We seem to have a love-hate relationship with greeting cards, especially when used for business purposes.
We know we SHOULD be sending out those “handwritten notes” that referral and sales experts say are vital to our success. We know we SHOULD stay in touch more regularly, and more personally, with clients and prospects – with anyone who’s important to our company’s success. We know we SHOULD use greeting cards – because they’re more likely to be opened than any other form of direct mail.
So why don’t we send more greeting cards?