How well do you know your customers? Becoming familiar with buyers’ needs and desires is invaluable to growing a loyal customer base for your small business. For Get to Know Your Customers Day, Overnight Prints is celebrating one of our most creative customers: Graphic designer Kristin Bleyenberg shares how she built a successful career from her home studio in Michigan. Read more
If you’re a small business we understand it might be a little difficult to gain new customers. Your business may need some form of advertising that sticks, is large in size, and attention grabbing. These three key factors are all ideal for advertising. Overnight Prints has a product that encompasses all three of these, what product? Our Custom Car Magnets! I guess you’re in luck.
No matter where you are if you have a small business, obtaining new customers and boosting your awareness is very high on the importance scale. There are many reasons why using Car Magnets are an absolute must for a small business but I will list five today.
Why You Should Use Car Magnets For Advertising
- They are the perfect size. Yes, you could use a vehicle wrap but sometimes those look unprofessional and also will hurt the resale value of your car quite a bit, because they are permanent. Vehicle wraps are also pretty expensive. On the other hand you have bumper stickers which are cheap to make but lack the professionalism as well as visibility. Car Magnets are the perfect size to advertise your business. They are also removable so you can place them on different cars and it won’t hurt the resale value.
- They can seamlessly fit your business. Car Magnets can brand your business by using different shapes and styles. Let’s say you’re a dentist and you want to advertise your new office. You could have a magnet shaped as a tooth to place on the side of your car with contact information and an address within it. You can take full control over shapes, colors, and sizes and make your brand stand out from the rest.
- Overnight Prints makes magnets that can weather the storm. You have to be careful here, don’t just go anywhere to buy your car magnets because when you’re caught in unfortunate weather you don’t want your magnet to crumble. We use magnets that will look great through the years and have a strong durability. The magnets are made out of 12 mil super thick laminate that will last through all kinds of weather and withstand road wear. You can rest assured that you will receive top-quality because we Demand Perfection and offer a 100% satisfaction guarantee to all of our customers.
- You can transfer them to other vehicles. This is great when you have multiple cars and you need to switch. You can easily remove it and transfer it over to another vehicle in minutes.
- Cost-efficient price for advertising. Our car magnets are very affordable and are made with quality in mind. You are getting superior quality without having to spend an arm and a leg. There is nothing like getting to advertise your business without spending a fortune.
With Overnight Prints Custom Car Magnets you are getting a great quality magnet that is also cost-efficient. If you are a small business and are looking for cheap and effective ways to advertise your business Car Magnets do both. Take your business with you wherever you go and start building a larger and stronger customer base for your small business. Go to Overnightprints.com to start creating your Custom Car Magnets today!
Business cards are versatile promotional tools that can be formal or informal, depending on the type of image you want to portray. They’re a must for networking events, and are ideal for promoting your business and yourself. Write down promotions on your cards, or design them as appointment reminders, to name a few of the different ways you can make use of this powerful marketing tool.
Another good idea is to take it one step further and display your talent—freelance artists and designers who want to not only network with others and gather a buzz about their work, but showcase a little sample of what they do at the same time, might consider a colorful logo or an illustration sample of their work, so as to display their talent subtly and without much effort. (Because, let’s face it, you can’t carry your 4′ x 6′ photo prints everywhere!)
So, what can you include on your card? In addition to the obvious necessities—name, title, company name, telephone numbers and email address—a business card should display your social media contact details, which is a great way to network with others in an informal manner. People often hesitate calling others, but are more comfortable adding someone to their Facebook friends list. It also helps you create the impression that you’re up-to-date with new technologies and social trends, and not still stuck in the Alexander Graham Bell age! It really is up to you what design you choose or the information you put down on your business card.
One of my pet peeves is when a small business owner tries to pack everything they can possibly think of into their brochure, then they sit back and wonder why their brochure isn’t earning the return on investment they’d hoped for.
You see, they mistakenly believe brochures are printed to inform customers.
The fact is that brochures are not tidy little information-givers. They’re marketing tools and should be strategically designed as such. That’s why less is more when it comes to printing brochures: less clutter, more sales.
Your brochure should have a singular and definitive goal, and that goal should be designed before you jot down the first line of copy. Your goal might be to motivate customers to call you for a demo, visit a website, sign up for a newsletter, make a purchase or visit your retail location. You can answer all their questions when they follow up.
This isn’t to say you shouldn’t give any information; but it does mean you should only tell your customers what they need to know in order to be motivated to take the next step in the purchasing process.
