You’re a die-hard fan of the hit reality show “Shark Tank” – you snicker at silly product names and scoff at ridiculously high valuations. But what’s the difference between the inventors and the investors they’re trying to snatch up? Marketing savvy. Read more
Say the word “bookmark “and most people will immediately think of somber libraries with stern-faced librarians or bits of tasseled old leather in-between the pages of dusty bibles! However, a bookmark doesn’t have to be such a grim and serious product. It’s actually one of the most usable print products for your home or office.
Digital and print media are constantly at war, but is one really better than the other? It’s hard to compare the two when one is tactile and the other is electronic, but for marketers, there is much more at stake – ROI on advertising.
Traditional print has a couple advantages – no internet required, I can actually feel the pages, and it’s my trusty go-to when the flight attendant makes everyone else put away their laptops before takeoff. The cons? Print advertising can be costly, impressions are hard to track and it’s only available on one platform.
Digital media on the other hand? I don’t have to wait for the next issue to hit the stands, information is usually free, and I can watch videos and GIFs all day. The downside to social media marketing is that prospects are disinterested, you could run into technical difficulties and it opens the floor for negative comments and rants.
So you weren’t exactly a bookworm in school, but statistics show that print materials hold one’s attention much longer than digital media. Luxury car brand BMW put this to the test with its static print ad reporting better recall than its web or TV campaigns.
Social media marketing lets consumers double tap and share the love online, i.e. likes, comments, shares, retweets, etc. Print marketing ends up doing the same and driving consumers online to connect.
How do you squeeze promo details into 140 characters? Print products aren’t limited by character counts, load times or competing hashtags. Direct mail marketing is delivered directly into prospects’ hands and enjoys a higher average response rate.
Digital marketers can score a bullseye by targeting ads by specific regions, demographics and keywords. Social media marketing offers more tracking, scalability and control over the print medium.
Do consumers trust print or digital ads more? Turns out, traditional print ads are more trusted by internet users when deciding to buy, even among the younger generations.
If your audience prefers watching videos over reading text, digital media would be the ideal channel. Social media ads are clickable and can incorporate videos, GIFs and elements of gamification across laptops, tablets and mobile devices.
When print and digital media go head to head, they both come out on top. For marketers, the most winning strategy is to balance both forms of advertising. Traditional print supports digital media by forming trust and providing a sensory experience that eventually leads prospects online where they can be further entertained, targeted and measured. Sounds like a win-win!
Photography templates have changed how artists can market their business with less hassle. Photographers spend a considerable amount of time online looking for inspiring collections of unique business cards, brochures, flyers and postcards to help them promote their services directly to customers. With an increased demand for photography services, there is no denying that you can make a lot of money taking pictures.
As an advertiser on the Affiliate Window network for over two years, leading online printing company, Overnight Prints, is introducing a ‘relaunch’ of our affiliate program in efforts to reinvigorate publisher partnerships as well as grow our publisher base with new and fresh publishers. The following is an interview with Affiliate Window about what publishers can expect from the relaunch. Read more
Finding the perfect piece to add a little spice and attitude to your home can be difficult. If you’re struggling, Overnight Prints is here to help you get the conversation started. Sometimes you don’t need an over-the-top, dramatic, or huge piece to add flare. It’s all in the minor details, trust me people notice and appreciate this much more. It’s important to be subtle but loud at the same time. So, what product do we offer that can give you the spice you need? Our quality 34pt Coasters. Read more
Spring break is quickly approaching, and it’s better to prepare sooner rather than later. This time of year brings in many visitors and customers to the strip and surrounding areas. It’s a paramount time for Las Vegas nightlife and restaurants, it can either bring success or failure. Having the right marketing that embodies the time and season is key.
There are really no limits in the city of sin, and the same goes for marketing here. As long as your strategies are constantly refreshed, new, and current you’re on the right track. As we leave winter behind, we turn into the bright, sunny days of spring. Drop the darker colors and replace them with colors that burst with energy. All visitors are coming to enjoy the warm weather and beaming rays of the sun. Visually appeal to their senses with stunning pieces that instantly transport them to paradise. Paradise, Las Vegas that is.
