Many of us are understanding and taking in what we call, “The Digital Age.” An era where computerization has taken over our economy, the world, and everyone that lives in it. It’s also been slivering it’s way into dominating the marketing realm. Is this true? Has print marketing and advertising passed away, so to speak? Don’t start mourning the loss of print just yet, because it’s perhaps stronger than ever. There are copious reasons why print triumphs digital, even in today’s world.
We spend the majority of our time either at home or bustling away at work. It’s easy to get trapped in the laborious agendas life brings. From meetings to appointments, we are always on the go. Sometimes we forget our own happiness and slowly slip into content oblivion. You might be wondering, “how do I change this?” It doesn’t require a life evaluation or a complete transformation. Happiness stems from what we surround ourselves by. Many aspects of life are completely out of our control, but achieving happiness is not one of them. Attack contentment by finding bliss where you spend the most time.
Home is where the heart is. Chances are you have heard this timeless saying. The saying holds validity and it rightfully should. If home is where the heart is, why not pour your heart into it? Home should be an outlet dedicated to expressing yourself and indulging in what makes you feel alive. Did you know looking at family and friend photos can solely create excitement and happiness? Creating a room full of photo postcards and destination postcards looks authentic and brings the heart to the home.
Having goals, motivation, and determination provides joy believe it or not. People find themselves unhappy when they get into “the same old routine.” It’s as if you can see the world moving by, while you remain stagnant. When you fall into a never-changing regimen, life is just plain boring. No human was meant for nothing, we are born to push our limits and truly live. It’s important to always remember this and keep yourself on the edge of your seat. Life is a ride that you just don’t want to miss. A simple change as placing a motivating quote on your desk at work, can uplift you. It also can remind you to live life to the fullest and give you the extra push you need. Printing postcards is easy and quick at Overnight Prints. Make your own creative postcard, frame it, and turn your workplace into an energizing environment that motivates you.
What else can make your home or office a great place to be? Organization. I expanded on this in my previous blog, and it’s absolutely true. It not only makes you feel great, but it makes your home and workplace somewhere you want to be. A notepad can work wonders for both your home and office. Yes, something as minuscule as a notepad can clear your mind and make your home and office an efficient place to be. A notepad let’s you jot down lists, tasks, and thoughts that you want to remember. In addition, it keeps all of those ideas, tasks and more in one space. It allows you to focus, feel good, and get the most out of where you spend the most time.
As you may have noticed, all of my suggestions are minimal and are not overbearing or time-consuming. They carry simplicity, and this leads to what you are searching for. Complete happiness. It’s not about having more and searching for “things,” that we are sure will bring us closer to happiness. That can become exhausting, which leads to unhappiness, and eventually depression.
Joy is within and surrounding all of us, waiting for us to grasp it. Start today! Remember happiness is simple, easy, and always clear. Open up your eyes, mind, and thoughts to happiness and witness the evolution of your prosperity.
During the wedding process there are many feelings easily evoked. Happiness, frustration, and anxious seem to be most common. Every bride wants to see her wedding go smoothly and all the hard work to pay off. With the help of simple yet beautiful printing products your wedding will be effortlessly exquisite.
The new year is almost here and what does this mean? New Years celebrations of course! It’s that time again where the world celebrates together and brings in the new year with close family and friends. If you’re planning on throwing a party, here are a couple printing essentials that will greatly enhance your upcoming bash.
What does every party start off with? The invitation. Customize your very own new years invitations and impress your friends and family with a touch of modern style. Customers ordering with Overnight Prints should expect to see the finest quality printing products. Our invitations are printed on 110# Premium non-coated stock with rich 4:4 color printing. The paper used across our entire collection of invitations does have a thin layer of professional coating. While the layer of coating enhances the invitation it also protects it and thus lasts longer.
Give your friends and family not only an invitation but something to remember the memories and spectacular New Year. As with many of our printing products customers can choose from uploading, creating within our designer, or choose from our large gallery of ready made templates. Think of this invitation as a token of the memories you will share on New Years. If you do need design service help, please reach out to our team and they will assist you in making your dreams a reality.
Our next suggestion can be used as both a party favor and a great take home gift. They come in two different paper stocks, the first is our 15pt card stock. This paper is durable and has a professional look and texture. Looking for paper that doesn’t have any shine and gives off a more personal look? Our 110# card stock is perfect for you. We urge you to keep in mind that the 110# paper does not have the same clarity when it comes to images. If you plan on placing a family image on the postcard lean towards the 15pt card stock.
