Overnight Prints Relaunches Affiliate Program

As an advertiser on the Affiliate Window network for over two years, leading online printing company, Overnight Prints, is introducing a ‘relaunch’ of our affiliate program in efforts to reinvigorate publisher partnerships as well as grow our publisher base with new and fresh publishers. The following is an interview with Affiliate Window about what publishers can expect from the relaunch.

Affiliate Window

What was the decision for relaunching the Overnight Prints affiliate program?

In analyzing consumer behavior, data shows that performance marketing is one of the best channels for generating new leads and acquiring customers. Relaunching the Overnight Prints affiliate program with Affiliate Window is part of a strategic plan to work with reliable, capable partners that have a quality customer base in order to expand our online reach.

What can publishers expect from the program relaunch?

With the relaunch comes potential for publishers to earn higher commissions!  We believe working with publishers is the best way to reach our customers, so we are offering attractive commissions, up to 18% per sale!

What makes Overnight Prints different from competitors?

ONP offers quality print products at competitive rates. Customers can create custom designs on any of our print products for use from personal announcements to corporate promotions. Not offered by any other online printing company, our unique B.I.T.G.I.T. program lets customers ‘Buy It Today and Get It Tomorrow’ for orders placed by 8 p.m. EST.

Since launching the program, have you utilized any Affiliate Window tools and technology including cross-device tracking, the Opportunity Marketplace or payment-per-assist?

We find tremendous value in Affiliate Window’s tools. ONP plans on taking advantage of the advanced technology to further research user demographics and traffic patterns, as well as consumer behavior and engagement. To expand our digital marketing program, we will seek out more quality partners and placements through the Opportunity Marketplace.

As we are approaching Q3, what are your overall goals for the performance channel for the remainder of the year?

Our goals are to expand our publisher database and increase quality traffic and acquisition rate.

Interested in partnering with Overnight Prints? Join the program or contact Marketing Director Sravani Atluri at sravani.atluri@farheap.com
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Trade Show Tips to Steal

Trade shows are one of the most effective forms of face-to-face marketing for both B2C and B2B companies. Mastering event marketing is essential to standing out in a sea of competitors and attracting prospects.

  1. Stock up on business cards, or have the design file on hand in case you run out. Among the many attendees will be key decision-makers and qualified leads, so be prepared to exchange contact information. It is good practice to find a printer ahead of your arrival who can accommodate print requests either same day or overnight.Trade show floor
  2. Giveaways that make them stay. The promotional bags and products industry rakes in $19.4 billion per year, and trade shows are among the biggest spenders. Swag should match the theme of your company culture, marketing campaign, or trade show theme, location or season to help attendees relate to and recall your product after the show has ended.

Functional giveaways, such as mobile device chargers or power banks, are great for attendees and exhibitors whose cell phones typically run out of juice by lunch.

Mobile device charger

 

Seasonal items, such as flip flops or sunglasses, work well for shows taking place in the summer or at beach destinations. If the show is scheduled during rainy season or in a city with unpredictable weather, consider branded umbrellas for a thoughtful and portable giveaway that can be reused.

Go crazy! Even if the giveaway is somewhat impractical, the story is so memorable that the recipient will tell it over and over, like these wacky gifts.

  1. Have knowledgeable and approachable booth staff. Exhibitors can either send their internal sales team to the show or hire and train local representatives. Consider the benefits and disadvantages for each when deciding which is best for your company, but most importantly, invest time into booth staff training so that your company is well represented.Convention booth staff

INTERNAL SALESPEOPLE

Pros Cons
    • Sales representatives are intimately familiar with your products and service, and therefore, do not require product knowledge training
    • Selling over the phone differs from face-to-face interactions, and so, may require separate field training
    • Sales teams with opportunities to earn commission will be more incentivized to sell
    • Travel and lodging expenses may add to overhead costs

HIRED BOOTH STAFF

Pros Cons
    • Professional booth staff are able to act as brand ambassadors
    • Staffers may not be able to answer specific questions about the product or company
    • Hiring locals reduces travel and lodging expenses
    • Exhibitors may need to send internal staff to train representatives

 

  1. Be social. Guests feel more welcomed when booth staff are standing to greet them. To keep staff members from getting too tired during a show, arrange shorter 2-4 hour time slots and rotate schedules throughout the day so that they can take lunch breaks, rest and visit other booths. 

