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Print SMART
Business cards come in a variety of print options from offset printing to digital printing to die cut based cards. Sometimes, customers are willing to pay a little more and go for metallic cards with the details embossed right on the card.
In the digital age, the traditional business card still matters as exchanging contact information becomes easy in interpersonal interactions. Besides, they also act as an effective marketing tool.

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Art & Design, Other, Print SMART, Small Business Tips

Are you tired of using the same standard looking print products? If you are, all it takes is one simple addition to completely change the look of your business card. I’m talking about Spot-UV. If you have never heard of Spot-UV, it’s a shiny added layer applied to a design or portion of print products such as business cards, postcards, and posters. 

Spot-UV will give attention and dramatize an important part of your card or product in which you want to emphasize. Any time light hits the Spot-UV it shines, shimmers, and stands out. For instance, if you have your company logo, company name, or design you can put the spotlight onto this and bring it out by giving that section a high-gloss, very luminous effect.

We were extremely happy to have the chance to work with Ben Kwok, who is an amazing visual designer and illustrator. If you want to know more about Ben, please read our previous blog post entitled “Artistic Genius Ben Kwok Speaks.” In today’s blog we used Ben’s outstanding and highly intricate work to showcase the strong and eye-catching effect of Spot-UV. spot-uv-bioworkz

 

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We took Ben’s “Tiger Helm” design and placed it on one of our 4 x 6 postcards. As you can see the difference from photo 1 and photo 2 is that the Tiger Helm is shining and is really highlighting the detail of the design. We loved this illustration because you can see the Spot-UV reflect the light and shine off the design while the rest of the card is standard, and does not have gloss. The design as you can see completely stands out from the card and immediately grasps your attention. Spot-UV is a very unique finishing gloss because it can point out the detail of any design.  

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This is the back of our standard business card. The owl is coated with a layer of luscious Spot-UV. The Owl against the white card completely stands out and exposes the very fine details of the illustration, and all it takes is a splash of our Spot-UV.  The back of any business card is extremely valuable. The reason is you have all of your contact information in the front, so no need to state the same on the back. Show who you are and your personality on the back side and you will have yourself an unforgettable business card. Since Ben is an illustrator it’s important for him to of course showcase his art and work and the back of the card does it nicely. While Spot-UV brings the card to life it also protects it from wear and tear and keeps it looking new. Don’t let the back of your business card go to waste.

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Spot-UV isn’t only for business cards, it can be used for an array of printing products and as we can see it greatly enhances the overall look. The“Ornate Elephant,” was placed on our 5 x 7 postcard and also is using Spot-UV. As you can see in the first image of the”Ornate Elephant,”  is shining quite a bit. If you’re looking for something out of the ordinary and highly impressive, Spot-UV can enhance anything from a company name to a highly intricate design such as the illustrations we used from visual designer and illustrator Ben Kwok. Start using our one-of-a-kind Spot-UV today and see the difference. 

 

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Other, Print SMART

There is something about art and designing that captures the heart and makes us feel in awe, and that is what Ben Kwok provided us. He is a graphic artist and illustrator who was born in Taiwan but currently lives in Los Angeles, California. He is passionate about his work and has an undying love for art that is transferred over into every drawing and every illustration that he creates. However, getting to where he is now took some time and took overcoming many obstacles. He loves creating pieces that are filled with complexity and losing himself in the flow of his art. His highly detailed work is what stunned us along with his close attention to detail. 

We are thrilled that we had the opportunity to interview the artistic genius, and also combine his beautiful artwork with some of our products which will be in our next blog.

What made Ben Kwok become an illustrator? 

“I remember vividly at the age of 7 I wanted to be a veterinarian or a cartoonist. I wanted to be a vet because I absolutely love animals and wanted to work with them for a living. Who knew there was so much education that was required to become a vet and then there was the option of being a cartoonist… 



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I actually really liked comic books at the time, but I didn’t know the difference so I just went with cartoonist. Fast forward to college, I was still not sure what I wanted to do, so I started off as a Graphic Designer. After my first semester at school, I hated it all. I wanted to draw and not play with fonts and layouts. That’s when I discovered ILLUSTRATION; I never looked back. I get to actually draw with traditional mediums, pencil on paper, paint on canvas, everything made sense. Besides, drawing was the only thing I was good at, so it was easy for me to make the decision to do something art related.”