Postcards are great because your invited guest can each take one home and place them on the fridge, scrapbooks, and more.They help us to remember special days, and New Years is a memorable day. Remember and keep the memories you have with all your loved ones this year. Combining just two simple products can make an immense difference to your party. It shows off personal flare and gets your guests excited.
Overnight Prints wishes all its customers a safe and happy New Years! If you have any questions on designs, products, and services please email firstname.lastname@example.org.
We all know the words to one of the greatest Christmas songs by the Carpenters right? “Greeting cards have all been sent the Christmas rush is through…but i still have one more greeting card to send is it a little too late?” OK, maybe i changed it up at the end. To answer the question, with Overnight Prints it’s still not too late to finish your holiday printing!
It’s hard to believe Christmas is next Friday and New Years is quickly approaching. The holiday season is coming to a close and it’s time to get those essentials. Many people believe printing requires you to plan ahead because it can take a while. Overnight Prints knows that while we all love to think we can plan ahead, sometimes life gets hectic. Actually, make that most of the time. Just look at our name! We understand that our customers need fast turnaround times and this time of the year is crunch time. Thankfully we have been doing this for years and we are experts at providing quality products unbelievably fast.
The holiday season is all about giving the gift of joy and warming up our friends and family’s hearts. The ultimate final touch to any present is a holiday card. They can convey a message of love and happiness that no present can. The fun part about our greeting cards is customers are given the choice to either create their own or choose from an extensive collection of quality templates. Customers are able to create their own card online through our design program and choose from beautiful colors, fonts, and place their own holiday images with a simple click.
Are you throwing a New Years bash? If so, invite all your friends over in stunning fashion by transforming your greeting card into a sensational invitation. Grab everyone’s attention by sending personal invites and set the mood for your upcoming party. If you happen to be short on time, don’t worry! We have templates for both New Years and holiday, all you have to do is place your text and send it off to be printed.
❄If your time is ticking and you don’t have time to design your own, remember to choose from our ready to print templates like the ones below ⇩❄
Another holiday essential we offer is our 15pt card stock postcards. Our postcards are the perfect way to send a cheerful holiday message to loved ones that are miles away. A simple postcard does not only form smiles, but it can bring warmth and love to the ones we care about most. Although miles stand between you and your closest family and friends, a custom postcard can bring you closer together.
Just like our Greeting cards, our postcards also have many holiday templates to choose from. We have an array of dainty and exquisite cards. These templates are made for customers who don’t have much time and need something quick. The design is ready and all that is needed is a message and it’s ready for print!
Pinterest Look ⬇
Simple & Sweet New Years Card ⬇
The options are endless here at Overnight Prints. We love to help our customers through our process and we can’t wait to see what you create this holiday season. Please don’t forget to share your holiday products with us by either tagging us on Facebook or Instagram.
❆Happy holidays from the Overnight Prints family to yours!❆
Business Cards, Every Door Direct Mail, Everything Print / Las Vegas, Illustration, Postcards, Small Business, Welcome Bloggers
Are you tired of using the same standard looking print products? If you are, all it takes is one simple addition to completely change the look of your business card. I’m talking about Spot-UV. If you have never heard of Spot-UV, it’s a shiny added layer applied to a design or portion of print products such as business cards, postcards, and posters.
Spot-UV will give attention and dramatize an important part of your card or product in which you want to emphasize. Any time light hits the Spot-UV it shines, shimmers, and stands out. For instance, if you have your company logo, company name, or design you can put the spotlight onto this and bring it out by giving that section a high-gloss, very luminous effect.
We were extremely happy to have the chance to work with Ben Kwok, who is an amazing visual designer and illustrator. If you want to know more about Ben, please read our previous blog post entitled “Artistic Genius Ben Kwok Speaks.” In today’s blog we used Ben’s outstanding and highly intricate work to showcase the strong and eye-catching effect of Spot-UV.
We took Ben’s “Tiger Helm” design and placed it on one of our 4 x 6 postcards. As you can see the difference from photo 1 and photo 2 is that the Tiger Helm is shining and is really highlighting the detail of the design. We loved this illustration because you can see the Spot-UV reflect the light and shine off the design while the rest of the card is standard, and does not have gloss. The design as you can see completely stands out from the card and immediately grasps your attention. Spot-UV is a very unique finishing gloss because it can point out the detail of any design.
This is the back of our standard business card. The owl is coated with a layer of luscious Spot-UV. The Owl against the white card completely stands out and exposes the very fine details of the illustration, and all it takes is a splash of our Spot-UV. The back of any business card is extremely valuable. The reason is you have all of your contact information in the front, so no need to state the same on the back. Show who you are and your personality on the back side and you will have yourself an unforgettable business card. Since Ben is an illustrator it’s important for him to of course showcase his art and work and the back of the card does it nicely. While Spot-UV brings the card to life it also protects it from wear and tear and keeps it looking new. Don’t let the back of your business card go to waste.
