New Custom T-Shirts Designer Is Available!

The six reasons why you should use custom t-shirts

Whether your business is just starting up or has been around for quite some time, marketing is a paramount factor for how a business performs. Often times marketing and advertising can get expensive and if your business is small or starting up you probably don’t want to overspend. There are many cost-efficient methods that can propel a business to the top. One of them is custom t-shirts. The benefits of using custom t-shirts to market your business are great. If you’re looking to gain awareness and get the word out about your business there is no better way to do it. 

  • “Walking billboard” over Real Billboard

When you give a shirt out with your business design or logo on it, your shirt becomes literally a “walking billboard.” I’m sure we have all come across billboards, they capture our attention and they make us interested. This is exactly what a quality custom t-shirt can do for your business; capture attention and gain interest. If your business is small or just starting up, having a marketing tactic that is able to do both of these aspects at once is incredible. Billboards are highly expensive, especially if you have them in a high trafficked area. Custom t-shirts are affordable and they can be in so many places at once, what could be better? It allows you to advertise to many people just like a billboard but without the huge price tag. 

When you give these shirts out to potential or current customers, you have the ability to speak personally and get to know your customers. Being able to create and establish those personal relationships are vital and are often missed, but custom t-shirts will help you make these relationships and also great impressions. 

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  • Cheaper way to advertise 

These days there are so many options for marketing and advertising. It’s easy to get confused, lost, and overspend. What many businesses don’t realize is having a simple mindset and not overthinking is often what is best. Custom t-shirts may seem simple but they have a lot to offer your business. They only cost a few dollars per shirt, so your business can buy as many as needed without having to worry. The great thing about shirts is they can be worn over and over. Just think, your business can be advertised for over a year or more! This marketing tactic, although cheap which i like to call “cost-efficient,” can effectively advertise your business, extend your reach, and for long periods of time. 

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  • Customize your shirts, your way

This marketing tactic lets you do it your way. Choose designs, place your logo, and add your company tagline. The sky is the limit and you can really maximize it. You may have come across a promotional company t-shirt, and thought “that looks terrible.” Many businesses think this is how they always look and think they don’t want their business associated with poor-quality. NOT TRUE! As long as you find a reliable printing company that is established and prints quality, such as Overnight Prints, you will be good to go. Overnight Prints has just released a custom t-shirt option and you will not only receive quality but work with expert designers.

When it comes to quality, Overnight Prints is dedicated in ensuring every customer that they will leave with a product they love. If you’re looking for quality and perfection, Overnight Prints is your destination. 

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  • Many different options

You can really maximize the use of custom t-shirts by disbursing them in many different ways. Give them to your employees, this will make your team feel unified while promoting your business. If your company ever participates in a trade show, fair, or expo, you can either sell your custom t-shirts or hand them out. These shirts can be used for social media contest winners, and you can use them at public relations events. The concept of the custom t-shirt is to expand and maximize your exposure. By utilizing all of these options your business will reap the benefits. 

  • Advertise for longer 

Billboards, posters, and brochures all have a limited amount of time to advertise. With quality custom t-shirts you can advertise your business for an extended amount of time. If you make a great quality and well-designed t-shirt, customers will want to keep wearing your shirt. What does this mean for your business? Your advertising can go on and on. The longer amount of time you can advertise, the greater the awareness and sales. 


ALSO…

  • Great for non-profit or volunteer organizations 

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  • Appeal meets functionality 

Custom t-shirts offer customers and your business the best of both worlds. Shirts are both appealing and carry functionality, these two great qualities reflect on your business. It’s unbelievable one can receive both of these characteristics without paying costly prices and that is what makes custom t-shirts an optimal marketing strategy. 

If you haven’t considered custom t-shirts, you should ASAP. They work perfectly for businesses just starting up and for small businesses. Take a look at our new custom t-shirt line and start optimizing your advertising! 

 

 

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New Promo Items Are Available At Overnight Prints

New Promo Items at Overnight Prints & how they can improve your business

We probably have all received a promo item at least once in our life. They are tangible objects such as pens, coffee mugs, calendars, magnets, and the list goes on. Then, they are customized by placing the company or brand name. Many businesses overlook promo items when they are developing a marketing strategy. Promo items have so much to offer businesses and potential customers. Promo items are beneficial for the business and the customer, so why not use them? You can establish your name and also keep it front and center in the minds of customers. Promo items are important and can make a drastic difference for any marketing or advertising campaign. 

