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Small Business

How well do you know your customers? Becoming familiar with buyers’ needs and desires is invaluable to growing a loyal customer base for your small business. For Get to Know Your Customers Day, Overnight Prints is celebrating one of our most creative customers: Graphic designer Kristin Bleyenberg shares how she built a successful career from her home studio in Michigan. Read more

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General Interest, Small Business

Direct mail is probably the most effective way to connect with customers and to offer them your product or services. More importantly, it represents an opportunity for you to “speak directly” to those customers who are most likely to need your product or service. The following article outlines the ways that customers can create cheap and effective marketing campaigns for their small business.

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Postcards

The postcard is a very versatile tool for artists, designers, and freelancers. Used for self-promotional purposes it can put you in touch with companies, galleries, agencies and design firms. The postcard “begs” to be lavished with your best piece of work. It’s just aching to get “out there” and to start marketing you in a way that no other product can.

Self-marketing with postcards is certainly not a new thing. I can remember being a young creative straight-out-of-college in the UK, trying to get ad agencies to notice my ad work. I thought that I was being oh-so-very-clever by mailing my work examples to hundreds of companies!

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