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Art & Design, Other
Guest Blogger: Erin Vaughan

The event has ended, the caterer’s bills have been settled, and the photos posted online. The thank you notes and well wishes have been written—and received. There’s just one thing left to do, and it’s weighing you down with the heft of 100 unused posters.

For the sake of your closet space, something really needs to be done with the leftover print materials you never got to use. Throw them away? After all the work you put in, creating the design and ordering the prints—not to mention paying for them? No thank you! Thankfully, you don’t have to trash your design—you can re-purpose it into one of these clever projects.

tags

Tiny Tags

Christmas gifts, party favors, and wedding presents—many things could use a tiny, homemade attachment. This look uses brown paper craft tags and a sewing machine to give the cards a vintage touch. They appear as though they were swiped straight from a Victorian curio cabinet.

lamp

Geometric cardboard lamp

If you’re like most people, you probably don’t associate cardboard with lamps. That’s just what this tutorial will get you—and no, you don’t have to be an origami wizard to do it. Make sure to use an LED bulb, since it will make your light stay nice and cool.

mobile

Grown up mobile

Why should kids get to have all the fun? This chic mobile re-purposes triangle-shaped pieces of leftover paper for an effect that’s both eye-catching and whimsical. It would work well in a nursery however, it’s also mature enough to bring to your craft room, bedroom or kitchen.


basket

Recycled paper basket

If you’re less attached to your print’s aesthetic and are good with an X-acto knife, you may be the perfect candidate for this recycled paper tutorial. It will take some patience, but at the end, you’ll have the perfect pint-sized vessel for fruit, candy, toiletries, and potpourri.

That’s one way to give a new life to your leftovers!

Erin Vaughan is a blogger, gardener and aspiring homeowner.  She currently resides in Austin, TX where she writes full time for Modernize.com, with the goal of empowering homeowners with the expert guidance and educational tools they need to take on big home projects with confidence.

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Other, Print SMART, Small Business Tips

“I look back to 1998 and remember a cartoon first shown online. Two dogs, sitting at desktop computers. They are facing each other typing. One dog says to the other dog, “No one knows we’re dogs.” That’s the internet,” said Kathy.FlockCall

Kathy LaFollett- Founder of FlockCall.com and author, dedicates her time and effort to bringing a global conversation to companion parrot advocacy so “Every parrot, everywhere, can have a happy home.”

“I was inspired to create and maintain a trustworthy, honest, and a driven website that offers clear, non-judgmental information from a global perspective.”

Kathy as Editor-in-chief, takes full responsibility and pride in every word she presents through her own writing, and via her global collection of Advocate Authors. Her goal is to put an end to parrot care and rescue misinformation that circulates throughout internet. Her love for companion parrots aims to rewrite the miscommunication one book, one blog, one post, and one person at a time.flockcall

Kathy believes,”the unconditional and cognitive love parrots bring is unlike any other animal on the planet. They choose to love or not to love you. Just like us, they are thinkers.”

 

 

 

With 8 companion parrots in her home, this truth proves out personally to Kathy. “They are the only companion animal that cognitively chooses to say no, and every relationship is unique and special,” said LaFollett.

It all began when Kathy found “Animal,” a Catalina Macaw, at a local pet shop. Marked with an expensive price tag, he was on high display which allowed anyone to walk up and touch him. Animal was displayed as a commodity with little regard to his cognitive stress or emotions. This first encounter will always have a special mark on LaFollett’s heart. This experience sparked an advocacy journey that continues today. Kathy knew she had to change the assumed truth that parrots are just a commodity for the pet industry. But rather an individual spirit capable of providing a deep companionship.

Oh, how she changed this and continues to pressingly make changes for parrots. She has joined with global Advocate Authors from Greece, Canada, Mexico, Estonia, and Australia. Every day partners come forward with stories, experiences, and local concerns. These introductions spark advocacy projects currently underway in Australia, New Zealand, Mexico, Ireland, Canada, Greece, Estonia and Spain.Flockcall

An Advocate Author for FlockCall, David lives on the island of Syros, Greece. He takes care of healthy, sick, and unwanted parrots. His standard home has grown into a residential rescue situation and his long term goal is to purchase a large, centralized property. What David has done so far is very humbling for Kathy, but inspiring to others. Which is another purpose for her advocacy work inside FlockCall.com; inspiring empowerment.

Kathy has created beautiful 48-page booklets with us and we loved showcasing them on our various social media sites. However, for Kathy it’s more than publicity, it’s about setting the foundation in a personal and tangible manner.flockcall

Flockcall
“I wanted us to go back to another time, and remember what it felt like to hold something in your hand. To personally hand someone a book and say, “You should read this! You can’t share an e-book.”

Her book contains information about how to have a happy life with your parrot. It also focuses on empathy and putting it into what we are supposed to be doing not only for our companion parrots but for each other.

“My eight birds have taught me to become calm, have a sense of humor, laugh, and to see other perspectives. Stop, and think about what others are feeling. Empathy,” said Kathy.

If you’re interested in finding a parrot companion and hope to share your life with a parrot, get started by reading Kathy’s blog. She suggest visiting a parrot rescue and volunteering there to gain first hand knowledge of what parrot’s are really all about.

“Choosing a parrot is not like choosing a car. It’s like finding a child to adopt. This is a lifestyle change. ” If your interest is still strong, buy my book. It really is all you need to get on with creating a Successful Companion Parrot Lifestyle,” Kathy stated. Flockcall

Visit FlockCall.com to learn more about companion parrots and start seeing life with companion parrots in a whole new way.

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Other, Print SMART

perfect-card-16Every individual has a story to tell. A story that is different from the rest and deserves to be delivered in the correct manner. Now, “correct manner,” is not uniform, it’s divergentperfect-card-16. Constantly diving in different directions. When i think of a business card, i think of a opportunity to
tell a story.
Whether that be for the company i work for, or simply myself. It’s an outlet, a medium, or even a platform to get your story heard in the crucial moments, and in the most important encounters. 

Read more

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Holidays & Occasions, Other, Print SMART, Small Business Tips

Our team looks for the products that bring smiles to the faces of our customers. Now, we are introducing a new product that is creative, special, and personal. This new product, is our wrapping paper. Giving gifts brings joy and happiness to others, and we wanted to make this experience as personal as possible. 

Quality is everything, and we wanted to ensure our customers receive top of the line paper. All of our wrapping paper is on 80 lbs Gloss paper stock. This will have a heavier feel than standard paper and will be slightly heavier. However, the paper is not overwhelmingly heavy, it’s just the right amount that is needed to provide a strong durability. This stock also has a sleek gloss that covers the entire paper. Our gloss not only creates a luxurious look, but gives the paper an extra layer of protection. This will keep the 4:4 color from fading and the paper looking as good as new for a very long time. Our team worked strenuously to create a solid paper stock that is matched with the ultimate protective gloss. 

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We loved the idea of our customers being able to actually create their own wrapping paper. Everyone can go out and buy generic wrapping paper, but then it becomes solely wrapping paper. Nothing special, nothing out of the ordinary. We wanted our customers to create something special and unique to them, and have fun in the process. Upload any design or image and surprise your friends, family, and even customers.  

Wrapping paper can start a buzz for your company or business. Wrap merchandise and other promotional gear for a highly unified look. This will only take your business a step further in your customers and potential customers’ perceptions of your company. Having an overall collected scheme will set the standard and tone, thus draw customers into your business. Simply place your logo on the wrapping paper for a strikingly distinguished look. 

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It’s personal and gives our customers the opportunity to send their gifts off in style and personality. We are very excited for our customers to try out this new product. Start creating your very own, right now! Only at OvernightPrints.com 

 

 

 

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Other, Print SMART

Spring break is quickly approaching, and it’s better to prepare sooner rather than later. This time of year brings in many visitors and customers to the strip and surrounding areas. It’s a paramount time for Las Vegas nightlife and restaurants, it can either bring success or failure. Having the right marketing that embodies the time and season is key.  

There are really no limits in the city of sin, and the same goes for marketing here. As long as your strategies are constantly refreshed, new, and current you’re on the right track. As we leave winter behind, we turn into the bright, sunny days of spring. Drop the darker colors and replace them with colors that burst with energy. All visitors are coming to enjoy the warm weather and beaming rays of the sun. Visually appeal to their senses with stunning pieces that instantly transport them to paradise. Paradise, Las Vegas that is. 

Warm weather brings long, relaxing days by the pool. Perhaps you should start to consider updating your poolside menu. I suggest using a premium 11″ x 17″ Brochure. The reason is, it’s a very durable and substantial product that can bear the heat. Choose from our selection of Tri-fold options, Z-fold, and Bi-fold. There is something for every type of menu, no matter how short or how long. All brochures come with full 4:4 printing that can turn any dull color into a radiant one. This is a huge time for Las Vegas pools. Every guest is coming to finally dust off that cold weather. Now is when you should not only think about updating your menu but doing it in complete style. Intrigue your guests to buy, just by displaying what they “want to see.”spring-break-16

 

Fine dining can also take advantage of what is coming. Spring break means customers pouring into Las Vegas, and they only want the best when they arrive. Show potential customers your exquisite taste and spark their interest. The product i recommend using is our 3 .5″ x 2″ FAT Business Card. The reason is you want to send a message of luxury quality, and upscale dining. This card exceeds expectations and captures attention without hesitancy. Made with over twice the thickness of our Standard Business Card, this card is at 34pt stock! It’s elegantly substantial, with just the right amount of thickness and weight. I recommend using double-sided to give off a “complete” look. On the front of the card should be the name of the restaurant, location, and contact. The back of the card is entirely what you desire. Place a discount offer or simply your logo on a clean background or vice versa. spring-break-16

 

This last product is what Las Vegas is known for, and that of course is our nightlife. With so many astonishing clubs, it quickly has turned into a competition. If you want to surpass your competitors all the details add up. Just like fine dining, the nightlife of Las Vegas is meant to be luxurious and extravagant. To uphold the standard, every aspect of what your club represents has to be incorporated into your marketing tools. For this I recommend our 3″ x 3″ Circle Fat Cards. I love this product because it’s not too big and it’s not too small. It also has a very unique shape and look that can really get customers attention. It also has the thickness of a FAT card, which means you’re still getting that 34pt card stock. It will never look or feel flimsy, or of cheap quality. When you see most people promoting their nightlife, they use products that look cheap. This can turn quickly into a negative perception with customers. If you want more customers you have to sell “Vegas.” This means everything you do must be glitzy and beyond exception. spring-break-16

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Holidays & Occasions, Other

Weddings are a special time, a special day that we hold forever in our hearts. There is no such thing as going too far with wedding supplies, decorations, and more. That perhaps is the beauty of the wedding experience. It can be made into whatever we want and there are absolutely no limits. 

If you have read our last couple of blogs, you will have noticed we are celebrating “Wedding Month.” You will have also noticed we offer many products that can be transformed into unique wedding pieces. On the last blog i talk about save-the-dates,flyers, and more of our common products. Now, it’s time to take a step out of the ordinary and dive into the extraordinary. 

The first product i recommend using is a stylish booklet. Turn these into your own wedding photo-book. Choose from outstanding paper stocks such as our 80# and 100# distinguished paper. Both of these stocks are impeccable for images and really bring out great color and image quality. Currently, you can buy 25 booklets for just over $200! What’s great about our booklets is they are created with the finest and utmost professional quality for a fair price. Place all your wedding photos into one dazzling booklet! Keep one for yourself, and send these off to your family, and bridal party. Everyone loves remembering great moments and this is something they will not only keep, but treasure forever. Overnight Prints makes sure you are able to place all your images by having options as low as 8 paged booklets all the way to 48. If you have a custom order question, please email our marketing team at onpmarketing@overnightprints.com. 

Wedding-extended

Another product that may seem out of the ordinary is our Pocket Folders. What in the world could you possibly use our Pocket Folders for? Well, it’s the perfect spot to keep all those legal documents and marriage papers. This quality pocket folder will protect your important papers for a very long time. However, it’s not just any folder that you can purchase at the store. It’s a folder that is customized the way you want and extremely personal. There are two different gloss options we have available for this product. First is our “satin matte finish,” which leaves the paper with no glare and a very solid finish. Our second gloss is none other than our Full-UV. This gloss leaves the paper very luminous, reflective, and enhances color. Upload your own design or even use our design services! Our team of expert designers will speak directly to you, and help your design dreams come true! wedding-extendedThis last product is perhaps my favorite product of them all. It’s very unique and has a tasteful look to it. Our Self-Inking Stamps are perfect for getting used to and flaunting your married life! When you send out your thank you letters, sign them all with your names perfectly together in-style. It’s an elegant finish to mark the end of your wedding. Choose from large stamps or small, and have the ability to create your very own!


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As you can see we offer an extensive range of wedding products that seem to never end. If you want the perfect wedding pieces to compliment your wedding as a whole, it all starts here. Save money and get the same professional quality you would anywhere else. If you’re looking to get started but have questions please call 888-677-2000!

 

 

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Other

 


Magic-Convention


The next major Las Vegas convention is about to arrive. From February 15th-18th, the MAGIC Convention will host fashions largest marketplace; and will be composed of numerous communities exhibiting the latest fashion trends. Everything from men’s, children, and women’s fashion lines will be showcasing unique and new apparel. MAGIC is home to the most well-known fashion lines to the up and coming. 

If you’re looking to create an impact at this show, it’s all about having the minuscule details intact. It’s about complimenting your apparel with quality printing that reflects your vision and standard. Luckily, you have come to the right place. Overnight Prints is not just an online printing company. We are a company that upholds excellence in luxurious printing, services, and delivery. Our team is here to assist you in delivering your message and targeting audiences in a bold way. Here are a couple of products that can significantly enhance your brand image at this years convention.

Garment tags are a necessity at any fashion show. They add additional information about your clothing line and give it a touch of elegance. Our 2″ x 6″ Bookmarks happen to serve as the ideal garment tag. They offer sufficient amount of space for both texts and designs. Our 15pt card stock is thick and flexible and gives you the best of both worlds. This paper stock is also outstanding for images and any photography. If you have an intriguing design on the bookmark, we recommend highlighting the design with Spot-UV Gloss. This will leave the rest of the card untouched by coating while your design sparkles and shines with sophistication and detail. Stand out from the crowd by implementing the details that make new business connections, and make endless sales. bookmark_309x279

Example of our Bookmark as a garment tag

The next product we recommend having is our standard business card. At conventions you never know who you might come across, and this is why you must be prepared. Everyone forms opinions in an instant, make sure you make a statement with a superior business card. Our standard card surpasses “standard,” by using solid 15pt card stock. Choose from full gloss, spot gloss, or soft touch laminate, all possess a unique feel and look. When you possess a quality card the chances of you being remembered are extremely high. Don’t miss out on getting new clients and customers at this years fashion show. 309x279-business-cards

The following two products we recommend using capture attention and are aimed at driving sales. These products happen to be our posters and flyers. At a convention you want to grab attention and bring customers to your area. Our posters can pull customers in because of their tremendous sizing. Printed on 100# gloss book stock your poster will be both durable and of the utmost thickness. Showcase your line in a huge way and get the attention and recognition your fashion deserves. 

POSter_image

Example Poster

Flyers seamlessly go with posters to create the ideal advertising and marketing scheme for your booth. Choose from two of our premium stock papers which are, 15pt card stock and 110# premium non-coated stock. Both paper stocks work wonderfully, however if you will be displaying more images our 15pt card stock is the better choice. If you would like to display illustrations and vector art we suggest using 110# stock. After you decide on the stock of your choice, choose from our full-UV and spot-UV finishing glosses. 309x279-flyers

Flyer being used as an order form

We understand that most people will be traveling to the convention. Traveling with print products can be at minimum a hassle. Lugging them around, damaging them in the process, and getting charged extra is really not fun. No longer do you have to worry about all those things, because Las Vegas is home to a newly built Pickup Center. This means you can travel lighter and comfortably. Upon ordering you will receive a confirmation email of your purchase, and another email once your items are ready for pick up. Overnight Prints Pickup Center is conveniently located just off the strip and a short ten minute drive from Mandalay Bay Convention Center. No more difficulty traveling or any worries of damaging your product. 

We hope this blog provides you with some ideas on how to spice up your booth. If you need design help, please contact designservices@overnightprints.com or visit us here for information about what we can do for you and your upcoming exhibit in Las Vegas. Our products help better communicate and express your fashion story. Start turning heads today. 

 

 

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Other

 


Bring out the red, black, yellow, and white colors! It’s Chinese New Year again. This is such a festive time of year and your business needs to join in on all the fun. This holiday goes along with marketing tactics like peanut butter and jelly. Here at Overnight Prints we offer many products that can help you develop the perfect marketing scheme for this holiday. 

Before you begin any planning; understanding of the holiday is critical. Don’t try to sell your business using a holiday you don’t care to understand. Make sure your content thoroughly communicated the right message to your audience. Chinese New Year is celebrated across numerous countries. Families come together and the color red paints the town. This color symbolizes wealth, longevity, and good health. The New Year brings new beginnings and it represents a sort of “out with the old, in with the new,” mentality. 

Having this attitude can  make all the difference in your own business. Embrace the holiday and create a strategic themed marketing collateral that will bring in current and new customers. We have three essential products you must have for the upcoming Chinese New Year. 

Give your business a fresh new look, inspired by this beautiful holiday. The bright color red can do wonders for your business.This beguiling color is filled with passion, excitement, and positive energy. All qualities help to intrigue and pull in new customers. If you have a restaurant business, red is also known to awaken the appetite which could mean big sales for you! Overnight Prints offers an array of marketing products and strategies, but here are some of our favorites.

Bigger is better and that is why we recommend our large-sized posters. These posters captivate attention not only by their size but by their outstanding quality. All posters are made from 100# Gloss Book Stock which provides a superior thickness and solid feel. It has a slight gloss coating that lightly enhances images and color within the poster. Hang these around your business or outside to catch the eyes of potential customers. 

chinese-new-year

The next product we love, is none other than our flyer. This product is highly efficient when placing an offer of any kind upon them. Customers love discounts and could just be the reason why they come into your business for the first time. As stated previously, the color red bursts with excitement and demands to be recognized. Choose from our various sizes and two of our finest paper stocks. These two products are what you need to kick off your holiday promotion in a considerable way. 

chinese-new-year

 

Once you have those it’s time to give your customers even more of an incentive to visit your shop or restaurant. This next product fits seamlessly with a coupon offering. Rack Cards are the perfect way to implement a coupon or discount while complementing your overall holiday look. They are fun and very easy to distribute to potential customers. Simply place these at surrounding businesses or hand them out to current customers. We use 15pt card stock with various options for coating such as full-UV gloss and Spot-UV gloss. Full-UV covers the full card, and Spot covers any selected text, or images you wish to highlight and accentuate. They both provide a highly polished and lustrous finish, while protecting the card from damage and preserving the quality. 

chinese-new-year

There are many different options for products far beyond the ones discussed in this blog at Overnightprints.com. Heighten your marketing efforts by using professional products that can increase your ROI. Try something new and expand your advertising capabilities. 

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Other

 


With just over three weeks until Valentines Day, it’s time to start thinking how to make the ones you love feel special. Perhaps the most important component to Valentine’s Day is the card. While most people opt out and run to the nearest Target to pick up a card that is made up of fictionalized words. This year, plan ahead and make a card that comes from your heart and not someone else’s. 

Getting a card from a local store is fast and easy to do. However, it’s missing a paramount aspect of what Valentine’s Day stands for. Although they are cute, in no time they will be thrown away and gone into oblivion. It’s the day of romance, love, and admiration. The only way to embrace the meaning of Valentine’s Day is to go into it with your whole heart. 

So, what does going into it with your whole heart mean? It means being true to you and the ones you love. Show your love this holiday with a completely customized greeting card. No more using others words, and dainty designs. At Overnight Prints we offer our clients the ability to upload their own designs, or create from scratch with our online designer. Craft up a memorable and heart-felt card this year for all the ones dearest to you. All our greeting cards use top-quality, 12pt card stock. The card also comes with a protective layer of shiny gloss, which also enhances the color and appearance of the card. 

If you’re ready to begin and are having trouble coming up with ideas for your card. This year, my suggestion is to keep it simple. Focus on the three Valentine’s Day primary colors which are reds, pinks, and white. Think simplicity, and don’t try to create something that overwhelms your message and the card itself. Your card should reflect the relationship you have with that person. Don’t be afraid to say an inside joke and be funny, just stay true to who you are. 


 

valentines-onp


Valentine’s Day is also an eventful holiday for children. For kids this day is spent receiving and passing out small cards that come with the sweetness of a treat. Our Bookmarks are a splendid way for your child to give something unique and fun to all their classmates. Not only will they give out something sweet but they will have a fun time creating their card with you! Let them be a part of the designing process with you and let their imaginations run wild! These bookmarks are made on thick 15pt card stock and will perfectly fit in a Valentine’s Day lollipop. Just look at our examples below!

 

valentines-onpvalentines-onp

Make this valentine’s a memorable one for your family and friends with the products that pull it all together. Visit Overnightprints.com today and get started! 

 

 

 

 

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Other, Print SMART, Small Business Tips

The New Year welcomes new opportunities, new beginnings, and a fresh start. Businesses should embrace this time of year with refreshing new marketing collateral. It’s time to get your customers excited and give them something a little unexpected. Updating your current collateral can help to grow, enhance, and improve your overall business. Why is this? People love new, modern, and up-to-date pieces. Customers tend to be more attracted and interested in businesses that are well polished and contemporary. It not only appeals to customers but it creates trust.