 

Five Reasons To Use Promo Items

  • Promo Items Last 

One of the top reasons why promo items work very well is their capability to stick around for a very long time. Billboards, posters, and TV ads all have limits and can only run for a certain amount of time. With promo items they are unique and never die, there are no limits for promo items. They can continue marketing to new potential customers, while sticking in the minds of who received it. The list of promotional items can go on and on. Key chains, t-shirts, stickers, and notepads are all examples of promo items. These items can stay around for a very long time because they are useful to customers and can be used in everyday life. When customers can use your item everyday it means your brand or company can gain long time exposure. 

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  • Cost-efficient Marketing tool

If you haven’t noticed promo items aren’t extravagant, and they aren’t large. Instead they are simple and functional. When you can market your company using a tool that is not only functional but inexpensive, it will always be a win for your company. They are cost-efficient, easy to create with Overnight Prints, and can advertise a business for a very long time. There have been numerous studies stating that companies using promo items see more business than companies that do not. 

Get Attention 

Whether you’re at a trade show or your office, everyone loves the word FREE! So, why not pull in potential customers by offering them what they love, free items! When people receive a free item they tend to remember your company more and are inclined to make a purchase.promo-items-15

If your company is participating in an upcoming trade show you want to make sure you have pens and t-shirts. Most customers walking around are noting companies and can lose their pen during the process. You want to be the company that has the pen to offer. A completely FREE pen at that. T-shirts also work very well at trade shows. Potential customers will see people walking around with them, and ask “where did you get that cool shirt?” It will be none other than your company. Gain recognition, customers, and most importantly revenue. Promo items are attention grabbing and will steal the show from your competitors. 

Promote Your Brand Reputation

When you give an item away for free people will remember the company. Doing a simple and nice gesture really goes a long way and will create a favorable image for your company. Promo items can be used within the company as well. Give a little piece of your company to your hard-working employees. This will make them feel good about working for your company and again create a desired image. 

 

Opening New Doors

When you give something away for free, it perhaps turns into the best opportunity to get to know potential customers and engage in conversation. The potential customers will take time to listen to you because of your nice gesture. Offering a promo item can often lead to customers making purchases. You will be increasing your revenue and your customers will be benefiting from your service or product. promo-items-15

In business it’s all about putting your best foot forward and showcasing your company in the correct light. If you want your business to do well you have to give your customers what they want and have a professional presentation. Make to sure to take a look at our all new promotional products line as well. 

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Increase The Productivity Of Your Business

How To Increase Productivity In The Workplace

Companies and businesses around the world are constantly thinking about how to focus their team and how to reach their fullest productivity, at least they should be. There are so many ways you can get your team to work harder and more proficiently like perhaps yelling at them to do so. JUST KIDDING! Yelling is among the worst ways to get your workers to do a better job. This is called the “fight-or-flight method,” a study done by psychologists for many decades, has shown that this method will make the person that senses danger be able to fight better however they will stop thinking. This method works well if you want to scare your employees away or make them turn into Mike Tyson, but doesn’t help with productivity. 

Productivity Apps Show Promise

If you really want your employees to work their hardest and become dedicated to every single task, productivity apps may show promise. We live in a very technological age and many people carry around smart phones. This can turn into something great for your company. If you go to your app store and search “productivity,” there are endless amounts of apps you can find to help better your productivity levels. Even though there are many, I wanted to figure out which ones are the best and what they can do for a company. All of the apps i have chosen show they can be strongly effective in different areas of productivity. 

  • 30/30 Productivity Appcompany-productivity

This app from Binary Hammer can be used on both the iPhone and the iPad. If you’re a major procrastinator and you know it, this app was made for you. 30/30 is effortless to use and understand. When you first open the app you will be greeted by a clock counting down the time it should take you to finish your next task. You can apply as many tasks as you need to and select the time you want to complete them in. Once you decide and finalize your tasks, it’s time to lock them in and press the “Go” button. This app will get your heart racing and wanting to beat the clock, and in turn finish work. 

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Use this app for absolutely any task in the workplace, maybe returning customer phone calls, or finishing a blog post. No matter what the task is, this app will push you to get it done. Just by selecting your tasks and setting a time, gives you enough pressure to want to get it done. What you thought was a long time will turn into not enough if you lose focus. 30/30 makes you not only work faster, but makes you realize how precious time is and to learn how to get things done without falling into those endless distractions. If you want to stop procrastinating and get daily tasks done with proficiency, this app will force you to be productive. Another plus with this app, it’s FREE! This means all of your employees can use this app and have no excuses. 