Attendees appreciate comfortable seating within the booth. This also allows exhibitors an extra opportunity to converse with and convert prospects into leads.

  1. Update booth graphics and creatives each year. Many exhibitors attend the same trade shows and conventions each year. Attendees often remember the appearance of a booth, even if moved to a different location. A refreshed marketing campaign can attract curious attendees by using different colors, creating a new tagline or rearranging the booth orientation.

Print collateral should also match the campaign’s overall look and feel. Maintaining a cohesive theme throughout digital marketing efforts and with print materials, such as flyers, brochures and mailers, will keep attendees engaged before, during and after the show.

 

Visit OvernightPrints.com for your convention printing needs.

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A Graduation to Remember

Congratulations, grad! You made it!

Now you can forget all about those late-night study sessions and writing term papers up to the last minute. Just remember the good times – inside jokes at lunch, dancing at prom night, and of course, walking across the stage on graduation day. Share those memories with friends and family in the most unforgettable fashion.

DIY Yearbook

Graduation DIY Yearbook

Capture your favorite memories with your BFFs

Make your own yearbook with your best friends. Collect all your favorite pictures from football games, school dances and senior pictures to first cars, first jobs and hanging out on the weekends. Make your own collages, and be sure to leave room for messages.

Grad Party Invites

Graduation postcard invitations

Postcards are perfect for inviting relatives to the commencement ceremony

Invite friends and family to the ultimate graduation party with custom postcards. Design a graduation party invitation with your senior pictures. And don’t forget to pass around your DIY yearbook, too.

Thank You Gift

Graduation poster

You are your parents’ poster child…literally.

Surprise your parents with a thank you gift for putting up with slumber parties, giving you and your friends rides to school, and funding your high school graduation party. Frame a poster with pictures of yourself through the years from childhood to a young adult. Be ready with a box of tissues when Mom opens the gift!

Official Stationery

Letterhead

Show off your pedigree with your degree on letterhead

Impress job interviewers by sending out cover letters and thank you notes with your title. For the finishing touch, order business cards to make it official.

Class Reunion Countdown

Class reunion calendar

Plan your 10-year class reunion with a custom calendar

Can’t wait to see where your classmates will end up after graduation? Create calendars for 10 years from your graduation date to countdown to your class reunion with photos to relive the memories.

 

 

 

 

 

Visit OvernightPrints.com to customize your graduation print products.

 

 

 

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Clever Ways to Use Coasters

Coasters come in all shapes and sizes, but they all serve one purpose…or do they? Get inspired with some fun prints or creative uses with custom designed coasters.

DO-IT-YOURSELF

HOLIDAY CHEER

Punch a hole and string ribbon through the top of your snowflake coaster to create a cute holiday gift tag that also doubles as a Christmas tree ornament.

Snowflake coaster

String ribbon through your coaster to make holiday gift tags that can also be hung as an ornament.

 

FUN & GAMES

Take your coasters outdoors! Turn them into giant lawn games at your next summer BBQ.

  • Connect Four: Build your own board with plywood and a little elbow grease.
  • Checkers: Paint a checkers board onto a large piece of cardboard and lay it out on your lawn for summertime fun. For nighttime fun, use glow-in-the-dark paint on alternating squares and glue different colored glow bracelets around the edge of the coasters to keep playing after the sun goes down.
Giant Connect Four Game

Create your own giant lawn games with your coasters.

