Photography templates have changed how artists can market their business with less hassle. Photographers spend a considerable amount of time online looking for inspiring collections of unique business cards, brochures, flyers and postcards to help them promote their services directly to customers. With an increased demand for photography services, there is no denying that you can make a lot of money taking pictures.
Many of us are understanding and taking in what we call, “The Digital Age.” An era where computerization has taken over our economy, the world, and everyone that lives in it. It’s also been slivering it’s way into dominating the marketing realm. Is this true? Has print marketing and advertising passed away, so to speak? Don’t start mourning the loss of print just yet, because it’s perhaps stronger than ever. There are copious reasons why print triumphs digital, even in today’s world.
Here is an infographic that shows where print stands.
Now, digital is still a fierce and elite marketing and advertising tool, but print is no push-over. There are many aspects to print that certainly make it one-of-a-kind. If you have a company or business, and you don’t think you’re utilizing print marketing as much as you should, now is the time to start. A simple postcard advertising your company will be retained by many consumers. Thus, leading current and new customers into your business every time you send advertisements out. Print marketing is down right captivating, intriguing, and motivating. Start growing your business by bringing that “old school” marketing back.
*Need postcards? Shop Overnight Prints today to get all your print products along with exceptional services that bring it all together.
We spend the majority of our time either at home or bustling away at work. It’s easy to get trapped in the laborious agendas life brings. From meetings to appointments, we are always on the go. Sometimes we forget our own happiness and slowly slip into content oblivion. You might be wondering, “how do I change this?” It doesn’t require a life evaluation or a complete transformation. Happiness stems from what we surround ourselves by. Many aspects of life are completely out of our control, but achieving happiness is not one of them. Attack contentment by finding bliss where you spend the most time.
Home is where the heart is. Chances are you have heard this timeless saying. The saying holds validity and it rightfully should. If home is where the heart is, why not pour your heart into it? Home should be an outlet dedicated to expressing yourself and indulging in what makes you feel alive. Did you know looking at family and friend photos can solely create excitement and happiness? Creating a room full of photo postcards and destination postcards looks authentic and brings the heart to the home.
Having goals, motivation, and determination provides joy believe it or not. People find themselves unhappy when they get into “the same old routine.” It’s as if you can see the world moving by, while you remain stagnant. When you fall into a never-changing regimen, life is just plain boring. No human was meant for nothing, we are born to push our limits and truly live. It’s important to always remember this and keep yourself on the edge of your seat. Life is a ride that you just don’t want to miss. A simple change as placing a motivating quote on your desk at work, can uplift you. It also can remind you to live life to the fullest and give you the extra push you need. Printing postcards is easy and quick at Overnight Prints. Make your own creative postcard, frame it, and turn your workplace into an energizing environment that motivates you.
What else can make your home or office a great place to be? Organization. I expanded on this in my previous blog, and it’s absolutely true. It not only makes you feel great, but it makes your home and workplace somewhere you want to be. A notepad can work wonders for both your home and office. Yes, something as minuscule as a notepad can clear your mind and make your home and office an efficient place to be. A notepad let’s you jot down lists, tasks, and thoughts that you want to remember. In addition, it keeps all of those ideas, tasks and more in one space. It allows you to focus, feel good, and get the most out of where you spend the most time.
As you may have noticed, all of my suggestions are minimal and are not overbearing or time-consuming. They carry simplicity, and this leads to what you are searching for. Complete happiness. It’s not about having more and searching for “things,” that we are sure will bring us closer to happiness. That can become exhausting, which leads to unhappiness, and eventually depression.
Joy is within and surrounding all of us, waiting for us to grasp it. Start today! Remember happiness is simple, easy, and always clear. Open up your eyes, mind, and thoughts to happiness and witness the evolution of your prosperity.
Such a festive holiday as St. Patrick’s Day calls for sales and more sales. The color green alone represents generosity and being practical, both characteristics encompass what a sale is. Why not use this fun holiday to encourage and invite customers into your business?
Marketing your business in one way or another for St. Patrick’s Day can only present benefits. It allows your business another chance to push your business locally, gain awareness, and of course continue to grow. Sitting back and not jumping at chances to market will only bring setbacks and failure. What’s great about marketing is it can be effective without overspending. Our printing prices are among the lowest online, but still possess professional quality. In this blog i discuss three products. Whether you use one or all, they make for a terrific ROI.