The reason this app stood out to me was the overall engaging layout and the flexibility users have with manipulating time for tasks. There are so many options for customization and that is the part I loved. When creating a new task you can label it, color the label, and set an icon to it. This allows the user to easily differentiate and understand what he or she needs to do now, what is coming up, and also provides a more personal experience. 

  • Huddle App

Huddle lets users create their own content, provide notes, and share them. This is great for companies to have because being able to share viable information instantly, no matter where you are is a necessity. Many note taking and sharing apps require you to go outside of the app, not Huddle. They capture the essence of productivity by allowing the user to stay within the app. They wanted to give the user an outlet to really become productive and not be susceptible to outside app distractions, making the app stray away from being productive. This app is available on both iOS and Android apps, users can also download the app onto a desktop. If you have or run a company being able to access an app on various mediums is a plus. company-productivity

Huddle lets users post comments within the document, it also shows who has viewed the document and when they did. What makes Huddle extremely functional is its capability to integrate with many other applications such as Tibbr, Photoshop, Microsoft Outlook, Word, Excel, PowerPoint, and SharePoint. Keep you up-to-date within your network and be able to view new documents and files as they are submitted. The reason I thought this app was better than the rest was its ability to allow users to stay within the app along with being able to use it with many programs. Huddle also creates personal notifications so you know exactly when something is associated with you, so you can respond quicker. Huddle also comes with an agenda, this means you can stay current with your daily tasks and never miss a beat.

  • Inkflow

The reason I loved this app is because it’s different and in any company you will have employees that think different. If your company has designers and artist they might want to actually draw things out and not type. This app provides more productivity for those who think creatively and need to take notes or jot down ideas. company-productivity

With Inkflow you can rearrange your ideas and notes to however you need them or prefer. This app truly feels like you’re using a pen and paper but with a modern twist. Inkflow lets you draw seamlessly without any glitches. Users can have the freedom to re-size the images using a selection tool. What is really neat about this is normally when you re-size an image you lose quality, with Inkflow you’re able to transform the sizing of images and still obtain crisp and clear quality.  company-productivity Users are able to re-size in any way and don’t have to worry about losing quality or clarity along the way. You can also send emails of your notes so they can be seen by other employees. The app allows you to zoom in and zoom out to change and edit details. This app is for the creative minds and makes it effortless to share with other employees. 

  • Wunderlist App

This app is also focused on time-management and productivity. Wunderlist sets itself apart from the rest because its beautiful structure and functionality. This app can be used for work or outside the office as well. Set due dates, assign due dates, and reminders. You will always get reminded when a deadline is approaching, so you never are late or miss an important task. company-productivity

Wunderlist also allows you to work with other employees, and permits everyone to have access and be able to work on projects together by looking at documents and commenting. If your company is looking to grow as a team and get projects done faster this app will allow you to do so. You can use this app on many devices including, Windows 8, Mac OS X, Android, iPhone, Apple Watch, iPad, Android Tablet, Chromebook and more. You will have more access than ever before. Having many choices was the main reason this app stood out to me along with app structure. Set reminders, look at group folders, communicate with employees, have access from anywhere, and allow all employees to keep up with tough schedules by creating notifications. This app is jammed packed with features and will offer your company the ability to gain a stronger connection and stay on track. 

  • DropBox

This last app is perfect for the organization aspect of your company, because in order to be productive you must be organized.company-productivity DropBox is an app that keeps documents and files all in one place and allows groups to be created so they can all view and add files. Do you carry a USB or hard drive? Well, thanks to DropBox you don’t have to anymore. Anything that you copy into DropBox is instantly uploaded online and saved. So, if you’re using your iPhone you can view it and if you switch over to your iPad you can view it. No matter where you are you can view your documents and start working on it.

This app is highly useful and is extremely clear and easy to understand. You can use DropBox to upload your photo stream, share documents, share images, delete or move files, and edit from wherever you may be. 

These apps are the perfect way to get your employees engaged and also doing more work, faster. In this day and age it’s all about technology and when companies imply that into the workplace, it might just make all the difference. Remember for all of your business printing needs choose Overnight Prints for the ultimate printing experience. 