Giant chess game-coasters

 

WHEN LIFE HANDS YOU LEMONS

make it a party! Create custom coasters in a citrus theme and add the party date to pass out to friends and neighbors. Use acrylic paint to color some in yellow (lemon), green (lime) and pink (grapefruit).

  • DRINKS: Glue coasters onto pitchers to mark regular lemonade and pink lemonade for the kids, and margaritas for the adults. Serve drinks in mason jars with matching coasters glued to the bottom (garnish with a slice of lemon or lime).
  • DÉCOR: Score and bend the coasters in half to look like citrus slices, and then string the banner.
Summer party with coasters

Life’s a party when your coasters become decorations at your next summer get-together.

COUTURE COASTERS

Love agate coasters, but hate the price? Create custom coasters in your favorite print, then paint the edges of your coasters in gold to look like the natural stone. Add a personal touch by painting your initials in cursive.

DIY-Gold-Leaf-Agate-Coasters

Easily hack those couture agate stone coasters with the proper print and some gold paint.

 

BOY OR GIRL?

Send out invites to your gender reveal party on a coaster. Continue the theme at the party with coasters printed in the color of your baby’s sex on one side. Place all the coasters face down, and when the time comes,  have your guests flip over the coaster to find out if you’re having a little prince or princess.

Baby announcement coasters

Keep your guests guessing at your gender reveal party with custom coasters.

 

CUSTOM COASTER DESIGNS

EAT, DRINK AND BE MARRIED

Wedding Coaster

Commemorate the big day with souvenir wedding coasters.

 

  • SAVE THE DATE: Get fanciful with save-the-date wedding coasters. Glue a magnet on the back to display on the refrigerator.
  • WEDDING DAY: Commemorate your big day with customized coasters that guests can use during the wedding or bring home as party favors.
  • ANNIVERSARY: Celebrate your married life with a champagne toast and “Cheers to a wonderful life!”

BUT FIRST, COFFEE

Love your morning cup of joe? Get cheeky with coffee-inspired prints.

Coffee coaster

Rev up your morning with a cup of joe.

 

HAPPY HOUR

“Wine” down at the end of the day because it’s definitely 5 o’clock somewhere! Swap out your coffee mug for a glass of red or white.

Coffee coasters

Who says coasters are just for coffee? 5 o’clock calls for something a little more relaxing.

 

 

ENTER FOR YOUR CHANCE TO WIN CUSTOM COASTERS!

Show us your love for coffee’s favorite companion – donuts! To celebrate Donut Day, we’re giving away 60 custom coasters. Simply share your favorite donut photo on our Facebook page and get the most likes to win. Voting ends on June 2, 2016 at 12:00 a.m.

Enter contest: http://wshe.es/4EU0efwv

 

 

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Inspirational Prints For Your Home Office

Erin Vaughan- Guest Blogger

Inspirational posters catch a lot of flak, but the effect of a motivating home office space should not be underplayed. Decor that energizes and effects you can definitely bring focus to your work. If you’re seeing clients at home, it communicates messaging about your brand and professional ethos. 

So, whether your working motto is “seize the day” or  “hang in there, kitty,” a cool, motivational print or gallery wall can have a real effect on your business. Here are some ideas to perk up your home office. You’ll feel ready to bring on the day, no matter what it has in store for you.

Via Cheetah is the New Black

cheetah

 

For the attorney: minimalist think pieces

Clients come to you because you’re able to distill complicated legalese down to its most essential phrasings. An Escher-inspired pencil or ink drawing shows that you’re capable of seeing past what’s on the surface, while the clean lines echo the seriousness you bring to each case. 


 

Via Coco Lapine Design

COCO

For the counselor: simple works with a slight sense of humor

If you’re a professional psychologist or social worker, you could probably use a laugh anywhere you can get it. Offbeat, humorous pieces provide a wink and a nod that will help you cope on those really difficult days.