Tell your customers:
- How your product or service will make life easier and better, and solve a problem
- Why your product, service and company is the best solution
- Any supporting data to that end
- Why now is the time to buy with a time-limited coupon offer
- What to do next
Anything else is extraneous information that gets in the way of your marketing pitch. Naturally, each of these points manifests itself differently for every individual company and campaign. One company might promote itself as trustworthy because it is a family business with decades of experience, while another in the same industry might promote its trustworthiness by explaining the benefits of a new cutting-edge technology. Put yourself in your customers’ shoes to determine what would motivate you to buy. That’s what your brochure should contain, and nothing more.
Ask yourself: Is this information going to help me make a sale? Why? Justify every aspect of your brochure by demonstrating how it will help you make sales; if a block of text or design element has no sales purpose, cut it. Don’t let your pride get in the way of profits.
Employ your graphic design prowess to draw customers in to your key selling points, offer, and call to action; but don’t clutter. White space is inviting space, it helps customers focus their attention, and it’s comfortable. It can be your best design and marketing tool because it frames your other elements, without the need for frames.
Many variables play a role in how your print marketing materials are perceived by potential customers. Your copy, your offer, and your design are three considerations upon which the utmost importance is placed. But there’s more to customer influence than what goes on your postcards, posters, business cards, catalogs, and other print marketing materials. In fact, some of the most subtle nuances of your presentation can help your brand leave a lasting impact and motivate direct sales. Your choice of paper stock is one of those variables.
Paper stock matters because it directly impacts how your designs look when printed on paper as well as how your marketing materials feel in your customers’ hands. The following details reasons why paper stock is indeed important to maximizing your return on investment.
Good Paper Stock Enhances Your Design
Glossy paper stocks make your designs more brilliant, so that they practically pop off the page. Matte paper stocks enrich your colors and add depth to your designs. Both lend impressions of your company that cannot be conveyed by words alone: authority, confidence, trustworthiness, attitude, success, and other identity-related adjectives.
Good Paper Stock Comforts Customers
Premium paper stocks don’t just look pretty; they feel good, too. When customers hold a smooth, thick, robust business card they feel as though your company can be trusted, because your company’s card is professional. The best part is you can get professional printing on premium paper stocks at deep discounts when you know where to look. Think about which company you would trust if two competitors handed you business cards: one, flimsy and flat; the other thick and glossy.
Premium Paper Stock Maximizes ROI
Not only will customers be more impressed and comfortable doing business with you, but your marketing materials will last longer with wear, tear and weather. That means you get to put your campaigns to work longer on a single investment, thus maximizing your return.
What are the Best Paper Stocks?
The best paper stock depends on the project in question and how it will be deployed. You can go to any product on the Overnight Prints website to learn more about the benefits of each specific paper stock. You might learn, for example, that you could print business cards on standard premium-quality 14-point paper stock with a glossy coating on one or both sides (for penning in appointments on the fly). Or, print an even thicker 16-point gloss business card.
Not sure what paper stock to print on for your business cards? It all depends on what impression you want to leave on customers and your overall brand image.
First, let’s assume you want to print professional-looking business cards. You can instantly throw out the flimsy, cheap business card paper stocks many discount printers have. You do want to yield a return on your investment, after all. Next, consider the following questions:
Is your company new, fresh, exciting, or innovative?
A glossy 14-point or 16-point paper stock might be the best choice.
Is your company bold, cutting edge, or authoritative?
Go with a thick and robust 16-point gloss paper stock. Add a UV coating for an extra-thick, extra-glossy sheen.
Is your company traditional, new age, or artsy?
Try a 13-point matte paper stock, which adds richness and depth to your colors and design.
Do you often set appointments or jot down additional information for customers on the fly?
A 14-point glossy paper stock, coated on one side only, will give you the fresh appeal of gloss on the front and the ability to write with a pen or pencil on the back.
Follow these tips, and you will be able to print a professional-looking business card that enhances your design, feels great in your customers’ hands, and promotes your brand image at the same time.
In spite of (and actually, because of) the influx of digital promotions in the marketing realm, a well-planned direct mailer remains one of the best marketing tools at your disposal. In fact, direct-mail marketing is better today than ever before. Why? Because so many of your competitors are focusing exclusively on digital marketing, creating an opportunity for you to reach and influence your target customer base in areas being neglected by others in the industry.
A strategic approach to direct-mail marketing will yield exceptional results. Your mailing list, design, copy and printing , as well as your choice of direct mailing service, have a direct impact on your return on investment. Do your research and select a direct mailing service that meets the following criteria.