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What To Consider When Creating A Logo And How Our Design Services Can Help

When you think of logos you most-likely think of the great ones, the ones that are memorable, and stick with you. When you start thinking about creating a logo for your company remember that it has to be unique enough to make a lasting impression. Creating a one-of-a-kind logo is not by any means easy, it requires time, patience, and many steps. Before you start creating your very own logo make sure you don’t forget to consider these key points.

1.) What colors best suit your company?                      

  • Colors are a way of expression and they bring out emotions in everyone. All colors bring out different emotions and you need to choose colors that represent what your company stands for.  If you choose red as your color, it will be active, passionate, and intense. One example is Red Bull, they use the color red and it’s a perfect choice for their company since Red Bull is supposed to supply their customers with energy which will keep them active throughout the day.

So just what do these colors express? Here is an infographic to further explain some of the most popular colors. 

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2.) Look at your selection of fonts

  • Fonts are very similar to colors because they also make us feel a range of emotions. If your company is energetic and fun you will want to go with a font that expresses those emotions. If your company is supposed to express strength and being bold such as Under Armour, it’s probably best to not choose a cursive, floral font. Selecting a font is just as important as the color because of the emotion factor. It’s all about matching who and what your company is with a font that can convey that message instantly to your customer.  

3.) Understanding the many different logo types

  • This can be a bit tricky because there are so many types of logos and many aspects to consider. You have to examine how it will look on all of your products, your overall company collateral, and last but not least consider the emotional response your customers will have. The emotional response all comes back to choosing the right colors and fonts. A company logo isn’t just a symbol, it’s the core of the company. In many cases it’s the first thing your customers see and you want them to respond in a positive way. Let’s go over some of the top types of logos. 

1. Lettermark Logo 

Lettermarks are using the initials of the company or the first letter of the company. Many companies such as HP and Chanel use this method because it’s more appealing and using the whole name would be too long, or the name is hard to pronounce. These are all reasons why companies would choose the Lettermark type of logo. Take ABC for example, it’s full company name is “American Broadcasting Company,” using the full name is too long. Creating a lettermark for certain companies makes it easier to remember.logo-design 2. Symbol Logo 

Using a symbol is harder to come up with but often times creates more of an impact. If you’re planning on having a pretty big business having a symbol logo is the way to go. The reason is symbol logos are much easier for people to remember because they are simple and unique enough. The fun part about symbol Logos is that you can create clever twist within them that point out what your company does. Just take companies like the Goodwill and Baskin Robbins for Example.
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3. Wordmark Logo

These are going to be your custom designed fonts that spell out the whole name of the company. These typically use a creative arrangement that will leave not only a lasting impression but a logo that is unique. This type of logo solely represents the company on its use of creatively adding flare to the original name. This type of logo can be easily read and understood since they are using the exact company name.You have to be prepared to get innovative and think of something new, because you want the finished product to inspire your customers and one of the best examples up-to-date is Visa.  

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4. Emblem Logo 

The emblem logo is continually growing. This logo uses the company name within a detailed design. Emblem logos give you the best of both worlds, meaning that you can use the full name of your company and a design that will also give you distinction. This type of logo is very popular because it combines the two, from famous ones to the newest they are all great. logo-design

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Overnight Prints Logo Design

Having a solid understanding of what the types of logos are and why companies use them should help you pick the correct layout for your future logo. Colors and fonts are the first aspect of the logo you should think about. Perhaps these two characteristics are the most important. Before diving into logo design really do your research and apply it to your company and last but not least don’t be afraid to use designers, and preferably those at Overnight Prints. 

Our Design Services include Logo Design work. Our experts can help you with small alterations, new additions, or creating a brand new logo for your company from scratch. Our Logo Design process is very easy, all you have to do is provide our designers with one of the following. 

  • examples of other logos
  • color scheme
  • description of your ideal logo
  • A sketch
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Overnight Prints Logo Design

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Overnight Prints Logo Design

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Overnight Prints Logo Design

You can speak to our designers directly and our team will take your thoughts, sketches, and create the logo that you envisioned. Our step-by-step process allows you to be a part of each aspect of the logo design experience and supply the designer with necessary info that will translate into a uniquely crafted logo for you and your company.

Make sure that you don’t rush into creating a design because having a strong logo is critical to your company. Overnight Prints wants you to have the perfect logo and that is why we offer logo design within our design services. If you have a concept and want it to be all that you envisioned let us help you build a phenomenal logo for your company. Visit Overnightprints.com/logo-maker and start making your logo today! 

