Art & Design Print SMART Small Business Tips

3 Best Print Product Ideas

I work with these products all the time and I’m often being told by our customers how they’ve used our print products in new and interesting ways. After discussing this subject with some of our customers, I was given a “top 3” list of their favorite “alternative” uses for our print products.



This is a really sweet idea for distributing flyers or postcards in nightclubs, bars, fast food places, or anywhere else where there are tables, shelves, or other flat surfaces.

Not only is it a novel way of distributing your promotional message, but it is also very practical. It can be viewed from all-sides; it won’t fall on the floor as easily as a regular postcard; and it has a very pleasing curved shape.

And you won’t believe how easy it is to make! It takes less than a minute.

All you need are:
• Three postcards – any size (you can also use rack cards, posters, or even business cards to make a “mini-version”)
• A stapler (the smaller the better)

Making your Centerpiece in 5 Easy steps

photo3 1) Take two of your postcards and place them back-to-back

2) Join the longest edges of the postcard together with three staples:
• One at the top
• One in the center
• One at the bottom

3) Once you have two of the postcards secured at one edge, line up the third postcard, parallel to the edge of one of the two connected postcards

4) Repeat step 1 and 2 to secure the 2nd edge of your centerpiecephoto4.1

5) Secure the final edge of your centerpiece with the same three staple process

I think the end result is pretty cool! (note: if you’re not keen on the super-quick “stapling” method of creating your centerpiece, you could also glue the edges to get a nice clean edge, or hole punch the edges and thread a fancy ribbon through!)

I can foresee this centerpiece being really useful if you are planning to distribute flyers to people in clubs, restaurants or bars. All too often, your promotions end up in the on the floor, in the trash, or even used as a beer coaster! This table tent technique creates a “stand-up” feature of your postcards that won’t fall off the table and get ignored so easily! By creating a “novelty” out of your flyers and it may convince someone to take a look at your promotion.

This table tent is great as a menu too. Put a small vase with a flower in the middle and it can make a table look super-elegant. In fact, I can envisage many uses for this neat little trick with print products. It would be a perfect feature at conferences, events, parties, etc.


bookmark-graphicIt can be quite lucrative to sell your own bookmarks. You could establish your own online bookmark business, or sell them at craft fairs. Maybe you just want to create an extra-special bookmark gift, or a fancy bookmark as a business promotion to hand out to clients and customers. This certainly won’t be the kind of promotional product that someone just throws away! Who throws away a really useful and nice-looking bookmark?

Here’s how easy it is to make the kind of bookmarks that you see in the stores:

1. Create a custom bookmark design using one of our online bookmark start files. This template will give you the standard bookmark size and design guides.

2. Design using your template guides. Once your design is completed, upload your design and checkout your design for printing.

3. Buy some fancy rope or ribbon from Michaels, Joannes, or another arts and crafts store

4. Once you have received your bookmarks, use a 1-hole puncher (they’re a dollar from Office Max) to make a hole in the top of your bookmark. Thread a fancy ribbon through using a square knot (push loop through the hole- then pull two ends through the loop)


Really easy to do and they look great! Typically, folded business cards fold from the top to the bottom like a landscape greeting card. By using a bookmark to make your folded business card, you can create a side-folding card. In my opinion, this fold looks miles better – like opening a tiny book!

How to create your folded business card in Photoshop (It would take too long to explain how to do this in multiple programs, but I’m sure you will be able to apply similar rules to your choice of design application):

1) Download the start file Download .EPS file for Illustrator/Photoshop below (or go to download page for regular bookmark template)


2) Create a Front and back design (upload as front)
• Create two abutting design spaces 459px wide (drag guide to separate the two spaces or create two separate 459px layers or shapes to split the two design areas) this will be your front and back
• Design your front and back design in these spaces (see below)


3) Create the inside left and right design (upload as back)
• Repeat (2) for your inside business card design

4) Upload your designs and checkout

5) When you receive your cards you will need to fold them all – this is a pain but it’s worth the effort! You can either:
• Use a blade to score your designs in the centre (7½ cm to the center) for a really fancy fold
• Or, fold them top to bottom and use a smooth, rounded object to make a neat fold (I use the smooth end of a Sharpie)

If you have any of your own ideas for great print products, we would love to hear from you!

