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Art & Design

There are countless businesses failing to get all they can out of print marketing. They order the bare minimum and move on. Printing offers each business the opportunity to set themselves apart from the rest. It comes down to not knowing, and understanding the potential of what print marketing can offer. All it takes is a splash of the right gloss to turn your marketing collateral into something exciting.

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What Are The Differences?

Let’s start with “Full-UV Gloss.” This particular coating presents an outstanding shiny layer that is very rich when applied to paper. The product will be nothing short of eye-catching due to its lustrous appearance. Other than its captivating display, Full-UV possesses various benefits such as…

  • This gloss does a fantastic job at holding onto its superior quality and fighting off damage. If you plan to advertise your business through mailing Postcards, Full-UV is the ideal choice. It will resist smudging, marks, and any abrasion that may occur. Due to its substantial layer it can defend against most wear and tear.
  • This gloss is known to bring out the crisp and fine details. Photography, logos, and text will have a precise look and finish.
  • When Full-UV is applied to any print product it speeds up the drying process. This leads to faster production and shipping times for you!

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Spot-UV

So, I bet you noticed the “UV” at the end and the close resemblance it shares with “Full-UV.” What we call Spot-UV is in-fact similar to Full. The only difference is this gloss is only used on select portions of the product. Using this gloss is ideal for any marketing and advertising because it has the ability to steal the show. Do you have a business? Looking for a better way to capture your audiences attention? Well, your solution is Spot-UV and here is why.

Catches Attention Instantly

Spotlight targeted areas on your products by using Spot-UV. Since it will be in select portions of the product, your customers will instantly be drawn to the spectacular shine. Voila! You have strategically captured your audiences attention, just like that.

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Satin Matte

Imagine that pearly shimmer matched with a smooth finish. This is what you get with Satin Matte Gloss. What makes this card special and different from the rest?

Shines Without Glare

This gloss has an outstanding shine that leaves out the reflection and glare which most satin cards have. If you want to look professional, while adding a modern twist, this gloss is just for you.

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Coasters

Finding the perfect piece to add a little spice and attitude to your home can be difficult. If you’re struggling, Overnight Prints is here to help you get the conversation started. Sometimes you don’t need an over-the-top, dramatic, or huge piece to add flare. It’s all in the minor details, trust me people notice and appreciate this much more. It’s important to be subtle but loud at the same time. So, what product do we offer that can give you the spice you need? Our quality 34pt Coasters.
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Marketing

Many of us are understanding and taking in what we call, “The Digital Age.” An era where computerization has taken over our economy, the world, and everyone that lives in it. It’s also been slivering it’s way into dominating the marketing realm. Is this true? Has print marketing and advertising passed away, so to speak? Don’t start mourning the loss of print just yet, because it’s perhaps stronger than ever. There are copious reasons why print triumphs digital, even in today’s world. 
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Every Door Direct Mail, Notepads, Postcards, Welcome Bloggers

 

We spend the majority of our time either at home or bustling away at work. It’s easy to get trapped in the laborious agendas life brings. From meetings to appointments, we are always on the go. Sometimes we forget our own happiness and slowly slip into content oblivion. You might be wondering, “how do I change this?” It doesn’t require a life evaluation or a complete transformation. Happiness stems from what we surround ourselves by. Many aspects of life are completely out of our control, but achieving happiness is not one of them. Attack contentment by finding bliss where you spend the most time. 

Home is where the heart is. Chances are you have heard this timeless saying. The saying holds validity and it rightfully should. If home is where the heart is, why not pour your heart into it? Home should be an outlet dedicated to expressing yourself and indulging in what makes you feel alive. Did you know looking at family and friend photos can solely create excitement and happiness? Creating a room full of photo postcards and destination postcards looks authentic and brings the heart to the home. happiness-2016

Having goals, motivation, and determination provides joy believe it or not. People find themselves unhappy when they get into “the same old routine.” It’s as if you can see the world moving by, while you remain stagnant. When you fall into a never-changing regimen, life is just plain boring. No human was meant for nothing, we are born to push our limits and truly live. It’s important to always remember this and keep yourself on the edge of your seat. Life is a ride that you just don’t want to miss. A simple change as placing a motivating quote on your desk at work, can uplift you. It also can remind you to live life to the fullest and give you the extra push you need. Printing postcards is easy and quick at Overnight Prints. Make your own creative postcard, frame it, and turn your workplace into an energizing environment that motivates you. happiness-2016

What else can make your home or office a great place to be? Organization. I expanded on this in my previous blog, and it’s absolutely true. It not only makes you feel great, but it makes your home and workplace somewhere you want to be. A notepad can work wonders for both your home and office. Yes, something as minuscule as a notepad can clear your mind and make your home and office an efficient place to be. A notepad let’s you jot down lists, tasks, and thoughts that you want to remember. In addition, it keeps all of those ideas, tasks and more in one space. It allows you to focus, feel good, and get the most out of where you spend the most time.happiness-2016

As you may have noticed, all of my suggestions are minimal and are not overbearing or time-consuming. They carry simplicity, and this leads to what you are searching for. Complete happiness. It’s not about having more and searching for “things,” that we are sure will bring us closer to happiness. That can become exhausting, which leads to unhappiness, and eventually depression.