Warm weather brings long, relaxing days by the pool. Perhaps you should start to consider updating your poolside menu. I suggest using a premium 11″ x 17″ Brochure. The reason is, it’s a very durable and substantial product that can bear the heat. Choose from our selection of Tri-fold options, Z-fold, and Bi-fold. There is something for every type of menu, no matter how short or how long. All brochures come with full 4:4 printing that can turn any dull color into a radiant one. This is a huge time for Las Vegas pools. Every guest is coming to finally dust off that cold weather. Now is when you should not only think about updating your menu but doing it in complete style. Intrigue your guests to buy, just by displaying what they “want to see.”
Fine dining can also take advantage of what is coming. Spring break means customers pouring into Las Vegas, and they only want the best when they arrive. Show potential customers your exquisite taste and spark their interest. The product i recommend using is our 3 .5″ x 2″ FAT Business Card. The reason is you want to send a message of luxury quality, and upscale dining. This card exceeds expectations and captures attention without hesitancy. Made with over twice the thickness of our Standard Business Card, this card is at 34pt stock! It’s elegantly substantial, with just the right amount of thickness and weight. I recommend using double-sided to give off a “complete” look. On the front of the card should be the name of the restaurant, location, and contact. The back of the card is entirely what you desire. Place a discount offer or simply your logo on a clean background or vice versa.
This last product is what Las Vegas is known for, and that of course is our nightlife. With so many astonishing clubs, it quickly has turned into a competition. If you want to surpass your competitors all the details add up. Just like fine dining, the nightlife of Las Vegas is meant to be luxurious and extravagant. To uphold the standard, every aspect of what your club represents has to be incorporated into your marketing tools. For this I recommend our 3″ x 3″ Circle Fat Cards. I love this product because it’s not too big and it’s not too small. It also has a very unique shape and look that can really get customers attention. It also has the thickness of a FAT card, which means you’re still getting that 34pt card stock. It will never look or feel flimsy, or of cheap quality. When you see most people promoting their nightlife, they use products that look cheap. This can turn quickly into a negative perception with customers. If you want more customers you have to sell “Vegas.” This means everything you do must be glitzy and beyond exception.
New Promo Items at Overnight Prints & how they can improve your business
We probably have all received a promo item at least once in our life. They are tangible objects such as pens, coffee mugs, calendars, magnets, and the list goes on. Then, they are customized by placing the company or brand name. Many businesses overlook promo items when they are developing a marketing strategy. Promo items have so much to offer businesses and potential customers. Promo items are beneficial for the business and the customer, so why not use them? You can establish your name and also keep it front and center in the minds of customers. Promo items are important and can make a drastic difference for any marketing or advertising campaign.
Five Reasons To Use Promo Items
Promo Items Last
One of the top reasons why promo items work very well is their capability to stick around for a very long time. Billboards, posters, and TV ads all have limits and can only run for a certain amount of time. With promo items they are unique and never die, there are no limits for promo items. They can continue marketing to new potential customers, while sticking in the minds of who received it. The list of promotional items can go on and on. Key chains, t-shirts, stickers, and notepads are all examples of promo items. These items can stay around for a very long time because they are useful to customers and can be used in everyday life. When customers can use your item everyday it means your brand or company can gain long time exposure.
Cost-efficient Marketing tool
If you haven’t noticed promo items aren’t extravagant, and they aren’t large. Instead they are simple and functional. When you can market your company using a tool that is not only functional but inexpensive, it will always be a win for your company. They are cost-efficient, easy to create with Overnight Prints, and can advertise a business for a very long time. There have been numerous studies stating that companies using promo items see more business than companies that do not.
Whether you’re at a trade show or your office, everyone loves the word FREE! So, why not pull in potential customers by offering them what they love, free items! When people receive a free item they tend to remember your company more and are inclined to make a purchase.
If your company is participating in an upcoming trade show you want to make sure you have pens and t-shirts. Most customers walking around are noting companies and can lose their pen during the process. You want to be the company that has the pen to offer. A completely FREE pen at that. T-shirts also work very well at trade shows. Potential customers will see people walking around with them, and ask “where did you get that cool shirt?” It will be none other than your company. Gain recognition, customers, and most importantly revenue. Promo items are attention grabbing and will steal the show from your competitors.