You Might Also Like

9 Best Social Media Platforms for Promoting Your Small Business in 2019

5 Creative Mother’s Day Photo Gift Ideas for 2019, 2020 and Beyond

Comic Conventions: Their impact on fashion, culture, technology and entertainment

Incorporating Pantone Color into Your Backyard Decor

Overnight Prints Offers Custom Sticker Printing

Overnight Prints Offers Cookie Printing

A Brief History of How Valentine’s Day Got It’s Charm

Show Your Stuff by Submitting Your Business to the 2019 National Small Business Week Awards

3rd Annual #SpookMeONP Halloween Design Contest

Great Tips for Overcoming Your Procrastination

Back 2 School – From the 1950s to Today

How To Spruce Up Your Apartment Walls

Comic-Con Festivals from Around the World

Hit Summer Flicks Blasting Their Way Into Theaters

Getting Physical: Digital Brands Are Moving to the Physical World by Opening Stores

Six Small Business Week Tips For Success

For National Mom & Pop Business Owners Day: Mom & Pop Shops That Made it Big

Genres That Defined the Nightclub Scene: From Dance Hall to EDM

18 Pot O’ Gold St. Patrick’s Day Small Business Promotions For 2018

SXSW’s Flatstock is a Gallery of the World’s Best Music Poster Artists’ Works

Sports Tournament Brackets 101: Mad for college basketball

Quick Guide to Visual Merchandising

Best Voted Movie Poster Designs of the 2018 Oscars

How to Use Psychology to Create Good Design

Fashion Branding 101: Sell more than clothes

Achieving the ‘Feng Shui’ of Art & Design

Artist Alert: 5 Typography Trends to Know in 2018

Old School Print is the Latest Marketing Strategy

The Only Trade Show Survival List You Need

Coolest Camera Tech from CES 2018

Calligraphy: Learn the Basics of Hand Lettering from Master Artists

How to Plan Celebrity Meet & Greets at Events

5 Marketing Resolutions for a Happy New Year

All Hail the 2018 Pantone Color of the Year

Smart Ways Print Adds to Your Holiday Marketing

A Guide to Becoming a Successful Entrepreneur

Top 5 Advice for Entrepreneurs on Small Business Saturday

5 Tips to Prepare Your Comic Con Booth

2nd Annual #SpookMeONP Halloween Design Contest

What Makes Print Unique in the Marketing Mix?

4 Reasons to Use Direct Mail Marketing

Best Halloween Party Invitation Templates

4 Reasons Why Brand Consistency Makes Sales

What are Creative Uses for Bookmarks That Don’t Involve Books?

Top 4 Marketing Books That Will Transform Your Small Business

Business Card Tips: What Does Your Business Card Say About You?

Overcoming Fears One Canvas at a Time

20 Movies You Didn’t Know Were Books First

The Best 4 Marketing Tools for Branding a Professional Speaker

4 Modern American Artists to Watch

Are You a Shark in Business?

