Art & Design Print SMART Small Business Tips

Create a Simple Holiday Postcard in Photoshop- using the Clipping Mask, Warp Tool, and other Text Effects!

Readers of this blog who are new to Photoshop may find this tutorial really useful. It outlines some essential Photoshop techniques! I’m sure many designers reading this article are all too familiar with the clipping mask and text warp tools, however, I think that this “retro” postcard idea is a fantastic design idea for anyone who wants to create a “red-hot” design for the coming summer season!

summer_postcard

How to create your Summer Holiday Postcard in 10 easy steps

1. Download the postcard start file in the design guide page at OvernightPrints.com open it in Photoshop > delete all layers except the background layer.
postcard template

2. Paste your first (daytime beach scene) image into a new layer This will act as your background image.

beach scene postcard 1

3. Paste your second (sunset/nighttime beach scene) image into another new layer

Summer Holiday Postcard 2

4. Create a new layer > choose Fill from your edit menu > change the drop-down setting to “color” and choose a mid-color for your fill (it doesn’t really matter what color shade- this layer is going to act as a temporary background for your clipped text)
Postcard detail

postcard design

5. Create a text layer (any color that’s visible on the fill layer) and choose a reasonably bold font – I have used Impact > resize your text to suit

Postcard text

6. Create your Clipping mask
Turn your fill layer off with the eye tool (click on eye icon to the left of the layer thumbnail – the eye icon will vanish and your layer will no longer be visible)

With the text layer selected, hold the alt key down and drag your pointer upwards towards layer 2

Picture 12.1

A circular symbol will appear > Click to join the layers when you see the circular symbol.

You will now witness the magical joining of these two layers and the transformation of your plain text to image text! This is a clipping mask – both the text layer and the image layer above it can be grabbed and moved with the pointer, so that you can find the best place for text and image to combine.

Postcard Text

7. Using the text warp tool

Select your text layer. Click on the warped “T” icon in the upper-center of your text menu

This reveals a “Warp Text” pop-up box that contains a drop down menu and a toggle menu.

In the drop-down menu (top), select a text effect. I’ve chosen “Arc” to create a simple bend in the text (these warp effects range from subtle changes in text appearance to unreadable warped effects.)

Make sure that the “horizontal” button is checked so that your text loops upwards.

text warp tool photoshop

Use the “bend” and “horizontal” toggle buttons to make your ark. The bend toggle controls the circumference of the bend and the horizontal toggle – toggled to the left will cause your text to heighten from the left – creating a more dramatic effect

Click OK when done.

Resize your text to better suit the design parameters

8. Add “Layer Style” effects to your text
To make the text “jump off the page” more, add a few layer style effects by double clicking on your text layer and bringing up your Layer Style menu.Picture 2

Drop Shadow
Firstly, check the “drop shadow” option in the left-hand side “styles” menu to highlight the drop shadow editable options> choose “multiply” in the blend mode drop-down> change the opacity to around 75% in the opacity toggle box> set your angle to around 88°

In the Distance/Spread/Size menus I chose a distance of 31px, a spread of 0%, and a size of 5px (choose accordingly to suit your design– with the preview button checked on the right hand side of the Layer Style menu, you can preview your style changes)

Stroke
Check the “stroke” option at the bottom of the left-hand menu.

Change the size to 8px> In the “position” drop-down menu, make sure that it is set to “normal”> The opacity box should be set to 100%

In the drop-down “fill type” menu, ensure that it is set for “color”> Click in the color box below (default red color) and pick a white shade from your “select a stroke” menu.

Picture 15

Inner Shadow
Check the inner shadow box (second from the top)

In the inner shadow menu choose “Multiply” in the “blend mode” drop-down and make sure that the color box to the right has a black shade selected.

Choose an opacity of 75% in the opacity toggle box> set your angle to around 109°

In the Distance/Spread/Size menus I chose a distance of 5px, a spread of 0%, and a size of 5px

In the “Quality” menu, I have kept these as default settings; although you can create some really nice effects by playing around with the “contour” pattern (click inside a contour pattern in the contour drop –down menu to path edit the density and angle of your shadow contour.)

Leave the “noise” setting at 0% percent and the “anti-aliased” box unchecked

Once you are happy with all your text style choices, click OK to continue.

9. Create a new text layer> choose a “fun” font such as BadaBoom to create your first line of secondary text

Badaboom font

Repeat step 7 but choose “Flag” in your warp menu to make your text undulate like a wave!

flag effect

Double-click on your text layer to bring up your Layer Style menu> add a shadow to your text.