Promote Your Brand Reputation
When you give an item away for free people will remember the company. Doing a simple and nice gesture really goes a long way and will create a favorable image for your company. Promo items can be used within the company as well. Give a little piece of your company to your hard-working employees. This will make them feel good about working for your company and again create a desired image.
Opening New Doors
When you give something away for free, it perhaps turns into the best opportunity to get to know potential customers and engage in conversation. The potential customers will take time to listen to you because of your nice gesture. Offering a promo item can often lead to customers making purchases. You will be increasing your revenue and your customers will be benefiting from your service or product.
In business it’s all about putting your best foot forward and showcasing your company in the correct light. If you want your business to do well you have to give your customers what they want and have a professional presentation. Make to sure to take a look at our all new promotional products line as well.
When you think of logos you most likely think of the great ones, the memorable, and the ones that stick with you. When you start thinking about creating a logo for your company remember it has to be unique enough to make a lasting impression. Creating a one-of-a-kind logo is not by any means easy. It requires time, patience, and many steps. Before you start creating your very own logo make sure you don’t forget to consider these key points.
1.) What colors best suit your company?
Colors are a way of expression and they bring out emotions in everyone. All colors bring out different emotions and it’s necessary to choose colors that represent what your company stands for. If you choose red as your color, it will be active, passionate, and intense. One example is Red Bull, they use the color red and it’s a perfect choice for their company. Red Bull is supposed to supply their customers with energy which will keep them active throughout the day.
So just what do these colors express? Here is an infographic to further explain some of the most popular colors.
2.) Look at your selection of fonts
Fonts are very similar to colors because they also spark emotion. If your company is energetic and fun you will want to go with a font that expresses those emotions. If your company is supposed to express strength and being bold such as Under Armour, it’s probably best not to choose a cursive, floral font. Selecting a font is just as important as the color because of the emotion factor. It’s all about matching who and what your company is. Fonts can help convey messages to customers instantly.
3.) Understanding the many different logo types
This can be a bit tricky because there are so many types of logos and aspects to consider. You have to examine how it will look across your overall company collateral. Then consider the emotional response your customers will have. The emotional response all comes back to choosing the right colors and fonts. A company logo isn’t just a symbol, it’s the core of the company. In many cases it’s the first thing your customers see and you want them to respond in a positive way. Let’s go over some of the top types of logos.
1. Lettermark Logo
Lettermarks are using the initials of the company or the first letter of the company. Many companies such as HP and Chanel use this method because it’s more appealing. Using the whole name would be too long, or perhaps the name is hard to pronounce. These are all reasons why companies would choose the Lettermark type of logo. Take ABC for example, it’s full company name is “American Broadcasting Company.” The full name is toolong and wouldn’t be as easy to remember.Creating a lettermark for certain companies makes it easier for customers to recollect. 2. Symbol Logo
Using a symbol is harder to come up with but often times creates more of an impact. If you’re planning on having a big business having a symbol logo is the way to go. The reason is symbol logos are much easier for people to remember because they are simple and unique. The fun part about symbol Logos is you can create clever twist within them which highlights what your company does. Just take companies like the Goodwill and Baskin Robbins for Example.
3. Wordmark Logo
These are going to be custom designed fonts which spell out the whole name of the company. These typically use a creative arrangement that will leave not only a lasting impression but a unique logo. It solely represents the company on its use of creatively adding flare to the original name. This type of logo can be easily read and understood since they are using the exact company name. Be prepared to get innovative and think of something new, because you want the finished product to inspire your customers and one of the best examples up-to-date is Visa.
4. Emblem Logo
The emblem logo is continually growing. This logo uses the company name within a detailed design. Emblem logos give the best of both worlds, meaning you can use the full name of your company and a design to give it distinction. This logo is very popular because it combines the two, from famous ones to the newest; they are all great.
Having a solid understanding of what the types of logos are and why companies use them should help you pick the correct layout for your own. Colors and fonts are the first aspect of the logo. Perhaps these two characteristics are the most important. Before diving into logo design really do your research and apply it to your company. Last but not least don’t be afraid to use designers, and preferably those at Overnight Prints.
