If you’ve researched branding, then you know that there are six different areas to gauge the strength of a brand. Brands can be measured by their uniformity, uniqueness, versatility, administration, consistency and ability to invoke feeling.
Being invited to present an 18-minute TED Talk has the potential to be career defining. How does one score an invitation to the world-famous conference? To add the coveted title of “TED Talk speaker” to your resume, begin by growing your personal brand as an influential professional speaker in your field.
Digital and print media are constantly at war, but is one really better than the other? It’s hard to compare the two when one is tactile and the other is electronic, but for marketers, there is much more at stake – ROI on advertising.
Traditional print has a couple advantages – no internet required, I can actually feel the pages, and it’s my trusty go-to when the flight attendant makes everyone else put away their laptops before takeoff. The cons? Print advertising can be costly, impressions are hard to track and it’s only available on one platform.
Digital media on the other hand? I don’t have to wait for the next issue to hit the stands, information is usually free, and I can watch videos and GIFs all day. The downside to social media marketing is that prospects are disinterested, you could run into technical difficulties and it opens the floor for negative comments and rants.
So you weren’t exactly a bookworm in school, but statistics show that print materials hold one’s attention much longer than digital media. Luxury car brand BMW put this to the test with its static print ad reporting better recall than its web or TV campaigns.
Social media marketing lets consumers double tap and share the love online, i.e. likes, comments, shares, retweets, etc. Print marketing ends up doing the same and driving consumers online to connect.
How do you squeeze promo details into 140 characters? Print products aren’t limited by character counts, load times or competing hashtags. Direct mail marketing is delivered directly into prospects’ hands and enjoys a higher average response rate.
Digital marketers can score a bullseye by targeting ads by specific regions, demographics and keywords. Social media marketing offers more tracking, scalability and control over the print medium.
Do consumers trust print or digital ads more? Turns out, traditional print ads are more trusted by internet users when deciding to buy, even among the younger generations.
If your audience prefers watching videos over reading text, digital media would be the ideal channel. Social media ads are clickable and can incorporate videos, GIFs and elements of gamification across laptops, tablets and mobile devices.
When print and digital media go head to head, they both come out on top. For marketers, the most winning strategy is to balance both forms of advertising. Traditional print supports digital media by forming trust and providing a sensory experience that eventually leads prospects online where they can be further entertained, targeted and measured. Sounds like a win-win!
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Encouraging workaholics to take time off from work can actually boost productivity, energy and creativity when they return to the job. Nearly 662 million vacation days were left on the table by American workers in 2016, as found in an annual report by the U.S. Travel Association. The association leads Project: Time Off, a "national movement to transform American attitudes and change behavior around time off."Read more
How well do you know your customers? Becoming familiar with buyers’ needs and desires is invaluable to growing a loyal customer base for your small business. For Get to Know Your Customers Day, Overnight Prints is celebrating one of our most creative customers: Graphic designer Kristin Bleyenberg shares how she built a successful career from her home studio in Michigan. Read more
Despite what insults you quietly mutter about them around April 15, the Internal Revenue Service (IRS) does support entrepreneurs who apply a little elbow grease to their marketing. The IRS generously provides tax deductions for certain business expenses, such as the cost of printing business cards and other marketing collateral.
We all know that every business has to start somewhere. Some boast humble beginnings like Google starting up in a rented garage. Others are more controversial, like Facebook, which began as an online game that ranked people’s hotness before swiping right became normal (Thanks Mark Zuckerberg).
We’re keeping a close eye on what you all tweet, share and post during this resolution season. So far we’ve learned that financial responsibility and growth is among the majority’s top priority. Out of the most shared lists on Twitter, we’ve read through and rounded up what we think is the most valuable advice from the likes of Forbes, LinkedIn and some small-biz experts.
A small winter festival in 1890 has become a famed annual showcase on the first day of the new year. The Rose Parade in downtown Pasadena, Calif., celebrates the “Mediterranean of the West” by celebrating Southern California flowers and sunshine. Shown in 200 countries around the world, the brand has become an international sensation synonymous with New Year’s Day.
This demonstrates how a non-profit organization can build a strong brand presence without the bells, whistles and deep pockets of larger corporations.
How much do you really know about Black Friday? Here’s a quick history on the annual shopping frenzy following Thanksgiving:
- Black Friday was originally named for the crash of the U.S. gold market in 1869
- Retailers used to color-code accounting losses in red and profits in black, eventually adopted as the modern-day origin of the name
- By the 1980s, Black Friday became more widely associated with deep discounts on the day after Thanksgiving
“I look back to 1998 and remember a cartoon first shown online. Two dogs, sitting at desktop computers. They are facing each other typing. One dog says to the other dog, “No one knows we’re dogs.” That’s the internet,” said Kathy.
Kathy LaFollett- Founder of FlockCall.com and author, dedicates her time and effort to bringing a global conversation to companion parrot advocacy so “Every parrot, everywhere, can have a happy home.”
“I was inspired to create and maintain a trustworthy, honest, and a driven website that offers clear, non-judgmental information from a global perspective.”
Kathy as Editor-in-chief, takes full responsibility and pride in every word she presents through her own writing, and via her global collection of Advocate Authors. Her goal is to put an end to parrot care and rescue misinformation that circulates throughout internet. Her love for companion parrots aims to rewrite the miscommunication one book, one blog, one post, and one person at a time.
Kathy believes,”the unconditional and cognitive love parrots bring is unlike any other animal on the planet. They choose to love or not to love you. Just like us, they are thinkers.”
With 8 companion parrots in her home, this truth proves out personally to Kathy. “They are the only companion animal that cognitively chooses to say no, and every relationship is unique and special,” said LaFollett.
It all began when Kathy found “Animal,” a Catalina Macaw, at a local pet shop. Marked with an expensive price tag, he was on high display which allowed anyone to walk up and touch him. Animal was displayed as a commodity with little regard to his cognitive stress or emotions. This first encounter will always have a special mark on LaFollett’s heart. This experience sparked an advocacy journey that continues today. Kathy knew she had to change the assumed truth that parrots are just a commodity for the pet industry. But rather an individual spirit capable of providing a deep companionship.
Oh, how she changed this and continues to pressingly make changes for parrots. She has joined with global Advocate Authors from Greece, Canada, Mexico, Estonia, and Australia. Every day partners come forward with stories, experiences, and local concerns. These introductions spark advocacy projects currently underway in Australia, New Zealand, Mexico, Ireland, Canada, Greece, Estonia and Spain.
