Print SMART

Bookmarks As A Marketing Tool: Cheap & Effective

We’ve all heard the expression, “What’s Simple Is True,” but today I think we can actually elaborate on that a bit…what’s simple, and cheap, is also true.  That’s right, it’s not always how much money you spend, how many designers and marketing experts and whatever elses you have at your disposal, sometimes simple ideas can make big impacts.  Enter, the bookmark as a marketing tool.

Yes, the bookmark.  The old staple to an old era that many people think is rapidly disappearing.  We couldn’t disagree more.  The age of print has not yet met its demise, and despite the meteoric rise of the Kindle, the Sony Reader and even the iPhone and the Internet, books still have a place in this world and as long as they do, the bookmark will remain one of the most simple and effective ways to spread a little message in a way that everyone can relate to and appreciate.  Face it, we all need bookmarks, and if those bookmarks are free, you’re going to use them, and look at them, a lot.

You can put anything you want or need on a bookmark to help market your business, your company, your idea and the best part is, they are extremely easy, and extremely cheap to make.  Once the designing and creation phase of your process is over and you actually have the cards in your hand, distributing them is also a breeze, which makes very effective and inexpensive marketing somewhat foolproof.  Slip them into magazines, brochures, flyers, books, with billing statements or your company invoices and people will not only respond, they’ll spread them around and even further market you.

The bottom line is, if you want a quick and easy way to add a lot of marketing for a little money, bookmarks can be a fantastic way to do so.  Add some to your arsenal and watch how they actually work For you.  You can’t really lose!

You Might Also Like

How to Choose a Green Printer

7 Picture-Perfect Marketing Postcards for Photographers

Top 20 Custom Movie Posters

Skip The Rush By Shopping Small This Year

Create a Simple Holiday Postcard in Photoshop- using the Clipping Mask, Warp Tool, and other Text Effects!

Invitations & Announcements for Dads & Grads

What Chlorine Free Means

It’s Time To Prepare For Spring Break In Las Vegas

Hassle-Free Greeting Cards

Stand Out From The Crowd By Using Spot-UV

Your Business Card is Your Trademark

Winning Movie Poster Designs from the 2017 Oscars

Facebook Like and Dislike Stamps!

Unique Business Card Ideas

Get Buzzy With Business Cards

Create Cute Baby Calendars as Holiday Gifts

Stop Bailing on Mailing (Services)

Business Greeting Cards Aren’t Promo Items – Really

Make Your Home & Office A Pleasant Place To Be

Don’t Let Your Appetite Down

Iconic Gig Posters: The Art Behind the Music

Business Card Tips: What Does Your Business Card Say About You?

Best business cards

The Networking Card

Postcard Marketing 101 – Using Customer Testimonials

Overnight Prints Introduces Wrapping Paper To Product Line

Back to School Ideas

Clever Ways to Use Coasters

Earth Day 2012

Car Door Magnets

35 of the most Inspirational flyer & postcard designs

It’s Not Too Late To Order Your Holiday Essentials!

An Ode to H2O

Crazy March Media, Money & Marketing

QR Codes in Posters and Mini BCs

Taking Stock of Your Business Card Paper

Overnight Prints Business Cards – Rated #1 for overall quality

Establishing A Design, Establishes Your Company.

Mini Business Cards

3 Best Print Product Ideas

postcard vs e-postcard

Art & Design on Postcards

Create an ‘Etsy style’ Greeting Card in Photoshop

8 Corporate Thank You Cards for Employee Appreciation Day

How to make your own fancy bookmarks

Expand Your Booklet Horizon

Gaining Awareness Without Breaking Your Bank

New Years Party Essentials!

Is the Cell Phone Killing the Business Card

New Year, New Marketing Materials.

Do Your Business Cards & Marketing Materials Need Revamping?

Super Invitations for the Super Big Game!

Halloween Print Products for October Promotions

Presenting the Pocket Folder

Roses are Red

Custom Bookmarks as Marketing Tools and Gift Ideas

Best Business Cards from Around the Web

Death of the Business Card?

Great ideas for Custom Bookmarks & Bookmark Promotions

Expert Tips for Creating Fashion Lookbooks

Augmented Reality Business Cards

Family Business Cards

Be an Art Collector

Steve Jobs 1979 business card

Complement Your Home & Business With Coasters

7 Simple Steps to Designing High-Quality Business Flyers

Flyer design – upload Photoshop flyer for free

Artistic Genius Ben Kwok Speaks

What Can A Booklet Do For You?

5 ways to add value to your business cards

Tell Your Story With A Business Card

Give Your Friends And Family More Than A Gift This Holiday Season

Small / Local Businesses Should Take Advantage Of EDDM

Bookmarks/ Think Outside The Box

NOTEPADS IN NEED!

Overnight Prints Keeps it Green…You Can, too

5 Best Custom Business Card ideas from Small Business Customers!

CREATE PERSONALIZED NEW YEARS GREETING CARDS

5 ESSENTIAL TIPS ON CREATING MESSAGING FOR COMPANY GREETING CARDS

Mommy Cards for Mothers Day

Never a Second Chance to Make a First Impression

Not Convinced? Free Samples To Change Your Mind!

Notepads now available from Overnight Prints

Rack Cards With A Twist

2011 Custom Calendars Available for the Holiday Season

Kathy LaFollett- Customer Spotlight

Summer Cleaning (Had Me a Blast)

The Importance of Good Print quality when creating Photo Postcards

Tis The Season: Recycle Those Christmas Cards!

Overnight Prints Web Commercial – how we made it!

Make your own Holiday Gift Stationery at OvernightPrints!

Patriotic Party Planner

Make A Statement With Your Business Card

Greeting Card design inspiration for Mothers Day

The Secret of QR Codes

Grow Customer Relationships with Holiday Cards

Upload your Business Cards for FREE – Overnight Prints’ new and improved online service

Take Your Business On The Road

Creating your own Business Card file for print

Introducing gapingvoid Business Cards

How Businesses Can Give Back on Arbor Day

Rubber Stamp Business Cards- Create your own Hand Crafted Business Card

A Paperless Society

Are Circle Business Cards In Your Toolkit?

Dr. Seuss’ Life Lessons You Can Use

Comp Cards – What they are and how to print them!

5 OF THE BEST SMALL BUSINESS/SMALL BUDGET MARKETING IDEAS!

Save Your Hands, Save Your Time: Self-Inking Stamps

Business Cards: Here today…Not Gone Tomorrow

What are Creative Uses for Bookmarks That Don’t Involve Books?

A Business Card Different Than The Rest

Shop the Story!