 

 

Joy is within and surrounding all of us, waiting for us to grasp it. Start today! Remember happiness is simple, easy, and always clear. Open up your eyes, mind, and thoughts to happiness and witness the evolution of your prosperity. 

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Everything Print / Las Vegas, Small Business, Welcome Bloggers

 

Organization is perhaps the key to success and feeling your best. Being organized has shown to help various aspects of peoples lives. It’s a powerful tool that many don’t make time for and can have an immense impact. 

We have all experienced coming home from a long day at work and into a messy house. The last thing you want to walk into is clutter. Having disorder is distracting and overloads what is called the “visual cortex”. This can lead to stress and unhealthy habits both physically and mentally. The same can happen at work. If you’re surrounded by too much on your desk, it can affect your ability to see clearly and focus on your work. This means staying later at work, not getting as much sleep, eating unhealthy, and more. It becomes a domino effect, that can hit every part of your life. 

You don’t want something such as being disorganized to take over your sanity. When it’s not taken care of or addressed it can develop into depression, anxiety, and high stress levels. There are three simple routines that can help you quickly become the best you. 

CalendarHaving something as simple as a calendar can make a huge difference. A calendar reminds you of life’s littlest and biggest details. By writing all your upcoming important dates down, this allows you to be prepared for what’s to come. Create a calendar that makes you happy. Place family pictures or anything that makes you feel good, this way when you go to add a date, you can start or end your day on a positive note. 

 

 

Organization means planning. We all have plenty of tasks to deal with on a daily basis. Writing all your tasks out in one place can free your mind of having to remember everything. This will allow you to focus on one task at a time. Remember clutter and what it can do? Clutter doesn’t only mean a messy house, clutter can also mean too many things occupying your brain at once. Having a planner can alleviate stress on your brain thus allowing you to work harder and faster. 

Planner

ToDoListMy next suggestion is having a checklist. This is similar to a planner but is more precise and focused on one task. For example you may mark “exercise routine” in your planner, whereas on a checklist it will list all the exercises within your exercise routine.

A checklist ensures you don’t miss a beat and you give maximum efficiency and effort in all that you do. This allows you to never forget things and to never have to repeat yourself. 

By having these three tools, you can completely change how you feel and how you operate. It’s easy to fall behind and get overwhelmed when you don’t have the right tools in your toolbox. Start feeling great and being the best you today and everyday. 

 

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Business Cards, Everything Print / Las Vegas, Welcome Bloggers

perfect-card-16Every individual has a story to tell. A story that is different from the rest and deserves to be delivered in the correct manner. Now, “correct manner,” is not uniform, it’s divergentperfect-card-16. Constantly diving in different directions. When i think of a business card, i think of a opportunity to
tell a story.
Whether that be for the company i work for, or simply myself. It’s an outlet, a medium, or even a platform to get your story heard in the crucial moments, and in the most important encounters. 

There are five characteristics every business card should encompass. Maintaining simplicity, purpose, accuracy, professionalism, and uniqueness. These five aspects carry a business card, and make it effortless for your story to come across with dynamic precision. Leave an instant impression by including all these factors within your card. 

A card that showcases simplicity, is a card that presents trustworthiness and loyalty. Choosing simple color hues such as black and white allows trust to be seen. In addition, keeping all your information limited will create a subtle, yet dramatic impact. No matter what business we are in, trust remains the top factor. It’s vital, and can all begin with your business card. White on a card can also interpret clarity, and a clean purpose.  

Purpose. A reason, justification, and a motivation for what you do. This factor must be communicated through the text and design on the card. What drives you? Make sure you place the most important information on your card, not your whole resume. 

Perfect-Business-Card-Mockup-3Try not to clutter your card with details, this is a turnoff for many employers. Perhaps, think about a short quote, or six word bio, telling your audiencePerfect-Business-Card-Mockup your purpose. This leaves the card not with a clean look, but with something that grabs their attention, leaving them wanting to know more. 

