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  • I have to respectively disagree about the color gradients NEVER being used in a logo. I do agree that your logo must look great in black and white as well as color. We use a color gradient in our logo to represent the fun and color of our balloon decor and party store and it works wonderfully well for us. Our logo also looks great in black and white.

  • Christy

    Love this! Great inspiration.

  • Great Ideas.
    I’m trying 2 design a logo 4 my Company.


    Your Always Protected Under the Rainbow

    I’d like 2 incorporate a rainbow inside so I think only the rainbow should be in color. Can U help?

  • Michael Sheppard says:
    Your comment is awaiting moderation.
    July 6, 2010 at 8:21 am
    Great Ideas.
    I’m trying 2 design a logo 4 my Company.
    Your Always Protected Under the Rainbow
    I’d like 2 incorporate a rainbow inside so I think only the rainbow should be in color. Can U help?

  • Hi Michael, Obviously, if your logo is a rainbow it wont work in black and white unless you created a grayscale version. I’m not opposed to color at all. I love color. I just feel that designing in black and white has massive advantages when it comes to visual and print practicality.

  • Hi Tammy, I have to admit to “not liking” gradient logos, but that’s just my opinion! I have very talented colleagues and friends who are quite comfortable with including gradients in their logo designs. I’m sure your balloon logo looks great! Send me a link to it or email the design to me (contact me through the “submit an article” link in the upper right column of this blog) and I’ll show it on the blog!

  • Roxy

    great advice and clean, effective design examples…thanks!

  • Great picks and while my logo is a 4 color gradient I first designed it to be a stand along one color graphic.

  • The simplest logos are what makes a business seem more legitimate because others that have so much exploding seem messy and disorganized.

  • Pingback: Digital Artwork presents: Logo concept design #37 | DigitalArtwork Design()