How much do you really know about Black Friday? Here’s a quick history on the annual shopping frenzy following Thanksgiving:
- Black Friday was originally named for the crash of the U.S. gold market in 1869
- Retailers used to color-code accounting losses in red and profits in black, eventually adopted as the modern-day origin of the name
- By the 1980s, Black Friday became more widely associated with deep discounts on the day after Thanksgiving
#1- 4: IN-STORE INSIGHTS
Frequent shoppers will happily return for exclusive Black Friday sales if they are well-informed on the specifics. Use the opportunity to let them know when, what and how to take advantage of Black Friday promotions.
- Place posters or flyers on doors and windows with sale hours
- List products without the sale price on rack cards as a teaser
- Give customers postcards to promote friends & family discounts
- Include a business card with every purchase as exclusive coupons
#5-8: SEND AN E-VITE
Email marketing should definitely be part of your marketing mix when it comes to Black Friday. Send out reminder emails starting one week before Thanksgiving. It’s best to capture shoppers before they begin traveling out of town or spending all of Turkey Day in the kitchen.
- Write a grabby subject line (e.g. Find out what’s 75% off)
- Make it time-sensitive (e.g. 4 hours left!)
- Add animated gifs to stand out
- Instant return customers (e.g. No lie! Deals unlocked every hour)
#9-12: MOBILIZE YOUR MARKETING
With so many shoppers glued to their smartphones, maximize your Black Friday mobile promos. First step: Optimize website and email for mobile, especially the shopping cart. Second step: Offer unique deals for mobile purchasers. This keeps them shopping all day before they even get home from work.
- Boost bundling at the shopping cart (e.g. Others also bought this. Add to cart?)
- Create mobile alerts to instantly promote sales
- Have in-store customers check in online for extra discounts
- Use push notifications to push specific products
#13-16: TEASE A TRAILER
Video marketing is a great way to tease door-buster sales. Build anticipation leading up to the big day by filming the making of a product, receiving shipment at the store or the setting up of product displays.
On the morning of Black Friday, use Facebook live to show crowds gathering outside or happy shoppers checking out with coveted items. Gather testimonials on how much shoppers saved and let customers know how much time is left to enjoy Black Friday sale pricing.
- Keep videos under 60 seconds
- Add subtitles (most view videos without sound)
- Post directly on social platforms (avoid links from YouTube or Vimeo)
- Create or include a hashtag
Bring out the red, black, yellow, and white colors! It’s Chinese New Year again. This is such a festive time of year and your business needs to join in on all the fun. This holiday goes along with marketing tactics like peanut butter and jelly. Here at Overnight Prints we offer many products that can help you develop the perfect marketing scheme for this holiday.
Before you begin any planning; understanding of the holiday is critical. Don’t try to sell your business using a holiday you don’t care to understand. Make sure your content thoroughly communicated the right message to your audience. Chinese New Year is celebrated across numerous countries. Families come together and the color red paints the town. This color symbolizes wealth, longevity, and good health. The New Year brings new beginnings and it represents a sort of “out with the old, in with the new,” mentality.
Having this attitude can make all the difference in your own business. Embrace the holiday and create a strategic themed marketing collateral that will bring in current and new customers. We have three essential products you must have for the upcoming Chinese New Year.
Give your business a fresh new look, inspired by this beautiful holiday. The bright color red can do wonders for your business.This beguiling color is filled with passion, excitement, and positive energy. All qualities help to intrigue and pull in new customers. If you have a restaurant business, red is also known to awaken the appetite which could mean big sales for you! Overnight Prints offers an array of marketing products and strategies, but here are some of our favorites.
Bigger is better and that is why we recommend our large-sized posters. These posters captivate attention not only by their size but by their outstanding quality. All posters are made from 100# Gloss Book Stock which provides a superior thickness and solid feel. It has a slight gloss coating that lightly enhances images and color within the poster. Hang these around your business or outside to catch the eyes of potential customers.
The next product we love, is none other than our flyer. This product is highly efficient when placing an offer of any kind upon them. Customers love discounts and could just be the reason why they come into your business for the first time. As stated previously, the color red bursts with excitement and demands to be recognized. Choose from our various sizes and two of our finest paper stocks. These two products are what you need to kick off your holiday promotion in a considerable way.
Once you have those it’s time to give your customers even more of an incentive to visit your shop or restaurant. This next product fits seamlessly with a coupon offering. Rack Cards are the perfect way to implement a coupon or discount while complementing your overall holiday look. They are fun and very easy to distribute to potential customers. Simply place these at surrounding businesses or hand them out to current customers. We use 15pt card stock with various options for coating such as full-UV gloss and Spot-UV gloss. Full-UV covers the full card, and Spot covers any selected text, or images you wish to highlight and accentuate. They both provide a highly polished and lustrous finish, while protecting the card from damage and preserving the quality.
There are many different options for products far beyond the ones discussed in this blog at Overnightprints.com. Heighten your marketing efforts by using professional products that can increase your ROI. Try something new and expand your advertising capabilities.
