Best Practices in Print Marketing
Find out best practices in print marketing from online printing company Overnight Prints.
Custom Booklets for Business: 7 Ways Companies Can Use Them
Sometimes a flyer isn’t enough. You may need to explain several services, showcase an entire product collection, walk customers through a process, introduce your company, or provide information people will...
Restaurant Print Refresh: What to Update Before the Busy Fall Season
Fall can change more than the weather for restaurants. Summer specials disappear. Seasonal ingredients arrive. Football season begins. Halloween and Thanksgiving get closer. Local schools, businesses, and community organizations return...
Postcard Mailing Size Guide: Dimensions, Requirements & Tips
Postcards are one of the simplest ways to put a marketing message directly into someone’s hands. There is no envelope to open, and both sides of the piece can be...
Z-Fold, Tri-Fold or Gate Fold? A Guide to Choosing the Right Brochure Layout
Choosing a brochure involves more than selecting colors, images, paper, and typography. You also need to decide how the brochure will open. That decision affects how readers discover your information....
Indoor vs. Outdoor Posters: Choosing the Right Material for Every Display
Posters appear almost everywhere. Retail stores use them to announce sales. Restaurants display promotions and events. Businesses place them in storefront windows. Organizations use them at conferences, offices, schools, and...
Business Card Trends for Fall: Styles That Stand Out
Fall is a season of change, and it’s not just the leaves that are turning. Business cards are evolving too. In a world where networking often starts with a digital...
Saddle Stitch vs. Perfect Binding: Which Booklet Is Right for Your Project?
Choosing the paper, size, images, and layout may get most of the attention when planning a booklet, but there is another decision that can significantly change the finished product: How...
What Can You Still Print for a Summer Campaign at the Last Minute?
Yes—if you focus on the print products that can create immediate visibility and support your campaign goals, last-minute summer printing can still make a real impact. It’s Friday afternoon. Your...
Rack Cards vs. Brochures: Which One Works Better for Local Businesses?
Key Takeaways Rack cards work best for quick visibility and simple messages. Brochures are better when customers need more information before deciding. Distribution location and customer attention should guide your...
The Most Common Print Design Mistakes That Make Businesses Look Unprofessional
Key Takeaways Overcrowded layouts make print materials harder to understand and can make a business appear less organized. Consistent colors, fonts, logos, and visual styles help create a more professional...