An Advocate Author for FlockCall, David lives on the island of Syros, Greece. He takes care of healthy, sick, and unwanted parrots. His standard home has grown into a residential rescue situation and his long term goal is to purchase a large, centralized property. What David has done so far is very humbling for Kathy, but inspiring to others. Which is another purpose for her advocacy work inside FlockCall.com; inspiring empowerment.
Kathy has created beautiful 48-page booklets with us and we loved showcasing them on our various social media sites. However, for Kathy it’s more than publicity, it’s about setting the foundation in a personal and tangible manner.
Her book contains information about how to have a happy life with your parrot. It also focuses on empathy and putting it into what we are supposed to be doing not only for our companion parrots but for each other.
“My eight birds have taught me to become calm, have a sense of humor, laugh, and to see other perspectives. Stop, and think about what others are feeling. Empathy,” said Kathy.
If you’re interested in finding a parrot companion and hope to share your life with a parrot, get started by reading Kathy’s blog. She suggest visiting a parrot rescue and volunteering there to gain first hand knowledge of what parrot’s are really all about.
“Choosing a parrot is not like choosing a car. It’s like finding a child to adopt. This is a lifestyle change. ” If your interest is still strong, buy my book. It really is all you need to get on with creating a Successful Companion Parrot Lifestyle,” Kathy stated.
Visit FlockCall.com to learn more about companion parrots and start seeing life with companion parrots in a whole new way.
Many of us are understanding and taking in what we call, “The Digital Age.” An era where computerization has taken over our economy, the world, and everyone that lives in it. It’s also been slivering it’s way into dominating the marketing realm. Is this true? Has print marketing and advertising passed away, so to speak? Don’t start mourning the loss of print just yet, because it’s perhaps stronger than ever. There are copious reasons why print triumphs digital, even in today’s world.
Our team looks for the products that bring smiles to the faces of our customers. Now, we are introducing a new product that is creative, special, and personal. This new product, is our wrapping paper. Giving gifts brings joy and happiness to others, and we wanted to make this experience as personal as possible.
Quality is everything, and we wanted to ensure our customers receive top of the line paper. All of our wrapping paper is on 80 lbs Gloss paper stock. This will have a heavier feel than standard paper and will be slightly heavier. However, the paper is not overwhelmingly heavy, it’s just the right amount that is needed to provide a strong durability. This stock also has a sleek gloss that covers the entire paper. Our gloss not only creates a luxurious look, but gives the paper an extra layer of protection. This will keep the 4:4 color from fading and the paper looking as good as new for a very long time. Our team worked strenuously to create a solid paper stock that is matched with the ultimate protective gloss.
We loved the idea of our customers being able to actually create their own wrapping paper. Everyone can go out and buy generic wrapping paper, but then it becomes solely wrapping paper. Nothing special, nothing out of the ordinary. We wanted our customers to create something special and unique to them, and have fun in the process. Upload any design or image and surprise your friends, family, and even customers.
Wrapping paper can start a buzz for your company or business. Wrap merchandise and other promotional gear for a highly unified look. This will only take your business a step further in your customers and potential customers’ perceptions of your company. Having an overall collected scheme will set the standard and tone, thus draw customers into your business. Simply place your logo on the wrapping paper for a strikingly distinguished look.
It’s personal and gives our customers the opportunity to send their gifts off in style and personality. We are very excited for our customers to try out this new product. Start creating your very own, right now! Only at OvernightPrints.com
The New Year welcomes new opportunities, new beginnings, and a fresh start. Businesses should embrace this time of year with refreshing new marketing collateral. It’s time to get your customers excited and give them something a little unexpected. Updating your current collateral can help to grow, enhance, and improve your overall business. Why is this? People love new, modern, and up-to-date pieces. Customers tend to be more attracted and interested in businesses that are well polished and contemporary. It not only appeals to customers but it creates trust.
Just think about it, when you walk into a business you want to see a welcoming new environment, not an out-dated one. This goes across the board from clothing boutiques to restaurants. You can have the best business in the world but you will lose out on capturing your full potential. There is always room for improvement and now has never been a better time to get started.
At Overnight Prints we have a vast variety of different print marketing materials to choose from. If you want to start simple, we have three of our most essential products you will need for the new year. Remember, at Overnight Prints we do have a personal design team that can work with you to create the product and marketing collateral you envision.
The first product is our Tri-Fold Brochure. Here we used it to enhance a bakery menu and bring it to life. If you have any type of restaurant business, the new year is the perfect time to update your menu. These brochures can also be used to display products, services, promotions, and more! If you’re looking to place a significant amount of information including copy and images, this brochure gives you optimal space.
Now, this product may be small but its the perfect size for coupons and stamp cards! It’s time to think outside the box and try our Mini Business Cards! Sized at 1.0″ x 2.75″ it makes for the perfect addition to your overall scheme. Use this card to give to loyal customers who come in frequently as a reward off an item!
Last but not least, is our standard business card. To complete your new look, replace your old company business card with great quality that will last throughout the year. It’s important to give contact information out to current and potential customers. Put your best foot forward starting with the essentials, and make unforgettable impressions on your customer base. If you want to expand your collateral, look at our coasters, calendars, and flyers! Start now by visiting Overnightprints.com!
Can you believe it’s already the holiday season and Christmas is just around the corner? It’s time to get into the holiday spirit and spread love and excitement to all your friends and family. Now, I bet you’re wondering how do I do this and is it going to cost me a fortune? At Overnight Prints it doesn’t cost much to give something special and thoughtful to the ones you care about.
Although you may be close at heart with family and friends, odds are there are miles that stand between all of you.This year bring your family and friends together by sending off a custom greeting card. Many people get caught up in buying the most expensive items and that is where it’s all wrong. It’s not all about going into a store and buying items, it’s about sending a message of love and thankfulness.
A greeting card not only sends a message. It also sends a piece of our hearts and lets the people we love most know we are thinking about them. It means more than any present given, because of its personal touch. The custom aspect of our greeting cards makes it very different from any standard greeting card you can buy at a store. With Overnight Prints you have three options. Create your very own from start to finish online, upload your own content, or browse through our templates. The opportunity to explore your creativity is available now. Stay inside, enjoy a cup of coffee, and start crafting your very own.
