Red is said to be the power of passion. Often associated with movement and excitement, the energetic color creates a sense of urgency among buyers. Countless companies have used this psychology to introduce the bold, powerful hue into their logo designs.
Long-time Overnight Prints customer, Jaclyn Alvarado, shares her experience as a small Business owner for our Customer Spotlight series. “I love the design freedom I get when working with my clients,” says Jaclyn Alvarado, about why she loves owning her own graphic design company. Jaclyn began J2 Designs NYC Inc. seven years ago with over 15 years of experience. She continues to work as a full-time Creative Director at AMIT Children and TOUGHMAN Half Triathlon.
When you think of logos you most likely think of the great ones, the memorable, and the ones that stick with you. When you start thinking about creating a logo for your company remember it has to be unique enough to make a lasting impression. Creating a one-of-a-kind logo is not by any means easy. It requires time, patience, and many steps. Before you start creating your very own logo make sure you don’t forget to consider these key points.
1.) What colors best suit your company?
- Colors are a way of expression and they bring out emotions in everyone. All colors bring out different emotions and it’s necessary to choose colors that represent what your company stands for. If you choose red as your color, it will be active, passionate, and intense. One example is Red Bull, they use the color red and it’s a perfect choice for their company. Red Bull is supposed to supply their customers with energy which will keep them active throughout the day.
So just what do these colors express? Here is an infographic to further explain some of the most popular colors.
2.) Look at your selection of fonts
- Fonts are very similar to colors because they also spark emotion. If your company is energetic and fun you will want to go with a font that expresses those emotions. If your company is supposed to express strength and being bold such as Under Armour, it’s probably best not to choose a cursive, floral font. Selecting a font is just as important as the color because of the emotion factor. It’s all about matching who and what your company is. Fonts can help convey messages to customers instantly.
3.) Understanding the many different logo types
- This can be a bit tricky because there are so many types of logos and aspects to consider. You have to examine how it will look across your overall company collateral. Then consider the emotional response your customers will have. The emotional response all comes back to choosing the right colors and fonts. A company logo isn’t just a symbol, it’s the core of the company. In many cases it’s the first thing your customers see and you want them to respond in a positive way. Let’s go over some of the top types of logos.
1. Lettermark Logo
Lettermarks are using the initials of the company or the first letter of the company. Many companies such as HP and Chanel use this method because it’s more appealing. Using the whole name would be too long, or perhaps the name is hard to pronounce. These are all reasons why companies would choose the Lettermark type of logo. Take ABC for example, it’s full company name is “American Broadcasting Company.” The full name is too long and wouldn’t be as easy to remember. Creating a lettermark for certain companies makes it easier for customers to recollect. 2. Symbol Logo
Using a symbol is harder to come up with but often times creates more of an impact. If you’re planning on having a big business having a symbol logo is the way to go. The reason is symbol logos are much easier for people to remember because they are simple and unique. The fun part about symbol Logos is you can create clever twist within them which highlights what your company does. Just take companies like the Goodwill and Baskin Robbins for Example.
3. Wordmark Logo
These are going to be custom designed fonts which spell out the whole name of the company. These typically use a creative arrangement that will leave not only a lasting impression but a unique logo. It solely represents the company on its use of creatively adding flare to the original name. This type of logo can be easily read and understood since they are using the exact company name. Be prepared to get innovative and think of something new, because you want the finished product to inspire your customers and one of the best examples up-to-date is Visa.
4. Emblem Logo
The emblem logo is continually growing. This logo uses the company name within a detailed design. Emblem logos give the best of both worlds, meaning you can use the full name of your company and a design to give it distinction. This logo is very popular because it combines the two, from famous ones to the newest; they are all great.
Having a solid understanding of what the types of logos are and why companies use them should help you pick the correct layout for your own. Colors and fonts are the first aspect of the logo. Perhaps these two characteristics are the most important. Before diving into logo design really do your research and apply it to your company. Last but not least don’t be afraid to use designers, and preferably those at Overnight Prints.
Our Design Services include Logo Design work. Our experts can help you with small alterations, new additions, or creating a brand new logo for your company from scratch. Our Logo Design process is very easy, all you have to do is provide our designers with one of the following.