The next factors can be combined, and those are accuracy and professionalism. They both go hand in hand. You never want to portray yourself as something that you’re not. Always stay true to yourself and to others. Many people tend to go overboard and end up with a business card that not only represents their self, but in some instances their company. Pay attention to colors, finishes, and text. Make sure your card is a strong representation of your purpose. 

 


Last but certainly not least, is being unique. We all naturally have this quality, but it’s another thing to bring it to the table. Have something in addition to your standard business card to give to potential clients or employers. Give them something with a more in-depth look.

Our mini business cards are the ideal outlet to showcase and highlight even more. Provide your LinkedIn, Facebook, and much more.Perfect-Business-Card-Mockup-4

 

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Everything Print / Las Vegas, Small Business, Weddings, Welcome Bloggers, Wrapping Paper

Our team looks for the products that bring smiles to the faces of our customers. Now, we are introducing a new product that is creative, special, and personal. This new product, is our wrapping paper. Giving gifts brings joy and happiness to others, and we wanted to make this experience as personal as possible. 

Quality is everything, and we wanted to ensure our customers receive top of the line paper. All of our wrapping paper is on 80 lbs Gloss paper stock. This will have a heavier feel than standard paper and will be slightly heavier. However, the paper is not overwhelmingly heavy, it’s just the right amount that is needed to provide a strong durability. This stock also has a sleek gloss that covers the entire paper. Our gloss not only creates a luxurious look, but gives the paper an extra layer of protection. This will keep the 4:4 color from fading and the paper looking as good as new for a very long time. Our team worked strenuously to create a solid paper stock that is matched with the ultimate protective gloss. 

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We loved the idea of our customers being able to actually create their own wrapping paper. Everyone can go out and buy generic wrapping paper, but then it becomes solely wrapping paper. Nothing special, nothing out of the ordinary. We wanted our customers to create something special and unique to them, and have fun in the process. Upload any design or image and surprise your friends, family, and even customers.  

Wrapping paper can start a buzz for your company or business. Wrap merchandise and other promotional gear for a highly unified look. This will only take your business a step further in your customers and potential customers’ perceptions of your company. Having an overall collected scheme will set the standard and tone, thus draw customers into your business. Simply place your logo on the wrapping paper for a strikingly distinguished look. 

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It’s personal and gives our customers the opportunity to send their gifts off in style and personality. We are very excited for our customers to try out this new product. Start creating your very own, right now! Only at OvernightPrints.com 

 

 

 

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Business Cards, Everything Print / Las Vegas, Welcome Bloggers

Spring break is quickly approaching, and it’s better to prepare sooner rather than later. This time of year brings in many visitors and customers to the strip and surrounding areas. It’s a paramount time for Las Vegas nightlife and restaurants, it can either bring success or failure. Having the right marketing that embodies the time and season is key.  

There are really no limits in the city of sin, and the same goes for marketing here. As long as your strategies are constantly refreshed, new, and current you’re on the right track. As we leave winter behind, we turn into the bright, sunny days of spring. Drop the darker colors and replace them with colors that burst with energy. All visitors are coming to enjoy the warm weather and beaming rays of the sun. Visually appeal to their senses with stunning pieces that instantly transport them to paradise. Paradise, Las Vegas that is. 

Warm weather brings long, relaxing days by the pool. Perhaps you should start to consider updating your poolside menu. I suggest using a premium 11″ x 17″ Brochure. The reason is, it’s a very durable and substantial product that can bear the heat. Choose from our selection of Tri-fold options, Z-fold, and Bi-fold. There is something for every type of menu, no matter how short or how long. All brochures come with full 4:4 printing that can turn any dull color into a radiant one. This is a huge time for Las Vegas pools. Every guest is coming to finally dust off that cold weather. Now is when you should not only think about updating your menu but doing it in complete style. Intrigue your guests to buy, just by displaying what they “want to see.”spring-break-16

 

Fine dining can also take advantage of what is coming. Spring break means customers pouring into Las Vegas, and they only want the best when they arrive. Show potential customers your exquisite taste and spark their interest. The product i recommend using is our 3 .5″ x 2″ FAT Business Card. The reason is you want to send a message of luxury quality, and upscale dining. This card exceeds expectations and captures attention without hesitancy. Made with over twice the thickness of our Standard Business Card, this card is at 34pt stock! It’s elegantly substantial, with just the right amount of thickness and weight. I recommend using double-sided to give off a “complete” look. On the front of the card should be the name of the restaurant, location, and contact. The back of the card is entirely what you desire. Place a discount offer or simply your logo on a clean background or vice versa. spring-break-16

 