The first product that comes to mind is our Standard Business Card. This product is perfect for in-house coupons. Let’s say a customer visits your restaurant or any business for that matter and purchases from you. Pile onto their great experience by giving them an incentive to come back soon with a coupon. Get festive by using a bright green color along with the offer of your choice. We offer 4:4 color printing across all of our business cards. Place images, text, and vibrant colors without any worries or hassles.
The next product i want to introduce is our 15pt card stock Postcards. I suggest using our EDDM to send out postcards to your surrounding local community. Reach out as far as 5 miles, all the way down to a quarter of a mile away from your business.
This service is undoubtedly efficient and effective and can target potential customers that are not aware of your business. Placing a discount or coupon on your postcard will only increase the likelihood of first time customers stopping by. Why is this? It’s close to their residency, appealing quality, and of course the incentive.
Last but certainly not least is our posters. Made on professional paper stock and finished with a soft layer of our 100lb aqueous gloss, these posters are one-of-a-kind. We also offer six unique sizes to fulfill your needs and expectations. Posters are a great marketing tool because they allow you to reach mass audiences. Not only will you receive that, but you also will be saving big on printings finest. Extend your reach, be catchy, and grab attention with the product that demands to be seen.
The new year is almost here and what does this mean? New Years celebrations of course! It’s that time again where the world celebrates together and brings in the new year with close family and friends. If you’re planning on throwing a party, here are a couple printing essentials that will greatly enhance your upcoming bash.
What does every party start off with? The invitation. Customize your very own new years invitations and impress your friends and family with a touch of modern style. Customers ordering with Overnight Prints should expect to see the finest quality printing products. Our invitations are printed on 110# Premium non-coated stock with rich 4:4 color printing. The paper used across our entire collection of invitations does have a thin layer of professional coating. While the layer of coating enhances the invitation it also protects it and thus lasts longer.
Give your friends and family not only an invitation but something to remember the memories and spectacular New Year. As with many of our printing products customers can choose from uploading, creating within our designer, or choose from our large gallery of ready made templates. Think of this invitation as a token of the memories you will share on New Years. If you do need design service help, please reach out to our team and they will assist you in making your dreams a reality.
Our next suggestion can be used as both a party favor and a great take home gift. They come in two different paper stocks, the first is our 15pt card stock. This paper is durable and has a professional look and texture. Looking for paper that doesn’t have any shine and gives off a more personal look? Our 110# card stock is perfect for you. We urge you to keep in mind that the 110# paper does not have the same clarity when it comes to images. If you plan on placing a family image on the postcard lean towards the 15pt card stock.
Postcards are great because your invited guest can each take one home and place them on the fridge, scrapbooks, and more.They help us to remember special days, and New Years is a memorable day. Remember and keep the memories you have with all your loved ones this year. Combining just two simple products can make an immense difference to your party. It shows off personal flare and gets your guests excited.
Overnight Prints wishes all its customers a safe and happy New Years! If you have any questions on designs, products, and services please email email@example.com.
We all know the words to one of the greatest Christmas songs by the Carpenters right? “Greeting cards have all been sent the Christmas rush is through…but i still have one more greeting card to send is it a little too late?” OK, maybe i changed it up at the end. To answer the question, with Overnight Prints it’s still not too late to finish your holiday printing!
It’s hard to believe Christmas is next Friday and New Years is quickly approaching. The holiday season is coming to a close and it’s time to get those essentials. Many people believe printing requires you to plan ahead because it can take a while. Overnight Prints knows that while we all love to think we can plan ahead, sometimes life gets hectic. Actually, make that most of the time. Just look at our name! We understand that our customers need fast turnaround times and this time of the year is crunch time. Thankfully we have been doing this for years and we are experts at providing quality products unbelievably fast.
The holiday season is all about giving the gift of joy and warming up our friends and family’s hearts. The ultimate final touch to any present is a holiday card. They can convey a message of love and happiness that no present can. The fun part about our greeting cards is customers are given the choice to either create their own or choose from an extensive collection of quality templates. Customers are able to create their own card online through our design program and choose from beautiful colors, fonts, and place their own holiday images with a simple click.
