If you have or own a business you probably understand how hard it is to bring in new customers and expand your clientele. Advertising is critical for any business and many waste time and money executing the wrong advertising strategies. Yes, advertising can be expensive but not all forms are and still are proven to be quite effective.
If you’re a small or local business you don’t need to spend every dime on overpriced forms of advertising like TV, radio, trade shows and magazines. These forms of advertising for smaller businesses won’t nearly reciprocate the money you put into them.
So, maybe you’re wondering what will work? FLYERS! They are effortless to make, great for local advertising and the best part is they’re inexpensive. Flyers are ideal because they are consistent and can be distributed in many places at the same time. With flyers there are no limits or boundaries. Flyers also provide a visual connection; potential customers will have a better chance of remembering your service because they saw it with their own eyes.
If you compare flyers to seeing a digital message via the Internet, flyers will be easier to remember because the information is clear and doesn’t require you to click on a link to read more. Also, the Internet tends to spotlight whoever has the most traffic and credibility and if you’re local not many people will even get the chance to see your message.
Flyers establish a visual connection that leads customers to remembering, they’re inexpensive, and they provide consistency. If you choose to make a flyer, print them with quality and put effort into the overall formation of the flyer. People do notice effort and many are attracted to quality and will be highly interested and fascinated. Flyers are a key advertising strategy which posses many qualities that can benefit your business.
Looking through my garage the other day, I had a vision of myself on an upcoming episode of “Hoarders.” If you can at all sympathize with this feeling, it may be time to look through your closets, attics, and garages and gather everything that is no longer needed (like, for example, the stationary bike with the pedals that have been similarly stationary for quite some time now). Put outdated clothing (e.g. the flannels from your “grunge” period) and items that no longer fit into a pile. Once this project is complete, you will likely have quite an inventory. Before donating it, consider having a yard sale. The weather is warm and a yard sale is a great excuse to get outdoors.
Aside from enjoying the sunshine, you can make some decent cash by selling unwanted belongings. However, this event will only be successful if your advertising is effective. Online ads are convenient and often low-priced but not everyone is computer-savvy. In some towns, yard sale patronage is comprised of the older generation and many of these folks do not own a mastery of the computer.
Capture their attention by using online printing to create full-color posters and attach them to street signs and telephone poles at major intersections. This advertising lets everyone know where and when the event will be held. They are large enough to fit a brief description of what will be sold as well as some photographs of these items.
While tumbleweeds are blowing through the yards of other sales in town, your yard will be jammed with shoppers. It may even be necessary to do another quick run-through of the home during mid-morning in order to gather more items to sell. At the end of the day, the yard will be bare and you may very well have a large wad of cash in your pocket…not to mention room to actually park your car in the garage.
With all of the money flying around (not to mention basketballs), it’s fair to wonder how you can profit from all the hoop-la. Here’s four ideas to use for your clients, your favorite fan, or yourself.
Overnight prints has gone all 70’s disco and retro chic with this free-to-download 5×7 Photoshop flyer. This stylish layered PDS flyer file is fully editable – add your own text and design elements!We hope you enjoy our disco flyer – perfect for your stylish and cool promotions!
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Regular visitors to the Overnight Prints main site may have noticed that we’ve overhauled our online design file upload service to give our customers more onscreen control of the files that they send to print
Your Comp Card should act as a visual resume. They serve as a standardized way for models and entertainers to promote themselves. Generally, they refer to an 8.5” x5.5” postcard. However, it’s not uncommon to create a 4″ x 6″, 8″ x 10″ or other flyer -sized version. The most important aspect of creating a comp card is to communicate your visual resume as effectively as possible.
