How much do you really know about Black Friday? Here’s a quick history on the annual shopping frenzy following Thanksgiving:
- Black Friday was originally named for the crash of the U.S. gold market in 1869
- Retailers used to color-code accounting losses in red and profits in black, eventually adopted as the modern-day origin of the name
- By the 1980s, Black Friday became more widely associated with deep discounts on the day after Thanksgiving
#1- 4: IN-STORE INSIGHTS
Frequent shoppers will happily return for exclusive Black Friday sales if they are well-informed on the specifics. Use the opportunity to let them know when, what and how to take advantage of Black Friday promotions.
- Place posters or flyers on doors and windows with sale hours
- List products without the sale price on rack cards as a teaser
- Give customers postcards to promote friends & family discounts
- Include a business card with every purchase as exclusive coupons
#5-8: SEND AN E-VITE
Email marketing should definitely be part of your marketing mix when it comes to Black Friday. Send out reminder emails starting one week before Thanksgiving. It’s best to capture shoppers before they begin traveling out of town or spending all of Turkey Day in the kitchen.
- Write a grabby subject line (e.g. Find out what’s 75% off)
- Make it time-sensitive (e.g. 4 hours left!)
- Add animated gifs to stand out
- Instant return customers (e.g. No lie! Deals unlocked every hour)
#9-12: MOBILIZE YOUR MARKETING
With so many shoppers glued to their smartphones, maximize your Black Friday mobile promos. First step: Optimize website and email for mobile, especially the shopping cart. Second step: Offer unique deals for mobile purchasers. This keeps them shopping all day before they even get home from work.
- Boost bundling at the shopping cart (e.g. Others also bought this. Add to cart?)
- Create mobile alerts to instantly promote sales
- Have in-store customers check in online for extra discounts
- Use push notifications to push specific products
#13-16: TEASE A TRAILER
Video marketing is a great way to tease door-buster sales. Build anticipation leading up to the big day by filming the making of a product, receiving shipment at the store or the setting up of product displays.
On the morning of Black Friday, use Facebook live to show crowds gathering outside or happy shoppers checking out with coveted items. Gather testimonials on how much shoppers saved and let customers know how much time is left to enjoy Black Friday sale pricing.
- Keep videos under 60 seconds
- Add subtitles (most view videos without sound)
- Post directly on social platforms (avoid links from YouTube or Vimeo)
- Create or include a hashtag
Bring out the red, black, yellow, and white colors! It’s Chinese New Year again. This is such a festive time of year and your business needs to join in on all the fun. This holiday goes along with marketing tactics like peanut butter and jelly. Here at Overnight Prints we offer many products that can help you develop the perfect marketing scheme for this holiday.
Before you begin any planning; understanding of the holiday is critical. Don’t try to sell your business using a holiday you don’t care to understand. Make sure your content thoroughly communicated the right message to your audience. Chinese New Year is celebrated across numerous countries. Families come together and the color red paints the town. This color symbolizes wealth, longevity, and good health. The New Year brings new beginnings and it represents a sort of “out with the old, in with the new,” mentality.
Having this attitude can make all the difference in your own business. Embrace the holiday and create a strategic themed marketing collateral that will bring in current and new customers. We have three essential products you must have for the upcoming Chinese New Year.
Give your business a fresh new look, inspired by this beautiful holiday. The bright color red can do wonders for your business.This beguiling color is filled with passion, excitement, and positive energy. All qualities help to intrigue and pull in new customers. If you have a restaurant business, red is also known to awaken the appetite which could mean big sales for you! Overnight Prints offers an array of marketing products and strategies, but here are some of our favorites.
Bigger is better and that is why we recommend our large-sized posters. These posters captivate attention not only by their size but by their outstanding quality. All posters are made from 100# Gloss Book Stock which provides a superior thickness and solid feel. It has a slight gloss coating that lightly enhances images and color within the poster. Hang these around your business or outside to catch the eyes of potential customers.
The next product we love, is none other than our flyer. This product is highly efficient when placing an offer of any kind upon them. Customers love discounts and could just be the reason why they come into your business for the first time. As stated previously, the color red bursts with excitement and demands to be recognized. Choose from our various sizes and two of our finest paper stocks. These two products are what you need to kick off your holiday promotion in a considerable way.
Once you have those it’s time to give your customers even more of an incentive to visit your shop or restaurant. This next product fits seamlessly with a coupon offering. Rack Cards are the perfect way to implement a coupon or discount while complementing your overall holiday look. They are fun and very easy to distribute to potential customers. Simply place these at surrounding businesses or hand them out to current customers. We use 15pt card stock with various options for coating such as full-UV gloss and Spot-UV gloss. Full-UV covers the full card, and Spot covers any selected text, or images you wish to highlight and accentuate. They both provide a highly polished and lustrous finish, while protecting the card from damage and preserving the quality.
There are many different options for products far beyond the ones discussed in this blog at Overnightprints.com. Heighten your marketing efforts by using professional products that can increase your ROI. Try something new and expand your advertising capabilities.
If you aren’t familiar with rack cards, they are used typically for advertising a product or business; frequently seen in convenient stores, landmarks, and hotels. However, when you step out of the realm of typical, you can create something highly effective and special with what you thought was only a “typical rack card.”
What can you do to your rack card? Here are just a few examples!
Rack Cards as a Ticket
A 4″ x 9″ rack card is the perfect size for a ticket. Many people treasure their tickets and keep them as souvenirs to remember that day and the event. Place graphics, images, and text onto the rack card and transform it into a quality event ticket. Give your attendees something to remember your event by and turn your rack card into a customized ticket. Overnight Prints carries rack cards that are made with 15-point card stock. Add a UV Gloss to further enhance the ticket and add a distinguished finishing look with added protection against scratches and wearing.
All of the rack cards come with full color printing to give your rack card beautiful, rich, and vibrant colors. Your ticket will not just be any ordinary ticket, but one that your customers can keep forever.
Invite your friends and family using Rack Cards
Do you have an upcoming event? Want to spice up your event by giving your guest a unique invitation? You can do so by using Overnight Print Rack Cards. They are made out of premium 15-point card stock that is built for durability while showcasing a professional quality.
Customize your rack cards from start to finish. Insert your own custom designs by using our uploader. If you’re not a designer and want to make a card that is creative and exactly what you envisioned, have our design team help you create the perfect invitation for you.
Rack Cards as Door Hangers!
Your rack cards can easily be transformed into door hangers. Door hangers work great for advertising your business. The rack cards are made out of premium 15-point card stock that holds a strong durability through variable weather conditions. Add a touch of UV Gloss of your choice for an extra shine or sleek look that also will protect your card from wear and tear.
Also use rack cards for personal use in your home. Add text, pictures, and designs and create something cute and special for your family. If you need help with design or have any questions simply call or chat online with our design services team.
Here are ten ideas to use in a Valentine’s Day direct mail program to promote your business.