Custom Bookmarks as Marketing Tools and Gift Ideas

Print vs. Digital: Where to spend your ad dollars

Staycations That Will Improve Work Performance

National Photography Month: 5 Photogs to Celebrate on Instagram

Essential Print Marketing for the Tourism Industry

5 Budget-Friendly Print Products for Small Businesses

How Businesses Can Give Back on Arbor Day

Ready-to-Use Templates for Email Debt Forgiveness Day

Small Business Story: Kristin Bleyenberg Design

Tax Advice: 5 Small Business Marketing Deductions to Know

Top 7 Ways to Spring Clean Your Business Marketing

8 Design Faux Pas You Need to Avoid

Mom & Pop Shops That Made it Big

6 Brilliant Office Pranks for April Fool’s Day

Iconic Gig Posters: The Art Behind the Music

Dr. Seuss’ Life Lessons You Can Use

8 Corporate Thank You Cards for Employee Appreciation Day

Expert Tips for Creating Fashion Lookbooks

Winning Movie Poster Designs from the 2017 Oscars

Your Business Card is Your Trademark

Will You Be My Valentine? How to Attract Customers

The Most Powerful Red Logos in Marketing

Free Printable Kids’ Crafts for Chinese New Year

New Year’s Resolution: Dance Away

#InspireMe2017: Finance Tips

Small Business Marketing Lessons from the Rose Parade

Small Business Conference Planning Checklist

Create Cute Baby Calendars as Holiday Gifts

7 Simple Steps to Designing High-Quality Business Flyers

Secure Customers Before and After Cyber Monday

16 Secrets to a Successful Black Friday

7 Picture-Perfect Marketing Postcards for Photographers

Unique Business Card Ideas

Patriotic Party Planner

Top 5 Trade Show Tips Worth Stealing

Clever Ways to Use Coasters

Inspirational Prints For Your Home Office

Creative Ways To Decorate With Leftover Print Materials

Understanding Gloss & What It Can Do For Your Prints.

Complement Your Home & Business With Coasters

Where Print Marketing Wins

Make Your Home & Office A Pleasant Place To Be

Start Being The Best You!

Tell Your Story With A Business Card

Be a Showstopper at the Las Vegas MAGIC Convention

New Year, New Marketing Materials.

Skip The Rush By Shopping Small This Year

A Business Card Different Than The Rest

New Custom T-Shirts Designer Is Available!

New Promo Items Are Available At Overnight Prints

Apps to Increase the Productivity of Your Business

What To Consider When Creating A Logo And How Our Design Services Can Help

Take Your Business On The Road

Stand Out From The Crowd By Using Spot-UV

Establishing a Design Establishes Your Company

Artistic Genius Ben Kwok Speaks

Don’t Let Your Appetite Down

Small / Local Businesses Should Take Advantage Of EDDM

Expand Your Booklet Horizon

Rack Cards With A Twist

Are Circle Business Cards In Your Toolkit?

Gaining Awareness Without Breaking Your Bank

What Can A Booklet Do For You?

Make A Statement With Your Business Card

Bookmarks/ Think Outside The Box

How one photographer used savvy marketing to skyrocket his leads

Super Invitations for the Super Big Game!

Overnight Prints Keeps it Green…You Can, too

Get Buzzy With Business Cards

Brochure Minimalism

Create an ‘Etsy style’ Greeting Card in Photoshop

Taking Stock of Your Business Card Paper

Stop Bailing on Mailing (Services)

Summer Cleaning (Had Me a Blast)

Business Cards: Here today…Not Gone Tomorrow

QR Codes in Posters and Mini BCs

Invitations & Announcements for Dads & Grads

Postcard Marketing 101 – Using Customer Testimonials

Earth Day 2012

Be an Art Collector

Presenting the Pocket Folder

Death of the Business Card?

An Ode to H2O

Never a Second Chance to Make a First Impression

Crazy March Media, Money & Marketing

What Chlorine Free Means

The Networking Card

Roses are Red

A Paperless Society

Introducing gapingvoid Business Cards

Back to School Ideas

The Secret of QR Codes

Promote yourself – 50 self-promotional tips for Graphic Designers & Freelancers


Notepads now available from Overnight Prints

Overnight Prints Business Cards – Rated #1 for overall quality

Mini Business Cards

Car Door Magnets

Overnight Prints Web Commercial – how we made it!

35 of the most Inspirational flyer & postcard designs

5 ways to add value to your business cards


Tips on Creating Direct Mail Services for your Small Business

Top 20 Custom Movie Posters

10 Tips on Creating a Brochure



Create a design portfolio booklet at Overnight Prints

Black Friday Promotion – Spend $50 get $50

Make your own Holiday Gift Stationery at OvernightPrints!