This last product is what Las Vegas is known for, and that of course is our nightlife. With so many astonishing clubs, it quickly has turned into a competition. If you want to surpass your competitors all the details add up. Just like fine dining, the nightlife of Las Vegas is meant to be luxurious and extravagant. To uphold the standard, every aspect of what your club represents has to be incorporated into your marketing tools. For this I recommend our 3″ x 3″ Circle Fat Cards. I love this product because it’s not too big and it’s not too small. It also has a very unique shape and look that can really get customers attention. It also has the thickness of a FAT card, which means you’re still getting that 34pt card stock. It will never look or feel flimsy, or of cheap quality. When you see most people promoting their nightlife, they use products that look cheap. This can turn quickly into a negative perception with customers. If you want more customers you have to sell “Vegas.” This means everything you do must be glitzy and beyond exception. spring-break-16

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Weddings


So you have been chosen to take on the role as Maid of Honor in your best friends wedding. At first you’re in shock and filled with utter excitement, and then you think to yourself, “can I do this?” Taking on the role of Maid of Honor is no easy task but you were chosen for a reason. She chose you because you have been through it all together. There is no one else she wants to see by her side as she makes the biggest commitment of her life. 

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Weddings, Welcome Bloggers

Weddings are a special time, a special day that we hold forever in our hearts. There is no such thing as going too far with wedding supplies, decorations, and more. That perhaps is the beauty of the wedding experience. It can be made into whatever we want and there are absolutely no limits. 

If you have read our last couple of blogs, you will have noticed we are celebrating “Wedding Month.” You will have also noticed we offer many products that can be transformed into unique wedding pieces. On the last blog i talk about save-the-dates,flyers, and more of our common products. Now, it’s time to take a step out of the ordinary and dive into the extraordinary. 

The first product i recommend using is a stylish booklet. Turn these into your own wedding photo-book. Choose from outstanding paper stocks such as our 80# and 100# distinguished paper. Both of these stocks are impeccable for images and really bring out great color and image quality. Currently, you can buy 25 booklets for just over $200! What’s great about our booklets is they are created with the finest and utmost professional quality for a fair price. Place all your wedding photos into one dazzling booklet! Keep one for yourself, and send these off to your family, and bridal party. Everyone loves remembering great moments and this is something they will not only keep, but treasure forever. Overnight Prints makes sure you are able to place all your images by having options as low as 8 paged booklets all the way to 48. If you have a custom order question, please email our marketing team at onpmarketing@overnightprints.com. 

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Another product that may seem out of the ordinary is our Pocket Folders. What in the world could you possibly use our Pocket Folders for? Well, it’s the perfect spot to keep all those legal documents and marriage papers. This quality pocket folder will protect your important papers for a very long time. However, it’s not just any folder that you can purchase at the store. It’s a folder that is customized the way you want and extremely personal. There are two different gloss options we have available for this product. First is our “satin matte finish,” which leaves the paper with no glare and a very solid finish. Our second gloss is none other than our Full-UV. This gloss leaves the paper very luminous, reflective, and enhances color. Upload your own design or even use our design services! Our team of expert designers will speak directly to you, and help your design dreams come true! wedding-extendedThis last product is perhaps my favorite product of them all. It’s very unique and has a tasteful look to it. Our Self-Inking Stamps are perfect for getting used to and flaunting your married life! When you send out your thank you letters, sign them all with your names perfectly together in-style. It’s an elegant finish to mark the end of your wedding. Choose from large stamps or small, and have the ability to create your very own!


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As you can see we offer an extensive range of wedding products that seem to never end. If you want the perfect wedding pieces to compliment your wedding as a whole, it all starts here. Save money and get the same professional quality you would anywhere else. If you’re looking to get started but have questions please call 888-677-2000!

 

 

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Welcome Bloggers

 


Magic-Convention


The next major Las Vegas convention is about to arrive. From February 15th-18th, the MAGIC Convention will host fashions largest marketplace; and will be composed of numerous communities exhibiting the latest fashion trends. Everything from men’s, children, and women’s fashion lines will be showcasing unique and new apparel. MAGIC is home to the most well-known fashion lines to the up and coming. 

If you’re looking to create an impact at this show, it’s all about having the minuscule details intact. It’s about complimenting your apparel with quality printing that reflects your vision and standard. Luckily, you have come to the right place. Overnight Prints is not just an online printing company. We are a company that upholds excellence in luxurious printing, services, and delivery. Our team is here to assist you in delivering your message and targeting audiences in a bold way. Here are a couple of products that can significantly enhance your brand image at this years convention.