Not only are you making personal greeting cards, you also get the quality you desire. Our greeting cards are printed on durable 12pt card stock paper. Then, we lightly gloss the outside which gives a sleek sophisticated look. Instead of using full gloss on the inside we place a matte finish on the inside. Our greeting cards are perfect for personalized messages and are just what you need this season.
If you’re running late and need your cards in a rush, take advantage of our “Buy It Today, Get It Tomorrow.” This shipping method will allow you to get your cards faster than ever and right when you need them. As long as you place your order by 8:00 p.m. EST your holiday cards will be in your hands the following day. Don’t let the holidays pass without sending a heartfelt message that will forever stay with the ones you love.
Odds are you have participated in Black Friday or Cyber Monday at least once, but the best sales happen on Saturday. Thanks to American Express we have the opportunity to show our appreciation for small businesses by shopping at our local small businesses across the United States. Small Business Saturday all started in 2010 as a promotion presented by American Express to pull people into shopping at their local shops for the holiday season and has grown into a sensational event.
Many people believed the promotion wouldn’t make it past the initial year. This was not the case, in fact almost the exact opposite has happened. It’s now 2015 and Small Business Saturday is almost on the same playing field as Black Friday. Owners of small businesses have embraced the day and are grateful for every sale. For most small businesses this is their biggest sale day and you could say their Black Friday. Small businesses participating in the U.S. will offer great discounts and promotions.
Overnight Prints will celebrate Small Business Saturday by giving out the lowest prices on all printing products. If you’re apart of a small business you can take advantage of our sale by stocking up on rack cards, posters, and postcards to help promote your business.
Let’s face it; the holiday rush is brutal. Attempting to walk around in overly-crowded stores, searching for the right size, standing in long lines, it’s just down right frustrating.This year give yourself a breath of relief and go small. Find unique items for your friends and family and help your local small businesses at the same time. Not only will you have success in your holiday shopping you will be helping your community in more ways than one. Giving back to local small businesses means dreams turn into reality. It also means locals keep their jobs, and sales can lead to more in local taxes in which leads to better funding for the community. It’s a circle you want to be a part of this year and will be glad you did. Shop small this month on Saturday the 28th.
Jeunesse is all about looking and feeling nothing other than beautiful on the inside and the outside. it’s about living and breathing in the moments that make up our life and embracing them. Jeunesse aims to bring this light to every individual that purchases their products and customers should expect that.
The six reasons why you should use custom t-shirts
Whether your business is just starting up or has been around for quite some time, marketing is a paramount factor for how a business performs. Often times marketing and advertising can get expensive and if your business is small or starting up you probably don’t want to overspend. There are many cost-efficient methods that can propel a business to the top. One of them is custom t-shirts. The benefits of using custom t-shirts to market your business are great. If you’re looking to gain awareness and get the word out about your business there is no better way to do it.
- “Walking billboard” over Real Billboard
When you give a shirt out with your business design or logo on it, your shirt becomes literally a “walking billboard.” I’m sure we have all come across billboards, they capture our attention and they make us interested. This is exactly what a quality custom t-shirt can do for your business; capture attention and gain interest. If your business is small or just starting up, having a marketing tactic that is able to do both of these aspects at once is incredible. Billboards are highly expensive, especially if you have them in a high trafficked area. Custom t-shirts are affordable and they can be in so many places at once, what could be better? It allows you to advertise to many people just like a billboard but without the huge price tag.
When you give these shirts out to potential or current customers, you have the ability to speak personally and get to know your customers. Being able to create and establish those personal relationships are vital and are often missed, but custom t-shirts will help you make these relationships and also great impressions.
- Cheaper way to advertise
These days there are so many options for marketing and advertising. It’s easy to get confused, lost, and overspend. What many businesses don’t realize is having a simple mindset and not overthinking is often what is best. Custom t-shirts may seem simple but they have a lot to offer your business. They only cost a few dollars per shirt, so your business can buy as many as needed without having to worry. The great thing about shirts is they can be worn over and over. Just think, your business can be advertised for over a year or more! This marketing tactic, although cheap which i like to call “cost-efficient,” can effectively advertise your business, extend your reach, and for long periods of time.
- Customize your shirts, your way
This marketing tactic lets you do it your way. Choose designs, place your logo, and add your company tagline. The sky is the limit and you can really maximize it. You may have come across a promotional company t-shirt, and thought “that looks terrible.” Many businesses think this is how they always look and think they don’t want their business associated with poor-quality. NOT TRUE! As long as you find a reliable printing company that is established and prints quality, such as Overnight Prints, you will be good to go. Overnight Prints has just released a custom t-shirt option and you will not only receive quality but work with expert designers.
When it comes to quality, Overnight Prints is dedicated in ensuring every customer that they will leave with a product they love. If you’re looking for quality and perfection, Overnight Prints is your destination.
- Many different options
You can really maximize the use of custom t-shirts by disbursing them in many different ways. Give them to your employees, this will make your team feel unified while promoting your business. If your company ever participates in a trade show, fair, or expo, you can either sell your custom t-shirts or hand them out. These shirts can be used for social media contest winners, and you can use them at public relations events. The concept of the custom t-shirt is to expand and maximize your exposure. By utilizing all of these options your business will reap the benefits.
- Advertise for longer
Billboards, posters, and brochures all have a limited amount of time to advertise. With quality custom t-shirts you can advertise your business for an extended amount of time. If you make a great quality and well-designed t-shirt, customers will want to keep wearing your shirt. What does this mean for your business? Your advertising can go on and on. The longer amount of time you can advertise, the greater the awareness and sales.
- Great for non-profit or volunteer organizations
- Appeal meets functionality
Custom t-shirts offer customers and your business the best of both worlds. Shirts are both appealing and carry functionality, these two great qualities reflect on your business. It’s unbelievable one can receive both of these characteristics without paying costly prices and that is what makes custom t-shirts an optimal marketing strategy.
If you haven’t considered custom t-shirts, you should ASAP. They work perfectly for businesses just starting up and for small businesses. Take a look at our new custom t-shirt line and start optimizing your advertising!
How To Increase Productivity In The Workplace
Companies and businesses around the world are constantly thinking about how to focus their team and how to reach their fullest productivity, at least they should be. There are so many ways you can get your team to work harder and more proficiently like perhaps yelling at them to do so. JUST KIDDING! Yelling is among the worst ways to get your workers to do a better job. This is called the “fight-or-flight method,” a study done by psychologists for many decades, has shown that this method will make the person that senses danger be able to fight better however they will stop thinking. This method works well if you want to scare your employees away or make them turn into Mike Tyson, but doesn’t help with productivity.
