblem logo is continually growing. This logo uses the company name within a detailed design. Emblem logos give the best of both worlds, meaning you can use the full name of your company and a design to give it distinction. This logo is very popular because it combines the two, from famous ones to the newest; they are all great.
Having a solid understanding of what the types of logos are and why companies use them should help you pick the correct layout for your own. Colors and fonts are the first aspect of the logo. Perhaps these two characteristics are the most important. Before diving into logo design really do your research and apply it to your company. Last but not least don’t be afraid to use designers, and preferably those at Overnight Prints.
Our Design Services include Logo Design work. Our experts can help you with small alterations, new additions, or creating a brand new logo for your company from scratch. Our Logo Design process is very easy, all you have to do is provide our designers with one of the following.
examples of other logos
description of your ideal logo
You can speak to our designers directly and our team will take your thoughts, sketches, and create the logo you envisioned. Our step-by-step process allows you to be a part of each aspect of the logo design experience and supply the designer with necessary info that will translate into a uniquely crafted logo for you and your company.
Make sure you don’t rush into creating a design because having a strong logo is critical to your company. Overnight Prints wants you to have the perfect logo and it’s why we offer logo design within our design services. If you have a concept and want it to be all that you envisioned let us help you build a phenomenal logo for your company. Visit Overnightprints.com/logo-maker and start making your logo today!
Are you hungry to get that job? Are you hungry to make unforgettable impressions? We thought so. That’s why we created the Sandwich Business Card so you can put your hunger to an end. Overnight Prints has been searching for a business card that is enticing, unique, and durable and we created the ultimate business card that is filled with quality you can see and feel.
The Sandwich Business Cards offer customers a completely different card that is shockingly satisfying..
Thicker than the rest
Now we all know that there are many standard 14-point business cards and 15-point cards. This card is nothing but standard, using 52-point card stock that is among the thickest business cards out there. This ultra-thick business card will leave whoever receives it in complete awe. With the added thickness, comes an even stronger durability that will guarantee a longer lasting card that looks like it just came from the printer.
Add more and more…
Pack more meat into your sandwich card by adding extra fillings into your card. Choose from a variety of either single 39-point inserts or 52-point double inserts. Also add your own personal touch by selecting what color you want your insert to be! Choose from black, blue, dark green, light green, magenta, orange, pink, purple, red, teal, white, and yellow.
Color that excites!
When you’re trying to put your best foot forward, you don’t want to seem dull. The Sandwich Business Cards use full 4:4 color printing to ensure that your card is exciting and bursting with lively colors. This card will never look dull because all of your colors will be exploding with vibrancy and your receiver will leave delighted about what you have to offer.
Three sizes offer three very different styles…
The sandwich cards come in three different sizes to accommodate what you’re looking for. We carry 2.5″ x 2.5″ which is the square business card, 3″ x 3″ is the circle business card, and 3.5″ x 2″ is the standard sandwich card.
These sizes are great if you want to add another creative layer to your card by formatting it as a square or a circle card. While the square cards spice up the traditional business card, the circle cards make great social media cards! If you’re an artist, designer, or writer these cards would be great to list all of your online accounts so that either customers or potential business inquires can be intrigued to view your work.
Sandwich Business Cards are custom made for you! If you’re a marketer or if you’re a comic book writer, Overnight Prints has a business card for you. If you have questions or want design help, call or chat online with a design expert at OvernightPrints.com.
Surprise and delight your guests by using Overnight Prints products creatively. If you have an upcoming business event or wedding approaching and want to make it unique and unforgettable it doesn’t have to cost you a great deal. By transforming Overnight Prints products you can create something that is entirely exclusive and cost-efficient.
Our postcards can be turned into much more than a simple postcard. If you’re hosting an event and want to avoid chaos and people disorderly trying to find their seat, making a table card can make your event run smoother and even compliment your event. Overnight Prints makes the finest quality postcards by using premium 15-point paper card stock. Customers are able to apply the finest finishing glosses to create a fantastically elegant look. Postcards can be turned into an event invitation as well! Give your guest something to be excited about!
