Other Print SMART Small Business Tips

postcard vs e-postcard

I’ve touched on this subject before in one of my previous posts, but after a recent conversation with an IT friend of mine, who simply cannot believe that people still send postcards via snail mail in this digital age of email blasts and e-marketing, I’m still wondering if it’s not more effective to send a traditional postcard promotion? Because of such a proliferation of email marketing, I truly believe that small businesses should look more towards the “old fashioned “ marketing method of physically delivering a business message with a genuine postcard ! It may mean more work in the long run but the rewards can be noticeably better.


There is the obvious argument that it’s not very eco-friendly to send hundreds of post cards through the post, However, I believe that if you use a conscientious print company that has put sustainable print practices into place, then I think it’s a perfectly valid and responsible way to market yourself.

An e-postcard is dramatically lower in cost, and much less of a hassle. Here are the major reasons why an e-postcard makes sense:

• They generally don’t require as much design work – it’s a lot easier to create a quick email blast

• With just one click of your mouse you could easily send one postcard to hundreds, even a thousands of recipients!

• No messing about with post offices and addressing individual postcards

However, people just don’t get that special feeling from an impersonal e-postcard. There’s something brilliant about getting a real postcard in the mail – even if it’s a promotional one! Personally, I believe that there are many more reasons to choose traditional postcards for your promotions. The advantages are as follows:

• You can’t delete a postcard sent through the mail – it may get discarded but the likelihood is that it will at least get a viewing! (A postcard can’t be filtered into a persons trash without them seeing it !)

• Printed postcards show initiative– if you’re sending your postcard to a customer or client, they will be far more appreciative that you took the time, effort, and cost to design the postcard and get it printed and shipped to them!

• It’s more memorable – business owners and customers are used to getting thousands of e-promotions. A traditional postcard stands out

• Unless you know HTML or CSS, it’s really difficult to create a proper e-promotion yourself. You may have design skills but coding skills are another matter altogether (also, if you’ve never created an e-promotion before, you’ll need image hosting and other web services!)

• Whether you’re mailing them yourself, or you invest in a direct mailing service to send your postcards, it forces you to be create a more focused campaign. Because of costs, it is necessary to target customers more and streamline your efforts (print companies such as Overnight Prints can provide really effective customer lists for your industry and preferences)

• Printed postcards are delivered directly to the recipients. There’s no problem with servers not working or email providers being down – you don’t need a computer or electricity to be able to read your printed postcard!

• If the designs really cool or beautiful, your printed postcards may be put behind a magnet on your fridge and used as decoration (particularly if you’re sending Christmas card promotions or other holiday wishes)

• You can actually see and feel the texture, quality and great image in your printed postcard. You can’t hold or feel your e-postcards!

In my personal experience, I have used postcard mailers to send my portfolio to specific agencies and people. The biggest benefit of doing this was that not only did the recipient see it, but also most of the people in that location saw it as it was handed around that office! A great-looking postcard has a very organic promotional effect.

Whatever your business is, I don’t think there’s a more effective way to promote your company message than a postcard. They are a superb marketing tool. It’s a really inexpensive way of promoting yourself and your product.

You Might Also Like

Great ideas for Custom Bookmarks & Bookmark Promotions

An Ode to H2O

New Years Party Essentials!

Start Being The Best You!

Clever Ways to Use Coasters

Death of the Business Card?

Back to School Ideas

Rubber Stamp Business Cards- Create your own Hand Crafted Business Card

Rack Cards With A Twist


More Wedding Products For Your Special Day!

Give Your Friends And Family More Than A Gift This Holiday Season

#InspireMe2017: Finance Tips

What Chlorine Free Means

Ready-to-Use Templates for Email Debt Forgiveness Day

2011 Custom Calendars Available for the Holiday Season

Black Friday Promotion – Spend $50 get $50

Business Greeting Cards Aren’t Promo Items – Really

Hassle-Free Greeting Cards

Be our No.1 fan of Facebook, Twitter, and Flickr and Win!

35 of the most Inspirational flyer & postcard designs

Create an ‘Etsy style’ Greeting Card in Photoshop

Tips on Creating Direct Mail Services for your Small Business

Trade Show Tips to Steal

Top 20 Custom Movie Posters

Save Your Hands, Save Your Time: Self-Inking Stamps

Creative Ways To Decorate With Leftover Print Materials

Super Invitations for the Super Big Game!

Comp Cards – What they are and how to print them!