 

Via Boho Deco Chic

designer

For the designer: a graphic gallery in unexpected colors

To you, the whole world is an icon just waiting to be designed. Minimalist decor in your office lets the art in your space—and its vibrant, surprising color palette—take center stage, just as it should be.


 

Via Office Snapshots

office

For the entrepreneur: Two-toned prints in energizing colors

You may have come up with the world’s next disruptive technology, but you’re not going to get anywhere if your branding’s not on point. That means a panel of thought-provoking prints in a pulsing, electric shade that throbs like a neuron—perfect for someone about to capture the energy of the next zeitgeist.


 

 

Via Elle Decor

elle decor

For the scientist: Artistic renderings of charts and maps

Who says science and art don’t mix well? The beautiful watercolor above begs to differ. Gorgeous works along science-y themes let others appreciate your versatility—and perhaps bring a new awareness of the beauty of the STEM world.


 

Via Apartment 34

apartment

For the real estate agent: Lush black and white photos with eclectic flair

Yes, you’re selling the comforts of home—but today’s buyers want spaces serving as design statements, too. A few rich, interesting photos juxtaposed with warm, blonde wood reflects that image to your clients, letting them know they’re in safe hands with you.

 

Erin Vaughan is a blogger, gardener and aspiring homeowner.  She currently resides in Austin, TX where she writes full time for Modernize.com, with the goal of empowering homeowners with the expert guidance and educational tools they need to take on big home projects with confidence.

 


 

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Creative Ways To Decorate With Leftover Print Materials

Erin Vaughan- Guest Blogger

The event has ended, the caterer’s bills have been settled, and the photos posted online. The thank you notes and well wishes have been written—and received. There’s just one thing left to do, and it’s weighing you down with the heft of 100 unused posters.

For the sake of your closet space, something really needs to be done with the leftover print materials you never got to use. Throw them away? After all the work you put in, creating the design and ordering the prints—not to mention paying for them? No thank you! Thankfully, you don’t have to trash your design—you can re-purpose it into one of these clever projects.

 

tagsTiny Tags

Christmas gifts, party favors, and wedding presents—many things could use a tiny, homemade attachment. This look uses brown paper craft tags and a sewing machine to give the cards a vintage touch. They appear as though they were swiped straight from a Victorian curio cabinet.

 

 

 

 

Geometric cardboard lamp

lamp

If you’re like most people, you probably don’t associate cardboard with lamps. That’s just what this tutorial will get you—and no, you don’t have to be an origami wizard to do it. Make sure to use an LED bulb, since it will make your light stay nice and cool.

Grown up mobile

mobile

Why should kids get to have all the fun? This chic mobile re-purposes triangle-shaped pieces of leftover paper for an effect that’s both eye-catching and whimsical. It would work well in a nursery however, it’s also mature enough to bring to your craft room, bedroom or kitchen.

 

 

 

 

basketRecycled paper basket

If you’re less attached to your print’s aesthetic and are good with an X-acto knife, you may be the perfect candidate for this recycled paper tutorial. It will take some patience, but at the end, you’ll have the perfect pint-sized vessel for fruit, candy, toiletries, and potpourri.

That’s one way to give a new life to your leftovers!

 

Erin Vaughan is a blogger, gardener and aspiring homeowner.  She currently resides in Austin, TX where she writes full time for Modernize.com, with the goal of empowering homeowners with the expert guidance and educational tools they need to take on big home projects with confidence.

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Kathy LaFollett- Customer Spotlight

“I look back to 1998 and remember a cartoon first shown online. Two dogs, sitting at desktop computers. They are facing each other typing. One dog says to the other dog, “No one knows we’re dogs.” That’s the internet,” said Kathy.FlockCall

Kathy LaFollett- Founder of FlockCall.com and author, dedicates her time and effort to bringing a global conversation to companion parrot advocacy so “Every parrot, everywhere, can have a happy home.”