Your direct mailing company should have at least five years of experience sending successful direct-mail campaigns under its belt, or at least your job should be managed by someone who does. Your direct-mail service has a vested interest in your success, since happy customers are repeat customers, so an experienced company will be able to catch any glaring errors before they become disasters.
Full-service companies such as Overnight Prints are perfect direct-mail partners because they offer both convenience, and they can help your entire campaign launch without a hitch since they oversee the entire thing from start to finish: design, printing, mailing list generation, and mailing. What’s more, you’ll get better pricing by going this route and increase your overall return on investment, since such companies can spread profits out over multiple products.
Many direct-mailing campaigns are time sensitive, so you want to select a company that offers quick turnaround. Two to five days is good, and will ensure your holiday promotions arrive before January.
You don’t want to waste your marketing investment on unverified or repeat addresses, so make sure your direct-mail service employs CASS verification and removes any duplicate addresses from your mailing list.
You should be able to speak with a qualified account representative who can answer any of your questions by calling a published phone number, in addition to via email. A direct-mail service with good customer support will also be one that pays attention to the details of your project.
The fact that we live in an increasingly technological world is not a groundbreaking idea to most. This trend, of course, also applies to the business world. It is an undeniable fact that almost all data, including contact details, are stored electronically nowadays. Regardless of how technologically-based business has become, the fact remains that plain old business cards can still be relevant.
Below are some reasons why business cards are still important even in 2012:
Business Cards Increase Name Recall
Simple truth: Human beings (this includes your potential customers) does increase the chances of being remembered – no matter the actual physical layout of the card or what kind of work you’re in. Wouldn’t you rather see a customer walking away with your business card than walking away with nothing? Business cards really do help a person stand out and be relevant.
Business Cards Are Easier to Hand Out in Large Crowds
Given the technological savvy of most consumers these days, business cards should theoretically have been phased out. After all, you could simply store names, addresses, and phone numbers on your phone now. As is true with a lot of other ideas that SEEM like they should be true, this is not always the case. Storing numbers electronically is fine when on a one-on-one setting. But imagine the horror should you find yourself somewhere like a business convention. Who has the time to store every number in your phone? And after it’s all said and done, would you even remember who these new friends are with nothing but a name and a number to help you?
With business cards, you can continue giving your pitch to that important investor without that awkward pause whenever he tries to type in your contact info into his smartphone – he could do that at a later time like, you know, when you’re done talking.
You can literally throw business cards around a convention and someone will surely pick one up. While that last statement sounds ridiculous (and not something I’d recommend you try; but hey, they’re your business cards so do whatever you want with them), I’d say it’s still better than introducing yourself one person at a time hoping someone actually stores your number for reference.
But if you’re all about technology – you know, the kind that can barely watch TV shows on a TV anymore, fret not. Business cards can be modern too…
Business Cards Can Be Customized to Fit Your Market
Your business cards don’t have to be dull. Try to be creative so you can have business cards that are custom built for your customers. You can print business cards in custom shapes. You’d be surprised by the variety of business cards out today. Again, you are only limited by your imagination. Use your cards, not only to provide contact information, but to also promote your company and brand.
Business Cards Are Good for SEO
I know how much marketers have thrown the term “SEO” around and for good reason. These days, almost everything is done online. Even if you’re not running an e-commerce business, there’s a good chance you still have an online presence (you should have at least a Facebook page). Having those URLs in your business cards will help boost your inbound traffic.
There you have it. These are just a few of the reasons why business cards are important.
“Along with the faint whiff of pre-digital social grace, she seemed to be offering a bit of hope, and she was somehow willing, with a 2-by-3.5-inch bit of card stock, to stand by her word.”
Direct mail is probably the most effective way to connect with customers and to offer them your product or services. More importantly, it represents an opportunity for you to “speak directly” to those customers who are most likely to need your product or service. The following article outlines the ways that customers can create cheap and effective marketing campaigns for their small business.
When it comes to putting your brand on products, most businesses aren’t very original! They tend to either go too “cheap and cheerful” with useless products like stress-balls and car antennas, or they attempt to woo clients with insanely expensive gift baskets and sports tickets! There are other, more original, custom products that are available to those intrepid small business entrepreneurs who want to experiment with new and interesting ways to product market themselves.
High-cost marketing techniques are not always the best options for small businesses that are struggling to keep afloat in this economy. There are many very effective ways to market your company that cost next-to-nothing. All it takes is a little imagination and forward thinking. If you want to start generating interest in your company, it might be time to get “down and dirty” with a few low-cost marketing ideas and products.