Mom & Pop Shops That Made it Big

Top Sites and Useful Resources for Freelancers

Print Marketing:What is your goal?

Facebook Like and Dislike Stamps!

Brilliant Art & Design Work

5 Budget-Friendly Print Products for Small Businesses

Bookmarks/ Think Outside The Box

Avoid a marketing meltdown

How to Choose a Green Printer

Tis The Season: Recycle Those Christmas Cards!

New Year, New Marketing Materials.

Small Business Conference Planning Checklist

Art & Design on Postcards

How to make your own fancy bookmarks

20 Movies You Didn’t Know Were Books First

Bookmarks As A Marketing Tool: Cheap & Effective

The Importance of Good Print quality when creating Photo Postcards

The Secret of QR Codes

How to design and print custom CDs

Don’t Let Your Appetite Down

Skip The Rush By Shopping Small This Year

We want to see your Design work!

Stop traffic with captivating headlines

Brochure Minimalism

Setting and Attaining Realistic Goals

Is the Cell Phone Killing the Business Card

How To Execute A Great Las Vegas Summer Wedding

New Custom T-Shirts Designer Is Available!

Going The Extra Mile: OvernightPrints.com Mailing Service

8 Corporate Thank You Cards for Employee Appreciation Day

FAQ’s about QR Codes

Address Labels are now available at OvernightPrints.com

Top 4 Marketing Books That Will Transform Your Small Business

Host The Perfect Event – Using Overnight Prints

Become our No.1 Fan on Flickr, Twitter, or Facebook and Win 500 Free Business Cards!

Mommy Cards for Mothers Day

How one photographer used savvy marketing to skyrocket his leads

What are Creative Uses for Bookmarks That Don’t Involve Books?

Make Your Home & Office A Pleasant Place To Be

Best business cards

Secure Customers Before and After Cyber Monday

QR Codes in Posters and Mini BCs

Take Your Business On The Road

Introducing gapingvoid Business Cards

Where Print Marketing Wins

How Businesses Can Give Back on Arbor Day

Advertise Your Business Seamlessly With Chinese New Year!

17 Pot O’ Gold St. Patrick’s Day Promotions for Small Businesses

Create a Simple Holiday Postcard in Photoshop- using the Clipping Mask, Warp Tool, and other Text Effects!


Blogger beware

16 Secrets to a Successful Black Friday

Overnight Prints Introduces Wrapping Paper To Product Line

Oh the weather outside is frightful, but the prices are so delightful!

The Pragmatic Entrepreneur: The Importance of Calculating CLV

Postcard Marketing 101 – Using Customer Testimonials

Small Business Story: Kristin Bleyenberg Design

Business Card Tips: What Does Your Business Card Say About You?

Family Business Cards

Print vs. Digital: Where to spend your ad dollars

“For being so awesome” 30% off MICA discount!

A Business Card Different Than The Rest

A Tribute to Ben Franklin

Summer Cleaning (Had Me a Blast)

Artistic Genius Ben Kwok Speaks

Establishing A Design, Establishes Your Company.

The Most Powerful Red Logos in Marketing

Spice up your Love Life with a Flirting Card

Upload your Business Cards for FREE – Overnight Prints’ new and improved online service

Creating your own Business Card file for print

Your Business Card is Your Trademark

A Sea of Santa’s..on Harleys-Small Businesses Giving Back

7 Simple Steps to Designing High-Quality Business Flyers

Make A Statement With Your Business Card

Roses are Red

Make your Mark with Fresh Father’s Day Marketing

Small Business Marketing Lessons from the Rose Parade

Greeting Card design inspiration for Mothers Day

Best Business Cards from Around the Web

Design O’ the Times


Overnight Prints Magazine Discount

Top 7 Ways to Spring Clean Your Business Marketing

Mini Business Cards

Magnetic Advertising

Tell Your Story With A Business Card

Managing Design Projects – Surviving the Battle between Designer and Client

Winning Movie Poster Designs from the 2017 Oscars

Plan a Unique, Memorable Birthday Bash for your Little One

Earth Day 2012

Get Buzzy With Business Cards

Staycations That Will Improve Work Performance

Flyer design – upload Photoshop flyer for free

Give Something Special This Valentine’s Day

A Paperless Society

Halloween Print Products for October Promotions

New Promo Items Are Available At Overnight Prints

Get creative with mini cards

Tax Advice: 5 Small Business Marketing Deductions to Know

New Year’s Resolution: Dance Away

Revolutionary Skin Cream Reverses Time Naturally

Feel Good On the Outside And The Inside With JEUNESSE

Overnight Prints Web Commercial – how we made it!