Spot-UV isn’t only for business cards, it can be used for an array of printing products and as we can see it greatly enhances the overall look. The“Ornate Elephant,” was placed on our 5 x 7 postcard and also is using Spot-UV. As you can see in the first image of the”Ornate Elephant,” is shining quite a bit. If you’re looking for something out of the ordinary and highly impressive, Spot-UV can enhance anything from a company name to a highly intricate design such as the illustrations we used from visual designer and illustrator Ben Kwok. Start using our one-of-a-kind Spot-UV today and see the difference.
There is something about art and designing that captures the heart and makes us feel in awe, and that is what Ben Kwok provided us. He is a graphic artist and illustrator who was born in Taiwan but currently lives in Los Angeles, California. He is passionate about his work and has an undying love for art that is transferred over into every drawing and every illustration that he creates. However, getting to where he is now took some time and took overcoming many obstacles. He loves creating pieces that are filled with complexity and losing himself in the flow of his art. His highly detailed work is what stunned us along with his close attention to detail.
We are thrilled that we had the opportunity to interview the artistic genius, and also combine his beautiful artwork with some of our products which will be in our next blog.
What made Ben Kwok become an illustrator?
“I remember vividly at the age of 7 I wanted to be a veterinarian or a cartoonist. I wanted to be a vet because I absolutely love animals and wanted to work with them for a living. Who knew there was so much education that was required to become a vet and then there was the option of being a cartoonist…
I actually really liked comic books at the time, but I didn’t know the difference so I just went with cartoonist. Fast forward to college, I was still not sure what I wanted to do, so I started off as a Graphic Designer. After my first semester at school, I hated it all. I wanted to draw and not play with fonts and layouts. That’s when I discovered ILLUSTRATION; I never looked back. I get to actually draw with traditional mediums, pencil on paper, paint on canvas, everything made sense. Besides, drawing was the only thing I was good at, so it was easy for me to make the decision to do something art related.”
“The “Ornate Elephant” is my most memorable illustration. I keep telling this story, but I feel like it’s important to share. To back track a bit I hated my job as a graphic artist at a company I will not mention. So I decided to do something about it and look for another job. I was able to find another job and started working for a new company. After only 1 week they decided to lay me off. I was so angry, bitter, lost, and just beaten up by the apparel industry. Since I had no plan B, I decided to just draw for fun. To draw whatever I wanted, whenever I wanted and however I wanted with no one to answer to. That’s what gave birth to my Ornate Elephant drawing. I decided to post it online and that’s when it started getting traction. People really liked the illustration so I decided to focus all of my attention into this style of artwork. What made the Ornate Elephant most memorable was the fact that I drew something for myself and I got to fall in love with art all over again. Even when I was unemployed, had no options, I was so happy and in peace because I found my passion again.”
Talk about your influence by H.R Giger and Alfonse Mucha?
“I fell in love with H.R. Giger while I was in high school and discovered Alfonse Mucha in college. I really love the dark complex images that Giger created.
The fusion of machine and flesh really spoke to me. I love how much detail, texture, and darkness he puts into his artwork. His style was known as “Bio-mechanics”, so since I loved his work so much, I decided to take on the moniker BIOWORKZ, because that’s what all the cool kids were doing back in the day. Then I stumbled upon Alfonse Mucha’s work and it totally blew my mind. His work is almost the exact opposite of Giger’s work. It has lots of rich colors, soft curving lines, with lots of focus on the flow of the lines. Mucha’s work inspired me to play with different line widths and the way every line flows seamlessly into each other. Both Giger and Mucha are masters at what they do and I would like to reach their greatness one day. Giger brought us “Bio-mechanics”, Mucha brought us “Art nouveau,” and I would like to be known as the person that brought “Ornate” artwork into the mainstream.”
*Read our upcoming Spot-UV blog featuring Ben Kwok’s illustrations.
It doesn’t matter where you’re located, you always have a surrounding market interested in what your business has to offer. The trouble is sometimes they don’t find out. If you’re a small or local business it can be difficult to advertise and market your business effectively. There are a million things that seem to occupy your mind and it’s hard to really think and have time to understand the world of advertising. Most times small or local businesses will fall into marketing traps and end up overspending and the payoff is nonexistent. Advertising doesn’t have to be extremely expensive to be effective. If you want to see growth, attention, and gain awareness Every Door Direct Mail is something you should take advantage of.
What is Every Door Direct Mail (EDDM)?