10.Right-click the newly created text layer> choose “duplicate layer” from the drop down menu and create a duplicate text layer> grab your pointer tool from the tool menu and reposition the copied layer at the foot of your main text layer> click on the text tool in your tool menu, highlight your text, type in your new line of text.

Picture 21

And there you have it! A sun-filled picture postcard, perfect for summer promotions!

Would you like to contribute your own design tutorials to this blog? All contributions would be greatly appreciated! Click on the “submit an article” link at the top right hand side of this blog site to submit your own tutorial.

You Might Also Like

Creating your own Business Card file for print

Unique Business Card Ideas

Skip The Rush By Shopping Small This Year

Gaining Awareness Without Breaking Your Bank

Invitations & Announcements for Dads & Grads

5 OF THE BEST SMALL BUSINESS/SMALL BUDGET MARKETING IDEAS!

Car Door Magnets

Winning Movie Poster Designs from the 2017 Oscars

Maryland Institute College Illustration Artists

A Paperless Society

Overnight Prints Keeps it Green…You Can, too

Best Business Cards from Around the Web

Small / Local Businesses Should Take Advantage Of EDDM

The Best 4 Marketing Tools for Branding a Professional Speaker

Will You Be My Valentine? How to Attract Customers

Feel Good On the Outside And The Inside With JEUNESSE

CREATE PERSONALIZED NEW YEARS GREETING CARDS

Clever Ways to Use Coasters

Super Invitations for the Super Big Game!

Make A Statement With Your Business Card

35 of the most Inspirational flyer & postcard designs

3 Best Print Product Ideas

Trade Show Tips to Steal

Create a design portfolio booklet at Overnight Prints

Top 7 Ways to Spring Clean Your Business Marketing

10 Tips on Creating a Brochure

How Businesses Can Give Back on Arbor Day

Family Business Cards

Get Buzzy With Business Cards

#InspireMe2017: Finance Tips

Death of the Business Card?

Tis The Season: Recycle Those Christmas Cards!

Business Card Tips: What Does Your Business Card Say About You?

Make Your Home & Office A Pleasant Place To Be

Never a Second Chance to Make a First Impression

Make your own Holiday Gift Stationery at OvernightPrints!

Taking Stock of Your Business Card Paper

postcard vs e-postcard

Black Friday Promotion – Spend $50 get $50

Interview with Graphic Designer Stephen Bowman

What are Creative Uses for Bookmarks That Don’t Involve Books?

THE BEST NEW FREE FONTS

Postcard Marketing 101 – Using Customer Testimonials

Tell Your Story With A Business Card

7 Simple Steps to Designing High-Quality Business Flyers

Comp Cards – What they are and how to print them!

Are Circle Business Cards In Your Toolkit?

Resolution Blues: the tiff between gifs and jpgs

Top 4 Marketing Books That Will Transform Your Small Business

Revolutionary Skin Cream Reverses Time Naturally

Crazy March Media, Money & Marketing

Facebook Like and Dislike Stamps!

ABOMINABLE FONT CHOICE! – My list of dreadful Typography!

The Most Powerful Red Logos in Marketing

Staycations That Will Improve Work Performance

Print vs. Digital: Where to spend your ad dollars

8 Corporate Thank You Cards for Employee Appreciation Day

Mini Business Cards

Custom Bookmarks as Marketing Tools and Gift Ideas

Notepads now available from Overnight Prints

Dr. Seuss’ Life Lessons You Can Use

4 Reasons to Use Direct Mail Marketing

Where Print Marketing Wins

What Can A Booklet Do For You?

Introducing gapingvoid Business Cards

Augmented Reality Business Cards

7 Picture-Perfect Marketing Postcards for Photographers

Best Halloween Party Invitation Templates

Earth Day 2012

4 Reasons Why Brand Consistency Makes Sales

8 Design Faux Pas You Need to Avoid

Understanding Gloss & What It Can Do For Your Prints.

Business Greeting Cards Aren’t Promo Items – Really

Top 5 list of Digital Designers you should know about!

Presenting the Pocket Folder

New Year, New Marketing Materials.

Are You a Shark in Business?

Tax Advice: 5 Small Business Marketing Deductions to Know

What Chlorine Free Means

Stop Bailing on Mailing (Services)

Selecting Fonts

Best business cards

Small Business Marketing Lessons from the Rose Parade

Kathy LaFollett- Customer Spotlight

Tips on Creating Direct Mail Services for your Small Business

Roses are Red

Steve Jobs 1979 business card

Expand Your Booklet Horizon

Establishing A Design, Establishes Your Company.