Are you throwing a New Years bash? If so, invite all your friends over in stunning fashion by transforming your greeting card into a sensational invitation. Grab everyone’s attention by sending personal invites and set the mood for your upcoming party. If you happen to be short on time, don’t worry! We have templates for both New Years and holiday, all you have to do is place your text and send it off to be printed.
❄If your time is ticking and you don’t have time to design your own, remember to choose from our ready to print templates like the ones below ⇩❄
Another holiday essential we offer is our 15pt card stock postcards. Our postcards are the perfect way to send a cheerful holiday message to loved ones that are miles away. A simple postcard does not only form smiles, but it can bring warmth and love to the ones we care about most. Although miles stand between you and your closest family and friends, a custom postcard can bring you closer together.
Just like our Greeting cards, our postcards also have many holiday templates to choose from. We have an array of dainty and exquisite cards. These templates are made for customers who don’t have much time and need something quick. The design is ready and all that is needed is a message and it’s ready for print!
Feeling Festive This Is The Card For You ⬇
Pinterest Look ⬇
Simple & Sweet New Years Card ⬇
The options are endless here at Overnight Prints. We love to help our customers through our process and we can’t wait to see what you create this holiday season. Please don’t forget to share your holiday products with us by either tagging us on Facebook or Instagram.
❆Happy holidays from the Overnight Prints family to yours!❆
Are you tired of using the same standard looking print products? If you are, all it takes is one simple addition to completely change the look of your business card. I’m talking about Spot-UV. If you have never heard of Spot-UV, it’s a shiny added layer applied to a design or portion of print products such as business cards, postcards, and posters.
Spot-UV will give attention and dramatize an important part of your card or product in which you want to emphasize. Any time light hits the Spot-UV it shines, shimmers, and stands out. For instance, if you have your company logo, company name, or design you can put the spotlight onto this and bring it out by giving that section a high-gloss, very luminous effect.
We were extremely happy to have the chance to work with Ben Kwok, who is an amazing visual designer and illustrator. If you want to know more about Ben, please read our previous blog post entitled “Artistic Genius Ben Kwok Speaks.” In today’s blog we used Ben’s outstanding and highly intricate work to showcase the strong and eye-catching effect of Spot-UV.
We took Ben’s “Tiger Helm” design and placed it on one of our 4 x 6 postcards. As you can see the difference from photo 1 and photo 2 is that the Tiger Helm is shining and is really highlighting the detail of the design. We loved this illustration because you can see the Spot-UV reflect the light and shine off the design while the rest of the card is standard, and does not have gloss. The design as you can see completely stands out from the card and immediately grasps your attention. Spot-UV is a very unique finishing gloss because it can point out the detail of any design.
This is the back of our standard business card. The owl is coated with a layer of luscious Spot-UV. The Owl against the white card completely stands out and exposes the very fine details of the illustration, and all it takes is a splash of our Spot-UV. The back of any business card is extremely valuable. The reason is you have all of your contact information in the front, so no need to state the same on the back. Show who you are and your personality on the back side and you will have yourself an unforgettable business card. Since Ben is an illustrator it’s important for him to of course showcase his art and work and the back of the card does it nicely. While Spot-UV brings the card to life it also protects it from wear and tear and keeps it looking new. Don’t let the back of your business card go to waste.
Spot-UV isn’t only for business cards, it can be used for an array of printing products and as we can see it greatly enhances the overall look. The“Ornate Elephant,” was placed on our 5 x 7 postcard and also is using Spot-UV. As you can see in the first image of the”Ornate Elephant,” is shining quite a bit. If you’re looking for something out of the ordinary and highly impressive, Spot-UV can enhance anything from a company name to a highly intricate design such as the illustrations we used from visual designer and illustrator Ben Kwok. Start using our one-of-a-kind Spot-UV today and see the difference.
There is something about art and designing that captures the heart and makes us feel in awe, and that is what Ben Kwok provided us. He is a graphic artist and illustrator who was born in Taiwan but currently lives in Los Angeles, California. He is passionate about his work and has an undying love for art that is transferred over into every drawing and every illustration that he creates. However, getting to where he is now took some time and took overcoming many obstacles. He loves creating pieces that are filled with complexity and losing himself in the flow of his art. His highly detailed work is what stunned us along with his close attention to detail.
We are thrilled that we had the opportunity to interview the artistic genius, and also combine his beautiful artwork with some of our products which will be in our next blog.
What made Ben Kwok become an illustrator?