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Take Your Business On The Road

If you’re a small business we understand it might be a little difficult to gain new customers. Your business may need some form of advertising that sticks, is large in size, and attention grabbing. These three key factors are all ideal for advertising. Overnight Prints has a product that encompasses all three of these, what product? Our Custom Car Magnets! I guess you’re in luck. 

No matter where you are if you have a small business, obtaining new customers and boosting your awareness is very high on the importance scale. There are many reasons why using Car Magnets are an absolute must for a small business but I will list five today.

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Why You Should Use Car Magnets For Advertising

 

  1. They are the perfect size. Yes, you could use a vehicle wrap but sometimes those look unprofessional and also will hurt the resale value of your car quite a bit, because they are permanent. Vehicle wraps are also pretty expensive. On the other hand you have bumper stickers which are cheap to make but lack the professionalism as well as visibility. Car Magnets are the perfect size to advertise your business. They are also removable so you can place them on different cars and it won’t hurt the resale value. car-magnet
  2. They can seamlessly fit your business. Car Magnets can brand your business by using different shapes and styles. Let’s say you’re a dentist and you want to advertise your new office. You could have a magnet shaped as a tooth to place on the side of your car with contact information and an address within it. You can take full control over shapes, colors, and sizes and make your brand stand out from the rest. 
  3. Overnight Prints makes magnets that can weather the storm. You have to be careful here, don’t just go anywhere to buy your car magnets because when you’re caught in unfortunate weather you don’t want your magnet to crumble. We use magnets that will look great through the years and have a strong durability. The magnets are made out of 12 mil super thick laminate that will last through all kinds of weather and withstand road wear. You can rest assured that you will receive top-quality because we Demand Perfection and offer a 100% satisfaction guarantee to all of our customers. car-magnet
  4. You can transfer them to other vehicles. This is great when you have multiple cars and you need to switch. You can easily remove it and transfer it over to another vehicle in minutes. 
  5. Cost-efficient price for advertising. Our car magnets are very affordable and are made with quality in mind. You are getting superior quality without having to spend an arm and a leg. There is nothing like getting to advertise your business without spending a fortune.

 

With Overnight Prints Custom Car Magnets you are getting a great quality magnet that is also cost-efficient. If you are a small business and are looking for cheap and effective ways to advertise your business Car Magnets do both. Take your business with you wherever you go and start building a larger and stronger customer base for your small business. Go to Overnightprints.com to start creating your Custom Car Magnets today!

 

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Stand Out From The Crowd By Using Spot-UV

Are you tired of using the same standard looking print products? If you are, all it takes is one simple addition to completely change the look of your business card. I’m talking about Spot-UV. If you have never heard of Spot-UV, it’s a shiny added layer applied to a design or portion of print products such as business cards, postcards, and posters. 

Spot-UV will give attention and dramatize an important part of your card or product in which you want to emphasize. Any time light hits the Spot-UV it shines, shimmers, and stands out. For instance, if you have your company logo, company name, or design you can put the spotlight onto this and bring it out by giving that section a high-gloss, very luminous effect.

We were extremely happy to have the chance to work with Ben Kwok, who is an amazing visual designer and illustrator. If you want to know more about Ben, please read our previous blog post entitled “Artistic Genius Ben Kwok Speaks.” In today’s blog we used Ben’s outstanding and highly intricate work to showcase the strong and eye-catching effect of Spot-UV. spot-uv-bioworkz

 

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We took Ben’s “Tiger Helm” design and placed it on one of our 4 x 6 postcards. As you can see the difference from photo 1 and photo 2 is that the Tiger Helm is shining and is really highlighting the detail of the design. We loved this illustration because you can see the Spot-UV reflect the light and shine off the design while the rest of the card is standard, and does not have gloss. The design as you can see completely stands out from the card and immediately grasps your attention. Spot-UV is a very unique finishing gloss because it can point out the detail of any design.  

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This is the back of our standard business card. The owl is coated with a layer of luscious Spot-UV. The Owl against the white card completely stands out and exposes the very fine details of the illustration, and all it takes is a splash of our Spot-UV.  The back of any business card is extremely valuable. The reason is you have all of your contact information in the front, so no need to state the same on the back. Show who you are and your personality on the back side and you will have yourself an unforgettable business card. Since Ben is an illustrator it’s important for him to of course showcase his art and work and the back of the card does it nicely. While Spot-UV brings the card to life it also protects it from wear and tear and keeps it looking new. Don’t let the back of your business card go to waste.

