Long-time Overnight Prints customer, Jaclyn Alvarado, shares her experience as a small Business owner for our Customer Spotlight series. “I love the design freedom I get when working with my clients,” says Jaclyn Alvarado, about why she loves owning her own graphic design company. Jaclyn began J2 Designs NYC Inc. seven years ago with over 15 years of experience. She continues to work as a full-time Creative Director at AMIT Children and TOUGHMAN Half Triathlon.
Our team looks for the products that bring smiles to the faces of our customers. Now, we are introducing a new product that is creative, special, and personal. This new product, is our wrapping paper. Giving gifts brings joy and happiness to others, and we wanted to make this experience as personal as possible.
Quality is everything, and we wanted to ensure our customers receive top of the line paper. All of our wrapping paper is on 80 lbs Gloss paper stock. This will have a heavier feel than standard paper and will be slightly heavier. However, the paper is not overwhelmingly heavy, it’s just the right amount that is needed to provide a strong durability. This stock also has a sleek gloss that covers the entire paper. Our gloss not only creates a luxurious look, but gives the paper an extra layer of protection. This will keep the 4:4 color from fading and the paper looking as good as new for a very long time. Our team worked strenuously to create a solid paper stock that is matched with the ultimate protective gloss.
We loved the idea of our customers being able to actually create their own wrapping paper. Everyone can go out and buy generic wrapping paper, but then it becomes solely wrapping paper. Nothing special, nothing out of the ordinary. We wanted our customers to create something special and unique to them, and have fun in the process. Upload any design or image and surprise your friends, family, and even customers.
Wrapping paper can start a buzz for your company or business. Wrap merchandise and other promotional gear for a highly unified look. This will only take your business a step further in your customers and potential customers’ perceptions of your company. Having an overall collected scheme will set the standard and tone, thus draw customers into your business. Simply place your logo on the wrapping paper for a strikingly distinguished look.
It’s personal and gives our customers the opportunity to send their gifts off in style and personality. We are very excited for our customers to try out this new product. Start creating your very own, right now! Only at OvernightPrints.com
The New Year welcomes new opportunities, new beginnings, and a fresh start. Businesses should embrace this time of year with refreshing new marketing collateral. It’s time to get your customers excited and give them something a little unexpected. Updating your current collateral can help to grow, enhance, and improve your overall business. Why is this? People love new, modern, and up-to-date pieces. Customers tend to be more attracted and interested in businesses that are well polished and contemporary. It not only appeals to customers but it creates trust.
Just think about it, when you walk into a business you want to see a welcoming new environment, not an out-dated one. This goes across the board from clothing boutiques to restaurants. You can have the best business in the world but you will lose out on capturing your full potential. There is always room for improvement and now has never been a better time to get started.
At Overnight Prints we have a vast variety of different print marketing materials to choose from. If you want to start simple, we have three of our most essential products you will need for the new year. Remember, at Overnight Prints we do have a personal design team that can work with you to create the product and marketing collateral you envision.
The first product is our Tri-Fold Brochure. Here we used it to enhance a bakery menu and bring it to life. If you have any type of restaurant business, the new year is the perfect time to update your menu. These brochures can also be used to display products, services, promotions, and more! If you’re looking to place a significant amount of information including copy and images, this brochure gives you optimal space.
Now, this product may be small but its the perfect size for coupons and stamp cards! It’s time to think outside the box and try our Mini Business Cards! Sized at 1.0″ x 2.75″ it makes for the perfect addition to your overall scheme. Use this card to give to loyal customers who come in frequently as a reward off an item!
Last but not least, is our standard business card. To complete your new look, replace your old company business card with great quality that will last throughout the year. It’s important to give contact information out to current and potential customers. Put your best foot forward starting with the essentials, and make unforgettable impressions on your customer base. If you want to expand your collateral, look at our coasters, calendars, and flyers! Start now by visiting Overnightprints.com!
The six reasons why you should use custom t-shirts
Whether your business is just starting up or has been around for quite some time, marketing is a paramount factor for how a business performs. Often times marketing and advertising can get expensive and if your business is small or starting up you probably don’t want to overspend. There are many cost-efficient methods that can propel a business to the top. One of them is custom t-shirts. The benefits of using custom t-shirts to market your business are great. If you’re looking to gain awareness and get the word out about your business there is no better way to do it.
- “Walking billboard” over Real Billboard
When you give a shirt out with your business design or logo on it, your shirt becomes literally a “walking billboard.” I’m sure we have all come across billboards, they capture our attention and they make us interested. This is exactly what a quality custom t-shirt can do for your business; capture attention and gain interest. If your business is small or just starting up, having a marketing tactic that is able to do both of these aspects at once is incredible. Billboards are highly expensive, especially if you have them in a high trafficked area. Custom t-shirts are affordable and they can be in so many places at once, what could be better? It allows you to advertise to many people just like a billboard but without the huge price tag.
When you give these shirts out to potential or current customers, you have the ability to speak personally and get to know your customers. Being able to create and establish those personal relationships are vital and are often missed, but custom t-shirts will help you make these relationships and also great impressions.
- Cheaper way to advertise
These days there are so many options for marketing and advertising. It’s easy to get confused, lost, and overspend. What many businesses don’t realize is having a simple mindset and not overthinking is often what is best. Custom t-shirts may seem simple but they have a lot to offer your business. They only cost a few dollars per shirt, so your business can buy as many as needed without having to worry. The great thing about shirts is they can be worn over and over. Just think, your business can be advertised for over a year or more! This marketing tactic, although cheap which i like to call “cost-efficient,” can effectively advertise your business, extend your reach, and for long periods of time.