Productivity Apps Show Promise
If you really want your employees to work their hardest and become dedicated to every single task, productivity apps may show promise. We live in a very technological age and many people carry around smart phones. This can turn into something great for your company. If you go to your app store and search “productivity,” there are endless amounts of apps you can find to help better your productivity levels. Even though there are many, I wanted to figure out which ones are the best and what they can do for a company. All of the apps i have chosen show they can be strongly effective in different areas of productivity.
This app from Binary Hammer can be used on both the iPhone and the iPad. If you’re a major procrastinator and you know it, this app was made for you. 30/30 is effortless to use and understand. When you first open the app you will be greeted by a clock counting down the time it should take you to finish your next task. You can apply as many tasks as you need to and select the time you want to complete them in. Once you decide and finalize your tasks, it’s time to lock them in and press the “Go” button. This app will get your heart racing and wanting to beat the clock, and in turn finish work.
Use this app for absolutely any task in the workplace, maybe returning customer phone calls, or finishing a blog post. No matter what the task is, this app will push you to get it done. Just by selecting your tasks and setting a time, gives you enough pressure to want to get it done. What you thought was a long time will turn into not enough if you lose focus. 30/30 makes you not only work faster, but makes you realize how precious time is and to learn how to get things done without falling into those endless distractions. If you want to stop procrastinating and get daily tasks done with proficiency, this app will force you to be productive. Another plus with this app, it’s FREE! This means all of your employees can use this app and have no excuses.
The reason this app stood out to me was the overall engaging layout and the flexibility users have with manipulating time for tasks. There are so many options for customization and that is the part I loved. When creating a new task you can label it, color the label, and set an icon to it. This allows the user to easily differentiate and understand what he or she needs to do now, what is coming up, and also provides a more personal experience.
- Huddle App
Huddle lets users create their own content, provide notes, and share them. This is great for companies to have because being able to share viable information instantly, no matter where you are is a necessity. Many note taking and sharing apps require you to go outside of the app, not Huddle. They capture the essence of productivity by allowing the user to stay within the app. They wanted to give the user an outlet to really become productive and not be susceptible to outside app distractions, making the app stray away from being productive. This app is available on both iOS and Android apps, users can also download the app onto a desktop. If you have or run a company being able to access an app on various mediums is a plus.
Huddle lets users post comments within the document, it also shows who has viewed the document and when they did. What makes Huddle extremely functional is its capability to integrate with many other applications such as Tibbr, Photoshop, Microsoft Outlook, Word, Excel, PowerPoint, and SharePoint. Keep you up-to-date within your network and be able to view new documents and files as they are submitted. The reason I thought this app was better than the rest was its ability to allow users to stay within the app along with being able to use it with many programs. Huddle also creates personal notifications so you know exactly when something is associated with you, so you can respond quicker. Huddle also comes with an agenda, this means you can stay current with your daily tasks and never miss a beat.
The reason I loved this app is because it’s different and in any company you will have employees that think different. If your company has designers and artist they might want to actually draw things out and not type. This app provides more productivity for those who think creatively and need to take notes or jot down ideas.
With Inkflow you can rearrange your ideas and notes to however you need them or prefer. This app truly feels like you’re using a pen and paper but with a modern twist. Inkflow lets you draw seamlessly without any glitches. Users can have the freedom to re-size the images using a selection tool. What is really neat about this is normally when you re-size an image you lose quality, with Inkflow you’re able to transform the sizing of images and still obtain crisp and clear quality. Users are able to re-size in any way and don’t have to worry about losing quality or clarity along the way. You can also send emails of your notes so they can be seen by other employees. The app allows you to zoom in and zoom out to change and edit details. This app is for the creative minds and makes it effortless to share with other employees.
- Wunderlist App
This app is also focused on time-management and productivity. Wunderlist sets itself apart from the rest because its beautiful structure and functionality. This app can be used for work or outside the office as well. Set due dates, assign due dates, and reminders. You will always get reminded when a deadline is approaching, so you never are late or miss an important task.
Wunderlist also allows you to work with other employees, and permits everyone to have access and be able to work on projects together by looking at documents and commenting. If your company is looking to grow as a team and get projects done faster this app will allow you to do so. You can use this app on many devices including, Windows 8, Mac OS X, Android, iPhone, Apple Watch, iPad, Android Tablet, Chromebook and more. You will have more access than ever before. Having many choices was the main reason this app stood out to me along with app structure. Set reminders, look at group folders, communicate with employees, have access from anywhere, and allow all employees to keep up with tough schedules by creating notifications. This app is jammed packed with features and will offer your company the ability to gain a stronger connection and stay on track.
This last app is perfect for the organization aspect of your company, because in order to be productive you must be organized. DropBox is an app that keeps documents and files all in one place and allows groups to be created so they can all view and add files. Do you carry a USB or hard drive? Well, thanks to DropBox you don’t have to anymore. Anything that you copy into DropBox is instantly uploaded online and saved. So, if you’re using your iPhone you can view it and if you switch over to your iPad you can view it. No matter where you are you can view your documents and start working on it.
This app is highly useful and is extremely clear and easy to understand. You can use DropBox to upload your photo stream, share documents, share images, delete or move files, and edit from wherever you may be.
These apps are the perfect way to get your employees engaged and also doing more work, faster. In this day and age it’s all about technology and when companies imply that into the workplace, it might just make all the difference. Remember for all of your business printing needs choose Overnight Prints for the ultimate printing experience.
When you think of logos you most likely think of the great ones, the memorable, and the ones that stick with you. When you start thinking about creating a logo for your company remember it has to be unique enough to make a lasting impression. Creating a one-of-a-kind logo is not by any means easy. It requires time, patience, and many steps. Before you start creating your very own logo make sure you don’t forget to consider these key points.
1.) What colors best suit your company?
- Colors are a way of expression and they bring out emotions in everyone. All colors bring out different emotions and it’s necessary to choose colors that represent what your company stands for. If you choose red as your color, it will be active, passionate, and intense. One example is Red Bull, they use the color red and it’s a perfect choice for their company. Red Bull is supposed to supply their customers with energy which will keep them active throughout the day.
So just what do these colors express? Here is an infographic to further explain some of the most popular colors.