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Spot-UV isn’t only for business cards, it can be used for an array of printing products and as we can see it greatly enhances the overall look. The“Ornate Elephant,” was placed on our 5 x 7 postcard and also is using Spot-UV. As you can see in the first image of the”Ornate Elephant,”  is shining quite a bit. If you’re looking for something out of the ordinary and highly impressive, Spot-UV can enhance anything from a company name to a highly intricate design such as the illustrations we used from visual designer and illustrator Ben Kwok. Start using our one-of-a-kind Spot-UV today and see the difference. 

 

Posted in Business Cards, Every Door Direct Mail, Everything Print / Las Vegas, Illustration, Post Cards, Small Business, Welcome Bloggers | Tagged , , , , , , | Leave a comment

Establishing A Design, Establishes Your Company.

Design is what generates appealing and eye-catching products. If you have an amazing product but fail to use quality design most people will lose interest and begin looking elsewhere. Design is art and it not only compliments a well-made product but makes it more engaging and draws customers in. 

A great product or business will not reach its fullest potential without design work. In any business it’s important to create and establish a design that is unique and meaningful for that specific company. Overnight Prints will work with each customer and talk about what their company means to them and what they want to convey to customers. Then, they will come up with a design that can build up a product or business.

 

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What goes into a full design service. 

If you want to re-create your business from top to bottom the full design service from Overnight Prints which is called, “Build Your Brand With Us,” will do just that. If you need a simple design revision or a full design for your brand, Overnight Prints does it all. You can choose from three different design service options for your specific needs. If you have any questions and are interested in our design services just email our team and give a couple of brief details of what you’re looking for at designservices@overnightprints.com. Once you email you will be receiving a response shortly after from one of our expert designers. 

Logo Design

 

 

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Work with designers to achieve a logo that seamlessly integrates what your company stands for and the message you want to convey. Build a logo that will capture attention, represents your brand, and serves as a symbol of your standards and company values. Our team will work with you to create a logo that not only represents your business or company accurately but a logo that has a timeless quality. If you have an idea or concept our design team can bring it to life. 

 

 

Create a Web Design

Having an online presence that looks great and is true to your company can effect your company tremendously. Capture potential customers and existing customers full attention by showcasing your products and business in a beautiful and simplistic light.
Implement clear communication between you and your customer, establish credibility, and engage your audience within your websites artistry. If you have an idea or a vision of what you want your website to look like we can make it come to fruition. If you have a great product or business let the world know about it and have easy access to view your products and services whenever they want. 

 

Marketing Collateral

Having a fluid and flowing design throughout all of your products makes your business look more reliable, professional, and appealing.

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If you have completely different designs this can possibly throw the customer off and make your business look disorganized and unprofessional. Overnight Prints can make brochures, postcards, posters, and more all match with cohesive designs. Build your credibility by presenting your customers with a beautiful and efficient look and feel to all of your marketing products. You may be surprised with how much well-designed marketing tools contribute to making great impressions. 

If you have an idea or a design in mind and need help creating it, let our expert designers guide you through the process. Our design experts can help you create a strong and effective marketing collateral for your business and make it unique and meaningful to your company. If you don’t have marketing tools that showcase your business and what it has to offer, customers will not take you seriously and rightfully so. Marketing collateral of course can boost sales but it also can tell the story of your business. In this day and age many people read reviews because they want to hear of others experiences and if they should trust a product or company. By placing a clients testimonial within your collateral shows that you’re trustworthy and supply an excellent service or product. design services

Marketing collateral has the potential to carry any brand or business because it connects the buyer and the seller. Effective marketing collateral creates an impression and has a strong influence over purchasing decisions. There are so many businesses out there that don’t realize or understand what a paramount and strategic asset it can be. They neglect showcasing their past customer experiences and what they have done as a company. These companies are stagnate and aren’t shaping the buyers perceptions. The door is open for you and your business to take advantage of this when others are not. 

 

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Artistic Genius Ben Kwok Speaks

There is something about art and designing that captures the heart and makes us feel in awe, and that is what Ben Kwok provided us. He is a graphic artist and illustrator who was born in Taiwan but currently lives in Los Angeles, California. He is passionate about his work and has an undying love for art that is transferred over into every drawing and every illustration that he creates. However, getting to where he is now took some time and took overcoming many obstacles. He loves creating pieces that are filled with complexity and losing himself in the flow of his art. His highly detailed work is what stunned us along with his close attention to detail. 

