Marketing Tips & Tricks

Learn best marketing tips and tricks in printing, digital, design and social media from online printing company Overnight Prints.


How to Design Postcards That Double as Packaging Inserts

For small businesses and e-commerce shops, every order shipped is a marketing opportunity.  Adding a postcard insert inside your packaging is an easy, affordable way to thank customers, promote repeat...

Thank-You Cards That Build Client Loyalty

A simple thank-you card can do what discounts and ads can’t,make clients feel valued. As businesses prepare for Q4, personalized thank-you cards are a low-cost, high-impact way to strengthen relationships...

Custom Calendar Printing: Wall, Desk & Photo Options

Custom calendar printing helps small businesses stay visible all year long. Whether it’s a wall calendar in a client’s office, a desk calendar on their workspace, or a photo calendar...

Retail Marketing That Pops: How to Use Posters and Bookmarks Creatively

In a world where every retailer is competing for digital attention, print marketing stands out more than ever, especially when it’s done creatively. And no, we’re not just talking about...

Back-to-School Print Checklist for Small Business Sales

Back-to-school isn’t just for students. It’s one of the best times of the year for small businesses to reconnect with local shoppers, run irresistible promotions, and drive in-store sales. But...

Essential Print Materials for Freelancers and Consultants

You’re talented. You’re driven. You’re the go-to expert in your field. But there’s one thing that can still make, or break, your client relationships: Your professional image. Because in freelancing...

Folders That Sell: How to Use Pocket & Presentation Folders

Picture this: You walk into a sales pitch. Your competitor tosses loose papers on the table. You slide over a sleek, branded folder that organizes your proposal, samples, and business...

Rack Card Design Tips: Stand Out & Get Picked Up

Walk into a hotel lobby, visitor center, or coffee shop and you’ll probably see dozens of rack cards sitting untouched. Same display. Same format. Same problem. Most of them never...

Menu Design Tips for Small Restaurants: How to Make Every Dish Sell Itself

Your menu isn’t just a list, it’s your best-performing salesperson. Looking for menu layout ideas or design tips for small restaurants? A smart menu can increase your sales instantly. In...

Why Booklets Are the Underrated Powerhouse of Print Marketing

More than pages — they’re a strategy in your hands.   Most small businesses default to flyers or postcards when planning their print strategy. If you want to educate, sell,...