2.) Look at your selection of fonts
- Fonts are very similar to colors because they also spark emotion. If your company is energetic and fun you will want to go with a font that expresses those emotions. If your company is supposed to express strength and being bold such as Under Armour, it’s probably best not to choose a cursive, floral font. Selecting a font is just as important as the color because of the emotion factor. It’s all about matching who and what your company is. Fonts can help convey messages to customers instantly.
3.) Understanding the many different logo types
- This can be a bit tricky because there are so many types of logos and aspects to consider. You have to examine how it will look across your overall company collateral. Then consider the emotional response your customers will have. The emotional response all comes back to choosing the right colors and fonts. A company logo isn’t just a symbol, it’s the core of the company. In many cases it’s the first thing your customers see and you want them to respond in a positive way. Let’s go over some of the top types of logos.
1. Lettermark Logo
Lettermarks are using the initials of the company or the first letter of the company. Many companies such as HP and Chanel use this method because it’s more appealing. Using the whole name would be too long, or perhaps the name is hard to pronounce. These are all reasons why companies would choose the Lettermark type of logo. Take ABC for example, it’s full company name is “American Broadcasting Company.” The full name is too long and wouldn’t be as easy to remember. Creating a lettermark for certain companies makes it easier for customers to recollect. 2. Symbol Logo
Using a symbol is harder to come up with but often times creates more of an impact. If you’re planning on having a big business having a symbol logo is the way to go. The reason is symbol logos are much easier for people to remember because they are simple and unique. The fun part about symbol Logos is you can create clever twist within them which highlights what your company does. Just take companies like the Goodwill and Baskin Robbins for Example.
3. Wordmark Logo
These are going to be custom designed fonts which spell out the whole name of the company. These typically use a creative arrangement that will leave not only a lasting impression but a unique logo. It solely represents the company on its use of creatively adding flare to the original name. This type of logo can be easily read and understood since they are using the exact company name. Be prepared to get innovative and think of something new, because you want the finished product to inspire your customers and one of the best examples up-to-date is Visa.
4. Emblem Logo
The emblem logo is continually growing. This logo uses the company name within a detailed design. Emblem logos give the best of both worlds, meaning you can use the full name of your company and a design to give it distinction. This logo is very popular because it combines the two, from famous ones to the newest; they are all great.
Having a solid understanding of what the types of logos are and why companies use them should help you pick the correct layout for your own. Colors and fonts are the first aspect of the logo. Perhaps these two characteristics are the most important. Before diving into logo design really do your research and apply it to your company. Last but not least don’t be afraid to use designers, and preferably those at Overnight Prints.
Our Design Services include Logo Design work. Our experts can help you with small alterations, new additions, or creating a brand new logo for your company from scratch. Our Logo Design process is very easy, all you have to do is provide our designers with one of the following.
- examples of other logos
- color scheme
- description of your ideal logo
- A sketch
You can speak to our designers directly and our team will take your thoughts, sketches, and create the logo you envisioned. Our step-by-step process allows you to be a part of each aspect of the logo design experience and supply the designer with necessary info that will translate into a uniquely crafted logo for you and your company.
Make sure you don’t rush into creating a design because having a strong logo is critical to your company. Overnight Prints wants you to have the perfect logo and it’s why we offer logo design within our design services. If you have a concept and want it to be all that you envisioned let us help you build a phenomenal logo for your company. Visit Overnightprints.com/logo-maker and start making your logo today!
Are you tired of using the same standard looking print products? If you are, all it takes is one simple addition to completely change the look of your business card. I’m talking about Spot-UV. If you have never heard of Spot-UV, it’s a shiny added layer applied to a design or portion of print products such as business cards, postcards, and posters.
Spot-UV will give attention and dramatize an important part of your card or product in which you want to emphasize. Any time light hits the Spot-UV it shines, shimmers, and stands out. For instance, if you have your company logo, company name, or design you can put the spotlight onto this and bring it out by giving that section a high-gloss, very luminous effect.
We were extremely happy to have the chance to work with Ben Kwok, who is an amazing visual designer and illustrator. If you want to know more about Ben, please read our previous blog post entitled “Artistic Genius Ben Kwok Speaks.” In today’s blog we used Ben’s outstanding and highly intricate work to showcase the strong and eye-catching effect of Spot-UV.
We took Ben’s “Tiger Helm” design and placed it on one of our 4 x 6 postcards. As you can see the difference from photo 1 and photo 2 is that the Tiger Helm is shining and is really highlighting the detail of the design. We loved this illustration because you can see the Spot-UV reflect the light and shine off the design while the rest of the card is standard, and does not have gloss. The design as you can see completely stands out from the card and immediately grasps your attention. Spot-UV is a very unique finishing gloss because it can point out the detail of any design.
This is the back of our standard business card. The owl is coated with a layer of luscious Spot-UV. The Owl against the white card completely stands out and exposes the very fine details of the illustration, and all it takes is a splash of our Spot-UV. The back of any business card is extremely valuable. The reason is you have all of your contact information in the front, so no need to state the same on the back. Show who you are and your personality on the back side and you will have yourself an unforgettable business card. Since Ben is an illustrator it’s important for him to of course showcase his art and work and the back of the card does it nicely. While Spot-UV brings the card to life it also protects it from wear and tear and keeps it looking new. Don’t let the back of your business card go to waste.
Spot-UV isn’t only for business cards, it can be used for an array of printing products and as we can see it greatly enhances the overall look. The“Ornate Elephant,” was placed on our 5 x 7 postcard and also is using Spot-UV. As you can see in the first image of the”Ornate Elephant,” is shining quite a bit. If you’re looking for something out of the ordinary and highly impressive, Spot-UV can enhance anything from a company name to a highly intricate design such as the illustrations we used from visual designer and illustrator Ben Kwok. Start using our one-of-a-kind Spot-UV today and see the difference.
One of the problems I’ve run into with internet marketing is, for lack of a better term, noise. Sure I can buy an email list targeted specifically to the client demographic that I want to reach. I can create a beautiful HTML-based document detailing all the wonderful things I can do for those potential clients. The issue is, many of the thousands of recipients will hit the delete button, before reading my beautifully crafted message. Or, it will get buried or lost in the “chaff” that clutters my prospects inbox.
After experimenting with a plethora of digital, social media, and print marketing activities I can honestly say that melding internet outreach with print marketing yields far greater rewards than using either as a sole source.
