During the wedding process there are many feelings easily evoked. Happiness, frustration, and anxious seem to be most common. Every bride wants to see her wedding go smoothly and all the hard work to pay off. With the help of simple yet beautiful printing products your wedding will be effortlessly exquisite.
Why be standard? When you can express your uniqueness to every individual you come across? That is the question you should ask yourself before starting to create your business card. There are plenty of standard, black and white, let’s face it, boring business cards floating around out there. That doesn’t mean you should blend in with the crowd or just try to be conservative. Business cards are essentially an extension of who you are and what you bring to the table. You don’t want your business card to read exactly the same as all of your competitors. If you want that job, if you want to make a lasting impression; it all starts with a business card.
As stated previously, a business card is an extension of who you are. So, ask the question who are you? What makes you special? Then transfer it over onto paper. One way you can do this is using bright and bold colors. Rich blues, gold, and bright reds are some examples. However, you don’t want to just have one of those colors make up the entire card. If done this way, your card will be overwhelming and in-creative. The trick is to mix and match colors, but really think about what colors complement each other. If you go to Google and look up complimenting colors, you will find a lot of information. Turquoise mixed with white looks very elegant, bright, and peaceful. Red and light blue also complement each other quite nicely, the complementing colors are endless. What colors represent your personality and express who you are? This is what it comes down to.
So we all know the stereotypical 3.5″ x 2″ business card. Must we stick to the standard? NO! Overnight Prints has a plethora of non-standard business cards. Why not completely change the shape of your business card to let’s say a 3″ x 3″ Circle Business Card? Or what about a 2.5″ x 2.5″ Square Business Card? Or maybe you can still keep that standard size but spice it up with extra thick 34pt card stock with our FAT Business Card. These cards automatically stick out with either their distinguished shape or superior thickness. Whoever you give your card to will notice and remember you just by the quality, shape, and texture of an Overnight Prints business card. Once you place your color using 4:4 full color printing, your card will already be expressing quality and uniqueness and these are two factors that matter.
Now, going back to color. They don’t have to be extremely bold to be considered unique. They can also be subdued, light, and tranquil. It depends on again who you are, or maybe your job position, and what you do. If you work by the beach or are for example a yoga instructor, you might want to use those lighter tones. In this case the lighter tones work perfectly. It expresses relaxation, peace, and if your job embodies this, you don’t want your business card to communicate and entirely different message.
Of course, the most important part is placing your information and contact on the card. So, this brings us to choosing the correct font. There are an abundant, almost innumerable amounts of fonts circulating. Knowing this, there is one that fits effortlessly and accurately for everyone.
Now for some examples…
If you are in marketing or business, you want a solid, simple, and sophisticated font. My suggestions: “Josefin Sans,” “Adamina,” and a good old “Helvetica.”
Let’s say you’re a copywriter and want to express the beauty of words on paper. My suggestions: “Magnolia,” “Allura,” or “Handwriting-Dakota.”
Maybe you’re a graphic illustrator, my suggestions: Use my personal favorite “Matilde,” “Arcata,” or Josefin Slab.”
Your font should coincide with who you are and what you do. These are only font suggestions, if you find others that you love, don’t be afraid to choose those. Business cards are all about expression and being true to you.
If you have never thought about your business card or just rushed through the process. It’s time to really think about your business card. You want to make great impressions not average ones, and you want to get that job, not be disregarded. Business cards are not only essential they are critical and vital in establishing relationships and making connections that last.
Do you know what you want but don’t know how to go about it? Please call our design services at 855.977.1968 or email email@example.com. Our team of expert designers will be able to craft the business card you envision. Talk to a designer personally and give them all the information you need to and watch your thoughts and ideas come to fruition, only with Overnight Prints.
When you think of logos you most likely think of the great ones, the memorable, and the ones that stick with you. When you start thinking about creating a logo for your company remember it has to be unique enough to make a lasting impression. Creating a one-of-a-kind logo is not by any means easy. It requires time, patience, and many steps. Before you start creating your very own logo make sure you don’t forget to consider these key points.
1.) What colors best suit your company?
- Colors are a way of expression and they bring out emotions in everyone. All colors bring out different emotions and it’s necessary to choose colors that represent what your company stands for. If you choose red as your color, it will be active, passionate, and intense. One example is Red Bull, they use the color red and it’s a perfect choice for their company. Red Bull is supposed to supply their customers with energy which will keep them active throughout the day.
So just what do these colors express? Here is an infographic to further explain some of the most popular colors.
2.) Look at your selection of fonts
- Fonts are very similar to colors because they also spark emotion. If your company is energetic and fun you will want to go with a font that expresses those emotions. If your company is supposed to express strength and being bold such as Under Armour, it’s probably best not to choose a cursive, floral font. Selecting a font is just as important as the color because of the emotion factor. It’s all about matching who and what your company is. Fonts can help convey messages to customers instantly.