“I was inspired to create and maintain a trustworthy, honest, and a driven website that offers clear, non-judgmental information from a global perspective.”

Kathy as Editor-in-chief, takes full responsibility and pride in every word she presents through her own writing, and via her global collection of Advocate Authors. Her goal is to put an end to parrot care and rescue misinformation that circulates throughout internet. Her love for companion parrots aims to rewrite the miscommunication one book, one blog, one post, and one person at a time.flockcall

Kathy believes,”the unconditional and cognitive love parrots bring is unlike any other animal on the planet. They choose to love or not to love you. Just like us, they are thinkers.”

 

 

 

With 8 companion parrots in her home, this truth proves out personally to Kathy. “They are the only companion animal that cognitively chooses to say no, and every relationship is unique and special,” said LaFollett.

It all began when Kathy found “Animal,” a Catalina Macaw, at a local pet shop. Marked with an expensive price tag, he was on high display which allowed anyone to walk up and touch him. Animal was displayed as a commodity with little regard to his cognitive stress or emotions. This first encounter will always have a special mark on LaFollett’s heart. This experience sparked an advocacy journey that continues today. Kathy knew she had to change the assumed truth that parrots are just a commodity for the pet industry. But rather an individual spirit capable of providing a deep companionship.

Oh, how she changed this and continues to pressingly make changes for parrots. She has joined with global Advocate Authors from Greece, Canada, Mexico, Estonia, and Australia. Every day partners come forward with stories, experiences, and local concerns. These introductions spark advocacy projects currently underway in Australia, New Zealand, Mexico, Ireland, Canada, Greece, Estonia and Spain.Flockcall

An Advocate Author for FlockCall, David lives on the island of Syros, Greece. He takes care of healthy, sick, and unwanted parrots. His standard home has grown into a residential rescue situation and his long term goal is to purchase a large, centralized property. What David has done so far is very humbling for Kathy, but inspiring to others. Which is another purpose for her advocacy work inside FlockCall.com; inspiring empowerment.

Kathy has created beautiful 48-page booklets with us and we loved showcasing them on our various social media sites. However, for Kathy it’s more than publicity, it’s about setting the foundation in a personal and tangible manner.flockcall

Flockcall
“I wanted us to go back to another time, and remember what it felt like to hold something in your hand. To personally hand someone a book and say, “You should read this! You can’t share an e-book.”

Her book contains information about how to have a happy life with your parrot. It also focuses on empathy and putting it into what we are supposed to be doing not only for our companion parrots but for each other.

“My eight birds have taught me to become calm, have a sense of humor, laugh, and to see other perspectives. Stop, and think about what others are feeling. Empathy,” said Kathy.

If you’re interested in finding a parrot companion and hope to share your life with a parrot, get started by reading Kathy’s blog. She suggest visiting a parrot rescue and volunteering there to gain first hand knowledge of what parrot’s are really all about.

“Choosing a parrot is not like choosing a car. It’s like finding a child to adopt. This is a lifestyle change. ” If your interest is still strong, buy my book. It really is all you need to get on with creating a Successful Companion Parrot Lifestyle,” Kathy stated. Flockcall

Visit FlockCall.com to learn more about companion parrots and start seeing life with companion parrots in a whole new way.

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Understanding Gloss & What It Can Do For Your Prints.

 

There are countless businesses failing to get all they can out of print marketing. They order the bare minimum and move on. Printing offers each business the opportunity to set themselves apart from the rest. It comes down to not knowing, and understanding the potential of what print marketing can offer. All it takes is a splash of the right gloss to turn your marketing collateral into something exciting.

What Are The Differences?