I also look to the internet to maintain a complex (as well as a hopefully informative and attractive) website, send out query letters, estimates, contracts, and maintain an active social media presence. But experience has taught me not to rely exclusively on the World Wide Web for all of my marketing needs.
Don’t get me wrong, I relish the internet and all of the marvelous things it offers. For example, without it, you wouldn’t be reading this article. Unless, of course, someone printed it for you.
Having owned my own photography and video production company for more than 30 years, I have always believed in the power of print.
By chaff I mean those truly annoying (yet occasionally entertaining) emails (among other offers) from, say, Princess Shewanna of the landlocked kingdom of Katangaland-who desperately needs help moving her 600 million dollar inheritance. If only I could reap even one percent for each spam message I receive.
So, sending out an email message promising great photography and video services has an unlikely chance of being read, much less acted upon.
However, I am not averse to internet marketing. What I am averse to is using the internet as a “single source” for marketing. Used in conjunction with “traditional” marketing methods, it can yield results far beyond what you’d expect.
For example, this is a true story:
I recently ordered 500 rack cards from an online printing service, (overnightprints.com) branded with my logo and contact information, and select photos. The chief reason behind ordering rack cards was not to place them in racks but rather because they fit in standard envelopes.
I printed a cover letter on letterhead stock, “wrapped” the rack card in the letterhead and mailed 100 of them, to a targeted list (that I also had email addresses for).
Since the addresses were local, I waited two days and sent an email to each recipient; the subject of the email was simply the name of my company.
The email had a little more information about my company and a teaser directing the recipients to my website, which has literally thousands of pages of information and imagery… and a “hit” tracking feature.
By the end of the week the results were astounding!
On day four, hits increased from an average of 60 hits per day to over 400, a rate that lasted the rest of the week before tapering off
Eight recipients responded directly with a phone call and requests for rate information
Three recipients booked me for work, one recipient bought, as a stock photo purchase, the photo that was used as the primary image on the front side of the rack card.
In comparison, an earlier solely email-based effort to a qualified list of recipients (which cost me five times the amount) yielded only a dozen responses, five of whom insisted I take their names and email addresses off the list, and seven who asked for printed material as a follow up.The bottom line is that internet marketing can be successful, of that there is no doubt, but if you are looking to maximize your reach for the dollars, combine the internet with print for an unbeatable combination.
Related articles:True stories about small business owners
One of my pet peeves is when a small business owner tries to pack everything they can possibly think of into their brochure, then they sit back and wonder why their brochure isn’t earning the return on investment they’d hoped for.
You see, they mistakenly believe brochures are printed to inform customers.
The fact is that brochures are not tidy little information-givers. They’re marketing tools and should be strategically designed as such. That’s why less is more when it comes to printing brochures: less clutter, more sales.
Your brochure should have a singular and definitive goal, and that goal should be designed before you jot down the first line of copy. Your goal might be to motivate customers to call you for a demo, visit a website, sign up for a newsletter, make a purchase or visit your retail location. You can answer all their questions when they follow up.
This isn’t to say you shouldn’t give any information; but it does mean you should only tell your customers what they need to know in order to be motivated to take the next step in the purchasing process.
Tell your customers:
- How your product or service will make life easier and better, and solve a problem
- Why your product, service and company is the best solution
- Any supporting data to that end
- Why now is the time to buy with a time-limited coupon offer
- What to do next
Anything else is extraneous information that gets in the way of your marketing pitch. Naturally, each of these points manifests itself differently for every individual company and campaign. One company might promote itself as trustworthy because it is a family business with decades of experience, while another in the same industry might promote its trustworthiness by explaining the benefits of a new cutting-edge technology. Put yourself in your customers’ shoes to determine what would motivate you to buy. That’s what your brochure should contain, and nothing more.
Ask yourself: Is this information going to help me make a sale? Why? Justify every aspect of your brochure by demonstrating how it will help you make sales; if a block of text or design element has no sales purpose, cut it. Don’t let your pride get in the way of profits.
Employ your graphic design prowess to draw customers in to your key selling points, offer, and call to action; but don’t clutter. White space is inviting space, it helps customers focus their attention, and it’s comfortable. It can be your best design and marketing tool because it frames your other elements, without the need for frames.
Many variables play a role in how your print marketing materials are perceived by potential customers. Your copy, your offer, and your design are three considerations upon which the utmost importance is placed. But there’s more to customer influence than what goes on your postcards, posters, business cards, catalogs, and other print marketing materials. In fact, some of the most subtle nuances of your presentation can help your brand leave a lasting impact and motivate direct sales. Your choice of paper stock is one of those variables.
Paper stock matters because it directly impacts how your designs look when printed on paper as well as how your marketing materials feel in your customers’ hands. The following details reasons why paper stock is indeed important to maximizing your return on investment.
Good Paper Stock Enhances Your Design
Glossy paper stocks make your designs more brilliant, so that they practically pop off the page. Matte paper stocks enrich your colors and add depth to your designs. Both lend impressions of your company that cannot be conveyed by words alone: authority, confidence, trustworthiness, attitude, success, and other identity-related adjectives.
Good Paper Stock Comforts Customers
Premium paper stocks don’t just look pretty; they feel good, too. When customers hold a smooth, thick, robust business card they feel as though your company can be trusted, because your company’s card is professional. The best part is you can get professional printing on premium paper stocks at deep discounts when you know where to look. Think about which company you would trust if two competitors handed you business cards: one, flimsy and flat; the other thick and glossy.
Premium Paper Stock Maximizes ROI
Not only will customers be more impressed and comfortable doing business with you, but your marketing materials will last longer with wear, tear and weather. That means you get to put your campaigns to work longer on a single investment, thus maximizing your return.
What are the Best Paper Stocks?
The best paper stock depends on the project in question and how it will be deployed. You can go to any product on the Overnight Prints website to learn more about the benefits of each specific paper stock. You might learn, for example, that you could print business cards on standard premium-quality 14-point paper stock with a glossy coating on one or both sides (for penning in appointments on the fly). Or, print an even thicker 16-point gloss business card.
Not sure what paper stock to print on for your business cards? It all depends on what impression you want to leave on customers and your overall brand image.
First, let’s assume you want to print professional-looking business cards. You can instantly throw out the flimsy, cheap business card paper stocks many discount printers have. You do want to yield a return on your investment, after all. Next, consider the following questions:
Is your company new, fresh, exciting, or innovative?