What makes EDDM so great is the simplicity it holds. Select surrounding neighborhoods around your business or any area you wish to target and select delivery routes. Then send your selected target areas for your postcards.
Overnight Prints makes the process even easier…
Overnight Prints has a new EDDM program that allows customers to print their postcards, then continuing by selecting their delivery routes. Customers don’t have to worry about taking their postcards to be shipped unless they want to of course, however Overnight Prints will ship your postcards for you. From start to finish our service will take care of all the necessary EDDM steps. They also have a reliable and dedicated staff that can help customers through the process and offer suggestions and tips on how to boost their EDDM success.
There is no secret that your business will reap the benefits of EDDM but in addition to that, your surrounding community will as well. Your business has a product or a service that has value to your community and they should know about it. EDDM will make customers aware of what your business offers and the benefits accessible to them. This service will make your business present within your surrounding community and increase traffic which is both great for your business and community.
IMPORTANT FACT #1
The average consumer spends about 85% of their disposable income within a 5-mile radius of their home.
Your business in the hands of potential customers
When you think about it, postcards are pretty effective but sometimes your key markets don’t receive them and sometimes they don’t reach customers. Using EDDM will ensure your postcards make it into the hands of potential customers. Make quality postcards with Overnight Prints and send them to your key markets with complete accuracy.
What you need to consider before starting EDDM
In order to get the most out of your EDDM campaign you still need to put time and effort into it. If you want to have success you can’t rely on the service alone, with a combination of effort, time, and the service you will end up with a strong campaign.
- What are your marketing goals? What do you expect to get out of this campaign and how will you reach your goal? Being able to completely understand where you are and where you want to be will be extremely important.
- What are your current marketing efforts? What are you doing now that could be better or what are you doing that is showing success? It’s important to match your current marketing efforts with your EDDM to ensure you have a marketing strategy that flows.
- Who is your competition? Look at what your competition is doing well and what they are slacking on. See how you compare and how you can gain the edge over your competitors.
- Where are your target markets? This might take the most time, but it’s extremely important you know where they are! You want to make sure you’re reaching out to people that will benefit from your business.
- Keep track of your EDDM results. This is also crucial, you need to know if what you’re doing is on track with your goals or if you need to improve and make changes.
IMPORTANT FACT #2
The EDDM Service can potentially save your business 50% on mailing costs!
Last but not least
Starting an EDDM Campaign takes much time and effort. You should’t try EDDM thinking it will magically do everything for you. People in general are attracted and more willing to purchase if you have quality. If you rush the process and lack well thought out design and copy, your potential customer will no longer be potential. Take time and think about every step of your campaign from creating, printing, and preparing. If you need help with your EDDM Campaign, Overnight Prints can help you build a successful campaign.
Surprise and delight your guests by using Overnight Prints products creatively. If you have an upcoming business event or wedding approaching and want to make it unique and unforgettable it doesn’t have to cost you a great deal. By transforming Overnight Prints products you can create something that is entirely exclusive and cost-efficient.
Our postcards can be turned into much more than a simple postcard. If you’re hosting an event and want to avoid chaos and people disorderly trying to find their seat, making a table card can make your event run smoother and even compliment your event. Overnight Prints makes the finest quality postcards by using premium 15-point paper card stock. Customers are able to apply the finest finishing glosses to create a fantastically elegant look. Postcards can be turned into an event invitation as well! Give your guest something to be excited about!
Something to keep
Your event is something that should be remembered and kept in the hearts of all your guest. Giving your guest something to take that serves as a keepsake for an event or wedding is wonderful and who doesn’t like a gift! If you want to give all of your attendees something, it doesn’t have to cost you much. Turning our coasters into something that represents your event and is functional, makes for the perfect gift. For example if you’re having a wedding, why not give coasters out and give your guest a little part of your wedding to take home?
Or if you’re having a business event and you need to make sure that all of your clients or employees know when the next event is. Giving them creative coasters is the most cost-efficient and effective way to spice up your business and to ensure everyone remembers the next event.
End your event with class
Now for the finale! Send your guests off letting them know how much you appreciated them attending and give them your thanks with impressive and exquisite quality. Overnight Prints provides all customers with full vibrant and rich colors and prints on 110# card stock. Show your gratitude and appreciation and give them quality they can see and feel. Thank you cards may seem simple, but their effect is immense and really makes people feel acknowledged. Say your thanks with sincerity and wrap up your event perfectly.
I work with these products all the time and I’m often being told by our customers how they’ve used our print products in new and interesting ways. After discussing this subject with some of our customers, I was given a “top 3” list of their favorite “alternative” uses for our print products.