How well do you know your customers? Becoming familiar with buyers’ needs and desires is invaluable to growing a loyal customer base for your small business. For Get to Know Your Customers Day, Overnight Prints is celebrating one of our most creative customers: Graphic designer Kristin Bleyenberg shares how she built a successful career from her home studio in Michigan. Read more
Easter is just around the corner. It’s time to hop on over and get started on your church marketing strategies. However, this is not solely about promoting events. It’s about getting your message out to the masses. With the right print products, you can reach your audience and be well on your way to another successful Easter celebration.
During the wedding process there are many feelings easily evoked. Happiness, frustration, and anxious seem to be most common. Every bride wants to see her wedding go smoothly and all the hard work to pay off. With the help of simple yet beautiful printing products your wedding will be effortlessly exquisite.
Bring out the red, black, yellow, and white colors! It’s Chinese New Year again. This is such a festive time of year and your business needs to join in on all the fun. This holiday goes along with marketing tactics like peanut butter and jelly. Here at Overnight Prints we offer many products that can help you develop the perfect marketing scheme for this holiday.
Before you begin any planning; understanding of the holiday is critical. Don’t try to sell your business using a holiday you don’t care to understand. Make sure your content thoroughly communicated the right message to your audience. Chinese New Year is celebrated across numerous countries. Families come together and the color red paints the town. This color symbolizes wealth, longevity, and good health. The New Year brings new beginnings and it represents a sort of “out with the old, in with the new,” mentality.
Having this attitude can make all the difference in your own business. Embrace the holiday and create a strategic themed marketing collateral that will bring in current and new customers. We have three essential products you must have for the upcoming Chinese New Year.
Give your business a fresh new look, inspired by this beautiful holiday. The bright color red can do wonders for your business.This beguiling color is filled with passion, excitement, and positive energy. All qualities help to intrigue and pull in new customers. If you have a restaurant business, red is also known to awaken the appetite which could mean big sales for you! Overnight Prints offers an array of marketing products and strategies, but here are some of our favorites.
Bigger is better and that is why we recommend our large-sized posters. These posters captivate attention not only by their size but by their outstanding quality. All posters are made from 100# Gloss Book Stock which provides a superior thickness and solid feel. It has a slight gloss coating that lightly enhances images and color within the poster. Hang these around your business or outside to catch the eyes of potential customers.
The next product we love, is none other than our flyer. This product is highly efficient when placing an offer of any kind upon them. Customers love discounts and could just be the reason why they come into your business for the first time. As stated previously, the color red bursts with excitement and demands to be recognized. Choose from our various sizes and two of our finest paper stocks. These two products are what you need to kick off your holiday promotion in a considerable way.
Once you have those it’s time to give your customers even more of an incentive to visit your shop or restaurant. This next product fits seamlessly with a coupon offering. Rack Cards are the perfect way to implement a coupon or discount while complementing your overall holiday look. They are fun and very easy to distribute to potential customers. Simply place these at surrounding businesses or hand them out to current customers. We use 15pt card stock with various options for coating such as full-UV gloss and Spot-UV gloss. Full-UV covers the full card, and Spot covers any selected text, or images you wish to highlight and accentuate. They both provide a highly polished and lustrous finish, while protecting the card from damage and preserving the quality.
There are many different options for products far beyond the ones discussed in this blog at Overnightprints.com. Heighten your marketing efforts by using professional products that can increase your ROI. Try something new and expand your advertising capabilities.
If you have or own a business you probably understand how hard it is to bring in new customers and expand your clientele. Advertising is critical for any business and many waste time and money executing the wrong advertising strategies. Yes, advertising can be expensive but not all forms are and still are proven to be quite effective.
If you’re a small or local business you don’t need to spend every dime on overpriced forms of advertising like TV, radio, trade shows and magazines. These forms of advertising for smaller businesses won’t nearly reciprocate the money you put into them.
So, maybe you’re wondering what will work? FLYERS! They are effortless to make, great for local advertising and the best part is they’re inexpensive. Flyers are ideal because they are consistent and can be distributed in many places at the same time. With flyers there are no limits or boundaries. Flyers also provide a visual connection; potential customers will have a better chance of remembering your service because they saw it with their own eyes.
If you compare flyers to seeing a digital message via the Internet, flyers will be easier to remember because the information is clear and doesn’t require you to click on a link to read more. Also, the Internet tends to spotlight whoever has the most traffic and credibility and if you’re local not many people will even get the chance to see your message.
Flyers establish a visual connection that leads customers to remembering, they’re inexpensive, and they provide consistency. If you choose to make a flyer, print them with quality and put effort into the overall formation of the flyer. People do notice effort and many are attracted to quality and will be highly interested and fascinated. Flyers are a key advertising strategy which posses many qualities that can benefit your business.
Looking through my garage the other day, I had a vision of myself on an upcoming episode of “Hoarders.” If you can at all sympathize with this feeling, it may be time to look through your closets, attics, and garages and gather everything that is no longer needed (like, for example, the stationary bike with the pedals that have been similarly stationary for quite some time now). Put outdated clothing (e.g. the flannels from your “grunge” period) and items that no longer fit into a pile. Once this project is complete, you will likely have quite an inventory. Before donating it, consider having a yard sale. The weather is warm and a yard sale is a great excuse to get outdoors.
Aside from enjoying the sunshine, you can make some decent cash by selling unwanted belongings. However, this event will only be successful if your advertising is effective. Online ads are convenient and often low-priced but not everyone is computer-savvy. In some towns, yard sale patronage is comprised of the older generation and many of these folks do not own a mastery of the computer.
Capture their attention by using online printing to create full-color posters and attach them to street signs and telephone poles at major intersections. This advertising lets everyone know where and when the event will be held. They are large enough to fit a brief description of what will be sold as well as some photographs of these items.
While tumbleweeds are blowing through the yards of other sales in town, your yard will be jammed with shoppers. It may even be necessary to do another quick run-through of the home during mid-morning in order to gather more items to sell. At the end of the day, the yard will be bare and you may very well have a large wad of cash in your pocket…not to mention room to actually park your car in the garage.
With all of the money flying around (not to mention basketballs), it’s fair to wonder how you can profit from all the hoop-la. Here’s four ideas to use for your clients, your favorite fan, or yourself.
I work with these products all the time and I’m often being told by our customers how they’ve used our print products in new and interesting ways. After discussing this subject with some of our customers, I was given a “top 3” list of their favorite “alternative” uses for our print products.
Overnight prints has gone all 70’s disco and retro chic with this free-to-download 5×7 Photoshop flyer. This stylish layered PDS flyer file is fully editable – add your own text and design elements!We hope you enjoy our disco flyer – perfect for your stylish and cool promotions!
The postcard is a very versatile tool for artists, designers, and freelancers. Used for self-promotional purposes it can put you in touch with companies, galleries, agencies and design firms. The postcard “begs” to be lavished with your best piece of work. It’s just aching to get “out there” and to start marketing you in a way that no other product can.
Self-marketing with postcards is certainly not a new thing. I can remember being a young creative straight-out-of-college in the UK, trying to get ad agencies to notice my ad work. I thought that I was being oh-so-very-clever by mailing my work examples to hundreds of companies!