A glossy 14-point or 16-point paper stock might be the best choice.
Is your company bold, cutting edge, or authoritative?
Go with a thick and robust 16-point gloss paper stock. Add a UV coating for an extra-thick, extra-glossy sheen.
Is your company traditional, new age, or artsy?
Try a 13-point matte paper stock, which adds richness and depth to your colors and design.
Do you often set appointments or jot down additional information for customers on the fly?
A 14-point glossy paper stock, coated on one side only, will give you the fresh appeal of gloss on the front and the ability to write with a pen or pencil on the back.
Follow these tips, and you will be able to print a professional-looking business card that enhances your design, feels great in your customers’ hands, and promotes your brand image at the same time.
In spite of (and actually, because of) the influx of digital promotions in the marketing realm, a well-planned direct mailer remains one of the best marketing tools at your disposal. In fact, direct-mail marketing is better today than ever before. Why? Because so many of your competitors are focusing exclusively on digital marketing, creating an opportunity for you to reach and influence your target customer base in areas being neglected by others in the industry.
A strategic approach to direct-mail marketing will yield exceptional results. Your mailing list, design, copy and printing , as well as your choice of direct mailing service, have a direct impact on your return on investment. Do your research and select a direct mailing service that meets the following criteria.
Your direct mailing company should have at least five years of experience sending successful direct-mail campaigns under its belt, or at least your job should be managed by someone who does. Your direct-mail service has a vested interest in your success, since happy customers are repeat customers, so an experienced company will be able to catch any glaring errors before they become disasters.
Full-service companies such as Overnight Prints are perfect direct-mail partners because they offer both convenience, and they can help your entire campaign launch without a hitch since they oversee the entire thing from start to finish: design, printing, mailing list generation, and mailing. What’s more, you’ll get better pricing by going this route and increase your overall return on investment, since such companies can spread profits out over multiple products.
Many direct-mailing campaigns are time sensitive, so you want to select a company that offers quick turnaround. Two to five days is good, and will ensure your holiday promotions arrive before January.
You don’t want to waste your marketing investment on unverified or repeat addresses, so make sure your direct-mail service employs CASS verification and removes any duplicate addresses from your mailing list.
You should be able to speak with a qualified account representative who can answer any of your questions by calling a published phone number, in addition to via email. A direct-mail service with good customer support will also be one that pays attention to the details of your project.
The fact that we live in an increasingly technological world is not a groundbreaking idea to most. This trend, of course, also applies to the business world. It is an undeniable fact that almost all data, including contact details, are stored electronically nowadays. Regardless of how technologically-based business has become, the fact remains that plain old business cards can still be relevant.
Below are some reasons why business cards are still important even in 2012:
Business Cards Increase Name Recall
Simple truth: Human beings (this includes your potential customers) does increase the chances of being remembered – no matter the actual physical layout of the card or what kind of work you’re in. Wouldn’t you rather see a customer walking away with your business card than walking away with nothing? Business cards really do help a person stand out and be relevant.
Business Cards Are Easier to Hand Out in Large Crowds
Given the technological savvy of most consumers these days, business cards should theoretically have been phased out. After all, you could simply store names, addresses, and phone numbers on your phone now. As is true with a lot of other ideas that SEEM like they should be true, this is not always the case. Storing numbers electronically is fine when on a one-on-one setting. But imagine the horror should you find yourself somewhere like a business convention. Who has the time to store every number in your phone? And after it’s all said and done, would you even remember who these new friends are with nothing but a name and a number to help you?
With business cards, you can continue giving your pitch to that important investor without that awkward pause whenever he tries to type in your contact info into his smartphone – he could do that at a later time like, you know, when you’re done talking.
You can literally throw business cards around a convention and someone will surely pick one up. While that last statement sounds ridiculous (and not something I’d recommend you try; but hey, they’re your business cards so do whatever you want with them), I’d say it’s still better than introducing yourself one person at a time hoping someone actually stores your number for reference.
But if you’re all about technology – you know, the kind that can barely watch TV shows on a TV anymore, fret not. Business cards can be modern too…
Business Cards Can Be Customized to Fit Your Market
Your business cards don’t have to be dull. Try to be creative so you can have business cards that are custom built for your customers. You can print business cards in custom shapes. You’d be surprised by the variety of business cards out today. Again, you are only limited by your imagination. Use your cards, not only to provide contact information, but to also promote your company and brand.
Business Cards Are Good for SEO
I know how much marketers have thrown the term “SEO” around and for good reason. These days, almost everything is done online. Even if you’re not running an e-commerce business, there’s a good chance you still have an online presence (you should have at least a Facebook page). Having those URLs in your business cards will help boost your inbound traffic.
There you have it. These are just a few of the reasons why business cards are important.
Designing pocket folders isn’t hard, but there are some tricks to it.
“Along with the faint whiff of pre-digital social grace, she seemed to be offering a bit of hope, and she was somehow willing, with a 2-by-3.5-inch bit of card stock, to stand by her word.”
With all of the money flying around (not to mention basketballs), it’s fair to wonder how you can profit from all the hoop-la. Here’s four ideas to use for your clients, your favorite fan, or yourself.
As Kermit sings, “It’s not easy being green.” Especially if you’re involved in the printing or paper industry.
We all like white paper. It’s easier to read and easier to print on. But paper isn’t naturally white. To make paper white requires bleaching. White, good; bleaching—using chlorine, bad.
I was initially confused by the alphabet soup of claims for chlorine free paper products. Read more
Here are ten ideas to use in a Valentine’s Day direct mail program to promote your business.
I realize that this sounds obvious but there’s no point in being timid about it – being timid doesn’t get you work. Be excited about your new design business – you should shout it from the rooftops! Let everyone know; friends, relatives, ex-colleagues, acquaintances, the guy you sometimes talk to at the coffee shop! Tell them that you’ve just started a design business and to pass on the information to anyone they know – give them a few business cards for their wallets.
A mini business card looks like the regular business cards cool and hip little brother. It’s a smaller, sleeker version of the business card that lives in the pockets and wallets of small business owners, graphic designers, creative professionals, young entrepreneurs, and just about anyone else who likes their business cards to stand- out from the crowd.