Just think about it, when you walk into a business you want to see a welcoming new environment, not an out-dated one. This goes across the board from clothing boutiques to restaurants. You can have the best business in the world but you will lose out on capturing your full potential. There is always room for improvement and now has never been a better time to get started. 

At Overnight Prints we have a vast variety of different print marketing materials to choose from. If you want to start simple, we have three of our most essential products you will need for the new year. Remember, at Overnight Prints we do have a personal design team that can work with you to create the product and marketing collateral you envision. 

The first product is our Tri-Fold Brochure. Here we used it to enhance a bakery menu and bring it to life. If you have any type of restaurant business, the new year is the perfect time to update your menu. These brochures can also be used to display products, services, promotions, and more! If you’re looking to place a significant amount of information including copy and images, this brochure gives you optimal space. 


 

new-years-products

 

Now, this product may be small but its the perfect size for coupons and stamp cards! It’s time to think outside the box and try our Mini Business Cards! Sized at 1.0″ x 2.75″ it makes for the perfect addition to your overall scheme. Use this card to give to loyal customers who come in frequently as a reward off an item! 


 

new-years-products

 

Last but not least, is our standard business card. To complete your new look, replace your old company business card with great quality that will last throughout the year. It’s important to give contact information out to current and potential customers. Put your best foot forward starting with the essentials, and make unforgettable impressions on your customer base. If you want to expand your collateral, look at our coasters, calendars, and flyers! Start now by visiting Overnightprints.com!  

new-years-products


 

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Other, Print SMART

The new year is almost here and what does this mean? New Years celebrations of course! It’s that time again where the world celebrates together and brings in the new year with close family and friends. If you’re planning on throwing a party, here are a couple printing essentials that will greatly enhance your upcoming bash. 

What does every party start off with? The invitation. Customize your very own new years invitations and impress your friends and family with a touch of modern style. Customers ordering with Overnight Prints should expect to see the finest quality printing products. Our invitations are printed on 110# Premium non-coated stock with rich 4:4 color printing. The paper used across our entire collection of invitations does have a thin layer of professional coating. While the layer of coating enhances the invitation it also protects it and thus lasts longer. 

Give your friends and family not only an invitation but something to remember the memories and spectacular New Year. As with many of our printing products customers can choose from uploading, creating within our designer, or choose from our large gallery of ready made templates. Think of this invitation as a token of the memories you will share on New Years. If you do need design service help, please reach out to our team and they will assist you in making your dreams a reality. 


new-years-essentials


 

new-years-essentials


Our next suggestion can be used as both a party favor and a great take home gift. They come in two different paper stocks, the first is our 15pt card stock. This paper is durable and has a professional look and texture. Looking for paper that doesn’t have any shine and gives off a more personal look? Our 110# card stock is perfect for you. We urge you to keep in mind that the 110# paper does not have the same clarity when it comes to images. If you plan on placing a family image on the postcard lean towards the 15pt card stock. 

Postcards are great because your invited guest can each take one home and place them on the fridge, scrapbooks, and more.They help us to remember special days, and New Years is a memorable day. Remember and keep the memories you have with all  your loved ones this year. Combining just two simple products can make an immense difference to your party. It shows off personal flare and gets your guests excited. 

Overnight Prints wishes all its customers a safe and happy New Years! If you have any questions on designs, products, and services please email onpmarketing@overnightprints.com. 

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Other, Print SMART

❄❄

We all know the words to one of the greatest Christmas songs by the Carpenters right? “Greeting cards have all been sent the Christmas rush is through…but i still have one more greeting card to send is it a little too late?” OK, maybe i changed it up at the end. To answer the question, with Overnight Prints it’s still not too late to finish your holiday printing!

It’s hard to believe Christmas is next Friday and New Years is quickly approaching. The holiday season is coming to a close and it’s time to get those essentials. Many people believe printing requires you to plan ahead because it can take a while. Overnight Prints knows that while we all love to think we can plan ahead, sometimes life gets hectic. Actually, make that most of the time. Just look at our name! We understand that our customers need fast turnaround times and this time of the year is crunch time. Thankfully we have been doing this for years and we are experts at providing quality products unbelievably fast. 

 

holiday-products

The holiday season is all about giving the gift of joy and warming up our friends and family’s hearts. The ultimate final touch to any present is a holiday card. They can convey a message of love and happiness that no present can. The fun part about our greeting cards is customers are given the choice to either create their own or choose from an extensive collection of quality templates. Customers are able to create their own card online through our design program and choose from beautiful colors, fonts, and place their own holiday images with a simple click. 

Are you throwing a New Years bash? If so, invite all your friends over in stunning fashion by transforming your greeting card into a sensational invitation. Grab everyone’s attention by sending personal invites and set the mood for your upcoming party. If you happen to be short on time, don’t worry! We have templates for both New Years and holiday, all you have to do is place your text and send it off to be printed. 

 

If your time is ticking and you don’t have time to design your own, remember to choose from our ready to print templates like the ones below  


 

holiday-productsholiday-productsholiday-postcards

Another holiday essential we offer is our 15pt card stock postcards. Our postcards are the perfect way to send a cheerful holiday message to loved ones that are miles away. A simple postcard does not only form smiles, but it can bring warmth and love to the ones we care about most. Although miles stand between you and your closest family and friends, a custom postcard can bring you closer together. 

Just like our Greeting cards, our postcards also have many holiday templates to choose from. We have an array of dainty and exquisite cards. These templates are made for customers who don’t have much time and need something quick. The design is ready and all that is needed is a message and it’s ready for print!


 

Feeling Festive This Is The Card For You holiday-products

Pinterest Look ⬇

holiday-products

                                Simple & Sweet New Years Card ⬇


 

The options are endless here at Overnight Prints. We love to help our customers through our process and we can’t wait to see what you create this holiday season. Please don’t forget to share your holiday products with us by either tagging us on Facebook or Instagram. 

❆Happy holidays from the Overnight Prints family to yours!❆

 

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Other, Print SMART, Small Business Tips

Can you believe it’s already the holiday season and Christmas is just around the corner? It’s time to get into the holiday spirit and spread love and excitement to all your friends and family. Now, I bet you’re wondering how do I do this and is it going to cost me a fortune? At Overnight Prints it doesn’t cost much to give something special and thoughtful to the ones you care about.

Although you may be close at heart with family and friends, odds are there are miles that stand between all of you.This year bring your family and friends together by sending off a custom greeting card. Many people get caught up in buying the most expensive items and that is where it’s all wrong. It’s not all about going into a store and buying items, it’s about sending a message of love and thankfulness.

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A greeting card not only sends a message. It also sends a piece of our hearts and lets the people we love most know we are thinking about them. It means more than any present given, because of its personal touch. The custom aspect of our greeting cards makes it very different from any standard greeting card you can buy at a store. With Overnight Prints you have three options. Create your very own from start to finish online, upload your own content, or browse through our templates. The opportunity to explore your creativity is available now. Stay inside, enjoy a cup of coffee, and start crafting your very own.

Not only are you making personal greeting cards, you also get the quality you desire. Our greeting cards are printed on durable 12pt card stock paper. Then, we lightly gloss the outside which gives a sleek sophisticated look. Instead of using full gloss on the inside we place a matte finish on the inside. Our greeting cards are perfect for personalized messages and are just what you need this season.

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If you’re running late and need your cards in a rush, take advantage of our “Buy It Today, Get It Tomorrow.” This shipping method will allow you to get your cards faster than ever and right when you need them. As long as you place your order by 8:00 p.m. EST your holiday cards will be in your hands the following day. Don’t let the holidays pass without sending a heartfelt message that will forever stay with the ones you love. 

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Other, Print SMART, Small Business Tips

imgresOdds are you have participated in Black Friday or Cyber Monday at least once, but the best sales happen on Saturday. Thanks to American Express we have the opportunity to show our appreciation for small businesses by shopping at our local small businesses across the United States. Small Business Saturday all started in 2010 as a promotion presented by American Express to pull people into shopping at their local shops for the holiday season and has grown into a sensational event. 

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Many people believed the promotion wouldn’t make it past the initial year. This was not the case, in fact almost the exact opposite has happened. It’s now 2015 and Small Business Saturday is almost on the same playing field as Black Friday. Owners of small businesses have embraced the day and are grateful for every sale. For most small businesses this is their biggest sale day and you could say their Black Friday. Small businesses participating in the U.S. will offer great discounts and promotions. 

Overnight Prints will celebrate Small Business Saturday by giving out the lowest prices on all printing products. If you’re apart of a small business you can take advantage of our sale by stocking up on rack cards, posters, and postcards to help promote your business. 

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Let’s face it; the holiday rush is brutal. Attempting to walk around in overly-crowded stores, searching for the right size, standing in long lines, it’s just down right frustrating.This year give yourself a breath of relief and go small. Find unique items for your friends and family and help your local small businesses at the same time. Not only will you have success in your holiday shopping you will be helping your community in more ways than one. Giving back to local small businesses means dreams turn into reality. It also means locals keep their jobs, and sales can lead to more in local taxes in which leads to better funding for the community. It’s a circle you want to be a part of this year and will be glad you did. Shop small this month on Saturday the 28th. 

 

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Other

You never know what you might get out of a Vegas wedding, but you can always be prepared for whatever is thrown your way. Your wedding should be perfect and if you want to ensure everything will go smoothly here are a few tips on how to create a great Las Vegas wedding.

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Las Vegas in the summer is highly unpredictable, you never know what type of weather you might get hit with. Sometimes it’s blazing at 116, sometimes the winds pick up, it pours and floods, and sometimes it’s a perfect 85 degrees with nothing but sun. Timing for any Las Vegas wedding is crucial but especially in the summer. If you can try to stay out of the months of June, July, and August and think about May or September. Then, perhaps you will want to start your wedding a little later in the day. You should aim for having your dinner around sunset. The reason is being because the temperatures begin to lower and becomes ideal. You want your guests to be able to sit comfortably and you want them to enjoy themselves, not melt away. 

It’s important for your guests to be comfortable but it’s also just as important you are. You don’t want to be focused on sweating or your makeup not holding, you want to be
focused on the moment. Many women will pick out two dresses one for the ceremony and one for the reception. This is a great idea, because at the reception you will be up walking around, talking, and dancing. You might consider something lightweight so that you can be completely free to do what you want. As far as makeup goes there are so many products out there that say they can hold your makeup longer. One product that is guaranteed to hold your makeup longer is MAC Cosmetics “Fix + Spray.” It isn’t costly and does the trick every time. If you want to feel flawless and beautiful throughout your wedding, these two steps will help immensely. 

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The next aspect you have to consider of course after yourself, is your lovely guests. You want them in the moment as well, not focused on other variables. This is why paying close attention to what time your ceremony starts is essential. You don’t want your guests to be caught in the middle of a heat wave, just waiting for the ceremony to be over. You want them intently listening and engaged in the whole process. Time of day plays a huge part in making this happen, and also using a light tent over the ceremony will block the sun and provide your guests with more comfort while adding elegance to your wedding. Both of these are great ideas that will help make your guests happy and comfortable. 

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With the weather constantly changing, a back-up plan is completely necessary. You should be prepared to have any part of the wedding inside, in case bad weather arises and you have to move fast. Considering a location that is able to accommodate this factor will put your mind at ease. Again, you want to be able to focus on your day, not getting poured on in your wedding dress. 

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I can say with confidence that Vegas summers are hot. Knowing that it will be extremely hot, you must factor this into the types of beverages and food you serve your guest. Since it’s so hot you need to give your guests refreshing, replenishing food and drinks to keep them feeling at their best. Many people can get sick due to the heat and you don’t want this crisis during your wedding. Make sure of course there is plenty of water for your guests. Consider having someone hand out water while your guests are being seated for the ceremony. For alcoholic beverages choose slushy, cold, tropical drinks such as a blood orange sangria, cucumber margaritas or a pomegranate spritzer. All of these drinks are the perfect way to keep your guests cool. For food you want to make sure that you include lots of veggies and salads. You want to keep the food light but with sensational flavor. 

There can be a lot of stress that steams from getting married but their shouldn’t be. Planning everything through plays a huge part of any successful wedding. Las Vegas weddings are absolutely beautiful and are worth all the planning. Remember for wedding printing, Overnight Prints is your destination. We print everything from detailed save-the-dates to booklets, and magnets. All of our wedding print material is made with the utmost quality that your guests will be able to see and feel. Let us help you make your wedding great! lv-summer-wedding

 

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Other

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Do you want to become more active? Do you want to live a healthy lifestyle? If the answer is yes, MonaVie is the solution. MonaVie juice helps with immune systems, heart, joints, and supplies antioxidant support in every bottle. While this juice is delicious it is also effective.

Each MonaVie juice contains a blend of the Brazilian Acai Berry. This blend of acai berry is one of the best superfoods one can have. It also carries 18 strongly beneficial fruits such as, cupuacu, camu camu, aronia, blueberry, pomegranate, and more. With this many fruits in one bottle you are getting the highest amount of nutrients every time you take a sip. A single bottle is bursting with phytonutrients and antioxidants that aid the body physically and mentally.  

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At the moment there are five different health juices created by MonaVie. The first is called “MonaVie MX”, which is a cocktail juice that still contains immense antioxidant support and boosts immune health. This is not only a cocktail juice, it’s a juice that improves the overall health of those who drink it. This specific MonaVie drink carries 19 fruits and 11 vegetables all within one bottle. This drink doesn’t just stop there, it continues onto increase joint mobility and overall flexibility by using glucosamine in every bottle. The benefits of drinking MonaVie will start appearing very quickly. The goal is to get customers active, alert, and ready to take on everyday feeling great. The next drink is the “MonaVie Essential Juice,” this juice specifically targets aging and improving overall health. This drink nourishes and replenishes the body from within by also containing many powerful antioxidants and nutrients. MonaVie juice aims to reverse time, giving customers the power to defend against the effects of aging.

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“MonaVie Pulse” is for those that suffer from heart problems. This drink specifically aims to support cardiovascular health by providing customers a healthy blend of various fruits. With added benefits that derive from plant sterols and resveratrol which help with obtaining healthy cardiovascular levels; this tasty beverage is above all others. A delicious, soothing drink such as MonaVie does wonders for the heart.

Last but not least we have “MonaVie (M)mun.” If you are tired, exhausted, work long hours, or just want to make sure you maintain your health, this drink is for you. Featuring a blend of 19 different fruits and “Wellmune,” it has been clinically proven to boost immune defenses and fights off cellular oxidation. This drink is for the everyday challenges that life presents us all and is optimal for protecting the body yearly. There are many different MonaVie juices because they want to ensure that everyone can target their own specific concerns with ease. All MonaVie juices are set at the same standard price of $135.00.

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Though there are various MonaVie juices they all aim to bring out the best in you, no matter what age. Start feeling better, get active, and be the best you by simply pouring a cup of one of the best juices around. The acai berry that is also included in these bottles has been validated and shows the benefits of this fruit and they are absolutely remarkable. With every sip taken, customers will be filling their bodies with the highest quality nutrients that assist in healing and aiding overall health. If you have a passion for better health, MonaVie is the drink that will get you there.

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Art & Design, Other, Print SMART

Why be standard? When you can express your uniqueness to every individual you come across? That is the question you should ask yourself before starting to create your business card. There are plenty of standard, black and white, let’s face it, boring business cards floating around out there. That doesn’t mean you should blend in with the crowd or just try to be conservative. Business cards are essentially an extension of who you are and what you bring to the table. You don’t want your business card to read exactly the same as all of your competitors. If you want that job, if you want to make a lasting impression; it all starts with a business card. 

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As stated previously, a business card is an extension of who you are. So, ask the question who are you? What makes you special? Then transfer it over onto paper. One way you can do this is using bright and bold colors. Rich blues, gold, and bright reds are some examples. However, you don’t want to just have one of those colors make up the entire card. If done this way, your card will be overwhelming and in-creative. The trick is to mix and match colors, but really think about what colors complement each other. If you go to Google and look up complimenting colors, you will find a lot of information. Turquoise mixed with white looks very elegant, bright, and peaceful. Red and light blue also complement each other quite nicely, the complementing colors are endless. What colors represent your personality and express who you are? This is what it comes down to. 

So we all know the stereotypical 3.5″ x 2″ business card. Must we stick to the standard? NO! Overnight Prints has a plethora of non-standard business cards. Why not completely change the shape of your business card to let’s say a 3″ x 3″ Circle Business Card? Or what about a 2.5″ x 2.5″ Square Business Card? Or maybe you can still keep that standard size but spice it up with extra thick 34pt card stock with our FAT Business Card. These cards automatically stick out with either their distinguished shape or superior thickness. Whoever you give your card to will notice and remember you just by the quality, shape, and texture of an Overnight Prints business card. Once you place your color using 4:4 full color printing, your card will already be expressing quality and uniqueness and these are two factors that matter. 

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Now, going back to color. They don’t have to be extremely bold to be considered unique. They can also be subdued, light, and tranquil. It depends on again who you are, or maybe your job position, and what you do. If you work by the beach or are for example a yoga instructor, you might want to use those lighter tones. In this case the lighter tones work perfectly. It expresses relaxation, peace, and if your job embodies this, you don’t want your business card to communicate and entirely different message. 

Of course, the most important part is placing your information and contact on the card. So, this brings us to choosing the correct font. There are an abundant, almost innumerable amounts of fonts circulating. Knowing this, there is one that fits effortlessly and accurately for everyone. 

 

Now for some examples…

If you are in marketing or business, you want a solid, simple, and sophisticated font. My suggestions: “Josefin Sans,” “Adamina,” and a good old “Helvetica.” 

Let’s say you’re a copywriter and want to express the beauty of words on paper. My suggestions: “Magnolia,” “Allura,” or “Handwriting-Dakota.” 

Maybe you’re a graphic illustrator, my suggestions: Use my personal favorite “Matilde,” Arcata,” or Josefin Slab.” 

Your font should coincide with who you are and what you do. These are only font suggestions, if you find others that you love, don’t be afraid to choose those. Business cards are all about expression and being true to you. 

If you have never thought about your business card or just rushed through the process. It’s time to really think about your business card. You want to make great impressions not average ones, and you want to get that job, not be disregarded. Business cards are not only essential they are critical and vital in establishing relationships and making connections that last.

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Do you know what you want but don’t know how to go about it? Please call our design services at 855.977.1968 or email designservices@overnightprints.com. Our team of expert designers will be able to craft the business card you envision. Talk to a designer personally and give them all the information you need to and watch your thoughts and ideas come to fruition, only with Overnight Prints. 

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Other, Small Business Tips

The six reasons why you should use custom t-shirts

Whether your business is just starting up or has been around for quite some time, marketing is a paramount factor for how a business performs. Often times marketing and advertising can get expensive and if your business is small or starting up you probably don’t want to overspend. There are many cost-efficient methods that can propel a business to the top. One of them is custom t-shirts. The benefits of using custom t-shirts to market your business are great. If you’re looking to gain awareness and get the word out about your business there is no better way to do it. 

  • “Walking billboard” over Real Billboard

When you give a shirt out with your business design or logo on it, your shirt becomes literally a “walking billboard.” I’m sure we have all come across billboards, they capture our attention and they make us interested. This is exactly what a quality custom t-shirt can do for your business; capture attention and gain interest. If your business is small or just starting up, having a marketing tactic that is able to do both of these aspects at once is incredible. Billboards are highly expensive, especially if you have them in a high trafficked area. Custom t-shirts are affordable and they can be in so many places at once, what could be better? It allows you to advertise to many people just like a billboard but without the huge price tag. 

When you give these shirts out to potential or current customers, you have the ability to speak personally and get to know your customers. Being able to create and establish those personal relationships are vital and are often missed, but custom t-shirts will help you make these relationships and also great impressions. 

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  • Cheaper way to advertise 

These days there are so many options for marketing and advertising. It’s easy to get confused, lost, and overspend. What many businesses don’t realize is having a simple mindset and not overthinking is often what is best. Custom t-shirts may seem simple but they have a lot to offer your business. They only cost a few dollars per shirt, so your business can buy as many as needed without having to worry. The great thing about shirts is they can be worn over and over. Just think, your business can be advertised for over a year or more! This marketing tactic, although cheap which i like to call “cost-efficient,” can effectively advertise your business, extend your reach, and for long periods of time. 

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  • Customize your shirts, your way

This marketing tactic lets you do it your way. Choose designs, place your logo, and add your company tagline. The sky is the limit and you can really maximize it. You may have come across a promotional company t-shirt, and thought “that looks terrible.” Many businesses think this is how they always look and think they don’t want their business associated with poor-quality. NOT TRUE! As long as you find a reliable printing company that is established and prints quality, such as Overnight Prints, you will be good to go. Overnight Prints has just released a custom t-shirt option and you will not only receive quality but work with expert designers.

When it comes to quality, Overnight Prints is dedicated in ensuring every customer that they will leave with a product they love. If you’re looking for quality and perfection, Overnight Prints is your destination. 

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  • Many different options

You can really maximize the use of custom t-shirts by disbursing them in many different ways. Give them to your employees, this will make your team feel unified while promoting your business. If your company ever participates in a trade show, fair, or expo, you can either sell your custom t-shirts or hand them out. These shirts can be used for social media contest winners, and you can use them at public relations events. The concept of the custom t-shirt is to expand and maximize your exposure. By utilizing all of these options your business will reap the benefits. 