We are thrilled that we had the opportunity to interview the artistic genius, and also combine his beautiful artwork with some of our products which will be in our next blog.

What made Ben Kwok become an illustrator? 

“I remember vividly at the age of 7 I wanted to be a veterinarian or a cartoonist. I wanted to be a vet because I absolutely love animals and wanted to work with them for a living. Who knew there was so much education that was required to become a vet and then there was the option of being a cartoonist… 



                        bioworkz-15bioworkz-15        

I actually really liked comic books at the time, but I didn’t know the difference so I just went with cartoonist. Fast forward to college, I was still not sure what I wanted to do, so I started off as a Graphic Designer. After my first semester at school, I hated it all. I wanted to draw and not play with fonts and layouts. That’s when I discovered ILLUSTRATION; I never looked back. I get to actually draw with traditional mediums, pencil on paper, paint on canvas, everything made sense. Besides, drawing was the only thing I was good at, so it was easy for me to make the decision to do something art related.”

What are some of the most memorable designs/art you have made? And what made them so memorable? bioworkz-15

“The “Ornate Elephant” is my most memorable illustration. I keep telling this story, but I feel like it’s important to share. To back track a bit I hated my job as a graphic artist at a company I will not mention. So I decided to do something about it and look for another job. I was able to find another job and started working for a new company. After only 1 week they decided to lay me off. I was so angry, bitter, lost, and just beaten up by the apparel industry. Since I had no plan B, I decided to just draw for fun. To draw whatever I wanted, whenever I wanted and however I wanted with no one to answer to. That’s what gave birth to my Ornate Elephant drawing. I decided to post it online and that’s when it started getting traction. People really liked the illustration so I decided to focus all of my attention into this style of artwork. What made the Ornate Elephant most memorable was the fact that I drew something for myself and I got to fall in love with art all over again. Even when I was unemployed, had no options, I was so happy and in peace because I found my passion again.” 

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Talk about your influence by H.R Giger and Alfonse Mucha?

“I fell in love with H.R. Giger while I was in high school and discovered Alfonse Mucha in college. I really love the dark complex images that Giger created.

The fusion of machine and flesh really spoke to me. I love how much detail, texture, and darkness he puts into his artwork. His style was known as “Bio-mechanics”, so since I loved his work so much, I decided to take on the moniker BIOWORKZ, because that’s what all the cool kids were doing back in the day. Then I stumbled upon Alfonse Mucha’s work and it totally blew my mind. His work is almost the exact opposite of Giger’s work. It has lots of rich colors, soft curving lines, with lots of focus on the flow of the lines. Mucha’s work inspired me to play with different line widths and the way every line flows seamlessly into each other. Both Giger and Mucha are masters at what they do and I would like to reach their greatness one day. Giger brought us “Bio-mechanics”, Mucha brought us “Art nouveau,” and I would like to be known as the person that brought “Ornate” artwork into the mainstream.”

 

*Read our upcoming Spot-UV blog featuring Ben Kwok’s illustrations. 

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Don’t Let Your Appetite Down

Are you hungry to get that job? Are you hungry to make unforgettable impressions? We thought so. That’s why we created the Sandwich Business Card so you can put your hunger to an end. Overnight Prints has been searching for a business card that is enticing, unique, and durable and we created the ultimate business card that is filled with quality you can see and feel.

sandwich business cards

sandwich business cards

The Sandwich Business Cards offer customers a completely different card that is shockingly satisfying..


 

Thicker than the rest

Now we all know that there are many standard 14-point business cards and 15-point cards. This card is nothing but standard, using 52-point card stock that is among the thickest business cards out there. This ultra-thick business card will leave whoever receives it in complete awe. With the added thickness, comes an even stronger durability that will guarantee a longer lasting card that looks like it just came from the printer. 

Add more and more…

Pack more meat into your sandwich card by adding extra fillings into your card. Choose from a variety of either single 39-point inserts or 52-point double inserts. Also add your own personal touch by selecting what color you want your insert to be! Choose from black, blue, dark green, light green, magenta, orange, pink, purple, red, teal, white, and yellow.

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Color that excites!

When you’re trying to put your best foot forward, you don’t want to seem dull. The Sandwich Business Cards use full 4:4 color printing to ensure that your card is exciting and bursting with lively colors. This card will never look dull because all of your colors will be exploding with vibrancy and your receiver will leave delighted about what you have to offer.  