If you don’t know it already, the biggest game in sports is quickly approaching. What game is this? THE SUPER BOWL! Not only is it the biggest sports game, it’s a day that brings friends and family together. Sports, barbecuing, entertainment, it’s among the biggest days for Americans.
If you plan on throwing a great Super Bowl party it takes planning and steering clear of being generic. Overnight Prints offers print pieces that can be transformed into perfect game day decorations. List out activities, where, when, and even give your guests something to remember.
Our premium posters are ideal for your upcoming party. Create your own personal poster by placing your favorite player or team. Not only stick your favorite player/ team but create your own designs and text! We offer our clients a full creative start to finish process. If you don’t want to customize everything feel free to use our other designing options. We offer a design program online in which you can upload images, choose fonts, and more. We also have an extensive gallery of professionally made templates to choose from. These stylish posters will go perfectly inside your home, and are perfect for game day.
This next product is efficient, fun, and is a great take home gift for all your friends and family. The first job of our custom coasters is to protect. Any Super Bowl party you will notice there are always a lot of beverages. Make sure you protect your surfaces and furniture with these fun party favors. Our coasters start on 34pt card stock and that is more than double the standard. We also offer three sizes which include our 3.5 x 3.5 with 3/8 rounded corners, 4 x 4 with 3/8 rounded corners, and 4″ circle coaster. Now you can add your teams color in the center insert. Choose from black. Dk. green, magenta, red, and many more.
There is no party if no one knows about it! Get all your guests excited and anticipating your Super Bowl party. Demonstrate all the fun they have to look forward to with quality invitations. Choose between premium 15pt card stock and 110# non-coated stock. This product has a full 4:4 dynamic color range which shows all colors in a rich vibrancy.
These three products will have you at the top of your game and celebrating your victory. Have questions or need help? Go to Overnightprints.com and click on our live chat button to speak with an agent.
In Las Vegas, advertising is fierce and it’s extremely difficult to get the edge over your competition. Large format printing can make an enormous difference in how your company is depicted, saves money and gains awareness.
The cool thing about large format printing is there are no boundaries with how creative you can be. You can advertise almost anywhere, the options are limitless. Large format printing is an advertising tool that is huge, but literally it’s huge. If your business needs to gain more awareness, needs to develop a stable customer base, large format printing is for you.
Whatever your business may be, chances are you have competitors that are doing bigger and better forms of advertising. There is no need to spend a fortune to get your business noticed. This is why large format is such a great tool to have for any business. It is highly cost efficient and effective, due to the size it will yell “look at me.” When large format prints are placed in high traffic areas the chances of your business gaining awareness goes way up. The more people that come across your sign the better chance they have of remembering.
- Vehicle Wraps
- Outdoor Signs
- Movie Poster
- Building Wraps
Overnight Prints Offers Large Format Printing
Quality certainly matters in advertising and Overnight Prints has premium high-quality large format prints. If you have your design ready you can simply upload them using our downloader on the Overnight Prints website. There are several sizes to choose from including, 22″ x 28″ or 24″ x 36.” In Las Vegas you are surrounded by a copious amount of great quality advertising and going big is the only way to go.
Overnight Prints can have your large format posters ready to go in 24 hours and 48 hours if you order a mounted poster. Large format printing is ideal for outdoor use because they have a strong durability. With great durability this means you can advertise for a greater period of time, which means more potential customers being drawn in. Advertising can be rough and expensive, but with large format prints you can make a bold statement that keeps more money in your pocket. A substantial amount of money is lost due to bad advertising attempts however, large format prints are a great investment if you want to see the success rate of your business increase.
Looking through my garage the other day, I had a vision of myself on an upcoming episode of “Hoarders.” If you can at all sympathize with this feeling, it may be time to look through your closets, attics, and garages and gather everything that is no longer needed (like, for example, the stationary bike with the pedals that have been similarly stationary for quite some time now). Put outdated clothing (e.g. the flannels from your “grunge” period) and items that no longer fit into a pile. Once this project is complete, you will likely have quite an inventory. Before donating it, consider having a yard sale. The weather is warm and a yard sale is a great excuse to get outdoors.
Aside from enjoying the sunshine, you can make some decent cash by selling unwanted belongings. However, this event will only be successful if your advertising is effective. Online ads are convenient and often low-priced but not everyone is computer-savvy. In some towns, yard sale patronage is comprised of the older generation and many of these folks do not own a mastery of the computer.
Capture their attention by using online printing to create full-color posters and attach them to street signs and telephone poles at major intersections. This advertising lets everyone know where and when the event will be held. They are large enough to fit a brief description of what will be sold as well as some photographs of these items.
While tumbleweeds are blowing through the yards of other sales in town, your yard will be jammed with shoppers. It may even be necessary to do another quick run-through of the home during mid-morning in order to gather more items to sell. At the end of the day, the yard will be bare and you may very well have a large wad of cash in your pocket…not to mention room to actually park your car in the garage.
With all of the money flying around (not to mention basketballs), it’s fair to wonder how you can profit from all the hoop-la. Here’s four ideas to use for your clients, your favorite fan, or yourself.