“I remember vividly at the age of 7 I wanted to be a veterinarian or a cartoonist. I wanted to be a vet because I absolutely love animals and wanted to work with them for a living. Who knew there was so much education that was required to become a vet and then there was the option of being a cartoonist…
I actually really liked comic books at the time, but I didn’t know the difference so I just went with cartoonist. Fast forward to college, I was still not sure what I wanted to do, so I started off as a Graphic Designer. After my first semester at school, I hated it all. I wanted to draw and not play with fonts and layouts. That’s when I discovered ILLUSTRATION; I never looked back. I get to actually draw with traditional mediums, pencil on paper, paint on canvas, everything made sense. Besides, drawing was the only thing I was good at, so it was easy for me to make the decision to do something art related.”
What are some of the most memorable designs/art you have made? And what made them so memorable?
“The “Ornate Elephant” is my most memorable illustration. I keep telling this story, but I feel like it’s important to share. To back track a bit I hated my job as a graphic artist at a company I will not mention. So I decided to do something about it and look for another job. I was able to find another job and started working for a new company. After only 1 week they decided to lay me off. I was so angry, bitter, lost, and just beaten up by the apparel industry. Since I had no plan B, I decided to just draw for fun. To draw whatever I wanted, whenever I wanted and however I wanted with no one to answer to. That’s what gave birth to my Ornate Elephant drawing. I decided to post it online and that’s when it started getting traction. People really liked the illustration so I decided to focus all of my attention into this style of artwork. What made the Ornate Elephant most memorable was the fact that I drew something for myself and I got to fall in love with art all over again. Even when I was unemployed, had no options, I was so happy and in peace because I found my passion again.”
Talk about your influence by H.R Giger and Alfonse Mucha?
“I fell in love with H.R. Giger while I was in high school and discovered Alfonse Mucha in college. I really love the dark complex images that Giger created.
The fusion of machine and flesh really spoke to me. I love how much detail, texture, and darkness he puts into his artwork. His style was known as “Bio-mechanics”, so since I loved his work so much, I decided to take on the moniker BIOWORKZ, because that’s what all the cool kids were doing back in the day. Then I stumbled upon Alfonse Mucha’s work and it totally blew my mind. His work is almost the exact opposite of Giger’s work. It has lots of rich colors, soft curving lines, with lots of focus on the flow of the lines. Mucha’s work inspired me to play with different line widths and the way every line flows seamlessly into each other. Both Giger and Mucha are masters at what they do and I would like to reach their greatness one day. Giger brought us “Bio-mechanics”, Mucha brought us “Art nouveau,” and I would like to be known as the person that brought “Ornate” artwork into the mainstream.”
*Read our upcoming Spot-UV blog featuring Ben Kwok’s illustrations.
It doesn’t matter where you’re located, you always have a surrounding market interested in what your business has to offer. The trouble is sometimes they don’t find out. If you’re a small or local business it can be difficult to advertise and market your business effectively. There are a million things that seem to occupy your mind and it’s hard to really think and have time to understand the world of advertising. Most times small or local businesses will fall into marketing traps and end up overspending and the payoff is nonexistent. Advertising doesn’t have to be extremely expensive to be effective. If you want to see growth, attention, and gain awareness Every Door Direct Mail is something you should take advantage of.
What is Every Door Direct Mail (EDDM)?
What makes EDDM so great is the simplicity it holds. Select surrounding neighborhoods around your business or any area you wish to target and select delivery routes. Then send your selected target areas for your postcards.
Overnight Prints makes the process even easier…
Overnight Prints has a new EDDM program that allows customers to print their postcards, then continuing by selecting their delivery routes. Customers don’t have to worry about taking their postcards to be shipped unless they want to of course, however Overnight Prints will ship your postcards for you. From start to finish our service will take care of all the necessary EDDM steps. They also have a reliable and dedicated staff that can help customers through the process and offer suggestions and tips on how to boost their EDDM success.
Who benefits from EDDM?
There is no secret that your business will reap the benefits of EDDM but in addition to that, your surrounding community will as well. Your business has a product or a service that has value to your community and they should know about it. EDDM will make customers aware of what your business offers and the benefits accessible to them. This service will make your business present within your surrounding community and increase traffic which is both great for your business and community.
IMPORTANT FACT #1
The average consumer spends about 85% of their disposable income within a 5-mile radius of their home.