3.) Understanding the many different logo types
- This can be a bit tricky because there are so many types of logos and aspects to consider. You have to examine how it will look across your overall company collateral. Then consider the emotional response your customers will have. The emotional response all comes back to choosing the right colors and fonts. A company logo isn’t just a symbol, it’s the core of the company. In many cases it’s the first thing your customers see and you want them to respond in a positive way. Let’s go over some of the top types of logos.
1. Lettermark Logo
Lettermarks are using the initials of the company or the first letter of the company. Many companies such as HP and Chanel use this method because it’s more appealing. Using the whole name would be too long, or perhaps the name is hard to pronounce. These are all reasons why companies would choose the Lettermark type of logo. Take ABC for example, it’s full company name is “American Broadcasting Company.” The full name is too long and wouldn’t be as easy to remember. Creating a lettermark for certain companies makes it easier for customers to recollect. 2. Symbol Logo
Using a symbol is harder to come up with but often times creates more of an impact. If you’re planning on having a big business having a symbol logo is the way to go. The reason is symbol logos are much easier for people to remember because they are simple and unique. The fun part about symbol Logos is you can create clever twist within them which highlights what your company does. Just take companies like the Goodwill and Baskin Robbins for Example.
3. Wordmark Logo
These are going to be custom designed fonts which spell out the whole name of the company. These typically use a creative arrangement that will leave not only a lasting impression but a unique logo. It solely represents the company on its use of creatively adding flare to the original name. This type of logo can be easily read and understood since they are using the exact company name. Be prepared to get innovative and think of something new, because you want the finished product to inspire your customers and one of the best examples up-to-date is Visa.
4. Emblem Logo
The emblem logo is continually growing. This logo uses the company name within a detailed design. Emblem logos give the best of both worlds, meaning you can use the full name of your company and a design to give it distinction. This logo is very popular because it combines the two, from famous ones to the newest; they are all great.
Having a solid understanding of what the types of logos are and why companies use them should help you pick the correct layout for your own. Colors and fonts are the first aspect of the logo. Perhaps these two characteristics are the most important. Before diving into logo design really do your research and apply it to your company. Last but not least don’t be afraid to use designers, and preferably those at Overnight Prints.
Our Design Services include Logo Design work. Our experts can help you with small alterations, new additions, or creating a brand new logo for your company from scratch. Our Logo Design process is very easy, all you have to do is provide our designers with one of the following.
- examples of other logos
- color scheme
- description of your ideal logo
- A sketch
You can speak to our designers directly and our team will take your thoughts, sketches, and create the logo you envisioned. Our step-by-step process allows you to be a part of each aspect of the logo design experience and supply the designer with necessary info that will translate into a uniquely crafted logo for you and your company.
Make sure you don’t rush into creating a design because having a strong logo is critical to your company. Overnight Prints wants you to have the perfect logo and it’s why we offer logo design within our design services. If you have a concept and want it to be all that you envisioned let us help you build a phenomenal logo for your company. Visit Overnightprints.com/logo-maker and start making your logo today!
Design is what generates appealing and eye-catching products. If you have an amazing product but fail to use quality design most people will lose interest and begin looking elsewhere. Design is art and it not only compliments a well-made product but makes it more engaging and draws customers in.
A great product or business will not reach its fullest potential without design work. In any business it’s important to create and establish a design that is unique and meaningful for that specific company. Overnight Prints will work with each customer and talk about what their company means to them and what they want to convey to customers. Then, they will come up with a design that can build up a product or business.
What goes into a full design service.
If you want to re-create your business from top to bottom the full design service from Overnight Prints which is called, “Build Your Brand With Us,” will do just that. If you need a simple design revision or a full design for your brand, Overnight Prints does it all. You can choose from three different design service options for your specific needs. If you have any questions and are interested in our design services just email our team and give a couple of brief details of what you’re looking for at firstname.lastname@example.org. Once you email you will be receiving a response shortly after from one of our expert designers.
Work with designers to achieve a logo that seamlessly integrates what your company stands for and the message you want to convey. Build a logo that will capture attention, represents your brand, and serves as a symbol of your standards and company values. Our team will work with you to create a logo that not only represents your business or company accurately but a logo that has a timeless quality. If you have an idea or concept our design team can bring it to life.
Create a Web Design
Having an online presence that looks great and is true to your company can effect your company tremendously. Capture potential customers and existing customers full attention by showcasing your products and business in a beautiful and simplistic light.
Implement clear communication between you and your customer, establish credibility, and engage your audience within your websites artistry. If you have an idea or a vision of what you want your website to look like we can make it come to fruition. If you have a great product or business let the world know about it and have easy access to view your products and services whenever they want.