What are some of the most memorable designs/art you have made? And what made them so memorable? bioworkz-15

“The “Ornate Elephant” is my most memorable illustration. I keep telling this story, but I feel like it’s important to share. To back track a bit I hated my job as a graphic artist at a company I will not mention. So I decided to do something about it and look for another job. I was able to find another job and started working for a new company. After only 1 week they decided to lay me off. I was so angry, bitter, lost, and just beaten up by the apparel industry. Since I had no plan B, I decided to just draw for fun. To draw whatever I wanted, whenever I wanted and however I wanted with no one to answer to. That’s what gave birth to my Ornate Elephant drawing. I decided to post it online and that’s when it started getting traction. People really liked the illustration so I decided to focus all of my attention into this style of artwork. What made the Ornate Elephant most memorable was the fact that I drew something for myself and I got to fall in love with art all over again. Even when I was unemployed, had no options, I was so happy and in peace because I found my passion again.” 

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Talk about your influence by H.R Giger and Alfonse Mucha?

“I fell in love with H.R. Giger while I was in high school and discovered Alfonse Mucha in college. I really love the dark complex images that Giger created.

The fusion of machine and flesh really spoke to me. I love how much detail, texture, and darkness he puts into his artwork. His style was known as “Bio-mechanics”, so since I loved his work so much, I decided to take on the moniker BIOWORKZ, because that’s what all the cool kids were doing back in the day. Then I stumbled upon Alfonse Mucha’s work and it totally blew my mind. His work is almost the exact opposite of Giger’s work. It has lots of rich colors, soft curving lines, with lots of focus on the flow of the lines. Mucha’s work inspired me to play with different line widths and the way every line flows seamlessly into each other. Both Giger and Mucha are masters at what they do and I would like to reach their greatness one day. Giger brought us “Bio-mechanics”, Mucha brought us “Art nouveau,” and I would like to be known as the person that brought “Ornate” artwork into the mainstream.”

 

*Read our upcoming Spot-UV blog featuring Ben Kwok’s illustrations. 

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Other

Many people choose to send messages to friends, family, or clients through Facebook or other social media outlets. We live in a digital world, but choosing to send a personal message through the internet becomes impersonal. Sending someone a card with a personal message and hand written signature will make your receiver feel important and significant.

The Perfect Greeting Cards for Business

Make Sure To Personalize Your Card

You don’t want to overwhelm your client by sending a card with a huge logo and a cluster of advertising. Don’t just go buy any card either, just because it’s on sale at a local store doesn’t mean buy it! Quality really matters and you want your business to be shown in a great, professional light. Make sure you provide graphics and style that matches with your company’s personality. Show your appreciation by sending quality, personalized cards for your customers.

Remember The Purpose

The purpose isn’t to focus on your business, the focus should fully be on your client. At the end of the day, it’s still about marketing. You want to present a “call to action.” You can do this by presenting a discount on your clients next purchase, or have them enter a link that brings them to a seasonal promotion. You can also offer rewards for referrals.

The Message

Remember the message should center around the client and not your company. It should be simple, clean and reflect your company’s culture and personality. Take time to write a hand written signature if possible, this adds more of a personal touch to your card.

perfect greeting card

The Perfect Greeting Card For Family And Friends

Everyone expects everything to be fast-paced, but greeting cards have a way of slowing us down for a second. That’s what makes greeting cards so powerful. It lets the receiver know how important and appreciated they are. The reason is time is limited. Between the hectic work weeks and the surprises of life, time is finite. Greeting cards show the receiver that you made time for them and that is the beauty of it all.

Customizing Your Own Greeting Card

If you want your greeting card to stand out and not be so standard, then customizing your own card is the way to do it. For any occasion, customizing a card will make it significantly memorable. The better the design and presentation of a card, the more memorable it becomes.

-Need Help?

If you need help customizing your own design, Overnight Prints Design Team would love to help. You can either chat with them online or call them by phone and they will help bring your vision to life. If you’re in a hurry, you can choose from our copious amount of greeting card templates.

Remember, whether if you’re a business or just sending a card to a friend, the impact of a custom greeting card is indefinable. Personalizing, staying focused on the message and staying centered on your purpose will ensure a perfect greeting card.

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