Your business in the hands of potential customers
When you think about it, postcards are pretty effective but sometimes your key markets don’t receive them and sometimes they don’t reach customers. Using EDDM will ensure your postcards make it into the hands of potential customers. Make quality postcards with Overnight Prints and send them to your key markets with complete accuracy.
What you need to consider before starting EDDM
In order to get the most out of your EDDM campaign you still need to put time and effort into it. If you want to have success you can’t rely on the service alone, with a combination of effort, time, and the service you will end up with a strong campaign.
What are your marketing goals? What do you expect to get out of this campaign and how will you reach your goal? Being able to completely understand where you are and where you want to be will be extremely important.
What are your current marketing efforts? What are you doing now that could be better or what are you doing that is showing success? It’s important to match your current marketing efforts with your EDDM to ensure you have a marketing strategy that flows.
Who is your competition? Look at what your competition is doing well and what they are slacking on. See how you compare and how you can gain the edge over your competitors.
Where are your target markets? This might take the most time, but it’s extremely important you know where they are! You want to make sure you’re reaching out to people that will benefit from your business.
Keep track of your EDDM results. This is also crucial, you need to know if what you’re doing is on track with your goals or if you need to improve and make changes.
IMPORTANT FACT #2
The EDDM Service can potentially save your business 50% on mailing costs!
Last but not least
Starting an EDDM Campaign takes much time and effort. You should’t try EDDM thinking it will magically do everything for you. People in general are attracted and more willing to purchase if you have quality. If you rush the process and lack well thought out design and copy, your potential customer will no longer be potential. Take time and think about every step of your campaign from creating, printing, and preparing. If you need help with your EDDM Campaign, Overnight Prints can help you build a successful campaign.
Now that those year-end holidays are behind me I’ve got my sights set on the next big holiday. Well, it’s not exactly a holiday, but it rivals New Year’s Day and the Fourth of July for sheer festive celebration. I’m talkin’ about Super Bowl Sunday!
There’s nothing like hanging out with friends, brews, and a wide screen TV. Who’s playing? Does it matter? It’s a party, and rumor has it that we might even be graced with a Gangnam style commercial by our favorite global sensation, Psy!
I’m definitely in the mood for a party, so I thought I’d try my hand at designing my Big Game invitations. I’ve got a few Read more
With all of the money flying around (not to mention basketballs), it’s fair to wonder how you can profit from all the hoop-la. Here’s four ideas to use for your clients, your favorite fan, or yourself.
We can all use a little design inspiration every now and then! If you’re looking for flyer design inspiration, then you can’t help but be inspired by the following list of exceptional designs from around the web!
If you’re running out of time this holiday season, and you need a one-of-a-kind set of exclusively designed greeting cards, gift tag, address labels, or invites, then I’m certain that you’ll find a design that you’ll love in our collection. We are also offering matching sets of address labels (gift-tag stickers), gift-tags, greeting cards, and photo rack cards! Here’s a list of my top 5 favorite designs that our designers have created and links to each individual template:
People should look more towards the “old fashioned “ marketing method of physically delivering a postcard with your business message! It may mean more work in the long run but the rewards can be noticeably better.
Regular visitors to the Overnight Prints main site may have noticed that we’ve overhauled our online design file upload service to give our customers more onscreen control of the files that they send to print
Much of the sharp resolution, color, and tone of a photographers work will be lost if they decide to print their print promotions digitally! We explain why photographers should choose offset printing for their print design and promotion.
Your Comp Card should act as a visual resume. They serve as a standardized way for models and entertainers to promote themselves. Generally, they refer to an 8.5” x5.5” postcard. However, it’s not uncommon to create a 4″ x 6″, 8″ x 10″ or other flyer -sized version. The most important aspect of creating a comp card is to communicate your visual resume as effectively as possible.
The postcard is a very versatile tool for artists, designers, and freelancers. Used for self-promotional purposes it can put you in touch with companies, galleries, agencies and design firms. The postcard “begs” to be lavished with your best piece of work. It’s just aching to get “out there” and to start marketing you in a way that no other product can.
Self-marketing with postcards is certainly not a new thing. I can remember being a young creative straight-out-of-college in the UK, trying to get ad agencies to notice my ad work. I thought that I was being oh-so-very-clever by mailing my work examples to hundreds of companies!