When it comes to putting your brand on products, most businesses aren’t very original! They tend to either go too “cheap and cheerful” with useless products like stress-balls and car antennas, or they attempt to woo clients with insanely expensive gift baskets and sports tickets! There are other, more original, custom products that are available to those intrepid small business entrepreneurs who want to experiment with new and interesting ways to product market themselves.
Many small business owners choose to have logos designed for their business, but it’s not an easy task. How do you encapsulate a business image in colors, fonts, and graphic elements? I’m certainly no designer, but there ARE things you should think about before ever having a logo done.