Grow Customer Relationships with Holiday Cards

2011 Custom Calendars Available for the Holiday Season

Overnight Prints Magazine Discount

Steve Jobs 1979 business card

Halloween Print Products for October Promotions

Augmented Reality Business Cards

postcard vs e-postcard

Best business cards

Flyer design – upload Photoshop flyer for free

Upload your Business Cards for FREE – Overnight Prints’ new and improved online service

My Adventures Up & Down the Ladders – Interview with Mear One

Creating your own Business Card file for print

The Importance of Good Print quality when creating Photo Postcards

Top Sites and Useful Resources for Freelancers

Comp Cards – What they are and how to print them!

Top 5 list of Digital Designers you should know about!

Facebook Like and Dislike Stamps!

Art & Design on Postcards

Become our No.1 Fan on Flickr, Twitter, or Facebook and Win 500 Free Business Cards!

Maryland Institute College Illustration Artists

Greeting Card design inspiration for Mothers Day

The Dark Art of Edward Frausto

Mommy Cards for Mothers Day

Brilliant Art & Design Work

Ryan Claytor – Elephant Eater Comics

Family Business Cards

Great ideas for Custom Bookmarks & Bookmark Promotions

Address Labels are now available at

Create a Simple Holiday Postcard in Photoshop- using the Clipping Mask, Warp Tool, and other Text Effects!

5 Best Custom Business Card ideas from Small Business Customers!

Best Business Cards from Around the Web

Five Steps to Better Color with Adobe Photoshop – color profiling

Top 10 FREE design resource and inspiration sites!

ABOMINABLE FONT CHOICE! – My list of dreadful Typography!


Do Your Business Cards & Marketing Materials Need Revamping?

How to Choose a Green Printer

Interview with Graphic Designer Stephen Bowman

Not Convinced? Free Samples To Change Your Mind!

Is the Cell Phone Killing the Business Card

Resolution Blues: the tiff between gifs and jpgs

Selecting Fonts

The pen tool – leading you up a scary path!

Path Basics

Going The Extra Mile: Mailing Service

Tis The Season: Recycle Those Christmas Cards!

Save Your Hands, Save Your Time: Self-Inking Stamps

Business Greeting Cards Aren’t Promo Items – Really

Bookmarks As A Marketing Tool: Cheap & Effective

Hassle-Free Greeting Cards

Rubber Stamp Business Cards- Create your own Hand Crafted Business Card

How to make your own fancy bookmarks

Shop the Story!


  1. Avatar

    These are great ideas, we are a mobile marketing company that is always looking for new and innovative ways to catch the eye of a consumer and these have real appeal.

    I appreciate your marketing ideas and ways to do it effectively on a budget.

    My Mobile River

  2. Avatar

    Excellent Idea

  3. Avatar

    Didn’t realize bookmarks can be folded to make business cards, thats a neat tip. thanks

  4. Avatar

    I never knew there were bookmarks!

    Using the two-sided business cards as hangtags is my favorite alternative use. If the business cards came in a half width (the length direction), they’d be even more economical! And if I could have them hole-punched I’d be delighted!

    Chicken Boots

  5. Avatar

    Awesome ideas!
    I really like that you can print bookmarks. . .

  6. Avatar

    We are looking for a company who can print our logo on the plastic microwavable bags that we use to sell our dog food. Please let me know if you can do this.
    Best regards,

  7. Avatar

    Hello Alicia,

    We do not have that print capability at the moment. Sorry!

  8. Best Business Cards from Around the Web « Design and Print Blog | Overnight Prints

    […] As mentioned in a previous article,you can make your own “cost effective” folded business cards with bookmarks. Best Business Cards […]

  9. Great ideas for Custom Bookmark Promotions « Design and Print Blog | Overnight Prints

    […] or sell them at craft fairs, etc.  Maybe you just want to create an extra-special bookmark gift. Click here to find out how to make your own fancy […]

  10. Best business cards « Design and Print Blog | Overnight Prints

    […] Excellent folded business card from visual communication experts  BroHouse. As mentioned in a previous article,you can make your own “cost effective” folded business cards with bookmarks. […]

Comments are closed.