 

Three sizes offer three very different styles…

The sandwich cards come in three different sizes to accommodate what you’re looking for. We carry 2.5″ x 2.5″ which is the square business card, 3″ x 3″ is the circle business card, and 3.5″ x 2″ is the standard sandwich card.

sandwich business cards

These sizes are great if you want to add another creative layer to your card by formatting it as a square or a circle card. While the square cards spice up the traditional business card, the circle cards make great social media cards! If you’re an artist, designer, or writer these cards would be great to list all of your online accounts so that either customers or potential business inquires can be intrigued to view your work.

 

Sandwich Business Cards are custom made for you! If you’re a marketer or if you’re a comic book writer, Overnight Prints has a business card for you. If you have questions or want design help, call or chat online with a design expert at OvernightPrints.com.

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Small / Local Businesses Should Take Advantage Of EDDM

It doesn’t matter where you’re located, you always will have a surrounding market that will be interested in what your business has to offer. The trouble is sometimes they don’t find out. If you’re a small or local business it can be difficult to advertise and market your business effectively. There are a million things that seem to occupy your mind and it’s hard to really think and have time to understand the world of advertising. Most times small or local businesses will fall into marketing traps and end up overspending and the payoff is nonexistent. Advertising doesn’t have to be extremely expensive to be effective. If you want to see growth, attention, and gain awareness Every Door Direct Mail is something you should take advantage of. 
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What is Every Door Direct Mail (EDDM)? 

What makes EDDM so great is the simplicity it holds. Select surrounding neighborhoods around your business or any area you wish to target and select delivery routes. Then send your selected target areas your mailers or postcards. 

Overnight Prints makes the process even easier…

Overnight Prints has a new EDDM program that allows customers to print their postcards, then continuing by selecting their delivery routes. Customers don’t have to worry about taking their postcards to be shipped unless they want to of course, however Overnight Prints will ship your postcards for you. From start to finish our service will take care of all the necessary EDDM steps. They also have a reliable and dedicated staff that can help customers through the process and offer suggestions and tips on how to boost their EDDM success. 


small-businesses-eddm-15Who benefits from EDDM?

There is no secret that your business will reap the benefits of EDDM but in addition to that, your surrounding community will as well. Your business has a product or a service that has value to your community and they should know about it. EDDM will make them aware of what your business offers and the benefits that are accessible for them. This service will make your business present within your surrounding community and increase traffic which is both great for your business and community. 


IMPORTANT FACT #1

The average consumer spends about 85% of their disposable income within a 5-mile radius of their home. 


 

Your business in the hands of potential customers

When you think about it, postcards are pretty effective but sometimes your key markets don’t receive them and sometimes they don’t actually reach your customers. Using EDDM will ensure that your postcards will make it into the hands of your potential customers. Make quality postcards with Overnight Prints and send them to your key markets with complete accuracy.

What you need to consider before starting EDDM

In order to get the most out of your EDDM campaign you still need to put time and effort into it. If you want to have success you can’t rely on the service alone, with a combination of effort, time, and the service you will end up with a strong campaign.

  1. What are your marketing goals? What do you expect to get out of this campaign and how will you reach your goal. Being able to completely understand where you are and where you want to be will be extremely important.
  2. What are your current marketing efforts? What are you doing now that could be better or what are you doing that is showing success? It’s important to match your current marketing efforts with your EDDM to ensure you have a marketing strategy that flows.
  3. Who is your competition? Look at what your competition is doing well and what they are slacking on. See how you compare and how you can gain the edge over your competitors.
  4. Where are your target markets? This might take the most time, but it’s extremely important you know where they are! You want to make sure you’re reaching out to people that will benefit from your business.
  5. Keep track of your EDDM results. This is also crucial, you need to know if what you’re doing is on track with your goals or if you need to improve and make changes.

IMPORTANT FACT #2

The EDDM Service can potentially save your business 50% on mailing costs!


 

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Last but not least

Starting an EDDM Campaign takes much time and effort. You should’t try EDDM thinking it will magically do everything for you. People in general are attracted and more willing to purchase if you have quality. If you send a postcard that was rushed and doesn’t have a great design, copy, or images your potential customer will no longer be potential. Take time and think about every step of your campaign from creating, printing, and preparing. If you need help with your EDDM Campaign, Overnight Prints can help you build a successful campaign.

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