Garment tags are a necessity at any fashion show. They add additional information about your clothing line and give it a touch of elegance. Our 2″ x 6″ Bookmarks happen to serve as the ideal garment tag. They offer sufficient amount of space for both texts and designs. Our 15pt card stock is thick and flexible and gives you the best of both worlds. This paper stock is also outstanding for images and any photography. If you have an intriguing design on the bookmark, we recommend highlighting the design with Spot-UV Gloss. This will leave the rest of the card untouched by coating while your design sparkles and shines with sophistication and detail. Stand out from the crowd by implementing the details that make new business connections, and make endless sales. bookmark_309x279

Example of our Bookmark as a garment tag

The next product we recommend having is our standard business card. At conventions you never know who you might come across, and this is why you must be prepared. Everyone forms opinions in an instant, make sure you make a statement with a superior business card. Our standard card surpasses “standard,” by using solid 15pt card stock. Choose from full gloss, spot gloss, or soft touch laminate, all possess a unique feel and look. When you possess a quality card the chances of you being remembered are extremely high. Don’t miss out on getting new clients and customers at this years fashion show. 309x279-business-cards

The following two products we recommend using capture attention and are aimed at driving sales. These products happen to be our posters and flyers. At a convention you want to grab attention and bring customers to your area. Our posters can pull customers in because of their tremendous sizing. Printed on 100# gloss book stock your poster will be both durable and of the utmost thickness. Showcase your line in a huge way and get the attention and recognition your fashion deserves. 

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Example Poster

Flyers seamlessly go with posters to create the ideal advertising and marketing scheme for your booth. Choose from two of our premium stock papers which are, 15pt card stock and 110# premium non-coated stock. Both paper stocks work wonderfully, however if you will be displaying more images our 15pt card stock is the better choice. If you would like to display illustrations and vector art we suggest using 110# stock. After you decide on the stock of your choice, choose from our full-UV and spot-UV finishing glosses. 309x279-flyers

Flyer being used as an order form

We understand that most people will be traveling to the convention. Traveling with print products can be at minimum a hassle. Lugging them around, damaging them in the process, and getting charged extra is really not fun. No longer do you have to worry about all those things, because Las Vegas is home to a newly built Pickup Center. This means you can travel lighter and comfortably. Upon ordering you will receive a confirmation email of your purchase, and another email once your items are ready for pick up. Overnight Prints Pickup Center is conveniently located just off the strip and a short ten minute drive from Mandalay Bay Convention Center. No more difficulty traveling or any worries of damaging your product. 

We hope this blog provides you with some ideas on how to spice up your booth. If you need design help, please contact designservices@overnightprints.com or visit us here for information about what we can do for you and your upcoming exhibit in Las Vegas. Our products help better communicate and express your fashion story. Start turning heads today. 

 

 

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Welcome Bloggers

 


Bring out the red, black, yellow, and white colors! It’s Chinese New Year again. This is such a festive time of year and your business needs to join in on all the fun. This holiday goes along with marketing tactics like peanut butter and jelly. Here at Overnight Prints we offer many products that can help you develop the perfect marketing scheme for this holiday. 

Before you begin any planning; understanding of the holiday is critical. Don’t try to sell your business using a holiday you don’t care to understand. Make sure your content thoroughly communicated the right message to your audience. Chinese New Year is celebrated across numerous countries. Families come together and the color red paints the town. This color symbolizes wealth, longevity, and good health. The New Year brings new beginnings and it represents a sort of “out with the old, in with the new,” mentality. 

Having this attitude can  make all the difference in your own business. Embrace the holiday and create a strategic themed marketing collateral that will bring in current and new customers. We have three essential products you must have for the upcoming Chinese New Year. 

Give your business a fresh new look, inspired by this beautiful holiday. The bright color red can do wonders for your business.This beguiling color is filled with passion, excitement, and positive energy. All qualities help to intrigue and pull in new customers. If you have a restaurant business, red is also known to awaken the appetite which could mean big sales for you! Overnight Prints offers an array of marketing products and strategies, but here are some of our favorites.

Bigger is better and that is why we recommend our large-sized posters. These posters captivate attention not only by their size but by their outstanding quality. All posters are made from 100# Gloss Book Stock which provides a superior thickness and solid feel. It has a slight gloss coating that lightly enhances images and color within the poster. Hang these around your business or outside to catch the eyes of potential customers. 

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The next product we love, is none other than our flyer. This product is highly efficient when placing an offer of any kind upon them. Customers love discounts and could just be the reason why they come into your business for the first time. As stated previously, the color red bursts with excitement and demands to be recognized. Choose from our various sizes and two of our finest paper stocks. These two products are what you need to kick off your holiday promotion in a considerable way. 