Our Design Services include Logo Design work. Our experts can help you with small alterations, new additions, or creating a brand new logo for your company from scratch. Our Logo Design process is very easy, all you have to do is provide our designers with one of the following.
examples of other logos
description of your ideal logo
You can speak to our designers directly and our team will take your thoughts, sketches, and create the logo you envisioned. Our step-by-step process allows you to be a part of each aspect of the logo design experience and supply the designer with necessary info that will translate into a uniquely crafted logo for you and your company.
Make sure you don’t rush into creating a design because having a strong logo is critical to your company. Overnight Prints wants you to have the perfect logo and it’s why we offer logo design within our design services. If you have a concept and want it to be all that you envisioned let us help you build a phenomenal logo for your company. Visit Overnightprints.com/logo-maker and start making your logo today!
Are you tired of using the same standard looking print products? If you are, all it takes is one simple addition to completely change the look of your business card. I’m talking about Spot-UV. If you have never heard of Spot-UV, it’s a shiny added layer applied to a design or portion of print products such as business cards, postcards, and posters.
Spot-UV will give attention and dramatize an important part of your card or product in which you want to emphasize. Any time light hits the Spot-UV it shines, shimmers, and stands out. For instance, if you have your company logo, company name, or design you can put the spotlight onto this and bring it out by giving that section a high-gloss, very luminous effect.
We were extremely happy to have the chance to work with Ben Kwok, who is an amazing visual designer and illustrator. If you want to know more about Ben, please read our previous blog post entitled “Artistic Genius Ben Kwok Speaks.” In today’s blog we used Ben’s outstanding and highly intricate work to showcase the strong and eye-catching effect of Spot-UV.
We took Ben’s “Tiger Helm” design and placed it on one of our 4 x 6 postcards. As you can see the difference from photo 1 and photo 2 is that the Tiger Helm is shining and is really highlighting the detail of the design. We loved this illustration because you can see the Spot-UV reflect the light and shine off the design while the rest of the card is standard, and does not have gloss. The design as you can see completely stands out from the card and immediately grasps your attention. Spot-UV is a very unique finishing gloss because it can point out the detail of any design.
This is the back of our standard business card. The owl is coated with a layer of luscious Spot-UV. The Owl against the white card completely stands out and exposes the very fine details of the illustration, and all it takes is a splash of our Spot-UV. The back of any business card is extremely valuable. The reason is you have all of your contact information in the front, so no need to state the same on the back. Show who you are and your personality on the back side and you will have yourself an unforgettable business card. Since Ben is an illustrator it’s important for him to of course showcase his art and work and the back of the card does it nicely. While Spot-UV brings the card to life it also protects it from wear and tear and keeps it looking new. Don’t let the back of your business card go to waste.
Spot-UV isn’t only for business cards, it can be used for an array of printing products and as we can see it greatly enhances the overall look. The“Ornate Elephant,” was placed on our 5 x 7 postcard and also is using Spot-UV. As you can see in the first image of the”Ornate Elephant,” is shining quite a bit. If you’re looking for something out of the ordinary and highly impressive, Spot-UV can enhance anything from a company name to a highly intricate design such as the illustrations we used from visual designer and illustrator Ben Kwok. Start using our one-of-a-kind Spot-UV today and see the difference.
Are you hungry to get that job? Are you hungry to make unforgettable impressions? We thought so. That’s why we created the Sandwich Business Card so you can put your hunger to an end. Overnight Prints has been searching for a business card that is enticing, unique, and durable and we created the ultimate business card that is filled with quality you can see and feel. Read more
It doesn’t matter where you’re located, you always have a surrounding market interested in what your business has to offer. The trouble is sometimes they don’t find out. If you’re a small or local business it can be difficult to advertise and market your business effectively. There are a million things that seem to occupy your mind and it’s hard to really think and have time to understand the world of advertising. Most times small or local businesses will fall into marketing traps and end up overspending and the payoff is nonexistent. Advertising doesn’t have to be extremely expensive to be effective. If you want to see growth, attention, and gain awareness Every Door Direct Mail is something you should take advantage of.