We thought that it was about time that Overnight Prints made something that talked about ourselves as a company and about the things that differentiate us from our competitors. But we didn’t want this video to be a typical corporate affair with a man in a suit telling people how great our company is! Instead, we wanted to make something that really speaks to our designer and small business customers about our quality printing, our fast delivery service, and our green company policies.
Stationery is not always the most Exciting of print products! I have seen many business cards, letterhead, and envelope sets that have filled me with design despair with their lack of vision and originality! Unfortunately, I suspect that designers don’t give stationery enough thought and create something that is little more than a logo and line of text on a bit of paper!!!
It doesn’t have to be so! The following stationery designs by some insanely talented graphic design professionals is proof that corporate identity can be as cool, sophisticated, and interesting as you want to make it! I hope these brilliant designs give you the inspiration you need to create your own outstanding stationery
Direct mail is probably the most effective way to connect with customers and to offer them your product or services. More importantly, it represents an opportunity for you to “speak directly” to those customers who are most likely to need your product or service. The following article outlines the ways that customers can create cheap and effective marketing campaigns for their small business.
I’ve had a lot of design customers telling me that they’ve been using our Calendar designer to create a really easy and cost-effective custom design portfolios to send to clients and agencies! I tried it out for myself, and it works great!!
Creating print booklets of your work for self-promotional purposes can be expensive. Especially if your plan is to distribute them between multiple clients and agencies. Although, fancy bound booklets look great, it’s just not practical to create more than 2 or 3 copies. Especially if you’re on a tight budget.
Using our Calendar designer, freelancers,artists, illustrators and designers are able to create affordable portfolio promotions that greatly benefit from being printed in hi-res on 4-color presses.
As our email and site banners proclaim: “This is our best deal EVER”. Simply put, if you make a $50 order from us today, then you’ll receive a discount for $50 in the New Year to spend on any print products you want from our site! We wanted to give back something special this year and we feel that this is the strongest offer we can give to our customers.
If you’re running out of time this holiday season, and you need a one-of-a-kind set of exclusively designed greeting cards, gift tag, address labels, or invites, then I’m certain that you’ll find a design that you’ll love in our collection. We are also offering matching sets of address labels (gift-tag stickers), gift-tags, greeting cards, and photo rack cards! Here’s a list of my top 5 favorite designs that our designers have created and links to each individual template:
Although I’m a Mac guy and I personally like the “cold metal” look of my G5, I’m not keen on Steve Wozniaks fancy laser-cut stainless steel number. It’s not very practical, affordable, or even particularly attractive! I prefer Steve Jobs simple business card design from the 70’s. Despite its “dated” font (Motter Tektura – the old Apple font) it has a simple elegance.
In October, You may already be planning your Christmas promotions, but you’d be unwise to forget Halloween and the money-spinner it can be for many businesses.
In fact, consumer polls have shown that Americans are actually planning to spend more on Halloween this year than last (even though we are all a little “spooked out” by the continuing recession.)
I work with these products all the time and I’m often being told by our customers how they’ve used our print products in new and interesting ways. After discussing this subject with some of our customers, I was given a “top 3” list of their favorite “alternative” uses for our print products.
There’s good digital designers, and then there’s these guys! All the artists in this list possess some of the most incredible design skills you’ll ever see. Utilizing Photoshop, Illustrator, and other digital and 3D design programs, these design experts masterworks are of the very highest caliber.
The easiest way to test your logo design is to create a logo in black and white. You really need to ensure that your logo is as easy to understand in black and white, as it is in color. By designing your logo in black and white you are maximizing your logos potential so that it can be used anywhere, in any medium
When it comes to putting your brand on products, most businesses aren’t very original! They tend to either go too “cheap and cheerful” with useless products like stress-balls and car antennas, or they attempt to woo clients with insanely expensive gift baskets and sports tickets! There are other, more original, custom products that are available to those intrepid small business entrepreneurs who want to experiment with new and interesting ways to product market themselves.
A few weeks ago I posted a blog asking Overnight Prints customers and blog visitors to send me links to their work so that I could showcase their work on this blog. The response was incredible! The following list of designers and their work is representative of the diverse, unique, and talented customers that we have!
In the small business world, there is a growing business card trend for making them more “hand crafted” (e.g, hand-stamped business cards) and for taking them to another level by making a business card fulfill another function (e.g, fancy labels, decorations, jewelry holders, etc.) With a little thought and effort, you can make your business cards into something REALLY PERSONAL!
High-cost marketing techniques are not always the best options for small businesses that are struggling to keep afloat in this economy. There are many very effective ways to market your company that cost next-to-nothing. All it takes is a little imagination and forward thinking. If you want to start generating interest in your company, it might be time to get “down and dirty” with a few low-cost marketing ideas and products.
When was the last time you stepped back and really took a peek at your business cards, rack brochures, pamphlets and flyers? When was the last time you really wondered if they needed some tweaking, some revamping and some fine tuning? If you’re like most of us, that will probably be quite some time ago. If you’re like most of us, that’s probably a bad, bad thing. The good news is, this is a fixable situation. The bad news is, you have to fix it.
Many small business owners choose to have logos designed for their business, but it’s not an easy task. How do you encapsulate a business image in colors, fonts, and graphic elements? I’m certainly no designer, but there ARE things you should think about before ever having a logo done.
How many of you out there have wandered onto a car lot, grabbed your checkbook and bought a car without ever taking the car for a test drive? Yeah, probably not many, if any. It’s completely reasonable, fair and wise to want to take the car for a spin, kick the tires a little, and really find out if it’s the car for you before you invest your money into it. Why should your business’s advertising materials be any different? Should you just click on the very first website you find, upload your design and hope for the best? No. You shouldn’t, and there’s an alternative.
Designing a new business identity can be frustrating. There’s a lot to consider. A simple logo on a letterhead, business card or envelope, has to clearly reflect the aims, personality, and business type of the company that you’re promoting. Thanks to the internet and web promotion, it’s now trickier than ever to design an image that will suit both onscreen and offscreen mediums — designers have to think about how the company image looks on both paper and in pixel terms!
How do you go the extra mile? How does a person, a business, a company or anyone really step up and “go the extra mile?” It’s a tough question to ask in this day and age as so many people are trying to cut so many corners to save money in a tough economy. To me, going the extra mile simply means doing something that so few other people are willing to do, things you don’t have to do but that make all the difference in the world when you do. OvernightPrints.com has always been just that to me, from the speed and amazing quality they’ve always given me with their business cards, to the perfect and professional responses anytime I have a question.