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Once you have those it’s time to give your customers even more of an incentive to visit your shop or restaurant. This next product fits seamlessly with a coupon offering. Rack Cards are the perfect way to implement a coupon or discount while complementing your overall holiday look. They are fun and very easy to distribute to potential customers. Simply place these at surrounding businesses or hand them out to current customers. We use 15pt card stock with various options for coating such as full-UV gloss and Spot-UV gloss. Full-UV covers the full card, and Spot covers any selected text, or images you wish to highlight and accentuate. They both provide a highly polished and lustrous finish, while protecting the card from damage and preserving the quality. 

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There are many different options for products far beyond the ones discussed in this blog at Overnightprints.com. Heighten your marketing efforts by using professional products that can increase your ROI. Try something new and expand your advertising capabilities. 

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Every Door Direct Mail, Everything Print / Las Vegas, Postcards, Welcome Bloggers

It doesn’t matter where you’re located, you always have a surrounding market interested in what your business has to offer. The trouble is sometimes they don’t find out. If you’re a small or local business it can be difficult to advertise and market your business effectively. There are a million things that seem to occupy your mind and it’s hard to really think and have time to understand the world of advertising. Most times small or local businesses will fall into marketing traps and end up overspending and the payoff is nonexistent. Advertising doesn’t have to be extremely expensive to be effective. If you want to see growth, attention, and gain awareness Every Door Direct Mail is something you should take advantage of. 
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What is Every Door Direct Mail (EDDM)? 

What makes EDDM so great is the simplicity it holds. Select surrounding neighborhoods around your business or any area you wish to target and select delivery routes. Then send your selected target areas for your postcards. 

Overnight Prints makes the process even easier…

Overnight Prints has a new EDDM program that allows customers to print their postcards, then continuing by selecting their delivery routes. Customers don’t have to worry about taking their postcards to be shipped unless they want to of course, however Overnight Prints will ship your postcards for you. From start to finish our service will take care of all the necessary EDDM steps. They also have a reliable and dedicated staff that can help customers through the process and offer suggestions and tips on how to boost their EDDM success. 


small-businesses-eddm-15Who benefits from EDDM?

There is no secret that your business will reap the benefits of EDDM but in addition to that, your surrounding community will as well. Your business has a product or a service that has value to your community and they should know about it. EDDM will make customers aware of what your business offers and the benefits accessible to them. This service will make your business present within your surrounding community and increase traffic which is both great for your business and community. 


IMPORTANT FACT #1

The average consumer spends about 85% of their disposable income within a 5-mile radius of their home. 


 

Your business in the hands of potential customers

When you think about it, postcards are pretty effective but sometimes your key markets don’t receive them and sometimes they don’t reach customers. Using EDDM will ensure your postcards make it into the hands of potential customers. Make quality postcards with Overnight Prints and send them to your key markets with complete accuracy.

What you need to consider before starting EDDM

In order to get the most out of your EDDM campaign you still need to put time and effort into it. If you want to have success you can’t rely on the service alone, with a combination of effort, time, and the service you will end up with a strong campaign.

  1. What are your marketing goals? What do you expect to get out of this campaign and how will you reach your goal? Being able to completely understand where you are and where you want to be will be extremely important.
  2. What are your current marketing efforts? What are you doing now that could be better or what are you doing that is showing success? It’s important to match your current marketing efforts with your EDDM to ensure you have a marketing strategy that flows.
  3. Who is your competition? Look at what your competition is doing well and what they are slacking on. See how you compare and how you can gain the edge over your competitors.
  4. Where are your target markets? This might take the most time, but it’s extremely important you know where they are! You want to make sure you’re reaching out to people that will benefit from your business.
  5. Keep track of your EDDM results. This is also crucial, you need to know if what you’re doing is on track with your goals or if you need to improve and make changes.

IMPORTANT FACT #2

The EDDM Service can potentially save your business 50% on mailing costs!


 

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Last but not least

Starting an EDDM Campaign takes much time and effort. You should’t try EDDM thinking it will magically do everything for you. People in general are attracted and more willing to purchase if you have quality. If you rush the process and lack well thought out design and copy, your potential customer will no longer be potential. Take time and think about every step of your campaign from creating, printing, and preparing. If you need help with your EDDM Campaign, Overnight Prints can help you build a successful campaign.

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Everything Print / Las Vegas, Flyers, Welcome Bloggers

If you have or own a business you probably understand how hard it is to bring in new customers and expand your clientele. Advertising is critical for any business and many waste time and money executing the wrong advertising strategies. Yes, advertising can be expensive but not all forms are and still are proven to be quite effective.