- examples of other logos
- color scheme
- description of your ideal logo
- A sketch
You can speak to our designers directly and our team will take your thoughts, sketches, and create the logo you envisioned. Our step-by-step process allows you to be a part of each aspect of the logo design experience and supply the designer with necessary info that will translate into a uniquely crafted logo for you and your company.
Make sure you don’t rush into creating a design because having a strong logo is critical to your company. Overnight Prints wants you to have the perfect logo and it’s why we offer logo design within our design services. If you have a concept and want it to be all that you envisioned let us help you build a phenomenal logo for your company. Visit Overnightprints.com/logo-maker and start making your logo today!
Design is what generates appealing and eye-catching products. If you have an amazing product but fail to use quality design most people will lose interest and begin looking elsewhere. Design is art and it not only compliments a well-made product but makes it more engaging and draws customers in.
A great product or business will not reach its fullest potential without design work. In any business it’s important to create and establish a design that is unique and meaningful for that specific company. Overnight Prints will work with each customer and talk about what their company means to them and what they want to convey to customers. Then, they will come up with a design that can build up a product or business.
What goes into a full design service.
If you want to re-create your business from top to bottom the full design service from Overnight Prints which is called, “Build Your Brand With Us,” will do just that. If you need a simple design revision or a full design for your brand, Overnight Prints does it all. You can choose from three different design service options for your specific needs. If you have any questions and are interested in our design services just email our team and give a couple of brief details of what you’re looking for at email@example.com. Once you email you will be receiving a response shortly after from one of our expert designers.
Work with designers to achieve a logo that seamlessly integrates what your company stands for and the message you want to convey. Build a logo that will capture attention, represents your brand, and serves as a symbol of your standards and company values. Our team will work with you to create a logo that not only represents your business or company accurately but a logo that has a timeless quality. If you have an idea or concept our design team can bring it to life.
Create a Web Design
Having an online presence that looks great and is true to your company can effect your company tremendously. Capture potential customers and existing customers full attention by showcasing your products and business in a beautiful and simplistic light.
Implement clear communication between you and your customer, establish credibility, and engage your audience within your websites artistry. If you have an idea or a vision of what you want your website to look like we can make it come to fruition. If you have a great product or business let the world know about it and have easy access to view your products and services whenever they want.
Having a fluid and flowing design throughout all of your products makes your business look more reliable, professional, and appealing.
If you have completely different designs this can possibly throw the customer off and make your business look disorganized and unprofessional. Overnight Prints can make brochures, postcards, posters, and more all match with cohesive designs. Build your credibility by presenting your customers with a beautiful and efficient look and feel to all of your marketing products. You may be surprised with how much well-designed marketing tools contribute to making great impressions.
If you have an idea or a design in mind and need help creating it, let our expert designers guide you through the process. Our design experts can help you create a strong and effective marketing collateral for your business and make it unique and meaningful to your company. If you don’t have marketing tools that showcase your business and what it has to offer, customers will not take you seriously and rightfully so. Marketing collateral of course can boost sales but it also can tell the story of your business. In this day and age many people read reviews because they want to hear of others experiences and if they should trust a product or company. By placing a clients testimonial within your collateral shows that you’re trustworthy and supply an excellent service or product.
Marketing collateral has the potential to carry any brand or business because it connects the buyer and the seller. Effective marketing collateral creates an impression and has a strong influence over purchasing decisions. There are so many businesses out there that don’t realize or understand what a paramount and strategic asset it can be. They neglect showcasing their past customer experiences and what they have done as a company. These companies are stagnate and aren’t shaping the buyers perceptions. The door is open for you and your business to take advantage of this when others are not.
Many small business owners choose to have logos designed for their business, but it’s not an easy task. How do you encapsulate a business image in colors, fonts, and graphic elements? I’m certainly no designer, but there ARE things you should think about before ever having a logo done.
Designing a new business identity can be frustrating. There’s a lot to consider. A simple logo on a letterhead, business card or envelope, has to clearly reflect the aims, personality, and business type of the company that you’re promoting. Thanks to the internet and web promotion, it’s now trickier than ever to design an image that will suit both onscreen and offscreen mediums — designers have to think about how the company image looks on both paper and in pixel terms!