Do Your Business Cards & Marketing Materials Need Revamping?

12 Handy Print Marketing Tips for Better Branding

Essential Print Marketing for the Tourism Industry

Notepads now available from Overnight Prints

Make your own Holiday Gift Stationery at OvernightPrints!

Will You Be My Valentine? How to Attract Customers

It’s Not Too Late To Order Your Holiday Essentials!

Kathy LaFollett- Customer Spotlight

Postcard Marketing German Style:postkarten-drucken

What To Consider When Creating A Logo And How Our Design Services Can Help

Overnight Prints is the fastest printer in the Universe!

Overnight Prints Business Cards – Rated #1 for overall quality

Business Cards: Here today…Not Gone Tomorrow

Harness the Power of National Optimism Month for your Small Business

Augmented Reality Business Cards


Create Cute Baby Calendars as Holiday Gifts

Be an Art Collector

Las Vegas Quality Print Advertising

Overnight Prints is the fastest printer in the Universe!

New Product – Disappearing ink!

In Las Vegas, Bigger is Better!

The Best 4 Marketing Tools for Branding a Professional Speaker

Free Halloween Party Flyer!!!

Digital Printing vs. Offset Printing

Make Some Green with St. Patrick’s Day Sales Ideas

Help Keep America Green with Print Marketing

The Networking Card

Unique Business Card Ideas

5 ways to add value to your business cards

Presenting the Pocket Folder

Save the Planet and your Bottom Line

4 Reasons to Use Direct Mail Marketing


Create a design portfolio booklet at Overnight Prints

Expert Tips for Creating Fashion Lookbooks

Why use Digital Printing in Las Vegas?

Custom Bookmarks as Marketing Tools and Gift Ideas

Expand Your Booklet Horizon

It’s Time To Prepare For Spring Break In Las Vegas

Stand Out From The Crowd By Using Spot-UV

Is Snail Mail Making a Comeback?

7 Picture-Perfect Marketing Postcards for Photographers

Support Your Local Artists with Find Art Magazine

Promote yourself – 50 self-promotional tips for Graphic Designers & Freelancers

Car Door Magnets

The Perfect Greeting Card

Limited Edition Hero Cards to Commemorate Medal of Honor Recipients

Are You a Shark in Business?

Brochure Bonus Week


Gaining Awareness Without Breaking Your Bank

Taking Stock of Your Business Card Paper

Steve Jobs 1979 business card

4 Reasons Why Brand Consistency Makes Sales

Small / Local Businesses Should Take Advantage Of EDDM

3 Best Print Product Ideas

Unleash you creativity and sleep peacefully

Maryland Institute College Illustration Artists

A Tasty Deal

Iconic Gig Posters: The Art Behind the Music

Complement Your Home & Business With Coasters

Increase The Productivity Of Your Business

Networking for Introverts

Grow Customer Relationships with Holiday Cards

Overnight Prints Keeps it Green…You Can, too

Patriotic Party Planner

Top 5 list of Digital Designers you should know about!

5 Best Custom Business Card ideas from Small Business Customers!

10 Tips on Creating a Brochure

Find Art Show

Are Circle Business Cards In Your Toolkit?

Invitations & Announcements for Dads & Grads

Be A Showstopper At This Years Las Vegas MAGIC Convention

Crazy March Media, Money & Marketing

Not Convinced? Free Samples To Change Your Mind!

Dr. Seuss’ Life Lessons You Can Use

MonaVie- A Product With A Purpose

What Can A Booklet Do For You?

Never a Second Chance to Make a First Impression

We Welcome all Overnight Prints Customers to our Blog

Should I Mobilize my Small Business Website

Stop Bailing on Mailing (Services)

Shop the Story!

  • Kenn

    You posted a link to your own site that says “conscientious print company that has put sustainable print practices into place”. However, that link just goes to the homepage. I don’t see anything anywhere that tells me HOW your company is conscientious or what initiatives are in place. If you are making this claim, I’d like to know.


  • We recently launched a direct mail campaign using postcards, and have had a surprisingly good response rate. Whether the responses become conversions remains to be seen. I think the caveat to direct mail is that it must be engaging and go beyond the expected – otherwise you’ll just land in the recycling bin with every other catalog and letter.