Let’s start with “Full-UV Gloss.” This particular coating presents an outstanding shiny layer that is very rich when applied to paper. The product will be nothing short of eye-catching due to its lustrous appearance. Other than its captivating display, Full-UV possesses various benefits such as…

  • Ability To Resist Wear & Tear

This gloss does a fantastic job at holding onto its superior quality and fighting off damage. If you plan to advertise your business through mailing Postcards, Full-UV is the ideal choice. It will resist smudging, marks, and any abrasion that may occur. Due to its substantial layer it can defend against most wear and tear.postcard_UV

  • Clarity & Accuracy

This gloss is known to bring out the crisp and fine details. Photography, logos, and text will have a precise look and finish.

  • Quick Finish

When Full-UV is applied to any print product it speeds up the drying process. This leads to faster production and shipping times for you! 

Spot-UV

So, I bet you noticed the “UV” at the end and the close resemblance it shares with “Full-UV.” What we call Spot-UV is in-fact similar to Full. The only difference is this gloss is only used on select portions of the product. Using this gloss is ideal for any marketing and advertising because it has the ability to steal the show. Do you have a business? Looking for a better way to capture your audiences attention? Well, your solution is Spot-UV and here is why. business_card

  • Catches Attention Instantly 

Spotlight targeted areas on your products by using Spot-UV. Since it will be in select portions of the product, your customers will instantly be drawn to the spectacular shine. Voila! You have strategically captured your audiences attention, just like that. 

Satin Matte

Imagine that pearly shimmer matched with a smooth finish. This is what you get with Satin Matte Gloss. What makes this card special and different from the rest?Brochure_bi_fold-copy_Satin-Matte

  • Shines Without Glare

This gloss has an outstanding shine that leaves out the reflection and glare which most satin cards have. If you want to look professional, while adding a modern twist, this gloss is just for you. 

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Compliment Your Home & Business With Coasters

Finding the perfect piece to add a little spice and attitude to your home can be difficult. If you’re struggling, Overnight Prints is here to help you get the conversation started. Sometimes you don’t need an over-the-top, dramatic, or huge piece to add flare. It’s all in the minor details, trust me people notice and appreciate this much more. It’s important to be subtle but loud at the same time. So, what product do we offer that can give you the spice you need? Our quality 34pt Coasters. 

This product offers you a chance to get creative and unique by adding the perfect touch to any kitchen or dining room area. Currently we offer three sizes which include, 3.5″ x 3.5″ with 3/8″ rounded corners, 4″ x 4″ with 3/8″ rounded corners, and 4″ circle. Not only do coasters protect your furniture, they give your space an exquisite personal look that any home demands. The great part about our coasters is they don’t slip and slide every time you go to pick up your beverage. They are durable and an impressive piece to add to your humble abode. You don’t have to overspend to obtain the luxurious quality and superior flare you crave. This product should mark the end of your search for the ideal home essential. Save money, and stay stylish. Need i say more?Circle_Cards_Home
Coasters are not only great for the home, but for marketing your business. They dare, tempt, and beguile your customers to purchase. Imagine a billboard on your customers table. However, it’s not simply passed within 10 seconds. It sits on the table for an entire meal, reminding your customer of the action they must take.

Did you know 61% of customers take their coasters home with them? This means even more advertising for your business. Interact with customers in a fun, up-beat, and personal way. No coaster should be just a coaster. It should be an inviting message or link between you and your customers. Add a little personality to your business and watch it grow before your eyes. Get 300 hundred single-sided coasters for under $70 on Overnightprints.com today!
+-Coasters-Mockup-Restaurant

 

Coasters are one of the most versatile products. They can be used for marketing your business, spicing up your home, and even weddings! They easily compliment your entire wedding and also provide a beautiful take home gift for your guests. Place your initials together along with the date. It’s simple, effortless, and a wonderful final touch to your overall wedding design. It’s your day to shine, make sure you have this outstanding product for your wedding and carry no regrets. Coasters_Wedding-new

 

There are no limits with coasters. Use them for personal and business affairs. They are inexpensive but extremely effective no matter what way you choose to use them. 

 

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