Mommy Cards for Mothers Day

Stand Out From The Crowd By Using Spot-UV

4 Modern American Artists to Watch

The Networking Card

Back to School Ideas

Bookmarks/ Think Outside The Box

Free Printable Kids’ Crafts for Chinese New Year

Do Your Business Cards & Marketing Materials Need Revamping?

What To Consider When Creating A Logo And How Our Design Services Can Help

Patriotic Party Planner

Great ideas for Custom Bookmarks & Bookmark Promotions

New Custom T-Shirts Designer Is Available!

5 ESSENTIAL TIPS ON CREATING MESSAGING FOR COMPANY GREETING CARDS

Be an Art Collector

Address Labels are now available at OvernightPrints.com

The pen tool – leading you up a scary path!

Become our No.1 Fan on Flickr, Twitter, or Facebook and Win 500 Free Business Cards!

Five Steps to Better Color with Adobe Photoshop – color profiling

Is the Cell Phone Killing the Business Card

A Business Card Different Than The Rest

Hassle-Free Greeting Cards

Secure Customers Before and After Cyber Monday

Not Convinced? Free Samples To Change Your Mind!

My Adventures Up & Down the Ladders – Interview with Mear One

Complement Your Home & Business With Coasters

Overcoming Fears One Canvas at a Time

The Importance of Good Print quality when creating Photo Postcards

It’s Time To Prepare For Spring Break In Las Vegas

Bookmarks As A Marketing Tool: Cheap & Effective

Take Your Business On The Road

New Years Party Essentials!

Mom & Pop Shops That Made it Big

5 ways to add value to your business cards

Art & Design on Postcards

The Dark Art of Edward Frausto

Start Being The Best You!

Small Business Story: Kristin Bleyenberg Design

Promote yourself – 50 self-promotional tips for Graphic Designers & Freelancers

Give Your Friends And Family More Than A Gift This Holiday Season

Inspirational Prints For Your Home Office

Iconic Gig Posters: The Art Behind the Music

Don’t Let Your Appetite Down

Brilliant Art & Design Work

Path Basics

Brochure Minimalism

2011 Custom Calendars Available for the Holiday Season

New Year’s Resolution: Dance Away

Small Business Conference Planning Checklist

The Secret of QR Codes

NOTEPADS IN NEED!

6 Brilliant Office Pranks for April Fool’s Day

Upload your Business Cards for FREE – Overnight Prints’ new and improved online service

Greeting Card design inspiration for Mothers Day

5 Budget-Friendly Print Products for Small Businesses

Expert Tips for Creating Fashion Lookbooks

How to make your own fancy bookmarks

How to Choose a Green Printer

Essential Print Marketing for the Tourism Industry

Your Business Card is Your Trademark

Halloween Print Products for October Promotions

Rubber Stamp Business Cards- Create your own Hand Crafted Business Card

Artistic Genius Ben Kwok Speaks

Rack Cards With A Twist

Creative Ways To Decorate With Leftover Print Materials

Create an ‘Etsy style’ Greeting Card in Photoshop

5 Best Custom Business Card ideas from Small Business Customers!

Business Cards: Here today…Not Gone Tomorrow

An Ode to H2O

National Photography Month: 5 Photogs to Celebrate on Instagram

Overnight Prints Magazine Discount

16 Secrets to a Successful Black Friday

Flyer design – upload Photoshop flyer for free

Ryan Claytor – Elephant Eater Comics

Increase The Productivity Of Your Business

Summer Cleaning (Had Me a Blast)

Going The Extra Mile: OvernightPrints.com Mailing Service

How one photographer used savvy marketing to skyrocket his leads

Overnight Prints Web Commercial – how we made it!

Overnight Prints Business Cards – Rated #1 for overall quality

Create Cute Baby Calendars as Holiday Gifts

Save Your Hands, Save Your Time: Self-Inking Stamps

Overnight Prints Introduces Wrapping Paper To Product Line

QR Codes in Posters and Mini BCs

Top 20 Custom Movie Posters

Ready-to-Use Templates for Email Debt Forgiveness Day

It’s Not Too Late To Order Your Holiday Essentials!

Top Sites and Useful Resources for Freelancers

Top 10 FREE design resource and inspiration sites!

Grow Customer Relationships with Holiday Cards

Shop the Story!

  • Thank you…Thank You…Thank You! I have been trying to order postcards, and each and every time my product does not fit the template when I upload. I’m excited you took the time to demonstrate how to create in Photoshop. Now, I will try and see what happens.
    What’s the best way to save the project?

    • Save as a tiff or jpeg file before uploading.