What is Every Door Direct Mail (EDDM)?
What makes EDDM so great is the simplicity it holds. Select surrounding neighborhoods around your business or any area you wish to target and select delivery routes. Then send your selected target areas for your postcards.
Overnight Prints makes the process even easier…
Overnight Prints has a new EDDM program that allows customers to print their postcards, then continuing by selecting their delivery routes. Customers don’t have to worry about taking their postcards to be shipped unless they want to of course, however Overnight Prints will ship your postcards for you. From start to finish our service will take care of all the necessary EDDM steps. They also have a reliable and dedicated staff that can help customers through the process and offer suggestions and tips on how to boost their EDDM success.
Who benefits from EDDM?
There is no secret that your business will reap the benefits of EDDM but in addition to that, your surrounding community will as well. Your business has a product or a service that has value to your community and they should know about it. EDDM will make customers aware of what your business offers and the benefits accessible to them. This service will make your business present within your surrounding community and increase traffic which is both great for your business and community.
IMPORTANT FACT #1
The average consumer spends about 85% of their disposable income within a 5-mile radius of their home.
Your business in the hands of potential customers
When you think about it, postcards are pretty effective but sometimes your key markets don’t receive them and sometimes they don’t reach customers. Using EDDM will ensure your postcards make it into the hands of potential customers. Make quality postcards with Overnight Prints and send them to your key markets with complete accuracy.
What you need to consider before starting EDDM
In order to get the most out of your EDDM campaign you still need to put time and effort into it. If you want to have success you can’t rely on the service alone, with a combination of effort, time, and the service you will end up with a strong campaign.
What are your marketing goals? What do you expect to get out of this campaign and how will you reach your goal? Being able to completely understand where you are and where you want to be will be extremely important.
What are your current marketing efforts? What are you doing now that could be better or what are you doing that is showing success? It’s important to match your current marketing efforts with your EDDM to ensure you have a marketing strategy that flows.
Who is your competition? Look at what your competition is doing well and what they are slacking on. See how you compare and how you can gain the edge over your competitors.
Where are your target markets? This might take the most time, but it’s extremely important you know where they are! You want to make sure you’re reaching out to people that will benefit from your business.
Keep track of your EDDM results. This is also crucial, you need to know if what you’re doing is on track with your goals or if you need to improve and make changes.
IMPORTANT FACT #2
The EDDM Service can potentially save your business 50% on mailing costs!
Last but not least
Starting an EDDM Campaign takes much time and effort. You should’t try EDDM thinking it will magically do everything for you. People in general are attracted and more willing to purchase if you have quality. If you rush the process and lack well thought out design and copy, your potential customer will no longer be potential. Take time and think about every step of your campaign from creating, printing, and preparing. If you need help with your EDDM Campaign, Overnight Prints can help you build a successful campaign.
If you have or own a business you probably understand how hard it is to bring in new customers and expand your clientele. Advertising is critical for any business and many waste time and money executing the wrong advertising strategies. Yes, advertising can be expensive but not all forms are and still are proven to be quite effective.
If you’re a small or local business you don’t need to spend every dime on overpriced forms of advertising like TV, radio, trade shows and magazines. These forms of advertising for smaller businesses won’t nearly reciprocate the money you put into them.
So, maybe you’re wondering what will work? FLYERS! They are effortless to make, great for local advertising and the best part is they’re inexpensive. Flyers are ideal because they are consistent and can be distributed in many places at the same time. With flyers there are no limits or boundaries. Flyers also provide a visual connection; potential customers will have a better chance of remembering your service because they saw it with their own eyes.
If you compare flyers to seeing a digital message via the Internet, flyers will be easier to remember because the information is clear and doesn’t require you to click on a link to read more. Also, the Internet tends to spotlight whoever has the most traffic and credibility and if you’re local not many people will even get the chance to see your message.
Flyers establish a visual connection that leads customers to remembering, they’re inexpensive, and they provide consistency. If you choose to make a flyer, print them with quality and put effort into the overall formation of the flyer. People do notice effort and many are attracted to quality and will be highly interested and fascinated. Flyers are a key advertising strategy which posses many qualities that can benefit your business.