Something to keep
Your event is something that should be remembered and kept in the hearts of all your guest. Giving your guest something to take that serves as a keepsake for an event or wedding is wonderful and who doesn’t like a gift! If you want to give all of your attendees something, it doesn’t have to cost you much. Turning our coasters into something that represents your event and is functional, makes for the perfect gift. For example if you’re having a wedding, why not give coasters out and give your guest a little part of your wedding to take home?
Or if you’re having a business event and you need to make sure that all of your clients or employees know when the next event is. Giving them creative coasters is the most cost-efficient and effective way to spice up your business and to ensure everyone remembers the next event.
End your event with class
Now for the finale! Send your guests off letting them know how much you appreciated them attending and give them your thanks with impressive and exquisite quality. Overnight Prints provides all customers with full vibrant and rich colors and prints on 110# card stock. Show your gratitude and appreciation and give them quality they can see and feel. Thank you cards may seem simple, but their effect is immense and really makes people feel acknowledged. Say your thanks with sincerity and wrap up your event perfectly.
We are all familiar with bookmarks. They are thin, small, usually made of card or leather fabric and we use them to save a spot in our favorite books. Bookmarks can be used for more than you even know.
Bookmarks As Marketing Tool
Promote company or business
Allows customers to take them and be exposed to other potential customers
Gives your business some flare
Bookmarks As An Event Invitation
Your guest can use your invitation
Great for wedding invitations and serves as a keepsake for family and friends
Can also be used for an event ticket with detailed instructions or info.
Bookmarks Make Perfect Timetables
elegant, beautiful and keeps your event on schedule
When you think outside the box and get creative, bookmarks can be anything but ordinary. You can create another marketing tool and allow customers to take a little of your business with them. Customers can also take more and hand them out to potential customers. Thinking outside the box will expand your business in no time.
Bookmarks can also be used for creative event invitations or even Save-the-Date cards. Overnight Prints can help you come up with the perfect design or if you have your own simply upload it!
Digital Printing is considered modern printing. Laser printing and ink-jet printing are commonly referred to as Digital Printing. An image can be sent directly to the printer using various formats such as Photoshop, InDesign, and PDF’S. There are many positives Digital printing possesses for companies that may be overlooked. Digital printing works by assembling an image and using formulas. Then the image is captured using pixels. The process of assembling the image and capturing pixels is called “digesting.” The digested image then can control ink, lighting, toner, and exposure to make the perfect image.
Digital Printing holds many advantages for advertisers and businesses in the Las Vegas area. Whether you’re a large company or just starting off, digital printing may be for you. Here’s why…
Customers love personalized information. If you wanted to send out a brochure or letter it’s great to personalize it. The only way to do this is using digital printing. It allows you to make changes and permits easy inclusion of a variety of data. Consumers respond well when personal touches are added and digital printing permits you to do so. This tactic is even better when done locally.
Your business can’t wait forever especially in Las Vegas. With digital printing you can get a great quality product quickly. If you have your files ready and are able to get it to a supplier it can be processed without any other information. The ink is dry and ready to go after coming out of the printer. The turnaround time for digital printing is paramount for businesses that need their product fast. It’s even faster with Overnight Prints.
If your products tend to change a lot and require specification changes it’s best for you to avoid large print jobs of brochures, booklets, or catalogs. Digital printing is ideal for frequent changes because it allows you make re-runs without having it cost a fortune of money and time.
Digital Printing is best for short-runs. If you need prints anywhere from a few to a couple thousand this is the way to go. If you use offset the costs will be higher just because offset printing uses plates and requires more work.
What Digital Printing can do for your company?
If you have or own a business that is very fast-paced and need your prints quickly, digital printing is definitely for you. Digital printing has a shorter turnaround time than offset printing. You will be able to get a good quality prints in less time. Another appreciable aspect of digital printing is that every print will come out the exact same. All your prints will be accurate and you won’t be wasting any prints. This is because you don’t have to balance ink and water like offset printing requires. If you need four-color printing, digital offers great quality for a cost-effective price. Digital printing is good for any Las Vegas business that needs prints fast and is looking to save.
Just so you know…
A study done by visual.ly states that by 2018 digital printing will have gone up by over 10 percent.