  • Advertise for longer 

Billboards, posters, and brochures all have a limited amount of time to advertise. With quality custom t-shirts you can advertise your business for an extended amount of time. If you make a great quality and well-designed t-shirt, customers will want to keep wearing your shirt. What does this mean for your business? Your advertising can go on and on. The longer amount of time you can advertise, the greater the awareness and sales. 


ALSO…

  • Great for non-profit or volunteer organizations 

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  • Appeal meets functionality 

Custom t-shirts offer customers and your business the best of both worlds. Shirts are both appealing and carry functionality, these two great qualities reflect on your business. It’s unbelievable one can receive both of these characteristics without paying costly prices and that is what makes custom t-shirts an optimal marketing strategy. 

If you haven’t considered custom t-shirts, you should ASAP. They work perfectly for businesses just starting up and for small businesses. Take a look at our new custom t-shirt line and start optimizing your advertising! 

 

 

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Other

New Promo Items at Overnight Prints & how they can improve your business

We probably have all received a promo item at least once in our life. They are tangible objects such as pens, coffee mugs, calendars, magnets, and the list goes on. Then, they are customized by placing the company or brand name. Many businesses overlook promo items when they are developing a marketing strategy. Promo items have so much to offer businesses and potential customers. Promo items are beneficial for the business and the customer, so why not use them? You can establish your name and also keep it front and center in the minds of customers. Promo items are important and can make a drastic difference for any marketing or advertising campaign. 

 

Five Reasons To Use Promo Items

  • Promo Items Last 

One of the top reasons why promo items work very well is their capability to stick around for a very long time. Billboards, posters, and TV ads all have limits and can only run for a certain amount of time. With promo items they are unique and never die, there are no limits for promo items. They can continue marketing to new potential customers, while sticking in the minds of who received it. The list of promotional items can go on and on. Key chains, t-shirts, stickers, and notepads are all examples of promo items. These items can stay around for a very long time because they are useful to customers and can be used in everyday life. When customers can use your item everyday it means your brand or company can gain long time exposure. 

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  • Cost-efficient Marketing tool

If you haven’t noticed promo items aren’t extravagant, and they aren’t large. Instead they are simple and functional. When you can market your company using a tool that is not only functional but inexpensive, it will always be a win for your company. They are cost-efficient, easy to create with Overnight Prints, and can advertise a business for a very long time. There have been numerous studies stating that companies using promo items see more business than companies that do not. 

Get Attention 

Whether you’re at a trade show or your office, everyone loves the word FREE! So, why not pull in potential customers by offering them what they love, free items! When people receive a free item they tend to remember your company more and are inclined to make a purchase.promo-items-15

If your company is participating in an upcoming trade show you want to make sure you have pens and t-shirts. Most customers walking around are noting companies and can lose their pen during the process. You want to be the company that has the pen to offer. A completely FREE pen at that. T-shirts also work very well at trade shows. Potential customers will see people walking around with them, and ask “where did you get that cool shirt?” It will be none other than your company. Gain recognition, customers, and most importantly revenue. Promo items are attention grabbing and will steal the show from your competitors. 

Promote Your Brand Reputation

When you give an item away for free people will remember the company. Doing a simple and nice gesture really goes a long way and will create a favorable image for your company. Promo items can be used within the company as well. Give a little piece of your company to your hard-working employees. This will make them feel good about working for your company and again create a desired image. 

 

Opening New Doors

When you give something away for free, it perhaps turns into the best opportunity to get to know potential customers and engage in conversation. The potential customers will take time to listen to you because of your nice gesture. Offering a promo item can often lead to customers making purchases. You will be increasing your revenue and your customers will be benefiting from your service or product. promo-items-15

In business it’s all about putting your best foot forward and showcasing your company in the correct light. If you want your business to do well you have to give your customers what they want and have a professional presentation. Make to sure to take a look at our all new promotional products line as well. 

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Other, Small Business Tips

How To Increase Productivity In The Workplace

Companies and businesses around the world are constantly thinking about how to focus their team and how to reach their fullest productivity, at least they should be. There are so many ways you can get your team to work harder and more proficiently like perhaps yelling at them to do so. JUST KIDDING! Yelling is among the worst ways to get your workers to do a better job. This is called the “fight-or-flight method,” a study done by psychologists for many decades, has shown that this method will make the person that senses danger be able to fight better however they will stop thinking. This method works well if you want to scare your employees away or make them turn into Mike Tyson, but doesn’t help with productivity. 

Productivity Apps Show Promise

If you really want your employees to work their hardest and become dedicated to every single task, productivity apps may show promise. We live in a very technological age and many people carry around smart phones. This can turn into something great for your company. If you go to your app store and search “productivity,” there are endless amounts of apps you can find to help better your productivity levels. Even though there are many, I wanted to figure out which ones are the best and what they can do for a company. All of the apps i have chosen show they can be strongly effective in different areas of productivity. 

  • 30/30 Productivity Appcompany-productivity

This app from Binary Hammer can be used on both the iPhone and the iPad. If you’re a major procrastinator and you know it, this app was made for you. 30/30 is effortless to use and understand. When you first open the app you will be greeted by a clock counting down the time it should take you to finish your next task. You can apply as many tasks as you need to and select the time you want to complete them in. Once you decide and finalize your tasks, it’s time to lock them in and press the “Go” button. This app will get your heart racing and wanting to beat the clock, and in turn finish work. 

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Use this app for absolutely any task in the workplace, maybe returning customer phone calls, or finishing a blog post. No matter what the task is, this app will push you to get it done. Just by selecting your tasks and setting a time, gives you enough pressure to want to get it done. What you thought was a long time will turn into not enough if you lose focus. 30/30 makes you not only work faster, but makes you realize how precious time is and to learn how to get things done without falling into those endless distractions. If you want to stop procrastinating and get daily tasks done with proficiency, this app will force you to be productive. Another plus with this app, it’s FREE! This means all of your employees can use this app and have no excuses. 

The reason this app stood out to me was the overall engaging layout and the flexibility users have with manipulating time for tasks. There are so many options for customization and that is the part I loved. When creating a new task you can label it, color the label, and set an icon to it. This allows the user to easily differentiate and understand what he or she needs to do now, what is coming up, and also provides a more personal experience. 

  • Huddle App

Huddle lets users create their own content, provide notes, and share them. This is great for companies to have because being able to share viable information instantly, no matter where you are is a necessity. Many note taking and sharing apps require you to go outside of the app, not Huddle. They capture the essence of productivity by allowing the user to stay within the app. They wanted to give the user an outlet to really become productive and not be susceptible to outside app distractions, making the app stray away from being productive. This app is available on both iOS and Android apps, users can also download the app onto a desktop. If you have or run a company being able to access an app on various mediums is a plus. company-productivity

Huddle lets users post comments within the document, it also shows who has viewed the document and when they did. What makes Huddle extremely functional is its capability to integrate with many other applications such as Tibbr, Photoshop, Microsoft Outlook, Word, Excel, PowerPoint, and SharePoint. Keep you up-to-date within your network and be able to view new documents and files as they are submitted. The reason I thought this app was better than the rest was its ability to allow users to stay within the app along with being able to use it with many programs. Huddle also creates personal notifications so you know exactly when something is associated with you, so you can respond quicker. Huddle also comes with an agenda, this means you can stay current with your daily tasks and never miss a beat.

  • Inkflow

The reason I loved this app is because it’s different and in any company you will have employees that think different. If your company has designers and artist they might want to actually draw things out and not type. This app provides more productivity for those who think creatively and need to take notes or jot down ideas. company-productivity

With Inkflow you can rearrange your ideas and notes to however you need them or prefer. This app truly feels like you’re using a pen and paper but with a modern twist. Inkflow lets you draw seamlessly without any glitches. Users can have the freedom to re-size the images using a selection tool. What is really neat about this is normally when you re-size an image you lose quality, with Inkflow you’re able to transform the sizing of images and still obtain crisp and clear quality.  company-productivity Users are able to re-size in any way and don’t have to worry about losing quality or clarity along the way. You can also send emails of your notes so they can be seen by other employees. The app allows you to zoom in and zoom out to change and edit details. This app is for the creative minds and makes it effortless to share with other employees. 

  • Wunderlist App

This app is also focused on time-management and productivity. Wunderlist sets itself apart from the rest because its beautiful structure and functionality. This app can be used for work or outside the office as well. Set due dates, assign due dates, and reminders. You will always get reminded when a deadline is approaching, so you never are late or miss an important task. company-productivity

Wunderlist also allows you to work with other employees, and permits everyone to have access and be able to work on projects together by looking at documents and commenting. If your company is looking to grow as a team and get projects done faster this app will allow you to do so. You can use this app on many devices including, Windows 8, Mac OS X, Android, iPhone, Apple Watch, iPad, Android Tablet, Chromebook and more. You will have more access than ever before. Having many choices was the main reason this app stood out to me along with app structure. Set reminders, look at group folders, communicate with employees, have access from anywhere, and allow all employees to keep up with tough schedules by creating notifications. This app is jammed packed with features and will offer your company the ability to gain a stronger connection and stay on track. 

  • DropBox

This last app is perfect for the organization aspect of your company, because in order to be productive you must be organized.company-productivity DropBox is an app that keeps documents and files all in one place and allows groups to be created so they can all view and add files. Do you carry a USB or hard drive? Well, thanks to DropBox you don’t have to anymore. Anything that you copy into DropBox is instantly uploaded online and saved. So, if you’re using your iPhone you can view it and if you switch over to your iPad you can view it. No matter where you are you can view your documents and start working on it.

This app is highly useful and is extremely clear and easy to understand. You can use DropBox to upload your photo stream, share documents, share images, delete or move files, and edit from wherever you may be. 

These apps are the perfect way to get your employees engaged and also doing more work, faster. In this day and age it’s all about technology and when companies imply that into the workplace, it might just make all the difference. Remember for all of your business printing needs choose Overnight Prints for the ultimate printing experience. 

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Art & Design, Other, Small Business Tips

When you think of logos you most likely think of the great ones, the memorable, and the ones that stick with you. When you start thinking about creating a logo for your company remember it has to be unique enough to make a lasting impression. Creating a one-of-a-kind logo is not by any means easy. It requires time, patience, and many steps. Before you start creating your very own logo make sure you don’t forget to consider these key points.

1.) What colors best suit your company?                      

  • Colors are a way of expression and they bring out emotions in everyone. All colors bring out different emotions and it’s necessary to choose colors that represent what your company stands for.  If you choose red as your color, it will be active, passionate, and intense. One example is Red Bull, they use the color red and it’s a perfect choice for their company. Red Bull is supposed to supply their customers with energy which will keep them active throughout the day.

So just what do these colors express? Here is an infographic to further explain some of the most popular colors. 

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2.) Look at your selection of fonts

  • Fonts are very similar to colors because they also spark emotion. If your company is energetic and fun you will want to go with a font that expresses those emotions. If your company is supposed to express strength and being bold such as Under Armour, it’s probably best not to choose a cursive, floral font. Selecting a font is just as important as the color because of the emotion factor. It’s all about matching who and what your company is. Fonts can help convey messages to customers instantly. 

3.) Understanding the many different logo types

  • This can be a bit tricky because there are so many types of logos and aspects to consider. You have to examine how it will look across your overall company collateral. Then consider the emotional response your customers will have. The emotional response all comes back to choosing the right colors and fonts. A company logo isn’t just a symbol, it’s the core of the company. In many cases it’s the first thing your customers see and you want them to respond in a positive way. Let’s go over some of the top types of logos. 

1. Lettermark Logo 

Lettermarks are using the initials of the company or the first letter of the company. Many companies such as HP and Chanel use this method because it’s more appealing. Using the whole name would be too long, or perhaps the name is hard to pronounce. These are all reasons why companies would choose the Lettermark type of logo. Take ABC for example, it’s full company name is “American Broadcasting Company.” The full name is too long and wouldn’t be as easy to remember. Creating a lettermark for certain companies makes it easier for customers to recollect. logo-design 2. Symbol Logo 

Using a symbol is harder to come up with but often times creates more of an impact. If you’re planning on having a big business having a symbol logo is the way to go. The reason is symbol logos are much easier for people to remember because they are simple and unique. The fun part about symbol Logos is you can create clever twist within them which highlights what your company does. Just take companies like the Goodwill and Baskin Robbins for Example.
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logo-design

 

 

 

 

 

 

 

 

 

3. Wordmark Logo

These are going to be custom designed fonts which spell out the whole name of the company. These typically use a creative arrangement that will leave not only a lasting impression but a unique logo. It solely represents the company on its use of creatively adding flare to the original name. This type of logo can be easily read and understood since they are using the exact company name. Be prepared to get innovative and think of something new, because you want the finished product to inspire your customers and one of the best examples up-to-date is Visa.  

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4. Emblem Logo 

The emblem logo is continually growing. This logo uses the company name within a detailed design. Emblem logos give the best of both worlds, meaning you can use the full name of your company and a design to give it distinction. This logo is very popular because it combines the two, from famous ones to the newest; they are all great. logo-design

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logo-design

 

 

Having a solid understanding of what the types of logos are and why companies use them should help you pick the correct layout for your own. Colors and fonts are the first aspect of the logo. Perhaps these two characteristics are the most important. Before diving into logo design really do your research and apply it to your company. Last but not least don’t be afraid to use designers, and preferably those at Overnight Prints. 

Our Design Services include Logo Design work. Our experts can help you with small alterations, new additions, or creating a brand new logo for your company from scratch. Our Logo Design process is very easy, all you have to do is provide our designers with one of the following. 

  • examples of other logos
  • color scheme
  • description of your ideal logo
  • A sketch

You can speak to our designers directly and our team will take your thoughts, sketches, and create the logo you envisioned. Our step-by-step process allows you to be a part of each aspect of the logo design experience and supply the designer with necessary info that will translate into a uniquely crafted logo for you and your company.

Make sure you don’t rush into creating a design because having a strong logo is critical to your company. Overnight Prints wants you to have the perfect logo and it’s why we offer logo design within our design services. If you have a concept and want it to be all that you envisioned let us help you build a phenomenal logo for your company. Visit Overnightprints.com/logo-maker and start making your logo today! 

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Art & Design, Other, Print SMART, Small Business Tips

Are you tired of using the same standard looking print products? If you are, all it takes is one simple addition to completely change the look of your business card. I’m talking about Spot-UV. If you have never heard of Spot-UV, it’s a shiny added layer applied to a design or portion of print products such as business cards, postcards, and posters. 

Spot-UV will give attention and dramatize an important part of your card or product in which you want to emphasize. Any time light hits the Spot-UV it shines, shimmers, and stands out. For instance, if you have your company logo, company name, or design you can put the spotlight onto this and bring it out by giving that section a high-gloss, very luminous effect.

We were extremely happy to have the chance to work with Ben Kwok, who is an amazing visual designer and illustrator. If you want to know more about Ben, please read our previous blog post entitled “Artistic Genius Ben Kwok Speaks.” In today’s blog we used Ben’s outstanding and highly intricate work to showcase the strong and eye-catching effect of Spot-UV. spot-uv-bioworkz

 

spot-uv-bioworkz


 

We took Ben’s “Tiger Helm” design and placed it on one of our 4 x 6 postcards. As you can see the difference from photo 1 and photo 2 is that the Tiger Helm is shining and is really highlighting the detail of the design. We loved this illustration because you can see the Spot-UV reflect the light and shine off the design while the rest of the card is standard, and does not have gloss. The design as you can see completely stands out from the card and immediately grasps your attention. Spot-UV is a very unique finishing gloss because it can point out the detail of any design.  

spot-uv-bioworkz

This is the back of our standard business card. The owl is coated with a layer of luscious Spot-UV. The Owl against the white card completely stands out and exposes the very fine details of the illustration, and all it takes is a splash of our Spot-UV.  The back of any business card is extremely valuable. The reason is you have all of your contact information in the front, so no need to state the same on the back. Show who you are and your personality on the back side and you will have yourself an unforgettable business card. Since Ben is an illustrator it’s important for him to of course showcase his art and work and the back of the card does it nicely. While Spot-UV brings the card to life it also protects it from wear and tear and keeps it looking new. Don’t let the back of your business card go to waste.

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Spot-UV isn’t only for business cards, it can be used for an array of printing products and as we can see it greatly enhances the overall look. The“Ornate Elephant,” was placed on our 5 x 7 postcard and also is using Spot-UV. As you can see in the first image of the”Ornate Elephant,”  is shining quite a bit. If you’re looking for something out of the ordinary and highly impressive, Spot-UV can enhance anything from a company name to a highly intricate design such as the illustrations we used from visual designer and illustrator Ben Kwok. Start using our one-of-a-kind Spot-UV today and see the difference. 

 

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Other, Print SMART

Design is what generates appealing and eye-catching products. If you have an amazing product but fail to use quality design most people will lose interest and begin looking elsewhere. Design is art and it not only compliments a well-made product but makes it more engaging and draws customers in. 

A great product or business will not reach its fullest potential without design work. In any business it’s important to create and establish a design that is unique and meaningful for that specific company. Overnight Prints will work with each customer and talk about what their company means to them and what they want to convey to customers. Then, they will come up with a design that can build up a product or business.

 

design services

 

 

 

What goes into a full design service. 

If you want to re-create your business from top to bottom the full design service from Overnight Prints which is called, “Build Your Brand With Us,” will do just that. If you need a simple design revision or a full design for your brand, Overnight Prints does it all. You can choose from three different design service options for your specific needs. If you have any questions and are interested in our design services just email our team and give a couple of brief details of what you’re looking for at designservices@overnightprints.com. Once you email you will be receiving a response shortly after from one of our expert designers. 

Logo Design

 

 

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Work with designers to achieve a logo that seamlessly integrates what your company stands for and the message you want to convey. Build a logo that will capture attention, represents your brand, and serves as a symbol of your standards and company values. Our team will work with you to create a logo that not only represents your business or company accurately but a logo that has a timeless quality. If you have an idea or concept our design team can bring it to life. 

 

 

Create a Web Design

Having an online presence that looks great and is true to your company can effect your company tremendously. Capture potential customers and existing customers full attention by showcasing your products and business in a beautiful and simplistic light.
Implement clear communication between you and your customer, establish credibility, and engage your audience within your websites artistry. If you have an idea or a vision of what you want your website to look like we can make it come to fruition. If you have a great product or business let the world know about it and have easy access to view your products and services whenever they want. 

 

Marketing Collateral

Having a fluid and flowing design throughout all of your products makes your business look more reliable, professional, and appealing.

design services

If you have completely different designs this can possibly throw the customer off and make your business look disorganized and unprofessional. Overnight Prints can make brochures, postcards, posters, and more all match with cohesive designs. Build your credibility by presenting your customers with a beautiful and efficient look and feel to all of your marketing products. You may be surprised with how much well-designed marketing tools contribute to making great impressions. 

If you have an idea or a design in mind and need help creating it, let our expert designers guide you through the process. Our design experts can help you create a strong and effective marketing collateral for your business and make it unique and meaningful to your company. If you don’t have marketing tools that showcase your business and what it has to offer, customers will not take you seriously and rightfully so. Marketing collateral of course can boost sales but it also can tell the story of your business. In this day and age many people read reviews because they want to hear of others experiences and if they should trust a product or company. By placing a clients testimonial within your collateral shows that you’re trustworthy and supply an excellent service or product. design services

Marketing collateral has the potential to carry any brand or business because it connects the buyer and the seller. Effective marketing collateral creates an impression and has a strong influence over purchasing decisions. There are so many businesses out there that don’t realize or understand what a paramount and strategic asset it can be. They neglect showcasing their past customer experiences and what they have done as a company. These companies are stagnate and aren’t shaping the buyers perceptions. The door is open for you and your business to take advantage of this when others are not. 

 

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Other, Print SMART

There is something about art and designing that captures the heart and makes us feel in awe, and that is what Ben Kwok provided us. He is a graphic artist and illustrator who was born in Taiwan but currently lives in Los Angeles, California. He is passionate about his work and has an undying love for art that is transferred over into every drawing and every illustration that he creates. However, getting to where he is now took some time and took overcoming many obstacles. He loves creating pieces that are filled with complexity and losing himself in the flow of his art. His highly detailed work is what stunned us along with his close attention to detail. 

We are thrilled that we had the opportunity to interview the artistic genius, and also combine his beautiful artwork with some of our products which will be in our next blog.

What made Ben Kwok become an illustrator? 

“I remember vividly at the age of 7 I wanted to be a veterinarian or a cartoonist. I wanted to be a vet because I absolutely love animals and wanted to work with them for a living. Who knew there was so much education that was required to become a vet and then there was the option of being a cartoonist… 



                        bioworkz-15bioworkz-15        

I actually really liked comic books at the time, but I didn’t know the difference so I just went with cartoonist. Fast forward to college, I was still not sure what I wanted to do, so I started off as a Graphic Designer. After my first semester at school, I hated it all. I wanted to draw and not play with fonts and layouts. That’s when I discovered ILLUSTRATION; I never looked back. I get to actually draw with traditional mediums, pencil on paper, paint on canvas, everything made sense. Besides, drawing was the only thing I was good at, so it was easy for me to make the decision to do something art related.”

What are some of the most memorable designs/art you have made? And what made them so memorable? bioworkz-15

“The “Ornate Elephant” is my most memorable illustration. I keep telling this story, but I feel like it’s important to share. To back track a bit I hated my job as a graphic artist at a company I will not mention. So I decided to do something about it and look for another job. I was able to find another job and started working for a new company. After only 1 week they decided to lay me off. I was so angry, bitter, lost, and just beaten up by the apparel industry. Since I had no plan B, I decided to just draw for fun. To draw whatever I wanted, whenever I wanted and however I wanted with no one to answer to. That’s what gave birth to my Ornate Elephant drawing. I decided to post it online and that’s when it started getting traction. People really liked the illustration so I decided to focus all of my attention into this style of artwork. What made the Ornate Elephant most memorable was the fact that I drew something for myself and I got to fall in love with art all over again. Even when I was unemployed, had no options, I was so happy and in peace because I found my passion again.” 

bioworkz-15

Talk about your influence by H.R Giger and Alfonse Mucha?

“I fell in love with H.R. Giger while I was in high school and discovered Alfonse Mucha in college. I really love the dark complex images that Giger created.

The fusion of machine and flesh really spoke to me. I love how much detail, texture, and darkness he puts into his artwork. His style was known as “Bio-mechanics”, so since I loved his work so much, I decided to take on the moniker BIOWORKZ, because that’s what all the cool kids were doing back in the day. Then I stumbled upon Alfonse Mucha’s work and it totally blew my mind. His work is almost the exact opposite of Giger’s work. It has lots of rich colors, soft curving lines, with lots of focus on the flow of the lines. Mucha’s work inspired me to play with different line widths and the way every line flows seamlessly into each other. Both Giger and Mucha are masters at what they do and I would like to reach their greatness one day. Giger brought us “Bio-mechanics”, Mucha brought us “Art nouveau,” and I would like to be known as the person that brought “Ornate” artwork into the mainstream.”

 

*Read our upcoming Spot-UV blog featuring Ben Kwok’s illustrations. 

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Other, Print SMART

It doesn’t matter where you’re located, you always have a surrounding market interested in what your business has to offer. The trouble is sometimes they don’t find out. If you’re a small or local business it can be difficult to advertise and market your business effectively. There are a million things that seem to occupy your mind and it’s hard to really think and have time to understand the world of advertising. Most times small or local businesses will fall into marketing traps and end up overspending and the payoff is nonexistent. Advertising doesn’t have to be extremely expensive to be effective. If you want to see growth, attention, and gain awareness Every Door Direct Mail is something you should take advantage of. 
small-businesses-eddm-15

 

What is Every Door Direct Mail (EDDM)? 

What makes EDDM so great is the simplicity it holds. Select surrounding neighborhoods around your business or any area you wish to target and select delivery routes. Then send your selected target areas for your postcards. 

Overnight Prints makes the process even easier…

Overnight Prints has a new EDDM program that allows customers to print their postcards, then continuing by selecting their delivery routes. Customers don’t have to worry about taking their postcards to be shipped unless they want to of course, however Overnight Prints will ship your postcards for you. From start to finish our service will take care of all the necessary EDDM steps. They also have a reliable and dedicated staff that can help customers through the process and offer suggestions and tips on how to boost their EDDM success. 


small-businesses-eddm-15Who benefits from EDDM?

There is no secret that your business will reap the benefits of EDDM but in addition to that, your surrounding community will as well. Your business has a product or a service that has value to your community and they should know about it. EDDM will make customers aware of what your business offers and the benefits accessible to them. This service will make your business present within your surrounding community and increase traffic which is both great for your business and community. 


IMPORTANT FACT #1

The average consumer spends about 85% of their disposable income within a 5-mile radius of their home. 


 

Your business in the hands of potential customers

When you think about it, postcards are pretty effective but sometimes your key markets don’t receive them and sometimes they don’t reach customers. Using EDDM will ensure your postcards make it into the hands of potential customers. Make quality postcards with Overnight Prints and send them to your key markets with complete accuracy.

What you need to consider before starting EDDM

In order to get the most out of your EDDM campaign you still need to put time and effort into it. If you want to have success you can’t rely on the service alone, with a combination of effort, time, and the service you will end up with a strong campaign.

  1. What are your marketing goals? What do you expect to get out of this campaign and how will you reach your goal? Being able to completely understand where you are and where you want to be will be extremely important.
  2. What are your current marketing efforts? What are you doing now that could be better or what are you doing that is showing success? It’s important to match your current marketing efforts with your EDDM to ensure you have a marketing strategy that flows.
  3. Who is your competition? Look at what your competition is doing well and what they are slacking on. See how you compare and how you can gain the edge over your competitors.
  4. Where are your target markets? This might take the most time, but it’s extremely important you know where they are! You want to make sure you’re reaching out to people that will benefit from your business.
  5. Keep track of your EDDM results. This is also crucial, you need to know if what you’re doing is on track with your goals or if you need to improve and make changes.

IMPORTANT FACT #2

The EDDM Service can potentially save your business 50% on mailing costs!


 

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Last but not least

Starting an EDDM Campaign takes much time and effort. You should’t try EDDM thinking it will magically do everything for you. People in general are attracted and more willing to purchase if you have quality. If you rush the process and lack well thought out design and copy, your potential customer will no longer be potential. Take time and think about every step of your campaign from creating, printing, and preparing. If you need help with your EDDM Campaign, Overnight Prints can help you build a successful campaign.

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Art & Design, Other, Print SMART

“Exceptionally versatile with a charming personality.” What product could this be? Overnight Prints Booklets of course! A booklet provides outstanding purpose that meets unimaginable flexibility. A booklet can be transformed into a product that fits perfectly for many occasions and personal demands.” 


 

You can use a booklet to explore your creative side or have it carry your most personal words. Booklets can also be used for almost any event, it can contain schedules, information, and any other topics that are related to your event. Booklets can be used for a collection of your desires, if you have an idea chances are a booklet can bring it to life. Listed below is just a sample of what you can do with your booklets. 

Excerpt Booklets

Do you have an upcoming book and want to give your audience an elegant sneak-peek of what’s to come? Overnight Prints can turn your booklet into a beautiful excerpt of your upcoming book. booklet-horizon-15Showcase a section of your book and get the world excited and wanting to read more! You can really bring out your creative side and match it with the utmost quality. Choose from 80# or 100# paper stock Aqueous Gloss Paper Cover. Both of these card stocks are premium, luxurious, and heavy quality stocks. Show your readers your sophisticated cover booklet is just as sophisticated as your writing. 

 

 

Comic Books

Are you obsessed with comics? Do you write comics and want to turn them into a real comic book? Not can you only turn them into your own, you can create a comic book that is of the highest-quality and that will truly express your imagery for a cost-efficient price. booklet-horizon-15Take advantage of Overnight Prints Booklets sale and you can get your booklets for as low as 24 cents each. Print anywhere from 8-48 pages per booklet, and also included is saddle stitching with multiple body and paper covers to choose from. Save money and receive a great quality product that will showcase your comic books to the fullest potential. If you’re a freelance comic book artist or just doing it as a hobby, bring the best out of your work with an impressive booklet. 

 

Children Books 

If you have a passion or love for writing children’s books but are set back by the cost that it takes to produce one. Print a quality made children’s booklet that is made of premium quality paper with full 4:4 color that will enhance your booklet by providing it with rich and detailed colors. booklet-horizon-15Don’t let printing cost get in your way, print your booklet today for as little as 24 cents a booklet. Print anywhere from 25 copies to 2,500! Add a UV Gloss for a classic and distinguished look that will also better protect your booklet.

 

High School Football Booklets

High school football is perhaps the biggest sport on a high school campus. Many fans, family, and students come out to participate and root for their team. There are always many special events around the game, fun opportunities for kids, and of course the overall football schedule.booklet-horizon-15 Why not pull all of this information and put it into one place for people to keep and purchase. A football program is not only useful for fans but is a great souvenir to remember the year and the team. Purchase booklets for your football team now and save a great deal! 

Save almost 200 dollars when you order 100 booklet copies. Choose from 5.5 x 8.5 and 8.5 x 11. If you’re not a design expert and need help with creating a booklet layout that truly represents your school and team, let our designers help you make the perfect booklet for your school. Just call or chat online with Overnight Prints designers and they will assist you. Give your fans and students something to remember the football season by with durable, quality booklets. 

 


Start making your own!

Booklets are extremely versatile and can be transformed into almost anything you want. They can be used for a lot more than just events as you now know! If you want to get started on a booklet but need help, Overnight Prints would be happy to help you, just call or chat online and start today!


 

 

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Other, Print SMART

If you aren’t familiar with rack cards, they are used typically for advertising a product or business; frequently seen in convenient stores, landmarks, and hotels. However, when you step out of the realm of typical, you can create something highly effective and special with what you thought was only a “typical rack card.”

What can you do to your rack card? Here are just a few examples!

Rack Cards as a Ticket 

A 4″ x 9″ rack card is the perfect size for a ticket. Many people treasure their tickets and keep them as souvenirs to remember that day and the event. Place graphics, images, and text onto the rack card and transform it into a quality event ticket. Give your attendees something to remember your event by and turn your rack card into a customized ticket. Overnight Prints carries rack cards that are made with 15-point card stock. Add a UV Gloss to further enhance the ticket and add a distinguished finishing look with added protection against scratches and wearing.rack-cards-15

All of the rack cards come with full color printing to give your rack card beautiful, rich, and vibrant colors. Your ticket will not just be any ordinary ticket, but one that your customers can keep forever.

 

Invite your friends and family using Rack Cards

Do you have an upcoming event? Want to spice up your event by giving your guest a unique invitation? You can do so by using Overnight Print Rack Cards. They are made out of premium 15-point card stock that is built for durability while showcasing a professional quality. rack-cards-15

Customize your rack cards from start to finish. Insert your own custom designs by using our uploader. If you’re not a designer and want to make a card that is creative and exactly what you envisioned, have our design team help you create the perfect invitation for you.

 

 

Rack Cards as Door Hangers!

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Your rack cards can easily be transformed into door hangers. Door hangers work great for advertising your business. The rack cards are made out of premium 15-point card stock that holds a strong durability through variable weather conditions. Add a touch of UV Gloss of your choice for an extra shine or sleek look that also will protect your card from wear and tear.

Also use rack cards for personal use in your home. Add text, pictures, and designs and create something cute and special for your family. If you need help with design or have any questions simply call or chat online with our design services team. 

 

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Other

Surprise and delight your guests by using Overnight Prints products creatively. If you have an upcoming business event or wedding approaching and want to make it unique and unforgettable it doesn’t have to cost you a great deal. By transforming Overnight Prints products you can create something that is entirely exclusive and cost-efficient.

Versatile Postcards

Our postcards can be turned into much more than a simple postcard. If you’re hosting an event and want to avoid chaos and people disorderly trying to find their seat, making a table card can make your event run smoother and even compliment your event. Overnight Prints makes the finest quality postcards by using premium 15-point paper card stock. Customers are able to apply the finest finishing glosses to create a fantastically elegant look. Postcards can be turned into an event invitation as well! Give your guest something to be excited about!


 

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Something to keep

 

Your event is something that should be remembered and kept in the hearts of all your guest. Giving your guest something to take that serves as a keepsake for an event or wedding is wonderful and who doesn’t like a gift! If you want to give all of your attendees something, it doesn’t have to cost you much. Turning our coasters into something that represents your event and is functional, makes for the perfect gift. For example if you’re having a wedding, why not give coasters out and give your guest a little part of your wedding to take home?

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Or if you’re having a business event and you need to make sure that all of your clients or employees know when the next event is. Giving them creative coasters is the most cost-efficient and effective way to spice up your business and to ensure everyone remembers the next event.

the-perfect-event


 

End your event with class

Now for the finale! Send your guests off letting them know how much you appreciated them attending and give them your thanks with impressive and exquisite quality. the-perfect-eventOvernight Prints provides all customers with full vibrant and rich colors and prints on 110# card stock. Show your gratitude and appreciation and give them quality they can see and feel. Thank you cards may seem simple, but their effect is immense and really makes people feel acknowledged. Say your thanks with sincerity and wrap up your event perfectly.

 

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Other, Print SMART

If you have or own a business you probably understand how hard it is to bring in new customers and expand your clientele. Advertising is critical for any business and many waste time and money executing the wrong advertising strategies. Yes, advertising can be expensive but not all forms are and still are proven to be quite effective.

If you’re a small or local business you don’t need to spend every dime on overpriced forms of advertising like TV, radio, trade shows and magazines. These forms of advertising for smaller businesses won’t nearly reciprocate the money you put into them.

So, maybe you’re wondering what will work? FLYERS! They are effortless to make, great for local advertising and the best part is they’re inexpensive. Flyers are ideal because they are consistent and can be distributed in many places at the same time. With flyers there are no limits or boundaries.  Flyers also provide a visual connection; potential customers will have a better chance of remembering your service because they saw it with their own eyes.

gaining-awareness

gaining-awareness

gaining-awarness

 

If you compare flyers to seeing a digital message via the Internet, flyers will be easier to remember because the information is clear and doesn’t require you to click on a link to read more. Also, the Internet tends to spotlight whoever has the most traffic and credibility and if you’re local not many people will even get the chance to see your message.


 

Flyers establish a visual connection that leads customers to remembering, they’re inexpensive, and they provide consistency. If you choose to make a flyer, print them with quality and put effort into the overall formation of the flyer. People do notice effort and many are attracted to quality and will be highly interested and fascinated. Flyers are a key advertising strategy which posses many qualities that can benefit your business. 

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Other, Print SMART

It’s easy to overlook what booklets can offer and normally many of us do. They can be used to advertise a business, showcase products or even for weddings. The beauty of a booklet is that it can be transformed into whatever you desire it to be.

Booklets for advertising a business or a product

Sometimes when advertising a business, you want to focus solely on current and loyal customers who know your products inside out. If you’re using a booklet for either your business as a whole or products it has to be well-made, along with the focus being on your customers.


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The importance of imagery

If you have a business, it’s in your best interest to make a well-made booklet. This can really lead to increasing revenue. Customers and people in general love looking through what a business has to offer and all the little details that come with products. booklets-4-22A booklet is ideal for a business because you can have all your products listed clearly and displayed in one place. Just by having products displayed in a clean and admirable outlet, customers will be more likely to purchase. 

 

 

People like reading articles but they like looking through images more. In this day and age, people are used to receiving and sending information fast. Typically this means people won’t stick around to even read what you say about your business. This is why booklets are successful, of course they contain text but images dominate.

Keep every single moment of your wedding day

booklets-4-22Weddings are so beautiful and special, don’t you wish you could just capture every moment and keep it forever? Well, creating a lovely wedding booklet can help get you close! Take all of your enchanting, unforgettable pictures from your wedding and put them into one place. A booklet is 10 times better than just placing your pictures in a photo album. Give your booklets to friends and family as a token from your special day. Overnight Prints makes booklets from 80# or 100# aqueous gloss paper, for an unbelievably elegant image quality. Remember your special day always and forever with a premium quality booklet…

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Other

In Las Vegas, advertising is fierce and it’s extremely difficult to get the edge over your competition. Large format printing can make an enormous difference in how your company is depicted, saves money and gains awareness.

The cool thing about large format printing is there are no boundaries with how creative you can be. You can advertise almost anywhere, the options are limitless. Large format printing is an advertising tool that is huge, but literally it’s huge. If your business needs to gain more awareness, needs to develop a stable customer base, large format printing is for you.

bigger the betterWhatever your business may be, chances are you have competitors that are doing bigger and better forms of advertising. There is no need to spend a fortune to get your business noticed. This is why large format is such a great tool to have for any business. It is highly cost efficient and effective, due to the size it will yell “look at me.” When large format prints are placed in high traffic areas the chances of your business gaining awareness goes way up. The more people that come across your sign the better chance they have of remembering.

What Are Examples Of Large Format Prints?bigger the better

  • Vehicle Wraps
  • Billboards
  • Outdoor Signs
  • Posters
  • Movie Poster
  • Building Wraps

Overnight Prints Offers Large Format Printing

Quality certainly matters in advertising and Overnight Prints has premium high-quality large format prints. If you have your design ready you can simply upload them using our downloader on the Overnight Prints website. There are several sizes to choose from including, 22″ x 28″ or 24″ x 36.” In Las Vegas you are surrounded by a copious amount of great quality advertising and going big is the only way to go.

Overnight Prints can have your large format posters ready to go in 24 hours and 48 hours if you order a mounted poster. Large format printing is ideal for outdoor use because they have a strong durability. With great durability this means you can advertise for a greater period of time, which means more potential customers being drawn in. Advertising can be rough and expensive, but with large format prints you can make a bold statement that keeps more money in your pocket. A substantial amount of money is lost due to bad advertising attempts however, large format prints are a great investment if you want to see the success rate of your business increase.

 

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Many people choose to send messages to friends, family, or clients through Facebook or other social media outlets. We live in a digital world, but choosing to send a personal message through the internet becomes impersonal. Sending someone a card with a personal message and hand written signature will make your receiver feel important and significant.

The Perfect Greeting Cards for Business

Make Sure To Personalize Your Card

You don’t want to overwhelm your client by sending a card with a huge logo and a cluster of advertising. Don’t just go buy any card either, just because it’s on sale at a local store doesn’t mean buy it! Quality really matters and you want your business to be shown in a great, professional light. Make sure you provide graphics and style that matches with your company’s personality. Show your appreciation by sending quality, personalized cards for your customers.

Remember The Purpose

The purpose isn’t to focus on your business, the focus should fully be on your client. At the end of the day, it’s still about marketing. You want to present a “call to action.” You can do this by presenting a discount on your clients next purchase, or have them enter a link that brings them to a seasonal promotion. You can also offer rewards for referrals.

The Message

Remember the message should center around the client and not your company. It should be simple, clean and reflect your company’s culture and personality. Take time to write a hand written signature if possible, this adds more of a personal touch to your card.

perfect greeting card

The Perfect Greeting Card For Family And Friends

Everyone expects everything to be fast-paced, but greeting cards have a way of slowing us down for a second. That’s what makes greeting cards so powerful. It lets the receiver know how important and appreciated they are. The reason is time is limited. Between the hectic work weeks and the surprises of life, time is finite. Greeting cards show the receiver that you made time for them and that is the beauty of it all.

Customizing Your Own Greeting Card

If you want your greeting card to stand out and not be so standard, then customizing your own card is the way to do it. For any occasion, customizing a card will make it significantly memorable. The better the design and presentation of a card, the more memorable it becomes.

-Need Help?

If you need help customizing your own design, Overnight Prints Design Team would love to help. You can either chat with them online or call them by phone and they will help bring your vision to life. If you’re in a hurry, you can choose from our copious amount of greeting card templates.

Remember, whether if you’re a business or just sending a card to a friend, the impact of a custom greeting card is indefinable. Personalizing, staying focused on the message and staying centered on your purpose will ensure a perfect greeting card.

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Other, Print SMART

Business cards may be small but they carry much more weight than we think. A business card is a prominent tool that opens up doors for communication and business. It’s a great marketing tool no matter where you might be. The overall attractiveness of the card will grab the receivers attention and will be memorable. Remember many people see hundreds of business cards and they don’t remember any of them. The key is to make a card that will set you apart and make a statement. How do you do this? Don’t use a standard card, do something different and think outside the box!

Most people only think of the standard business card, what they don’t realize these days is that there are many new and modern twists to business cards.


 

 

The FAT Business Card

statement business cardsWhat’s great about this card is it feels great and is made with ultra-thick stock card. FAT business cards are high-quality and super durable. This card is unique and will create a lasting-impression. Made with strong 34-point card stock and full 4-4 color printing.

 

 

 

 The Square Business Card
statement business cards

Overnight Prints is always coming up with new and modern business cards. The Square Card is one of the trendiest and stylish cards to date. This card is far from traditional and will get you noticed! Made with 52-point card stock and full 4-4 color printing. Just like your quality card your receiver will know you have valuable quality to offer.

           The Mini Business Card

statement business cardsThese are great to use for social cards! List different social media outlets that you use, along with usernames for a classy, modern twist. These cards are made of quality 15-point stock card. They might be mini but they are mighty!


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Other, Print SMART

We are all familiar with bookmarks. They are thin, small, usually made of card or leather fabric and we use them to save a spot in our favorite books. Bookmarks can be used for more than you even know.

Bookmarks As Marketing Toolthink outside the box

  • Low-cost tool
  • Promote company or business
  • Allows customers to take them and be exposed to other potential customers
  • Gives your business some flare

Bookmarks As An Event Invitationthink outside the box

  • Very Unique
  • Your guest can use your invitation
  • Great for wedding invitations and serves as a keepsake for family and friends
  • Can also be used for an event ticket with detailed instructions or info.

Bookmarks Make Perfect Timetablesthink outside the box

  • Low-cost tool
  • elegant, beautiful and keeps your event on schedule

When you think outside the box and get creative, bookmarks can be anything but ordinary. You can create another marketing tool and allow customers to take a little of your business with them. Customers can also take more and hand them out to potential customers. Thinking outside the box will expand your business in no time.

Bookmarks can also be used for creative event invitations or even Save-the-Date cards. Overnight Prints can help you come up with the perfect design or if you have your own simply upload it!


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Digital Printing is considered modern printing. Laser printing and ink-jet printing are commonly referred to as Digital Printing. An image can be sent directly to the printer using various formats such as Photoshop, InDesign, and PDF’S. There are many positives Digital printing possesses for companies that may be overlooked. Digital printing works by assembling an image and using formulas. Then the image is captured using pixels. The process of assembling the image and capturing pixels is called “digesting.” The digested image then can control ink, lighting, toner, and exposure to make the perfect image.

The Advantages of using Digital Printing in Las Vegas 

 Digital Printing holds many advantages for advertisers and businesses in the Las Vegas area. Whether you’re a large company or just starting off, digital printing may be for you. Here’s why…digital printing


  • Customers love personalized information. If you wanted to send out a brochure or letter it’s great to personalize it. The only way to do this is using digital printing. It allows you to make changes and permits easy inclusion of a variety of data. Consumers respond well when personal touches are added and digital printing permits you to do so. This tactic is even better when done locally.
  • Your business can’t wait forever especially in Las Vegas. With digital printing you can get a great quality product quickly. If you have your files ready and are able to get it to a supplier it can be processed without any other information. The ink is dry and ready to go after coming out of the printer. The turnaround time for digital printing is paramount for businesses that need their product fast. It’s even faster with Overnight Prints.
  • If your products tend to change a lot and require specification changes it’s best for you to avoid large print jobs of brochures, booklets, or catalogs. Digital printing is ideal for frequent changes because it allows you make re-runs without having it cost a fortune of money and time.digital printing
  • Digital Printing is best for short-runs. If you need prints anywhere from a few to a couple thousand this is the way to go. If you use offset the costs will be higher just because offset printing uses plates and requires more work.

 

What Digital Printing can do for your company?

If you have or own a business that is very fast-paced and need your prints quickly, digital printing is definitely for you. Digital printing has a shorter turnaround time than offset printing. You will be able to get a good quality prints in less time. Another appreciable aspect of digital printing is that every print will come out the exact same. All your prints will be accurate and you won’t be wasting any prints. This is because you don’t have to balance ink and water like offset printing requires. If you need four-color printing, digital offers great quality for a cost-effective price. Digital printing is good for any Las Vegas business that needs prints fast and is looking to save.digital printing


Just so you know…

  • A study done by visual.ly states that by 2018 digital printing will have gone up by over 10 percent.
  • Also it has been predicted that by 2018 the digital printing market will be worth $911bn.

There are four major advantages to using digital printing that you need to remember

  1. Due to minimal press setup it can save you time. If you’re from Las Vegas you know that time is money.
  1. If you need a short to medium print job this is most effective. Digital information is stored and it makes it easier to make changes. There is no need to print in bulk and have to throw away outdated material.
  1. There are no pre-printing steps for digital printing and no photo chemicals or plates used. It’s overall better and safer for our environment.
  1. If you’re looking to get the exact amount of prints necessary and save money. There are no minimums and allow you freedom.

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If you have or own a business in Las Vegas you probably have experienced many difficulties with finding and obtaining potential consumers as well as keeping your current consumers. Expanding a business in the Las Vegas area can be grueling and exhausting. In order for any business to grow you need to gain awareness within your key markets. The best way to do this is using advertisements and promoting your business. If a business doesn’t advertise, rest assured there will be many other businesses standing by ready to take your place.

quality print advertisingNow we know that certain advertisements can be highly expensive and not make an immense difference for your business. Luckily, we have printing. Printing is the leading and ideal way to advertise your business locally. Print advertising is not only cost-efficient, it allows you to communicate multiple types of messages with a vast amount of products to choose from. Now, you might ask, “where should I go for printing?” If you are in the Las Vegas area and want to advertise efficiently and effectively, the only place to go is Overnight Prints.

 

The ability to choose your material

  • Overnight Prints has over 50 print marketing products.
  • If you need help with Marketing, Overnight Prints will help with Press Releases, Social Media, SEO Content, and more.
  • Overnight Prints carries Promotional Products such as, Bookmarks, Calendars, and Coasters.
  • You can also create invitations and announcements for events using Overnight Prints.

 

Overnight Prints understands that you may already have an idea or project created. This is why Overnight Prints lets you download your content using various formats. They include: Adobe Photoshop, Adobe Illustrator, Microsoft Word, JPEG, and PDF files. This allows you to have the ability to print exactly what you want.

quality print advertising Unbeatable Print Quality

When it comes to business you have to always put your best foot forward and constantly look for the best quality. When you advertise for your company or business you can’t use any type of material. The reason is people do notice and to gain awareness and pull people into your business; quality matters.

High-Quality Printing

At Overnight Prints, perfection is key. They will always go the extra mile with making sure your print product is excellent and perfect for you.



10 quality standards at Overnight Prints  

We use 15-point paper stock with coating on both sides on all Business Cards and Postcards.quality print advertising

  1. We use 15-point paper stock with coating on both sides on all Business Cards and Postcards.
  2. You can choose from a classy satin matte finish or an elegant UV coating.
  3. All of our products are strong, durable and are guaranteed to make an unforgettable impression.
  4. All of our products are environmentally sustainable, because we care about our world as much as we care about your product.
  5. Letterheads and Envelopes are made with Premium #70 opaque. We also offer four color optimal offset.
  6. There are numerous coating options for your convenience. Pick from Satin Matte Finish, or our UV Gloss, and Spot UV Gloss.
  7. Our Gloss offers a very luminous and shiny glow to your paper products. It brings out your vibrant colors and provides un-matching depth.
  8. If you’re looking for gloss but only on select portions of your product, we use our Spot-UV. This will be covered on areas that you want to emphasize and create a dramatic effect.
  9. Overnight Prints offers Precise Cutting. This means your product will gain added print area. All our products offer full-bleed trimming and the tightest cutting tolerance at 1/16 of an inch.
  10. Last but not least, Overnight Prints prides itself on fast delivery that lives up to its name.quality print advertising

 

quality print advertising Advertising is difficult and can be costly. However, with the use of print advertising it can become a game changer for your business. It saves money and can be used for various marketing messages. Even as online marketing grows, there is nothing compared to print marketing materials. Print marketing is personal and stands out. Just think about how quickly one can check an email and disregard it. However, the process of consumers going to the mailbox and looking through every piece requires more time. This means your company will be gaining attention that only printed materials can. This is only one example, the possibilities of gaining new consumers are countless in print marketing. When quality printing meets advertising the results might just shock you.

quality print advertising Print marketing excites people because it’s now non-traditional. Social media and digital are now considered traditional. When consumers see printed materials they actually want to read it and find it more credible than the Internet. Since Print is going non-traditional, it will be something perceived as new again. Everyone loves new and exciting material and your print marketing will have consumers engaged in your material. What does this mean for you? Substantial awareness and more consumers!

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Other

Remember when you were a wide eyed 6 or 7 year old filled with awe and wonder? Receiving a handwritten birthday invitation in the mail was more exciting than getting a letter from the President of the United States, or the Royal couple!  You were bursting with anticipation as you tore into the envelope. Wow!

Recapture that excitement for your little one’s big day with paper invitations.  Paper invitations are even more revered today than 25 years ago, thanks to the digital era.

If you want to plan a successful, fun-filled birthday bash for your special prince or princess, start with state-of the art invitations. If you are lost for a party theme, borrow an idea from this list:

Draw inspiration from the Great Mother Goose with a nursery rhyme themed party – select from one of these timeless classics:

  • Jack and Jill
  • Humpty Dumpty
  • Mary Mary Quite Contrary
  • Hickory Dickory Dock’
  • The Old Lady in the Shoe

Super Hero Party

  • Batman
  • Superman
  • Wonder woman
  • Bat girl

Other Popular themes for kids ages 5-12

  • Pirates (everyone dreses as a pirate)
  • Princess Party (give out tiara’s to all the little girls)
  • Beach-(Arrange for a slip and slide or shallow plastic pool)
  • Dr. Seuss: All attendees receive a Dr Seuss book, and the birthday girl or boy dresses up as their favorite Dr. Seuss character

Remember though that the seed of excitement is planted with colorful, dashing invitations. The buzz can begin long before the big day if you use the right ones. Here are a few pointers for creating state-of the art party invites that will wow ’em!

Use a reputable, high quality online printer to help you create bright, bold exciting invitations. Some printers offer a nice collection of pre-designed templates that can be customized with the child’s information. Otherwise, you can work with a good graphic designer to help you create a look perfectly tailored to your child.

Make sure you use bold, crisp colors,and thick, durable, paper stock. For a more daring look add a little bit of gloss or “spot uv.”

Take your invitations to the next level with bright, matching envelopes and eye-catching address labels. You’ll be the talk of the town and your child will feel like the king or queen of the neighborhood.

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75% of Americans admit to bringing their phone to the bathroom.

Startling, but true. Just take look around – We as a society are addicted to our mobile devices. And it’s not going away any time soon.

In fact, by this time next year, mobile shopping is expected to take over desktop shopping.  If you are thinking about optimizing your small business website for mobile shopping, first consider these important factors:

  • Your current website may be successful, however that doesn’t mean it will work well for mobile shoppers. A number of recent studies show that if a site is not properly formatted for a small digital browser, users will go elsewhere.
  • If you want to make the transition to mobile, keep in mind that almost everything about your existing site will need to change, including the user experience.
  • In addition to the differences in technology, Smart phone users have different buying behaviors and expectations than desktop/laptop shoppers.
  •  Everything about your site will need to change; including the features, fonts, graphics, messaging and user interface.
  •  Mobile users expect immediate gratification, and are usually in a hurry. This means the basic workflow of your site, as well its purpose and structure will need to be repurposed by people who know mobile intimately. If you are committed to going mobile, these five factors are a must:

 

1. Less is More: Scale Down

The content on your site should be compelling, simple and easy to navigate.  You’ll need to engage the smart phone user in 30 seconds or less, in order to be successful. Remember the old WIIFM (What’s in it for Me? the shopper). Remove any fluff or irrelevant information from your landing page. Your home page should tell customers why they are there, what they can get, what it will do for them, and how they can get it, in 30 seconds or less.

Fortunately there are a host of online services that can easily convert your site and make it mobile friendly (: http://www.mobilizetoday.com).For those who prefer to DIY, there are a number of good tutorials. http://www.google.com/think/collections/make-website-work-across-multiple-devices.html

2. Accept Mobile Payments

Many small business owners are already using mobile payment devices. Providers usually charge a fee between 2 and 3% per transaction, or give you the option of paying a small monthly fee for the device. Some of the more recognizable mobile payment products come from companies like PayPal, Intuit, and Google. If you are new to this arena, do an online search for best mobile payment providers. Some websites offer a side-by side comparison, making it easy for you to see which one will work best for you.

3. Offer Mobile Deals that are Hard to Resist

Announce a special offer exclusive to mobile shoppers.  For example, every mobile shopper can receive free shipping, or 25% off on their first two purchases. By consistently offering mobile deals, you’ll encourage customer loyalty and generate word of mouth advertising.

4. Promote your Mobile Shopping Site with Old Fashioned Print Marketing

Good print marketing is a very effective way to promote your mobile site. It serves several purposes: assures those who aren’t ready to go mobile that you will still cater them, generates leads, and increases awareness. Combine the announcement with a special promotion for best results. Make sure you include a great call to action that will compel readers to act now, and visit your store.

First 100 mobile shoppers receive an extra 15% off entire store.

            Offer good through end of month.  Buy now. www.mymobilesite.

5. Test your new mobile site with a group of smartphone users prior to launch.

Ideally, each tester should have a different type/brand of phone. This will allow you to catch potential errors, and ensure a smooth process.

What are you doing to get your small business ready for the mobile shopping boom?

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Other

While it may seem that mom’s get all the love, Father’s Day gift sales are sizzling!

Did you know….

That Father’s day spending reached $12.7 billion in 2012 and is expected to be even bigger this year?

The percentage of people who used the internet to purchase gifts for Dad’s day last year was up by 6 percent from the previous year.

Avoid cliché ties, socks and slippers this Father’s Day. Dad’s everywhere will appreciate it and sales of novel gift idea promotions typically outperform the competition.  Statistics show that consumers start shopping for Father’s day two to five days early. So get ready!

For best results, create a dedicated Dad’s Day campaign. Since Father’s Day falls on June 16 this year, start your campaign in early June. Many shoppers are still undecided at this point. A timely, compelling, targeted promotion can be very powerful.

Here is a roundup of Six Fabulous Father’s Day Promotions:

  1. Offer free shipping – beginning ten days before dad’s day.
  2. Add a service or product to your inventory for a limited time, designed exclusively for Dad’s Day out. For example, even if your product or service isn’t related to these industries, create a special DAD’s DAY OUT PROMOTION: sell gift certificates to a day at the golf course, ½ day fishing trip, steak dinner, full body massage, or tennis lessons. Prospects may have something else in mind when they visit your shop, but now they can kill two birds with one stone and find the perfect father’s day gift as well. Consumers are almost always willing to pay a little more for convenience, especially at the last minute.
  3. Create a coupon code just for dad’s day.   As an example, give an extra 30% off to shoppers who enter or say the word “DAD.”
  4. Hold a contest for and kids and spouses. Ask them to write about why their dad or husband deserves to win 50 dollars’ worth of free merchandise. If you have a brick and mortar business, make sure you have something on hand for kids and women (candy, coloring books, flowers, etc) as this type of promotion will draw them in.
  5. “Father-Daughter-/Father-Son promotion. This works especially well if you sell a service, like photography, massage, personal training or hair styling.
  6. Hold a raffle-Announce the drawing on your website and with compelling direct mail pieces. This will generate word of mouth advertising, attract more business and create buzz.

How will your small business make a mark this Father’s Day?

Related:

How he broke sales records with a brilliant postcard marketing strategy:

Power words that sell

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Other

The Overnight Prints Spa Play day for Dogs charity event stemmed from an exhilarating charity toy ride that I participated in last Christmas:

  • It was late November 2012.  The beach town I live in was flush with leaping dolphins clad in Santa hats,   twinkling lights, and avid boaters welcoming the season with animated decorations. Christmas music permeated the airwaves. The seaside city had been transformed into a magical waterfront wonderland.
  •  I was feeling the spirit and wanted to team up with a local charity.  But it couldn’t be just any charity. It needed to be something that resonated with and inspired me.
  •  Enter Southern California Harley riders. I stumbled across an intriguing postcard  about a Santa Harley toy ride for needy children. This was the ticket!  This sounded like a blast, and an ingenious way to help kids.

Mind you I don’t own or ride a Harley. I just knew I wanted to do this.  I really had no idea what I was getting into. It just sounded too good to pass up.

Here comes Santa….on a Harley

Somewhere between 75 and 100 Harley riders and passengers were told to gather at a nearby pub at 7am on Christmas Eve morning. The only requirement was that we had to dress as Saint Nick, Mrs. Claus or Santa’s helper. I donned a brand new Mrs. Claus costume that I found on eBay, complete with long shiny, stiletto black boots. As I pulled up to the parking lot, dozens of Harley-riding Santa’s were posing for a group photo.  I captured the moment on film, and joined the festivities.

  • We were treated to hot coffee and a delicious breakfast buffet, courtesy of Fitzgerald’s Irish pub.
  • With full tummies, and warm toes, we began loading hundreds of toys that had been collected over the past two months, into knapsacks and bags. We filled the back of two U-Haul trucks with the colossal stack of bulging sacks.
  • Then, after a looooong thundering roar, (that only a herd of Harley’s could make) we were off. And dare I say, this endless caravan that spanned for miles gave Santa and his reindeer a ride for their money.

Imagine for a moment….. 85 big, burly, Santa’s and dozens of elves, with festive helmets and long leather boots, riding through the interchanges of Southern California on  chrome plated, boisterously loud Harley Davidson bikes.  We rode single file – in a caravan through the streets, boulevards and five lane freeways of Orange County, CA. Every rider was decked out. It was an array of Red Velvet, long white curly beards, leather Santa gloves and festive helmets. The elves were clad in green and red felt costumes with funny drooping hats and pointy green shoes.  What a sight! As this convoy rode through the highways and byways we literally stopped traffic! It was spectacular.

  • People of all ages and walks of life literally stopped in the middle of whatever they were doing, last minute shopping errands, talking on their phones, jogging, eating, whatever. They looked on in wonder to marvel and gasp at the illustrious sea of Santa’s.   And remember that Southern California freeways and streets are typically jam packed with the hustle and bustle of hurried, impatient drivers focused on getting to their destinations as quickly as possible. They certainly don’t have time or patience to stop for anything that’s going to slow them down.
  •  But THIS was profoundly different.  It felt like we were filming a slow motion movie.  Drivers fought to pull over to the shoulders and watch in awe –as the caravan of Santa’s were taking over the 405 freeway.  Viewers were star struck, grabbing their Smart phones and digital devices to capture as many images and videos as the moment would allow.After spreading laughter, love, shock and awe through the streets we headed for our main destination- The Orangewood home for Children.This part of the journey was dramatically breathtaking- A true moment in time!
  • We climbed off our Harleys’, lifted oodles of bulging toy-filled knapsacks over our shoulders and ho-ho-hoed our way to the front. We delivered hundreds of sacks stuffed with games, toys and bikes to the awe-struck children.
  • But it wasn’t going to be over anytime soon. We drove around the building to a courtyard in the back, and greeted the children with red and green lollypops. The braver kids that dared were allowed to climb aboard one of the dazzling machines. A low rumbling thunder was interspersed with the sounds of exhilarated children squealing with joy.

After about an hour or so of action packed activity the kids were beginning to fade. It was time for us to venture back. We formed our parade once again and took a detour through the Orange Circle in historic downtown Orange, drove in the slow lane of the Garden Grove freeway and meandered through a couple obscure side streets. We even got some waves and claps from a few homeless people! We ventured back to the coast and rode through the charming seaside town of Balboa Island, tossing out candy and smiles to passerby’s of all ages. We stopped for pictures on a number of occasions. We rode North on Pacific Coast highway to Main Street in Huntington Beach to for a final parade of sorts.  Then it was back to the pub’s to decompress and enjoy a hot lunch.

If you are a small business owner trying to market on a shoestring budget, you’re not alone. You don’t have to have all the bells and whistles in place to host a charity event. It just takes a little creativity. Ask your Facebook fans for ideas, or hold a contest. There are no bad ideas. Give the top three ideas a free service or product. Make sure to take lots of photos of the event so you can blog about it later, and maybe even use them to create promotional calendar, and inspire other small businesses to follow your footsteps.

By:Courtney Knapp

 

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Wonder what all of the rage is about?

  • A QR code, put simply is a quick response code, designed to lead a consumer to a web landing page, product or promotion. You see QR codes on everything from T-shirts, to postcards to milk cartons.
  • QR codes were originally invented in Japan by a large auto manufacturer. The explosive growth is due in large part to the convenience and easy “readability” of the codes.
  • QR codes act and look like bar codes. Marketers embed them into promotional items to entice customers to take specific actions.
  • Customers often receive a special discount or reward for scanning the code with their mobile phone. Incentivizing QR code scanners is highly recommended. It makes them feel like they are receiving special treatment.

Why should you use a QR Code?

  • Beyond mere convenience to the consumer, QR codes can increase conversion rate (or chance of a sale).
  • QR codes can only be scanned with a smart phone. Research shows the number of consumers who are using their phones to shop is expected to skyrocket by 2015.
  • As the world converts to digital shopping, business owners everywhere should consider putting QR codes on their marketing materials. They’re cheap (or free), convenient, and easy to implement.

How to add a QR code: you don’t have to be a techy to do this:

  • A number of websites will create black and white QR codes for free.
  • You can also create a colorful code with colors that reflect your brand, for a small fee. Read more about how colors can affect sales here.
  • If you have a Smartphone, download an app for a QR code (do a Google search for QR codes).
  • The apps are all very similar, but read the ratings to help you select the one that is best for you.Once you’ve downloaded the app, start scanning QR Codes. Notice what types of incentives the marketers behind the codes are offering.
  • You’ll see these funny looking codes on cereal boxes, brochures, postcards, magazine ads, etc.  Pay particular attention to where the code leads you, and whether the discounts and promotions are worthwhile.
  • After you scan half a dozen codes, you’ll have a better idea if this is something you want to implement in your business.

When you’re ready, visit a service online that will create a code for you free of charge. Make sure they have a tracking system in place so you can determine the effectiveness. And place a strong call to action next to the code, to motivate consumers to scan it.

What has your experience been with QR codes?

Related articles:

More marketing ideas for small business owners

Small business website basics

Marketing strategies that won’t break the budget

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This article is a guest post by photojournalist Alan Staats.

One of the problems I’ve run into with internet marketing is, for lack of a better term, noise. Sure I can buy an email list targeted specifically to the client demographic that I want to reach. I can create a beautiful HTML-based document detailing all the wonderful things I can do for those potential clients. The issue is, many of the thousands of recipients will hit the delete button, before reading my beautifully crafted message. Or, it will get buried or lost in the “chaff” that clutters my prospects inbox.

 

After experimenting with a plethora of digital, social media, and print marketing activities I can honestly say that melding internet outreach with print marketing yields far greater rewards than using either as a sole source.

 

I also look to the internet to maintain a complex (as well as a hopefully informative and attractive) website, send out query letters, estimates, contracts, and maintain an active social media presence. But experience has taught me not to rely exclusively on the World Wide Web for all of my marketing needs.

 

Don’t get me wrong, I relish the internet and all of the marvelous things it offers. For example, without it, you wouldn’t be reading this article.  Unless, of course, someone printed it for you.

 

Having owned my own photography and video production company for more than 30 years, I have always believed in the power of print.

 

By chaff I mean those truly annoying (yet occasionally entertaining) emails (among other offers) from, say, Princess Shewanna of the landlocked kingdom of Katangaland-who desperately needs help moving her 600 million dollar inheritance.  If only I could reap even one percent for each spam message I receive.

 

So, sending out an email message promising great photography and video services has an unlikely chance of being read, much less acted upon.

 

However, I am not averse to internet marketing. What I am averse to is using the internet as a “single source” for marketing. Used in conjunction with “traditional” marketing methods, it can yield results far beyond what you’d expect.

 

For example, this is a true story:

 

I recently ordered 500 rack cards from an online printing service, (overnightprints.com) branded with my logo and contact information, and select photos. The chief reason behind ordering rack cards was not to place them in racks but rather because they fit in standard envelopes.

 

I printed a cover letter on letterhead stock, “wrapped” the rack card in the letterhead and mailed 100 of them, to a targeted list (that I also had email addresses for).

 

Since the addresses were local, I waited two days and sent an email to each recipient; the subject of the email was simply the name of my company.

 

The email had a little more information about my company and a teaser directing the recipients to my website, which has literally thousands of pages of information and imagery… and a “hit” tracking feature.

 

By the end of the week the results were astounding!

 

On day four, hits increased from an average of 60 hits per day to over 400, a rate that lasted the rest of the week before tapering off

 

Eight recipients responded directly with a phone call and requests for rate information

 

Three recipients booked me for work, one recipient bought, as a stock photo purchase, the photo that was used as the primary image on the front side of the rack card.

 

In comparison, an earlier solely email-based effort to a qualified list of recipients (which cost me five times the amount) yielded only a dozen responses, five of whom insisted I take their names and email addresses off the list, and seven who asked for printed material as a follow up.The bottom line is that internet marketing can be successful, of that there is no doubt, but if you are looking to maximize your reach for the dollars, combine the internet with print for an unbeatable combination.

 
Related articles:True stories about small business owners

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In honor of National Keep America Beautiful month

Whether you own an e commerce start-up or a 30 year old brick and mortar company, your small business can be instrumental in keeping America beautiful and green.

8 ways your small business can help

  1. Promote your business by giving out postcards or bookmarks with environmentally friendly messages and photos of stunning nature scenes.
  2. Help “greenify” America – Put a button on your website announcing that you will donate $1.00 of each order to a national tree planting organization.
  3. Create a special landing page for your website that offers 25% off to anyone who enters (or says) the word “Green” at checkout. Then create a batch of postcards with a QR code that takes scanners to that page.
  4. Donate $1.00 of each order placed in April to an environmentally friendly organization, such as National Geographic, Sierra Club or the Conservation Fund.  Advertise the promotion on your home page and with over-sized postcards.
  5. Offer to pay sales tax for the month of April, in honor of Keep America Beautiful Month.
  6. If you have a brick and mortar business buy a large plastic trash bin and collect recyclables during the month of April. Promote this with eye catching posters, strategically placed around your shop.
  7. Hold a contest for kids: Ask kids to write an essay about how they plan to keep America beautiful this spring and summer. Reward the top 2 best entries with a gift card to Amazon, or Target.
  8. Partner with a friend to host a “clean up our parks (or lake) day.” Invite people to gather at a local park and spend two hours picking up trash. Create branded thank you notes, for all of the participants. Include a 25% off coupon on the notes. Make it redeemable through the end of April.

Remember that when you use green in your marketing materials, you are exemplifying nature, health, life and rebirth.  For more on how colors can impact sales read about the psychology of color.

How is your small business keeping America beautiful and green?

Related articles: Make sure your direct mail stands out, Pros and Cons of Postcard Marketing

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Americans everywhere  will be doing their part this Earth day (April 22nd) to support the environment.  But as an entrepreneur, why not save the planet AND your bottom line every day, with simple “earth themed” notepads?

Use branded notepads to advertise an “eco-friendly” commuter promotion.  Give every customer who walks, rides a bike or takes public transportation to your business this month 15% off. Place the promotional notepads around town and make an announcement on your website.

Earth month” recycled shopping bag giveaway. Fill four recycled shopping bags with free swag.  Give one lucky customer a free bag each week this month. Advertise the giveaway with promotional branded notepads and postcards.

Hold a “green” contest: Ask customers and prospects to post their best ideas for reducing waste on your Facebook page, or a designated section of your website.  Use an online printing service to create promotional notepads announcing the contest. Include entry guidelines and a submission deadline. Give a notepad to each person who walks in or makes a purchase during the month. Finally, reward the top three entries with valuable prizes like free product,  cash, or a massage gift card.

Place a QR code on promotional notepads.  Each scan can trigger a $2.00 donation to an environmentally friendly organization.

If you’re  a hair dresser, hold a “cutahon” on Earth Day (April 22). Give 30% of the proceeds to an earth friendly organization. Advertise the event with branded notepads.

Create notepads with special “Earth month coupons.” Offer 20% off selected items during the month of April.

 

 

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Did you know that March is National Optimism Month? Research proves that optimists achieve better health, greater prosperity and more happiness than pessimists

It’s time to celebrate and use positive thinking to your advantage both personally and professionally.

As a small business owner, there are a number of simple strategies you can employ to empower yourself, your employees, and your customers.

30 Day Optimism Challenge

Pick at least one item from the following list. Incorporate it at least once a week for the month of March and see what transpires.

  1. Sprinkle your business and home with positive sayings and quotes. Choose five favorites and post them throughout the month on your website and Facebook page.
  2. Create bookmarks with uplifting sayings, and give them to your customers to show appreciation. Mix and match them using 10 favorite quotes. Add images of beautiful scenery or photos of your company. Each time your customer looks at the bookmark, he/she will feel a little more optimistic, and think of you. It’s a win-win.
  3. Celebrate the Spring Equinox. Hold a special sale to celebrate the blossoms and births of the season. Promote it with brightly colored postcards or flyers.
  4. Write affirmations on pieces of note paper.  Place on your mirror, dashboard, or computer. If you can’t come up with any, Google affirmations or try a site that lists creative affirmations.
  5. Challenge yourself to avoid saying anything negative-Take it a step further and look for the bright side of things. Tell others what’s great about being a small business owner, a spouse, parent, etc.  You’ll feel happier and inspire people around you.
  6. March 17 is St. Patrick’s Day. Embrace the Great Spirit and optimism of the Irish culture with a discounted happy hour.
  7. Spread cheer to your customers and friends with colorful branded magnets. Create a bright colored background. In large, bold text, write “Smile-It’s National Optimism Month.”Or, add a quote from Dr. Seuss to your magnets. Surely everyone loves the Cat in the Hat! Make sure to include your phone number and website on the magnet. Read more on boosting sales with color.
  8. Find three things to be thankful for every day, and smile relentlessly. It may just sneak its way into a habit.
  9. Infuse your conversations with positive words and phrases and compliment those around you. The power of words can be profound.

How does your small business celebrate National Optimism Month?

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Today’s printing tips are  brought to you courtesy of Company Folders. If you find one or three useful, please consider sharing this post with others. 

With the convenience of digital marketing, many companies have forgotten how effective print marketing can be in attracting new customers and keeping existing ones.

However, in order to be effective, you have to have materials that show off your brand in the best possible light, while staying creative enough to entice new customers into taking notice of your brand for the first time.

Merge Digital Media with Print Marketing

Using QR codes in your print marketing shows you’ve got digital savvy, and it gives customers a reason to visit your website or download your app.

When smart phone users see a QR code, they can’t help but want to follow it to see where it goes. Just make sure you’re leading them somewhere that’s going to help you seal the deal. Try using designer QR codes with color to make your codes work with your design.

Don’t Be Afraid to Instigate

Think about all those Super Bowl ads that get us talking around the water cooler the next day. Whether funny, poignant or just plain annoying, these commercials instigate the audience into talking, discussing and in some cases even arguing over them.

Create print designs that get your audience talking, even if you have to be slightly provocative to do so. When it comes to grabbing the audience’s attention, sometimes an idea that sounds insane is the one that gets your company noticed.

Engage your Audience in a Story

Nothing engages an audience quite like a story, whether it’s told through text, images or a combination of both. Decide what your company’s story is and how you want to tell it.

All of the best advertising campaigns have a narrative—from the toy bunny that just keeps going, to the old ladies who want to know where the beef is. Your narrative could be a written story, a series of sequential pictures like a comic or just one bold image that says it all.

Testify!

In this age of social media, customer testimonials are crucial for any business. Ask some of your longtime clients and customers if they would be willing to say a few kind words about your company, and include a photo of each.

Not only are you showing your potential customers how well you treat your clients, you’re enticing them with the idea that one day they might be the happy smiling face in your marketing media.

Go Green

Most of your existing and potential clientele probably consider themselves to be eco-conscious, and will respond positively to companies that share their ideals

Choose an eco-friendly printer.  For example, Overnight Prints uses waterless technology exclusively on all of their sheetfed presses.

Call Your Customers to Action

You’ve gotten your printed materials into the hands of your potential customers—so now what? Without a call to action, recipients are going to ask themselves the same thing.

Tell them exactly what you want them to do, whether that’s “call now for a free estimate” or “save a bundle with our services.” Once you’ve told them what you want them to do, follow up with your contact information so they can do so.

Provide an Incentive!

Not every potential customer is going to heed your call to action, so you have to motivate these stubborn mules with a carrot.

Add coupon codes, special offers and introductory rates on your marketing materials to give them a reason to contact you.

Be Theatrical

You have something important to say to your audience, so do it in a lively and dramatic way. Any business could claim that they “offer quality service at an affordable rate,” but that doesn’t sound very exciting.

Instead, you could write that your company offers the “highest quality service with the lowest prices in town.” Punch up your copy so that it gets your audience to take notice.

Use Color to Reinforce Brand Inentity

Coke is red, Apple is white and McDonald’s is golden yellow.  What color is your brand? Do you have effective branding in place? Do all of your marketing materials accurately reflect that?

Remember, there’s a difference between blue, cerulean and navy— substituting one for another misrepresents your brand. When in doubt, use PMS spot printing in your materials to always have the accurate tone that represents your brand color.

Upgrade your Business Cards

There’s a difference between professional looking and completely boring when it comes to business cards. Your business cards should reflect your brand, but that doesn’t mean slapping on a logo and calling it done.

Add color and design elements to give your card personality. Consider rounding the corners or adding spot UV coating to make it stand out. When recipients look at your business cards, do they see contact information or do they see your brand in a nutshell?

Pass it On

Word of mouth is a good way to drum up business, so you want to create a design that gets passed along to others. Referral offers are an easy way to create word of mouth publicity, but don’t underestimate the power of a creative design.

Sometimes we like to share things with our friends and family just because they’re interesting, poignant or funny.

 

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It’s been 10 years since Overnight Prints began to make and deliver top notch print products and, in some ways, we live in a different world. Sure, we still don’t have jetpacks, x-ray specs, or pet robots, but at the very least, styles have changed.

Some classic looks can be appreciated for a long time, but sometimes, updates are needed.

Here at Overnight Prints, some things will never change, such as our commitment to superior print quality and on-time delivery as well as our unparalleled devotion to environmentally safe printing practices. And, we are dedicated to making sure that all of your prints convey a look of relevance and professionalism.

That’s why we decided it was time to update our website; if you’re going to trust us with your look, you should know we take pride in our look.

Our designer, Michaella (a graduate of the Super Ninja School of Website Design), wanted to make sure the site’s new aesthetic didn’t take away from its effectiveness.

She focused on smoothing visual lines, clarifying labels, and improving your ease at locating various functions.

We want your time on the site to be as enjoyable and efficient as possible, and we welcome comments or emails about your experience.

Thank you for stopping by, and stay tuned for future improvements to the site’s look and function! (Sorry, no delivery via jetpack.)(Yet.)

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15-20 times a day: That’s the number of times the average person opens the refrigerator each day. That alone should convince you to incorporate refrigerator magnets into your marketing mix.  The exposure that your custom branded magnet could generate if it were stuck to the refrigerator of a large company could be invaluable. The ROI may very well be worth its weight in gold. Even if it were placed on an individual household refrigerator, the magnet would cause the homeowner to think about you up to twenty times each day. Magnets are affordable, practical, simple and effective advertising tools.

Here are 11 ways you can use magnets as promotional tools:

  1. Business card magnets
  2. Personal or professional photo magnets
  3. Give them out and promote them as a handy tool for picking up stray paper clips and safety pins
  4. Ensure attendance at special events with Save the Date magnets
  5. Give away calendar magnets with your contact information and logo
  6. Give branded magnets as a handy way to pick up small objects that fall under car seats.
  7. Increase traffic at trade shows with magnet giveaways
  8. Give them to customers to thank them for their purchase
  9. Create customized “tool kit” magnets. They can be used by men everywhere to pick up loose screws and bolts
  10. Make “sewing kit” magnets. They can be used to pick up and hold onto loose needles
  11. Offer 10 percent off when the magnet is used as a referral source
  • A Baylor University study suggests that companies who give promotional gifts to customers receive 22% more referrals than those who don’t.
  •  Southern Methodist University in Dallas, Texas conducted research that revealed customers who received promotional products re-ordered up to 18% sooner than those who received coupons.
  •  Lastly, magnets are lasting and memorable. This simple promotional tool is the perfect way to advertise your small business without breaking the budget.

 

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You are a single attractive male or female catching a bite to eat on your lunch break. You get up to use the restroom, and when you return, someone has discreetly placed a flirting card on your table.

The message on the card reads: “This is your Get out of Awkward First Date Free card.” The admirer’s picture is on the back of the card, along with his/her contact information. What would you do? Would you take the bait?

  • Overnight Prints posted a similar question on Facebook. We asked our fans “What, if anything do dating and business cards have in common?” We gave a fifty dollar free print credit to the three most creative responses. My personal favorite answer: “Some are boring, flat and dull, while others are shiny, colorful and exciting.
  • The ingenuity of the responses inspired me to take the question a step further. I decided to take it to the streets of Southern California and ask people how they felt about giving or receiving a flirting or dating card.

The first person I asked, a 50-something single male said he could definitely see discreetly handing a customized flirting card to an attractive woman. I asked him what his card would look like:

He said it would be sleek and sexy, and include several photos of him participating in his favorite sports – like water-skiing, biking and swimming. This strategy he thought would help him land a like-minded athletic, sexy and adventurous gal, with similar interests.

A gal in her twenties loved the idea of a flirting card. She said she never thought of it, but she might just have to go online before Valentine’s Day and design a card. She liked the idea of inconspicuously handing out a card, without providing too much personal information.

The majority of males I spoke with said they felt more comfortable with the idea of handing an attractive female a flirting card, than asking for her number.

The really shy ones said they would sit back and wait to make their move. Hypothetically speaking, if they were in a bar or restaurant, and saw an attractive woman sitting across the room, they would wait for her to go use the ladies room. Then, they would wander on over and carefully place the card on her table. Chicken or Romantic?

  • As it turns out, it seems that dating and business cards do have a lot in common. If you’ve been looking for love in all the wrong places, what are you waiting for? Go online and design a flirting card. While www.overnightprints.com doesn’t have a section especially devoted to flirting cards, they do offer a number of sensual, floral and colorful eye-catching templates.

If you are single and want to add a little spice to your search for love, design your card now. Use colors, images and themes that exemplify your personality. The message can be humorous or basic. For instance, “Next move is on you” or “Life’s too short – Let’s Flirt.” You might want to include your Facebook or Google plus profile, if you don’t include a photo.
If you’ve had success giving or receiving a flirting card, let us know.

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Before you implement a marketing promotion, do you take the time to calculate and consider Customer Lifetime Value?

If this term is foreign to you, or you just haven’t had time to deal with, it this article will give you a quick and dirty method to tackle it.

What is Customer Lifetime Value?
Customer Lifetime Value (CLV) is a formula that helps you arrive at the dollar value associated with the long term relationship of a given customer. You can actually determine how much a customer relationship is worth over a specific period of time.

It is a powerful tool, and can aid you in determining how much you should spend on user acquisition and advertising.
There are a number of articles and resources that discuss the method in depth, but we will walk you through the basics.

First, you need to know (or estimate) your customer’s average spending, order frequency and retention. At the most basic level, Customer Lifetime Value is calculated as follows:

CLV = (Customer Average Order) x (Number of Orders per Year) x (Customer Retention)

For example:

  • Customer Average Order = $50
  • Number of Orders per Year = 4
  • Customer Retention = 3 years
  • So, in this example, CLV = $50 x 4 x 3 or $600

While this is good to know, it will be even more useful if you use a bit more data such as:

  • Customer Acquisition Cost
  • Customer Retention Cost
  • Cost of Goods Sold

Suppose you spend $400 for a successful postcard marketing campaign that brings in 10 new customers. Using these numbers, the acquisition cost for those new customers is $40 each ($400 / 10).

Add the acquisition cost to the retention cost multiplied by the retention period. Over the course of the same three year period, your customer acquisition and retention cost will be:

Acquisition & Retention Cost = $40 (Acquisition) + $20 (Retention) x 3 (Years)

Therefore, the acquisition and retention cost for the life of that customer is $100: $40 + ($20 x 3). When this is deducted from the first calculation the Customer Lifetime Value becomes $500 ($600 – $100).

Finally, subtract the actual cost (to you) of the goods sold to calculate your profit.

Calculating CLV can get very fancy, taking into consideration things like churn rate (the value of future income) and changes in buying habits over the years. But if you start with the basic formula outlined in this article, and adjust your spending based on the numbers, you should see an improvement in your bottom line. You can add more complexities as you become more comfortable.

Resources
http://blog.kissmetrics.com/how-netflix-measures-you/
www.dbmarketing.com
http://www.zeromillion.com

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Other, Print SMART

Now that those year-end holidays are behind me I’ve got my sights set on the next big holiday.  Well, it’s not exactly a holiday, but it rivals New Year’s Day and the Fourth of July for sheer festive celebration.  I’m talkin’ about Super Bowl Sunday!

There’s nothing like hanging out with friends, brews, and a wide screen TV.  Who’s playing? Does it matter?  It’s a party, and rumor has it that we might even be graced with a Gangnam style commercial by our favorite global sensation, Psy!
SuperBowl_Invites_1v1-2
I’m definitely in the mood for a party, so I thought I’d try my hand at designing my Big Game invitations.  I’ve got a few Read more

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The victory of success is half won when one gains the habit of setting goals and achieving them.
Even the most tedious chore will become endurable as you parade through each day convinced that every task, no matter how menial or boring, brings you closer to fulfilling your dreams
.”

How can you ensure that the goals and resolutions you set today will not be forgotten in 30, 60 or 90 days? How do you know that the goals you set are even realistic and tangible for you?

Overnight Prints wants to support you in setting and attaining your New Year’s goals. And we’d love to hear your stories along the way. Therefore, we’ve included a link to a practical goal setting worksheet, (at the end of this article).
And we’ve compiled a list of “commonsensical” techniques for you to incorporate before and during your pursuit:

  1. Limit the number of goals you set to a few. Choose between one and three accomplishments that you are absolutely passionate about. If you try to do too many things at once, you will be set yourself up for failure.
  2. Write down your goals. Research suggests that people who write their goals down are much more likely to achieve them.
    Create a daily or weekly action plan. Keep track of your progress along the way.
  3. Cultivate a small support team. Avoid shouting your goals to the world. There are always naysayers out there waiting to discourage you. Instead invite one or two trusted advisors into your goal setting plan. These people should serve as sounding boards and mentors. Choose people who you have watched set and achieve similar goals.
  4. Don’t sweat mistakes – keep pushing forward.
  5. Re-evaluate as you go. Don’t be afraid to revamp and make adjustments. This will help you set yourself up to succeed.
  6. Have self-compassion: it’s okay to have setbacks and obstacles. Just don’t give up.
  7. Keep your goals and statements positive. Instead of saying, “I am going to stop trying to wear 25 hats as a small business owner”, try “I will ask for three referrals and hire a contractor to help me with SEO and marketing”.
  8. Check with a mentor to determine whether you have bitten off more than you can chew. If you have, scale down accordingly.
  9. Once you have a clear vision of your goals and how you will achieve them, create a vision board. Do this electronically or manually, with magazines and cardboard. Pinterest is a great tool to help you create customized electronic vision boards.

Consider the following factors, and how they might affect your progress:
Ask yourself:

  • When I accomplish my goal, what will it mean to me? How will my life be different?
  • What area of my life will it affect (financial, relational, health, etc.)?
  • Who else is involved-Can another party prevent me from attaining my goal? If so, how can I counteract this?
  • How much time will it take-daily, weekly, monthly, overall?
  • Am I passionate about it?

Here are some examples of realistic and attainable goals:

  1. I will hire a contractor to help with graphic design as needed.
  2. I will update my website-specifically I will change the copy on the home page and add a coupon engine to the checkout feature.
  3. I will do 4-5 postcard campaigns this year.
  4. I will do three things for myself every day.

If you are passionate about the goals you have set, and follow these tried and true techniques, you will succeed.

Download this customizable goal setting worksheet to help you get started.

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Are you an introverted entrepreneur? Does the thought of networking, cold calling and lead generation make you nauseous? If so you’re not alone.

Being an introvert can actually be an asset in the world of marketing and networking.

Although meeting, greeting, and delivering elevator pitches might not be your forte, your natural style has equipped you with a wealth of powerful tools. You just might not have recognized them yet.

Your inborn reflective nature can make you a rock star marketer:

It is a fact that most introverts cringe at the thought of mingling in a room full of strangers. Introverts prefer written communication to verbal, and many excel at networking online. Social media, videos, and blogs have taken the sting out of walking into a room full of strangers.

But the best kept secret about being an introvert is that since you have a natural tendency to observe people, you are a great listener! And you are able to connect with others in a more authentic way than others.

Typically introverts connect on a deeper level much faster than their extroverted friends. Unlike extroverts, who think out loud, introverts ponder and analyze ideas. In fact some of Silicon Valley’s most brilliant brainiacs are introverts.

Introverts are excellent listeners. This is where you have a strong advantage.

If you are a bona fide introvert, challenge yourself by making a commitment to attend one or two networking events each month. But instead of feeling dread, go with the intention of connecting with two or three people. Inquire about their children, hobbies and passions. With this approach you won’t feel so much like a fish out of water. You’ll stay in your comfort zone by listening and observing. They will get to talk about themselves and the activities they love. This will naturally lend itself to an authentic connection.

If you want to further enhance your networking, take advantage of print marketing. Create elegant or unique postcards or business cards. They’ll serve several purposes: act a conversation piece, and help you introduce yourself.

If you are an introvert, we want to hear from you? What strategies have you discovered that help you “hide” yet showcase your natural talents?

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If you are considering a postcard marketing campaign, your timing is right on! Recent trends coupled with a number of credible studies reveal that more and more businesses are turning to print marketing, and consumers are beginning to lose their apathy toward print mail. This post explores that trend and the reasons behind it.

In the era of emails, blogs, tweets and likes, snail mail, (especially postcards) is making a comeback. Business owners and managers are incorporating print marketing into their campaigns more often than not, for a number of reasons:

Affordability: Even the smallest of businesses can afford to create and send postcards.

Flexible timing: If you design several versions of your postcard mailer, and print enough for a full year, you can be spontaneous and flexible about the timing of your mailings.

Professional designs: Most online printers offer a wide variety of pre-made professional design templates Overnightprints.com has a design for every occasion whether you own a pet-sitting business, floral boutique or are a bride to be. And new designs are introduced throughout the year.

Durability: They last much longer than plain paper because they are printed on high quality, durable glossy paper stock. They’ll hold up longer when slipped under windshield wipers or stacked on a self-serve counter.

Guaranteed delivery: It may take a few days to arrive, but mail almost always gets delivered. That is not the case with emails, considering the high bounce rates and spam filters.

Non-intrusive: Postcards don’t interrupt people while they are at work, or dinner, and they don’t clutter up the inbox. Consumers retrieve postcards from their mail boxes when it is convenient for them, and unlike letters, they don’t need to be opened.

Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon. The study also found that one-quarter of all U.S. consumers said they found direct mail to be “more trustworthy” than email.
–Direct Marketing News–

Traffic generators: Consumers can certainly print and bring in an email coupon, but that takes more effort than holding on to a postcard.

Postcards are Memorable: Business owners and consumers get hundreds of e-promotions. A traditional postcard stands out, especially a well-designed or oversized card.

There’s almost no limit to the benefits of postcard marketing. If you aren’t yet convinced of the unlimited benefits of postcard marketing, do this simple experiment:

Go to www.overnightprints.com and select postcards

  • Choose a pre-made design that is relevant to your business
  • Write a short but compelling message. Try something like “buy one get one free” or “we will pay the sales tax through the end of the month.
  • Include a deadline to create a sense of urgency.
  • Measure the results.

Resource:
http://www.yudkin.com/postcardcourse.htm

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How would you like to open your mail box to discover a bona fide European postcard from a picturesque, quaint medieval German town?

On the front would be a picture of cute German maiden, clothed in a colorful traditional dirndl (German for ruffled apron, bodice, and skirt).  For the record, this garment is a type of tracht, which historically was used to help identify certain social or political classes. That’s your history lesson for the week. Now back to the postcard: The young lass would be serving up a tray of your favorite hops, with the breathtaking snowcapped Alps in the background.

You can actually send or receive such a novelty for the mere price of five dollars. I stumbled across the ad while researching postcard marketing in Germany. Incidentally, The German term for postcard marketing is postkarten-drucken (your language lesson for the week).

  • As the story would have it, a German college student is showing a bit of entrepreneurial flair. We’ll call her Anke. Anke is earning extra cash by offering to send a postcard anywhere in the world, from her scenic medieval town in the German countryside, for five dollars. She advertises in a global online marketplace for micro-businesses.
  • What’s even more impressive, in some areas of Germany print marketing is stronger than ever.The German research firm, für Handelsforschung, together with a European marketing agency, polled 4,000 consumers, and found that more than 80 percent had a favorable view of print ads and personalized direct mail.

Seems the entrepreneurial student couldn’t have launched her service in a better time.

How about you? If you have an ecommerce store, and can ship anywhere in the world, take the lead from Anke. Market your product or service in Germany.

And if you should decide to up and move to Germany, by all means, check out our sister company: postkarten-drucken. They’d love to set you up with postcard mailers, flyers, and all your print needs. All we’d like here in the U.S. are a few pictures now and then and a little update. And if you should happen to run into Anke, tell her Hallo and Gut gemacht from Overnight Prints!

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Do you have a solid marketing plan in place for next year? Are you clear on your advertising goals and strategies?

With the year coming to a wrap, it’s a perfect time to dial it in.  Your marketing and advertising plan should include a variety of channels; however this post will focus specifically on print marketing.

It’s time to get specific with your print goals:

  • What is your goal? If you want to be known as the best residential lawn care company in your local area, use a high quality postcard with bold colors and elegant messaging.
  • If you are hoping to sell more widgets this week, create a postcard that announces a unique promotion.
  • It is essential to review and solidify your goals before you leap into the creative and execution phases of print mailing.

As beneficial as postcards are, one disadvantage is the limited space. Consider the purpose of your message.  Are you introducing a new company to the community?  Are you providing information such as an appointment notice, or new location? Postcards are most effective when you announce a single topic.  If you are going to announce more than one item, consider using a flyer or a brochure instead.  And remember to keep your message simple.

After you decide on your goal(s), determine the number of mailings you will do.

Research consistently shows that businesses should plan to do 4-6 mailers, before they will reap the benefits.

  • Create a calendar to help you identify holidays and special events.
  • Get creative with promotional sale ideas (i.e., 10% of sales go to charity, buy one and your child gets 50% off, etc.).
  • Brainstorm ideas on what your postcard or flyer will look like (use eye-catching images, simple messaging, and no more than three colors).
  • Write down a list of ideas for calls to action.

Here’s a list of action words that you may want to incorporate into your call to action:

  • Win
  • Receive
  • Review
  • Purchase
  • Get
  • Shop

Decide how you will make your postcard stand out. If you’re not sure, try over-sized postcards; offer a giveaway, or create a postcard coupon.  Another option is to use a customer testimonial:

A leading global communications firm (J. Walter Thompson Agency) says that text body that features a compliment will yield 2 times more positive thoughts about your firm or product.

The most important thing is to get started with print marketing.

You’ll have an edge on the competition, you will learn something new, you may see an increase in traffic, and you will ease into the New Year with a clear plan of action.

 

 

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With the holidays fast approaching, Overnight Prints is taking extra care to make sure we have all of your holiday print needs on hand, and a whole lot more.

Our team wants to support, empower, and delight you this holiday season.

We’re raising the bar this year with a number of blockbuster promotions and events. The details are confidential. However, expect to see contests, giveaways and tremendous discounts.

  • You’ve dug your heels in hard all year long.
  • You’ve been courageous and persistent.
  • You are out there making a difference.
  • Now it’s our turn to demonstrate our appreciation and gratitude.

Gear up for the excitement by getting into action now:

  • Make a list of everyone you want to send cards to. Include your personal and professional contacts. Take note of the number of cards you’ll need.
  • Start crafting ideas for your holiday message. It’s best to keep it simple and upbeat.
  • Order early
  • Brainstorm several direct mail ideas for the New Year.

Here are a few ideas to get you started:

  1. Send handwritten thank you notes to new customers.
  2. Send coupons to frequent customers.
  3. Send monthly birthday postcards with a special gift offer.

Overnight Prints is honored to be your “go-to” for your holiday print needs. We’re here to support you in your dreams and endeavors. We encourage you to begin the New Year with unshakeable confidence, enthusiasm, and a pile of postcards from none other you’re your favorite printer, Overnight Prints.

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Other

When are you most creative? When do your million dollar ideas surface?

  • Did you know that you can tap into your greatest potential between the hours of two and five a.m.?
  • That’s what a famous international author believes.
  • He’s even revealed that he wrote one of his bestselling books during these early morning hours.

People everywhere often awaken during the wee hours of the morning. At first glance, it appears to be nature calling. But several years ago in a newly released book, author Wayne Dyer discussed this phenomenon.

Dyer created the content for that very book, by writing daily, between two and five a.m.

  • He believes that when he writes during the pre-dawn hours of the day, it is not him. It is “Source.”He theorizes that we reach our greatest potential before daybreak.
  • Dyer suggests “we have our guards down; we are most vulnerable and open to creativity when we awaken between two and five in the morning.”

He encourages readers to journal during what he considers these peak hours. I was intrigued so I decided to give it a shot. After a few three a.m. journals entries, his theory began to resonate with me.

I was able to tap into a deeper level of creativity and uncover profound new ideas.

It seems that the distractions of the day can prevent us from accessing our highest potential because our minds are racing with deadlines, to-do lists and other stimuli.

Whatever it is that is keeping you from a restful sleep, try this experiment:

  1. The next time your body awakens you early in the morning, push yourself to stay awake for a few minutes.
  2. Write down whatever is on your mind. The content is irrelevant. List your fears, concerns, goals or random thoughts.
  3. Write for at least a few minutes before you go back to sleep.

You may not discover profound solutions on the first few attempts. However, if you challenge yourself to pick up the pen a couple of times per week, you might be amazed. You may uncover an effective new business strategy, or solve a nagging concern. At the very least, you’ll have a new tool to unload your worries and frustrations. And you’ll revel in your new-found tranquility.

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Other

Do you have a personal or professional blog? Are you fairly new to blogging?

If you answered yes to either question, take a moment to read this post. You may not yet have been introduced to the string of con artists waiting to get their hands on your site. Guest post blog scams are on the rise.

What is the guest post scam?

  • An approach that initially appears innocuous. However if you succumb, all of the time and effort you’ve put into developing a credible site could be in vain.
  • Subtle. People will contact you via email, compliment your blog, and offer to provide “unique” content.
  • They will ask for a small favor in return. They’ll ask you to embed one or two links into the content.
  • The bottom line is your site is penalized.

Undeniably there are a number of legitimate, respectable writers who may ask you to post their content. How then, can you determine whether or not the offer is credible?

These tips will help you discern whether you are dealing with a legitimate blogger or a con artist:

Guest post con artists:

  • They contact you via email. They complement your blog content in a vague manner.
  • They don’t reference specific posts, and their message is impersonal at best.
  • They do not provide links to their blog, or to any content they have written.
  • They may not address you by name. In some cases they won’t reference the name of your blog.
  • They may not provide a last name, or any information about themselves, other than a first name.

Legitimate writer

  • They explain specifically why they believe their content is relevant.
  • They provide links to their articles.
  • They provide their full name.
  • Their offer is well written.
  • You can review the content they are offering, before you agree to post it on your blog.
  • You can sometimes find their content on legitimate websites.

Perhaps the most discernible difference between the two is the absence of links to content they have written.

Key takeaways:

  • Double check each and every offer you receive from a guest blogger.
  • Make sure you review the content they are offering, before you agree to post it on your site.
  • Trust your instincts.
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Half the size-Double the impact!

 

Mini: “of a small or reduced size in comparison with others of its kind” Merriam Webster Dictionary.

Mini business cards might be half the size, but double the impact! And the variety of ways you can use them is endless! If you are looking for a natural, easy conversation starter, or a business card that pops, or a simple way to add a little pizazz, it’s time to capture the magic with mini cards!

What is a mini card? It is a pint – sized card that measures 1.0″ x 2.75″ (standard U.S. business cards run 3.5 × 2).

Here are some clever ways to use mini-cards:

Dating card: Imagine customizing a mini card to suit your dating style, and discreetly leaving it in a place where an unsuspecting potential love interest might find it.

Gift tags: Be a trend setter this holiday season, by attaching customized mini gift tags to your holiday gifts.

Appointment Cards: Give colorful, cute cards to your clients, with their appointment information written on the back.

Mommy cards: Use them as a business card for the CEO of the family. Place them in the diaper bag, purse, car or your child’s lunch box. No matter where your child goes or with whom, rest assured that if anything should happen, all of the important information will be right there, on the little card.

Business cards: Show some flair; stand out from the rest of the stack,  with a unique and captivating mini card.

Social cards: Design creative styles that match your personality. Give them to your friends for lunch outings, invitations, or play date reminders.

Merchandise Tags: Attract even more attention to your products, with vibrant, branded pint-sized cards.

How have you used mini cards? What types of reactions did you receive?

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Other

Do you want to keep website visitors on your site for more than three seconds?

Then write captivating, compelling headlines! How, you ask? We’ve done the hardest part for you. We thought we’d help get you started by giving you a few compelling headlines. Take a look at the list below:

  • Confessions of
  • Who else wants to?
  • The biggest business mistake I ever made: (people like to read about other people’s failures)
  • How I lost_____________and gained__________in the process.
  • The misfit’s journey to (success, Africa, jewelry making, starting his own business)
  • The Zen of:
  • Decoded: Seven secrets to:
  • Rags to Riches – The triumphant story of: (we all love the underdog)

Now, after you’ve created a headline that you’re proud of, remember that each line you write should give the reader an incentive to read the next line. Think concise and compelling. Forget about crafting lofty fluff. Each sentence should stand alone.

Use metaphors, stories, personal experiences, and above all, be authentic. If you want to craft a clever piece about an otherwise boring topic, try connecting on an emotional level. Here’s an example:

Your business is accounting. While there must be an élite group of number crunchers out there who fervently spend their Friday nights charting tables and spread sheets, that’s not the case for most of us. So, how can you turn dull, dry, data into compelling content? You do this by touching on concerns, thoughts, questions, fears and uncertainties that everyone has. For example, financial peace of mind, retirement, health, faltering 401k’s, aging gracefully, etc.

The point here is to connect with people where it matters most. Show that you are human. It is fine; in fact it’s refreshing to write about things that you are not proud of, as long as there is something meaningful in the story for the reader. Here are a few more ideas you might try, the next time you are in desperate need of interesting content:

    • Make people laugh
    • Surprise people
    • Unleash your inner geek
    • Be generous with information and insights
    • Be irreverent
    • Be politically incorrect
    • Write from your heart
    • Smile when you write

Visitors will not only read your entire post, they may even line up for your next epic chronicle. Better yet, they may become a loyal follower or customer.

 

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Other

Do your eyes glaze over within 30 seconds of looking at your marketing goals? Forget looking at them, what about just thinking about them? Does your stomach drop when a peer says something like, “Our new marketing campaign is getting really great results-how’s yours doing?” (Um, uh, what campaign?  Campaign, I thought that’s what politicians do!) “Great. Yes, really uh great! Thanks for asking.”Geez Louise you think. I’m a small business owner wearing a thousand hats, and you’re asking about my marketing campaign! If you relate even a tad to this scenario, this article is for you. We’ll tell you how to avoid a marketing meltdown. We’ll show you how to attract more customers and how to become simply magnetic, in as little as ten minutes a day.

 

First, jot down what types of online marketing you are doing. Whether you are a seasoned marketer, or a total novice, write these words down: connect, authenticity, caring. (If it helps you remember, write C.A.C. in parenthesis). Write these words on a sticky note, and post it in a place where you will see it daily. There’s nothing magical about the words, but they sure are powerful!If you do these three simple things, you will be doing much more than most of your competition. And you’ll see the rewards in time. This isn’t a quick fix, but it is an old-fashioned, straight forward method of attracting customers, and keeping them.

As a society, we are more digitally connected than ever before. We can tweet, like, email, jabber, Skype, text, just to name a few. We can contact people around the clock, regardless of where we are in the world. But never before have there been a greater number of lonely people. (http://www.theatlantic.com/magazine/archive/2012/05/is-facebook-making-us-lonely/308930).

The reasons are simple: we are spending way too many hours on our phones and computers, and sacrificing quality face-to-face time. Remember when your grandparents used to sit on the porch, and drink lemonade? They’d talk to one another and their neighbors for hours. Imagine for a moment a couple of old fishermen spending the afternoon in a small boat, waiting for trout. What do you think they are talking about? How are they whiling away the hours? What do you suppose the girls talk about when they go to the day spa? Oh, if walls could talk! This type of rapport looks effortless, but it’s built over time, and requires trust, honesty, and authenticity. These qualities should define the essence of your customer service.

Connect

Connect with your customers and show that you care. Get Creative. Spend some time every day reviewing their buying patterns. Then start to segment them in terms of geographic location, gender, etc. You will begin to see trends and emerging patterns. Send out a few thank you notes. Use email, text, or snail mail. Save handwritten notes for the larger purchases, and for customers who have purchased more than once. Thank your clients for their business and ask how they like the product. You might ask them to send or email a picture of themselves using the product. If you are on social media, by all means, use it to engage with your customers. Ask about their hobbies, passions, and goals. Inquire  how you can fill a need with your services and products.

Be Authentic

Don’t send a canned message to the masses. You can deliver the same message to twenty people without sounding contrived and pushy. Avoid selling. Talk to them like you would a friend. Respond to their questions, concerns and comments. Thank them for their opinion, and start building rapport. Take the time to listen, and connect. Share some personal tidbits about yourself and your lifestyle. You are laying the foundation for long-term relationships.

Care

Set aside ten to fifteen minutes, three times a week, to reach out and connect with buyers and potential customers. Offer free advice or services. Hold an open house. You can offer wine and cheese, special sales, hold raffles, and fun contests. Start to get to know a bit about what makes your target market tick. Look for common themes, frustrations, goals, and plans. Then, tailor an event around one of these themes. For example, hold a Saturday afternoon sale for soccer moms, or a contest for parents who are busy with back to school activities. Start small; this isn’t a fast slum dunk. Start by reaching out to ten people a week. When you have a good handle on that, increase your goal to twenty, then thirty. Keep your numbers small, and your tone will be more personal. Don’t be afraid of criticism in the process. If you do this consistently, people will resonate with you. You will start to become magnetic. They’ll tell their friends about you, and your business will grow, slowly, over time. No need to worry about huge campaigns and marketing meltdowns. Just keep it simple, by connecting, being authentic, and caring. Let the rest unfold.

We’ve seen it work for us. We’d love to hear from you. How have you gone from a near meltdown to becoming magnetic?

 

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Other, Print SMART

Overnight Prints Keeps it Green. You Can Too.

We here at Overnight Prints pride ourselves on not only our print quality and on-time delivery, but also our unparalleled devotion to environmentally safe practices. Besides using eco-friendly paper, Overnight Prints is also the only major online printing company that uses waterless printing presses, which dramatically cut down on waste and toxins. Being as how sustainability is a particular concern for us here at OvernightPrints.com, I thought I’d share a few, very feasible tips on how to show your own appreciation for our environment (aside from hugging trees, of course).

  • Recycle. Most of us recycle our  cans and glass bottles, but many other materials in our homes are  recyclable, including paper, and almost all types of plastic. To  find out whether the plastic can be recycled, look for the plastic  identification code on the bottom or the side.
  • Conserve water. The majority of  water waste in a household results from improper watering of lawns.  Make sure you’re watering the grass and not the sidewalk, and get a  rain barrel to reserve rainwater.
  • Plant a tree! You can help reduce  greenhouse gas emissions, and reduce energy costs for your home  (more trees = less energy wasted for air conditioning). Not only  will you help make your urban dwelling more beautiful and green, but  you’ll be creating a natural habitat for other creatures.
  • Ride your bike or use public  transportation.  
  • Switch your lightbulbs to CFLs and  purchase energy-efficient appliances.  
  • Shop at your local Farmer’s Market  and support your local economy. 
  • Repurpose everything you possibly  can. Use discarded paper as scrap paper and order recycled promotional pieces  from your favorite recycle-friendly online printer.
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Other, Print SMART

Business cards are versatile promotional tools that can be formal or informal, depending on the type of image you want to portray. They’re a must for networking events, and are ideal for promoting your business and yourself. Write down promotions on your cards, or design them as appointment reminders, to name a few of the different ways you can make use of this powerful marketing tool.

Another good idea is to take it one step further and display your talent—freelance artists and designers who want to not only network with others and gather a buzz about their work, but showcase a little sample of what they do at the same time, might consider a colorful logo or an illustration sample of their work, so as to display their talent subtly and without much effort.  (Because, let’s face it, you can’t carry your 4′ x 6′ photo prints everywhere!)
So, what can you include on your card? In addition to the obvious necessities—name, title, company name, telephone numbers and email address—a business card should display your social media contact details, which is a great way to network with others in an informal manner.  People often hesitate calling others, but are more comfortable adding someone to their Facebook friends list. It also helps you create the impression that you’re up-to-date with new technologies and social trends, and not still stuck in the Alexander Graham Bell age! It really is up to you what design you choose or the information you put down on your business card.

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Other, Small Business Tips

One of my pet peeves is when a small business owner tries to pack everything they can possibly think of into their brochure, then they sit back and wonder why their brochure isn’t earning the return on investment they’d hoped for.

You see, they mistakenly believe brochures are printed to inform customers.

The fact is that brochures are not tidy little information-givers.  They’re marketing tools and should be strategically designed as such.  That’s why less is more when it comes to printing brochures:  less clutter, more sales.

Your brochure should have a singular and definitive goal, and that goal should be designed before you jot down the first line of copy.  Your goal might be to motivate customers to call you for a demo, visit a website, sign up for a newsletter, make a purchase or visit your retail location.  You can answer all their questions when they follow up.

