Marketing Tips & Tricks
Learn best marketing tips and tricks in printing, digital, design and social media from online printing company Overnight Prints.
Matte vs Glossy Flyers: Which Gets More Attention in 2026?
Matte and glossy flyers attract attention in different ways. Glossy flyers usually stand out faster because of their shine and color vibrancy, while matte flyers often feel more modern, professional,...
Open House Flyers vs Postcards: Which Gets More Leads?
If you’re promoting an open house, the format you choose can quietly decide how many people show up. Not the design. Not the headline. Not even the offer. The format....
Where to Print Brochures in 2026 (Online vs Local Options Compared)
If you need brochures printed, the real question isn’t where, it’s what you actually need. Most businesses don’t struggle to find a place to print brochures. They struggle to choose...
The Science of Color in Print: Colors That Sell
Colors influence how customers feel about your business before they even read a single word. In print marketing, the right colors can help your flyers, brochures, postcards, and business cards...
The Print Pieces Businesses Forget to Reorder (Until It’s Too Late)
Most print problems don’t start with bad design or poor quality. They start with running out. A business doesn’t realize something is missing until: A customer asks for a card...
Self-Inking Stamps: Where They Still Make Sense (and Where They Don’t)
Self-inking stamps have a strange reputation. Some businesses rely on them every single day. Others assume they’re outdated, unnecessary, or even unprofessional. So the real question isn’t “Are self-inking stamps...
Magnet Marketing for Small Businesses: Why It Beats Digital Reminders
Local brands don’t lose customers because they’re bad. They lose customers because they’re forgotten. Between emails, push notifications, text messages, and ads, customers are flooded with digital reminders every day....
Print Campaigns: Engage & Grow Your Brand Monthly
Consistency is key to successful marketing, and a monthly print campaign helps keep your brand top-of-mind for your audience. By planning ahead and aligning your campaigns with seasonal trends, holidays,...
Affordable Brochure Printing: How to Cut Costs Without Cutting Quality
For many small businesses, brochures are still one of the most reliable marketing tools. They’re tangible, easy to distribute, and capable of telling a complete story in a way digital...
Bulk Mailing for Small Businesses: Costs, Timelines & When It Makes Sense
For small businesses trying to reach more customers without overspending, bulk mailing often comes up as an option, but it’s not always clear whether it’s worth it. Business owners usually...