If you’re a small or local business you don’t need to spend every dime on overpriced forms of advertising like TV, radio, trade shows and magazines. These forms of advertising for smaller businesses won’t nearly reciprocate the money you put into them.

So, maybe you’re wondering what will work? FLYERS! They are effortless to make, great for local advertising and the best part is they’re inexpensive. Flyers are ideal because they are consistent and can be distributed in many places at the same time. With flyers there are no limits or boundaries.  Flyers also provide a visual connection; potential customers will have a better chance of remembering your service because they saw it with their own eyes.

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gaining-awareness

gaining-awarness

 

If you compare flyers to seeing a digital message via the Internet, flyers will be easier to remember because the information is clear and doesn’t require you to click on a link to read more. Also, the Internet tends to spotlight whoever has the most traffic and credibility and if you’re local not many people will even get the chance to see your message.


 

Flyers establish a visual connection that leads customers to remembering, they’re inexpensive, and they provide consistency. If you choose to make a flyer, print them with quality and put effort into the overall formation of the flyer. People do notice effort and many are attracted to quality and will be highly interested and fascinated. Flyers are a key advertising strategy which posses many qualities that can benefit your business. 

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Bookmarks, Everything Print / Las Vegas

We are all familiar with bookmarks. They are thin, small, usually made of card or leather fabric and we use them to save a spot in our favorite books. Bookmarks can be used for more than you even know.

Bookmarks As Marketing Toolthink outside the box

  • Low-cost tool
  • Promote company or business
  • Allows customers to take them and be exposed to other potential customers
  • Gives your business some flare

Bookmarks As An Event Invitationthink outside the box

  • Very Unique
  • Your guest can use your invitation
  • Great for wedding invitations and serves as a keepsake for family and friends
  • Can also be used for an event ticket with detailed instructions or info.

Bookmarks Make Perfect Timetablesthink outside the box

  • Low-cost tool
  • elegant, beautiful and keeps your event on schedule

When you think outside the box and get creative, bookmarks can be anything but ordinary. You can create another marketing tool and allow customers to take a little of your business with them. Customers can also take more and hand them out to potential customers. Thinking outside the box will expand your business in no time.

Bookmarks can also be used for creative event invitations or even Save-the-Date cards. Overnight Prints can help you come up with the perfect design or if you have your own simply upload it!


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Everything Print / Las Vegas

Digital Printing is considered modern printing. Laser printing and ink-jet printing are commonly referred to as Digital Printing. An image can be sent directly to the printer using various formats such as Photoshop, InDesign, and PDF’S. There are many positives Digital printing possesses for companies that may be overlooked. Digital printing works by assembling an image and using formulas. Then the image is captured using pixels. The process of assembling the image and capturing pixels is called “digesting.” The digested image then can control ink, lighting, toner, and exposure to make the perfect image.

The Advantages of using Digital Printing in Las Vegas 

 Digital Printing holds many advantages for advertisers and businesses in the Las Vegas area. Whether you’re a large company or just starting off, digital printing may be for you. Here’s why…digital printing


  • Customers love personalized information. If you wanted to send out a brochure or letter it’s great to personalize it. The only way to do this is using digital printing. It allows you to make changes and permits easy inclusion of a variety of data. Consumers respond well when personal touches are added and digital printing permits you to do so. This tactic is even better when done locally.
  • Your business can’t wait forever especially in Las Vegas. With digital printing you can get a great quality product quickly. If you have your files ready and are able to get it to a supplier it can be processed without any other information. The ink is dry and ready to go after coming out of the printer. The turnaround time for digital printing is paramount for businesses that need their product fast. It’s even faster with Overnight Prints.
  • If your products tend to change a lot and require specification changes it’s best for you to avoid large print jobs of brochures, booklets, or catalogs. Digital printing is ideal for frequent changes because it allows you make re-runs without having it cost a fortune of money and time.digital printing
  • Digital Printing is best for short-runs. If you need prints anywhere from a few to a couple thousand this is the way to go. If you use offset the costs will be higher just because offset printing uses plates and requires more work.

 

What Digital Printing can do for your company?

If you have or own a business that is very fast-paced and need your prints quickly, digital printing is definitely for you. Digital printing has a shorter turnaround time than offset printing. You will be able to get a good quality prints in less time. Another appreciable aspect of digital printing is that every print will come out the exact same. All your prints will be accurate and you won’t be wasting any prints. This is because you don’t have to balance ink and water like offset printing requires. If you need four-color printing, digital offers great quality for a cost-effective price. Digital printing is good for any Las Vegas business that needs prints fast and is looking to save.digital printing


Just so you know…

  • A study done by visual.ly states that by 2018 digital printing will have gone up by over 10 percent.
  • Also it has been predicted that by 2018 the digital printing market will be worth $911bn.