This isn’t to say you shouldn’t give any information; but it does mean you should only tell your customers what they need to know in order to be motivated to take the next step in the purchasing process.

Tell your customers:

  • How your product or service will make life easier and better, and solve a problem
  • Why your product, service and company is the best solution
  • Any supporting data to that end
  • Why now is the time to buy with a time-limited coupon offer
  • What to do next

Anything else is extraneous information that gets in the way of your marketing pitch.  Naturally, each of these points manifests itself differently for every individual company and campaign.  One company might promote itself as trustworthy because it is a family business with decades of experience, while another in the same industry might promote its trustworthiness by explaining the benefits of a new cutting-edge technology.  Put yourself in your customers’ shoes to determine what would motivate you to buy.  That’s what your brochure should contain, and nothing more.

Ask yourself:  Is this information going to help me make a sale?  Why?  Justify every aspect of your brochure by demonstrating how it will help you make sales; if a block of text or design element has no sales purpose, cut it.  Don’t let your pride get in the way of profits.

Employ your graphic design prowess to draw customers in to your key selling points, offer, and call to action; but don’t clutter.  White space is inviting space, it helps customers focus their attention, and it’s comfortable.  It can be your best design and marketing tool because it frames your other elements, without the need for frames.

 

 

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Other, Print SMART

This  simple but “crafty” Photoshop tutorial is inspired by the kind of  handmade cards that you often see being sold on Etsy, HowAboutOrange, and Dawanda.

This really easy Photoshop tutorial is perfect for those readers who are new to Photoshop and who want to develop their skills in working with paths, fills, and styles  (Note: You will need to utilize  both Illustrator and Photoshop to create the card in this particular tutorial, but the various photoshop effects can be applied to any “path” elements and objects that you wish to create)

greeting_card_thankyou

>>DOWNLOAD ORIGINAL GREETING CARD PSD FILE HERE<<

Read more

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Other, Print SMART, Small Business Tips

Many variables play a role in how your print marketing materials are perceived by potential customers.  Your copy, your offer, and your design are three considerations upon which the utmost importance is placed.  But there’s more to customer influence than what goes on your postcards, posters, business cards, catalogs, and other print marketing materials.  In fact, some of the most subtle nuances of your presentation can help your brand leave a lasting impact and motivate direct sales.  Your choice of paper stock is one of those variables.

Paper stock matters because it directly impacts how your designs look when printed on paper as well as how your marketing materials feel in your customers’ hands.  The following details reasons why paper stock is indeed important to maximizing your return on investment.

Good Paper Stock Enhances Your Design

Glossy paper stocks make your designs more brilliant, so that they practically pop off the page.  Matte paper stocks enrich your colors and add depth to your designs.  Both lend impressions of your company that cannot be conveyed by words alone:  authority, confidence, trustworthiness, attitude, success, and other identity-related adjectives.

Good Paper Stock Comforts Customers

Premium paper stocks don’t just look pretty; they feel good, too.  When customers hold a smooth, thick, robust business card they feel as though your company can be trusted, because your company’s card is professional.  The best part is you can get professional printing on premium paper stocks at deep discounts when you know where to look.  Think about which company you would trust if two competitors handed you business cards:  one, flimsy and flat; the other thick and glossy.

Premium Paper Stock Maximizes ROI

Not only will customers be more impressed and comfortable doing business with you, but your marketing materials will last longer with wear, tear and weather.  That means you get to put your campaigns to work longer on a single investment, thus maximizing your return.

What are the Best Paper Stocks?

The best paper stock depends on the project in question and how it will be deployed.  You can go to any product on the Overnight Prints website to learn more about the benefits of each specific paper stock.  You might learn, for example, that you could print business cards on standard premium-quality 14-point paper stock with a glossy coating on one or both sides (for penning in appointments on the fly).  Or, print an even thicker 16-point gloss business card.

Not sure what paper stock to print on for your business cards?  It all depends on what impression you want to leave on customers and your overall brand image.

First, let’s assume you want to print professional-looking business cards.  You can instantly throw out the flimsy, cheap business card paper stocks many discount printers have.  You do want to yield a return on your investment, after all.  Next, consider the following questions:

Is your company new, fresh, exciting, or innovative?

A glossy 14-point or 16-point paper stock might be the best choice.

Is your company bold, cutting edge, or authoritative?

Go with a thick and robust 16-point gloss paper stock.  Add a UV coating for an extra-thick, extra-glossy sheen.

Is your company traditional, new age, or artsy?

Try a 13-point matte paper stock, which adds richness and depth to your colors and design.

Do you often set appointments or jot down additional information for customers on the fly?

A 14-point glossy paper stock, coated on one side only, will give you the fresh appeal of gloss on the front and the ability to write with a pen or pencil on the back.

Follow these tips, and you will be able to print a professional-looking business card that enhances your design, feels great in your customers’ hands, and promotes your brand image at the same time.

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Other, Print SMART, Small Business Tips

In spite of (and actually, because of) the influx of digital promotions in the marketing realm, a well-planned direct mailer remains one of the best marketing tools at your disposal.  In fact, direct-mail marketing is better today than ever before.  Why?  Because so many of your competitors are focusing exclusively on digital marketing, creating an opportunity for you to reach and influence your target customer base in areas being neglected by others in the industry.

A strategic approach to direct-mail marketing will yield exceptional results.  Your mailing list, design, copy and printing , as well as your choice of direct mailing service, have a direct impact on your return on investment.  Do your research and select a direct mailing service that meets the following criteria.

Experience

Your direct mailing company should have at least five years of experience sending successful direct-mail campaigns under its belt, or at least your job should be managed by someone who does.  Your direct-mail service has a vested interest in your success, since happy customers are repeat customers, so an experienced company will be able to catch any glaring errors before they become disasters.

Convenience

Full-service companies such as Overnight Prints are perfect direct-mail partners because they offer both convenience, and they can help your entire campaign launch without a hitch since they oversee the entire thing from start to finish:  design, printing, mailing list generation, and mailing.  What’s more, you’ll get better pricing by going this route and increase your overall return on investment, since such companies can spread profits out over multiple products.

Quick Turnaround

Many direct-mailing campaigns are time sensitive, so you want to select a company that offers quick turnaround.  Two to five days is good, and will ensure your holiday promotions arrive before January.

Verified Mailing

You don’t want to waste your marketing investment on unverified or repeat addresses, so make sure your direct-mail service employs CASS verification and removes any duplicate addresses from your mailing list.

Customer Support

You should be able to speak with a qualified account representative who can answer any of your questions by calling a published phone number, in addition to via email.  A direct-mail service with good customer support will also be one that pays attention to the details of your project.

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Other, Print SMART

Looking through my garage the other day, I had a vision of myself on an upcoming episode of “Hoarders.”  If you can at all sympathize with this feeling, it may be time to look through your closets, attics, and garages and gather everything that is no longer needed (like, for example, the stationary bike with the pedals that have been similarly stationary for quite some time now). Put outdated clothing (e.g. the flannels from your “grunge” period) and items that no longer fit into a pile. Once this project is complete, you will likely have quite an inventory. Before donating it, consider having a yard sale. The weather is warm and a yard sale is a great excuse to get outdoors.

Aside from enjoying the sunshine, you can make some decent cash by selling unwanted belongings. However, this event will only be successful if your advertising is effective. Online ads are convenient and often low-priced but not everyone is computer-savvy. In some towns, yard sale patronage is comprised of the older generation and many of these folks do not own a mastery of the computer.

Capture their attention by using online printing to create full-color posters and attach them to street signs and telephone poles at major intersections. This advertising lets everyone know where and when the event will be held. They are large enough to fit a brief description of what will be sold as well as some photographs of these items.

While tumbleweeds are blowing through the yards of other sales in town, your yard will be jammed with shoppers. It may even be necessary to do another quick run-through of the home  during mid-morning in order to gather more items to sell. At the end of the day, the yard will be bare and you may very well have a large wad of cash in your pocket…not to mention room to actually park your car in the garage.

1

The fact that we live in an increasingly technological world is not a groundbreaking idea to most. This trend, of course, also applies to the business world. It is an undeniable fact that almost all data, including contact details, are stored electronically nowadays. Regardless of how technologically-based business has become, the fact remains that plain old business cards can still be relevant.

Below are some reasons why business cards are still important even in 2012:

Business Cards Increase Name Recall

Simple truth: Human beings (this includes your potential customers) does increase the chances of being remembered – no matter the actual physical layout of the card or what kind of work you’re in. Wouldn’t you rather see a customer walking away with your business card than walking away with nothing? Business cards really do help a person stand out and be relevant.

Business Cards Are Easier to Hand Out in Large Crowds

Given the technological savvy of most consumers these days, business cards should theoretically have been phased out. After all, you could simply store names, addresses, and phone numbers on your phone now. As is true with a lot of other ideas that SEEM like they should be true, this is not always the case. Storing numbers electronically is fine when on a one-on-one setting. But imagine the horror should you find yourself somewhere like a business convention. Who has the time to store every number in your phone? And after it’s all said and done, would you even remember who these new friends are with nothing but a name and a number to help you?

With business cards, you can continue giving your pitch to that important investor without that awkward pause whenever he tries to type in your contact info into his smartphone – he could do that at a later time like, you know, when you’re done talking.

You can literally throw business cards around a convention and someone will surely pick one up. While that last statement sounds ridiculous (and not something I’d recommend you try; but hey, they’re your business cards so do whatever you want with them), I’d say it’s still better than introducing yourself one person at a time hoping someone actually stores your number for reference.

But if you’re all about technology – you know, the kind that can barely watch TV shows on a TV anymore, fret not. Business cards can be modern too…

Business Cards Can Be Customized to Fit Your Market

Your business cards don’t have to be dull. Try to be creative so you can have business cards that are custom built for your customers. You can print business cards in custom shapes. You’d be surprised by the variety of business cards out today. Again, you are only limited by your imagination. Use your cards, not only to provide contact information, but to also promote your company and brand.

Business Cards Are Good for SEO

I know how much marketers have thrown the term “SEO” around and for good reason. These days, almost everything is done online. Even if you’re not running an e-commerce business, there’s a good chance you still have an online presence (you should have at least a Facebook page). Having those URLs in your business cards will help boost your inbound traffic.

There you have it. These are just a few of the reasons why business cards are important.

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As Kermit sings, “It’s not easy being green.” Especially if you’re involved in the printing or paper industry.

Kermit

We all like white paper. It’s easier to read and easier to print on. But paper isn’t naturally white. To make paper white requires bleaching. White, good; bleaching—using chlorine, bad.

I was initially confused by the alphabet soup of claims for chlorine free paper products.   Read more

1

In honor of Ben Franklin’s birthday on January 17

Early to bed and early to rise makes a
man healthy, wealthy, and wise.

We all know this aphorism.  And every schoolchild knows about Benjamin Franklin’s experiment with a kite and a key.  He signed the Declaration of Independence.  His inventions—from bifocals to swim fins to the lightning rod—are legendary.   Ben Franklin created the Post Office and the circulating library.  He was a politician and the first American diplomat.

But despite all these accomplishments, he always thought of himself as a printer. Benjamin Franklin didn’t invent the printing press. He didn’t even create the Franklin Font.  But he was considered the most accomplished printer in Colonial America, and his contributions to the publishing industry are celebrated to this day.  That’s why today’s post is dedicated to Benjamin Franklin, printer, whose birthday is Read more

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Earlier this week I blogged about our Cyber Monday promotion and promised I’d be back with details about another tasty deal. I wasn’t kidding. Until December 31, with qualifying orders, you can get a FREE $25 Restaurant.com Gift Certificate. Read more

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school_banner_blog

Back to School Ideas
Summer is almost over and it’s back-to-school time all across the USA! No need to be sad though, back-to-school is an exciting time, full of fresh beginnings and brilliant new things to be learned and discovered!

Whether you’re a parent packing your kids off to school, a returning college student, or a teacher with a whole new brood to take care of, you will need to refresh your school supplies. Here are a few of our favorite back-to-school products:

Address Labels

Let your little ones choose their favorite address labels from our template library and use them to label school supplies, books, lunch bags and more.

Here are our top five back-to-school picks:

cat_address_label Read more

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I realize that this sounds obvious but there’s no point in being timid about it – being timid doesn’t get you work. Be excited about your new design business – you should shout it from the rooftops! Let everyone know; friends, relatives, ex-colleagues, acquaintances, the guy you sometimes talk to at the coffee shop! Tell them that you’ve just started a design business and to pass on the information to anyone they know – give them a few business cards for their wallets.

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Flickr is a great place to network with people and to generate work leads. There is, however, one major problem with using flickr to promote your work: Flickr does not allow the promotion of services or the selling of your artwork. Even though you can’t put a price-tag on your design work in Flickr, there is no reason why you can’t utilize the massive social networking and community aspect of flickr to connect with potential clients and other design professionals.

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Custom notepads are a really diverse product that can be used as a business-branding tool to use in your own office and as a product giveaway to clients. They are really successful at establishing and reinforcing your brand. Small business owners and other professionals can now enjoy a full-color custom Notepad product from Overnight Prints!

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Other

brochure_bonus
It’s BROCHURE BONUS WEEK at Overnight Prints. Until 4/1/11, we are offering FREE Folding on our tri-fold and brand new z-fold brochures! If you’ve never ordered a brochure from Overnight Prints before, now would be the perfect time to do it! We offer a number of different ways to present your company information on a brochure.

Read more

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Other, Print SMART, Small Business Tips

We thought that it was about time that Overnight Prints made something that talked about ourselves as a company and about the things that differentiate us from our competitors. But we didn’t want this video to be a typical corporate affair with a man in a suit telling people how great our company is! Instead, we wanted to make something that really speaks to our designer and small business customers about our quality printing, our fast delivery service, and our green company policies.

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Other, Small Business Tips

Direct mail is probably the most effective way to connect with customers and to offer them your product or services. More importantly, it represents an opportunity for you to “speak directly” to those customers who are most likely to need your product or service. The following article outlines the ways that customers can create cheap and effective marketing campaigns for their small business.

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Other, Small Business Tips

I’ve had a lot of design customers telling me that they’ve been using our Calendar designer to create a really easy and cost-effective custom design portfolios to send to clients and agencies! I tried it out for myself, and it works great!!

Creating print booklets of your work for self-promotional purposes can be expensive. Especially if your plan is to distribute them between multiple clients and agencies. Although, fancy bound booklets look great, it’s just not practical to create more than 2 or 3 copies. Especially if you’re on a tight budget.

portfolio_image

 

 

Using our Calendar designer, freelancers,artists, illustrators and designers are able to create affordable portfolio promotions that greatly benefit from being printed in hi-res on 4-color presses.

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Art & Design, Other, Print SMART, Small Business Tips

Although I’m a Mac guy and I personally like the “cold metal” look of my G5, I’m not keen on Steve Wozniaks fancy laser-cut stainless steel number. It’s not very practical, affordable, or even particularly attractive! I prefer Steve Jobs simple business card design from the 70’s. Despite its “dated” font (Motter Tektura – the old Apple font) it has a simple elegance.

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Other, Print SMART, Small Business Tips

In October, You may already be planning your Christmas promotions, but you’d be unwise to forget Halloween and the money-spinner it can be for many businesses.
In fact, consumer polls have shown that Americans are actually planning to spend more on Halloween this year than last (even though we are all a little “spooked out” by the continuing recession.)

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Art & Design, Other, Print SMART

Your Comp Card should act as a visual resume. They serve as a standardized way for models and entertainers to promote themselves. Generally, they refer to an 8.5” x5.5” postcard. However, it’s not uncommon to create a 4″ x 6″, 8″ x 10″ or other flyer -sized version. The most important aspect of creating a comp card is to communicate your visual resume as effectively as possible.

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Other

Freelancers and design professionals are often asked to create designs for CD and DVD’s. For most designers, printing CD jackets is a no-brainer – they’re used to dealing in proofing and checking the quality of printed-paper products. But what about printing the CD face? This is not so straightforward. When taking your designs to a company that specializes in short run CD printing, it’s important to know the two major differences in the way that your CD face will be printed

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We are presently running a really cool contest for designers and artists at Overnight Prints in which you can win special discounts and offers from us, just by joining one of our social networking sites and showing off your print designs!

Open to everybody, and anybody, the competition gives you the chance to present your design to a growing community of designers and artists who have joined our social networking sites.

No.1 fan on twitter, facebook, and flickr

Take a look at this weeks design by >>>>>>>>>> . We think it’s great! But if you think you can do better, and would like the opportunity to win 500 free business cards ,please post your business cards, flyers, postcards, and any other prints you’ve created, and we’ll include you in our weekly giveaway!

How to win our weekly giveaway…

Upload a picture of the design you ordered from us on flickr, twitter, facebook

1 winner each week, winners will be showcased on overnightprints.com/fans

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Other

micalogo

 

After posting a feature about the students of MICA (Maryland Institute College of Art) I was told that I should give all  MICA students a discount (“for being so awesome”)

I couldn’t agree more!

However, in return for a fantastic 30% off all print products, I would like MICA students  to post their work on our new Overnight Prints Flickr group. We are trying to grow a community of designers, and would love you to be part of it!

Read more

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Unless there’s a printing company in a galaxy far, far, away that can warp space and time, OvernightPrints.com is now, officially, the fastest printer in the universe! Our new and improved print service has been named BITGIT (buy it today, get it tomorrow.) It represents not only a faster delivery time, but also a general improvement in our overall print service – customers are now able to order from our website and specify the EXACT DAY that they wish their prints to be delivered.

With BITGIT we are officially the fastest printers in the universe

We have always been the fastest! We are the pioneers of fast and efficient online printing, and we are the ONLY online print company that has been able to supply 24 hour prints.  However, I will admit, that there have been occasions when we’ve promised to provide a next day service, and for some unforeseen circumstance, we have not been able to live up to that promise!

Our customers’ happiness is paramount and we hate to disappoint them! For this reason, we have made some major changes to our manufacturing process  so that we can  truly live up to our name, and deliver print products “overnight”. As well as putting new systems into place to maximize production, we have also built a manufacturing facility right next to the UPS super-hub in Kentucky (as the saying goes: “If you can’t bring Mohammad to the mountain, bring the mountain to Mohammad!”)  Being so close to our delivery point ensures that we can send our prints off as expediently as is humanly possible.

Our New Delivery Options

These new changes are reflected on our site. If you navigate to our homepage, you will notice the following text in our header:

overnight_prints_header

This time guide shows just how fast we can get your products to you.  By choosing our new “emergency delivery” option in the checkout section of our website, you can have your prints the following day! No other printer in the world can do this!

As well as providing you with  a next day delivery option, we have also revised our delivery services to give you more delivery

choices. Whether you need it next week or the next day, we have a list of shipping options and prices to suit your needs.

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Art & Design, Other

I was recently contacted by Kristen Acampora, a Junior at Maryland Institute College of Art who wanted to feature her business card design on our blog site. Upon visiting her blogspot, I was really surprised at the excellent illustration work being produced by the students and recent graduates at Maryland.

I’d like to help promote their work and share their wonderful illustrations with the readers of this blog:

Stephanie Kunze

Annie Wu

Read more

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Other

Unless there’s a printing company in a galaxy far, far, away that can warp space and time, OvernightPrints.com is now, officially, the fastest printer in the universe! Our new and improved print service has been named BITGIT (buy it today, get it tomorrow.) It represents not only a faster delivery time, but also a general improvement in our overall print service – customers are now able to order from our website and specify the EXACT DAY that they wish their prints to be delivered.

With BITGIT we are officially the fastest printers in the universe Read more

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Other, Print SMART

I received a lot of inquiries from mommy’s asking where they could create thmommy cards for mothers dayeir own “emergency cards” (or “mommy cards” as they are better known!) Well, would you believe it, Overnight Prints has just released some brand-new templates with a selection of really great kid themed designs.

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Other

On Saturday 10th April, I attended the Find art show at the Eyetorrent Artspace in Costa Mesa, Orange County. It was a night that celebrated “all things creative” – bringing together a community of artists, graffiti artists, musicians, a freestylin’ hip-hop band, pinstripe artists, and other vendors.

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Other, Print SMART

They may be called business cards but does that mean they HAVE to be used merely for business purposes? One of the ways that many of our customers use our business cards is for their family members! If one of your family members was in an emergency situation, was lost, or was unable to remember their address or phone number, a business card that’s tucked into their backpack could be a “lifesaver”.

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Other, Print SMART, Small Business Tips

In the small business world, there is a growing business card trend for making them more “hand crafted” (e.g, hand-stamped business cards) and for taking them to another level by making a business card fulfill another function (e.g, fancy labels, decorations, jewelry holders, etc.) With a little thought and effort, you can make your business cards into something REALLY PERSONAL!

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Other

The Relationship between designer and client is often a contentious one! Designers can feel aggravated by the client’s lack of respect for their expertise and for their general lack of creative vision. As a designer, I’m sure you’ve had a few of those “I’m working for a complete moron” moments when nothing you do is pleasing to the client and all their suggestions and ideas seem ludicrous!

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Working for a company whose foundations lay in quality business card production, I get to see a lot of business cards. I take a great interest in business card design and I often bookmark particularly brilliant business card designs on my internet travels! I’d like to share with you my current list of favorite business card designs.

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Other

If you are an artist, designer, or art-lover living in Southern California then you may be interested in a new magazine that’s trying to get itself launched. It’s called FIND Art Magazine and the goal of the publication is to build an art community by bringing local artists, galleries, companies and spectators together into one “Found” space.

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