- Customize your shirts, your way
This marketing tactic lets you do it your way. Choose designs, place your logo, and add your company tagline. The sky is the limit and you can really maximize it. You may have come across a promotional company t-shirt, and thought “that looks terrible.” Many businesses think this is how they always look and think they don’t want their business associated with poor-quality. NOT TRUE! As long as you find a reliable printing company that is established and prints quality, such as Overnight Prints, you will be good to go. Overnight Prints has just released a custom t-shirt option and you will not only receive quality but work with expert designers.
When it comes to quality, Overnight Prints is dedicated in ensuring every customer that they will leave with a product they love. If you’re looking for quality and perfection, Overnight Prints is your destination.
- Many different options
You can really maximize the use of custom t-shirts by disbursing them in many different ways. Give them to your employees, this will make your team feel unified while promoting your business. If your company ever participates in a trade show, fair, or expo, you can either sell your custom t-shirts or hand them out. These shirts can be used for social media contest winners, and you can use them at public relations events. The concept of the custom t-shirt is to expand and maximize your exposure. By utilizing all of these options your business will reap the benefits.
- Advertise for longer
Billboards, posters, and brochures all have a limited amount of time to advertise. With quality custom t-shirts you can advertise your business for an extended amount of time. If you make a great quality and well-designed t-shirt, customers will want to keep wearing your shirt. What does this mean for your business? Your advertising can go on and on. The longer amount of time you can advertise, the greater the awareness and sales.
- Great for non-profit or volunteer organizations
- Appeal meets functionality
Custom t-shirts offer customers and your business the best of both worlds. Shirts are both appealing and carry functionality, these two great qualities reflect on your business. It’s unbelievable one can receive both of these characteristics without paying costly prices and that is what makes custom t-shirts an optimal marketing strategy.
If you haven’t considered custom t-shirts, you should ASAP. They work perfectly for businesses just starting up and for small businesses. Take a look at our new custom t-shirt line and start optimizing your advertising!
It doesn’t matter where you’re located, you always have a surrounding market interested in what your business has to offer. The trouble is sometimes they don’t find out. If you’re a small or local business it can be difficult to advertise and market your business effectively. There are a million things that seem to occupy your mind and it’s hard to really think and have time to understand the world of advertising. Most times small or local businesses will fall into marketing traps and end up overspending and the payoff is nonexistent. Advertising doesn’t have to be extremely expensive to be effective. If you want to see growth, attention, and gain awareness Every Door Direct Mail is something you should take advantage of.
What is Every Door Direct Mail (EDDM)?
What makes EDDM so great is the simplicity it holds. Select surrounding neighborhoods around your business or any area you wish to target and select delivery routes. Then send your selected target areas for your postcards.
Overnight Prints makes the process even easier…
Overnight Prints has a new EDDM program that allows customers to print their postcards, then continuing by selecting their delivery routes. Customers don’t have to worry about taking their postcards to be shipped unless they want to of course, however Overnight Prints will ship your postcards for you. From start to finish our service will take care of all the necessary EDDM steps. They also have a reliable and dedicated staff that can help customers through the process and offer suggestions and tips on how to boost their EDDM success.
There is no secret that your business will reap the benefits of EDDM but in addition to that, your surrounding community will as well. Your business has a product or a service that has value to your community and they should know about it. EDDM will make customers aware of what your business offers and the benefits accessible to them. This service will make your business present within your surrounding community and increase traffic which is both great for your business and community.
IMPORTANT FACT #1
The average consumer spends about 85% of their disposable income within a 5-mile radius of their home.
Your business in the hands of potential customers
When you think about it, postcards are pretty effective but sometimes your key markets don’t receive them and sometimes they don’t reach customers. Using EDDM will ensure your postcards make it into the hands of potential customers. Make quality postcards with Overnight Prints and send them to your key markets with complete accuracy.
What you need to consider before starting EDDM
In order to get the most out of your EDDM campaign you still need to put time and effort into it. If you want to have success you can’t rely on the service alone, with a combination of effort, time, and the service you will end up with a strong campaign.
- What are your marketing goals? What do you expect to get out of this campaign and how will you reach your goal? Being able to completely understand where you are and where you want to be will be extremely important.
- What are your current marketing efforts? What are you doing now that could be better or what are you doing that is showing success? It’s important to match your current marketing efforts with your EDDM to ensure you have a marketing strategy that flows.
- Who is your competition? Look at what your competition is doing well and what they are slacking on. See how you compare and how you can gain the edge over your competitors.
- Where are your target markets? This might take the most time, but it’s extremely important you know where they are! You want to make sure you’re reaching out to people that will benefit from your business.
- Keep track of your EDDM results. This is also crucial, you need to know if what you’re doing is on track with your goals or if you need to improve and make changes.
IMPORTANT FACT #2
The EDDM Service can potentially save your business 50% on mailing costs!
Last but not least
Starting an EDDM Campaign takes much time and effort. You should’t try EDDM thinking it will magically do everything for you. People in general are attracted and more willing to purchase if you have quality. If you rush the process and lack well thought out design and copy, your potential customer will no longer be potential. Take time and think about every step of your campaign from creating, printing, and preparing. If you need help with your EDDM Campaign, Overnight Prints can help you build a successful campaign.
My mother-in-law approached me at a family get-together last week asking me if I would redesign her husband’s business card. She said that her husband, John, has had the same “boring” business card for over 20 years now, and that she wanted him to have something snappier and more modern – with a “fancy logo” on it (like her friend, Mabel’s, who had just had a lovely logo done for her cake-making business!)
John, on the other hand, was not so happy about having his business cards redesigned. He told me that his customers had never complained about his business cards and that his cards were straightforward and honest – like his business!
As you can imagine, after all the fuss that was being made over his card, I was intrigued to see it. Here is a picture of John’s business card: