A testimonial should be short and to the point. Let it focus on one important item—customer service, timely delivery, a key product feature—and not try to cover everything.
Direct mail is probably the most effective way to connect with customers and to offer them your product or services. More importantly, it represents an opportunity for you to “speak directly” to those customers who are most likely to need your product or service. The following article outlines the ways that customers can create cheap and effective marketing campaigns for their small business.
The postcard is a very versatile tool for artists, designers, and freelancers. Used for self-promotional purposes it can put you in touch with companies, galleries, agencies and design firms. The postcard “begs” to be lavished with your best piece of work. It’s just aching to get “out there” and to start marketing you in a way that no other product can.
Self-marketing with postcards is certainly not a new thing. I can remember being a young creative straight-out-of-college in the UK, trying to get ad agencies to notice my ad work. I thought that I was being oh-so-very-clever by mailing my work examples to hundreds of companies!
How do you go the extra mile? How does a person, a business, a company or anyone really step up and “go the extra mile?” It’s a tough question to ask in this day and age as so many people are trying to cut so many corners to save money in a tough economy. To me, going the extra mile simply means doing something that so few other people are willing to do, things you don’t have to do but that make all the difference in the world when you do. OvernightPrints.com has always been just that to me, from the speed and amazing quality they’ve always given me with their business cards, to the perfect and professional responses anytime I have a question.