Also it has been predicted that by 2018 the digital printing market will be worth $911bn.
There are four major advantages to using digital printing that you need to remember
Due to minimal press setup it can save you time. If you’re from Las Vegas you know that time is money.
If you need a short to medium print job this is most effective. Digital information is stored and it makes it easier to make changes. There is no need to print in bulk and have to throw away outdated material.
There are no pre-printing steps for digital printing and no photo chemicals or plates used. It’s overall better and safer for our environment.
If you’re looking to get the exact amount of prints necessary and save money. There are no minimums and allow you freedom.
If you have or own a business in Las Vegas you probably have experienced many difficulties with finding and obtaining potential consumers as well as keeping your current consumers. Expanding a business in the Las Vegas area can be grueling and exhausting. In order for any business to grow you need to gain awareness within your key markets. The best way to do this is using advertisements and promoting your business. If a business doesn’t advertise, rest assured there will be many other businesses standing by ready to take your place. Now we know that certain advertisements can be highly expensive and not make an immense difference for your business. Luckily, we have printing. Printing is the leading and ideal way to advertise your business locally.Print advertising is not only cost-efficient, it allows you to communicate multiple types of messages with a vast amount of products to choose from. Now, you might ask, “where should I go for printing?” If you are in the Las Vegas area and want to advertise efficiently and effectively, the only place to go is Overnight Prints.
The ability to choose your material
Overnight Prints has over 50 print marketing products.
If you need help with Marketing, Overnight Prints will help with Press Releases, Social Media, SEO Content, and more.
You can also create invitations and announcements for events using Overnight Prints.
Overnight Prints understands that you may already have an idea or project created. This is why Overnight Prints lets you download your content using various formats. They include: Adobe Photoshop, Adobe Illustrator, Microsoft Word, JPEG, and PDF files. This allows you to have the ability to print exactly what you want.
Unbeatable Print Quality
When it comes to business you have to always put your best foot forward and constantly look for the best quality. When you advertise for your company or business you can’t use any type of material. The reason is people do notice and to gain awareness and pull people into your business; quality matters.
At Overnight Prints, perfection is key. They will always go the extra mile with making sure your print product is excellent and perfect for you.
10 quality standards at Overnight Prints
We use 15-point paper stock with coating on both sides on all Business Cards and Postcards.
We use 15-point paper stock with coating on both sides on all Business Cards and Postcards.
You can choose from a classy satin matte finish or an elegant UV coating.
All of our products are strong, durable and are guaranteed to make an unforgettable impression.
All of our products are environmentally sustainable, because we care about our world as much as we care about your product.
Letterheads and Envelopes are made with Premium #70 opaque. We also offer four color optimal offset.
There are numerous coating options for your convenience. Pick from Satin Matte Finish, or our UV Gloss, and Spot UV Gloss.
Our Gloss offers a very luminous and shiny glow to your paper products. It brings out your vibrant colors and provides un-matching depth.
If you’re looking for gloss but only on select portions of your product, we use our Spot-UV. This will be covered on areas that you want to emphasize and create a dramatic effect.
Overnight Prints offers Precise Cutting. This means your product will gain added print area. All our products offer full-bleed trimming and the tightest cutting tolerance at 1/16 of an inch.
Last but not least, Overnight Prints prides itself on fast delivery that lives up to its name.
Advertising is difficult and can be costly. However, with the use of print advertising it can become a game changer for your business. It saves money and can be used for various marketing messages. Even as online marketing grows, there is nothing compared to print marketing materials. Print marketing is personal and stands out. Just think about how quickly one can check an email and disregard it. However, the process of consumers going to the mailbox and looking through every piece requires more time. This means your company will be gaining attention that only printed materials can. This is only one example, the possibilities of gaining new consumers are countless in print marketing. When quality printing meets advertising the results might just shock you.
Print marketing excites people because it’s now non-traditional. Social media and digital are now considered traditional. When consumers see printed materials they actually want to read it and find it more credible than the Internet. Since Print is going non-traditional, it will be something perceived as new again. Everyone loves new and exciting material and your print marketing will have consumers engaged in your material. What does this mean for you? Substantial awareness and more consumers!