There are four major advantages to using digital printing that you need to remember

  1. Due to minimal press setup it can save you time. If you’re from Las Vegas you know that time is money.
  1. If you need a short to medium print job this is most effective. Digital information is stored and it makes it easier to make changes. There is no need to print in bulk and have to throw away outdated material.
  1. There are no pre-printing steps for digital printing and no photo chemicals or plates used. It’s overall better and safer for our environment.
  1. If you’re looking to get the exact amount of prints necessary and save money. There are no minimums and allow you freedom.

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Everything Print / Las Vegas

If you have or own a business in Las Vegas you probably have experienced many difficulties with finding and obtaining potential consumers as well as keeping your current consumers. Expanding a business in the Las Vegas area can be grueling and exhausting. In order for any business to grow you need to gain awareness within your key markets. The best way to do this is using advertisements and promoting your business. If a business doesn’t advertise, rest assured there will be many other businesses standing by ready to take your place.

quality print advertisingNow we know that certain advertisements can be highly expensive and not make an immense difference for your business. Luckily, we have printing. Printing is the leading and ideal way to advertise your business locally. Print advertising is not only cost-efficient, it allows you to communicate multiple types of messages with a vast amount of products to choose from. Now, you might ask, “where should I go for printing?” If you are in the Las Vegas area and want to advertise efficiently and effectively, the only place to go is Overnight Prints.

 

The ability to choose your material

  • Overnight Prints has over 50 print marketing products.
  • If you need help with Marketing, Overnight Prints will help with Press Releases, Social Media, SEO Content, and more.
  • Overnight Prints carries Promotional Products such as, Bookmarks, Calendars, and Coasters.
  • You can also create invitations and announcements for events using Overnight Prints.

 

Overnight Prints understands that you may already have an idea or project created. This is why Overnight Prints lets you download your content using various formats. They include: Adobe Photoshop, Adobe Illustrator, Microsoft Word, JPEG, and PDF files. This allows you to have the ability to print exactly what you want.

quality print advertising Unbeatable Print Quality

When it comes to business you have to always put your best foot forward and constantly look for the best quality. When you advertise for your company or business you can’t use any type of material. The reason is people do notice and to gain awareness and pull people into your business; quality matters.

High-Quality Printing

At Overnight Prints, perfection is key. They will always go the extra mile with making sure your print product is excellent and perfect for you.



10 quality standards at Overnight Prints  

We use 15-point paper stock with coating on both sides on all Business Cards and Postcards.quality print advertising

  1. We use 15-point paper stock with coating on both sides on all Business Cards and Postcards.
  2. You can choose from a classy satin matte finish or an elegant UV coating.
  3. All of our products are strong, durable and are guaranteed to make an unforgettable impression.
  4. All of our products are environmentally sustainable, because we care about our world as much as we care about your product.
  5. Letterheads and Envelopes are made with Premium #70 opaque. We also offer four color optimal offset.
  6. There are numerous coating options for your convenience. Pick from Satin Matte Finish, or our UV Gloss, and Spot UV Gloss.
  7. Our Gloss offers a very luminous and shiny glow to your paper products. It brings out your vibrant colors and provides un-matching depth.
  8. If you’re looking for gloss but only on select portions of your product, we use our Spot-UV. This will be covered on areas that you want to emphasize and create a dramatic effect.
  9. Overnight Prints offers Precise Cutting. This means your product will gain added print area. All our products offer full-bleed trimming and the tightest cutting tolerance at 1/16 of an inch.
  10. Last but not least, Overnight Prints prides itself on fast delivery that lives up to its name.quality print advertising

 

quality print advertising Advertising is difficult and can be costly. However, with the use of print advertising it can become a game changer for your business. It saves money and can be used for various marketing messages. Even as online marketing grows, there is nothing compared to print marketing materials. Print marketing is personal and stands out. Just think about how quickly one can check an email and disregard it. However, the process of consumers going to the mailbox and looking through every piece requires more time. This means your company will be gaining attention that only printed materials can. This is only one example, the possibilities of gaining new consumers are countless in print marketing. When quality printing meets advertising the results might just shock you.

quality print advertising Print marketing excites people because it’s now non-traditional. Social media and digital are now considered traditional. When consumers see printed materials they actually want to read it and find it more credible than the Internet. Since Print is going non-traditional, it will be something perceived as new again. Everyone loves new and exciting material and your print marketing will have consumers engaged in your material. What does this mean for you? Substantial awareness and more consumers!

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