Long-time Overnight Prints customer, Jaclyn Alvarado, shares her experience as a small Business owner for our Customer Spotlight series. “I love the design freedom I get when working with my clients,” says Jaclyn Alvarado, about why she loves owning her own graphic design company. Jaclyn began J2 Designs NYC Inc. seven years ago with over 15 years of experience. She continues to work as a full-time Creative Director at AMIT Children and TOUGHMAN Half Triathlon.
That’s when you have from 30 seconds to one minute to pitch your organization, your product or yourself to a policy maker, venture capitalist or potential employer. It may not occur on an actual elevator. But savvy CEOs, entrepreneurs and salespeople commonly practice their elevator speeches and use it in business and their personal life.
A business card is like an elevator speech, except you only have about 3 seconds to define yourself and your value proposition.
Three…seconds. Probably less time than it took you to read the preceding paragraph.
And in those three seconds you have to convey who you are and what you stand for. A tough assignment.
Most business is still conducted face-to-face. If you fail at the moment you hand someone your business card, the consequences can be dire.
Most business cards are pretty boring. They don’t have to be. How do we communicate something serious in a way that is memorable yet whimsical, makes a point but isn’t frivolous?
A cartoon is a very effective means of communication. It makes an instant impression. Gapingvoid business card cartoon art is designed to open doors and initiate a conversation with people. Face-to-face.
Use a cartoon to make that first impression. You might not get a second chance.