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Half the size-Double the impact!

 

Mini: “of a small or reduced size in comparison with others of its kind” Merriam Webster Dictionary.

Mini business cards might be half the size, but double the impact! And the variety of ways you can use them is endless! If you are looking for a natural, easy conversation starter, or a business card that pops, or a simple way to add a little pizazz, it’s time to capture the magic with mini cards!

What is a mini card? It is a pint – sized card that measures 1.0″ x 2.75″ (standard U.S. business cards run 3.5 × 2).

Here are some clever ways to use mini-cards:

Dating card: Imagine customizing a mini card to suit your dating style, and discreetly leaving it in a place where an unsuspecting potential love interest might find it.

Gift tags: Be a trend setter this holiday season, by attaching customized mini gift tags to your holiday gifts.

Appointment Cards: Give colorful, cute cards to your clients, with their appointment information written on the back.

Mommy cards: Use them as a business card for the CEO of the family. Place them in the diaper bag, purse, car or your child’s lunch box. No matter where your child goes or with whom, rest assured that if anything should happen, all of the important information will be right there, on the little card.

Business cards: Show some flair; stand out from the rest of the stack,  with a unique and captivating mini card.

Social cards: Design creative styles that match your personality. Give them to your friends for lunch outings, invitations, or play date reminders.

Merchandise Tags: Attract even more attention to your products, with vibrant, branded pint-sized cards.

How have you used mini cards? What types of reactions did you receive?

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Welcome Bloggers

Do you want to keep website visitors on your site for more than three seconds?

Then write captivating, compelling headlines! How, you ask? We’ve done the hardest part for you. We thought we’d help get you started by giving you a few compelling headlines. Take a look at the list below:

  • Confessions of
  • Who else wants to?
  • The biggest business mistake I ever made: (people like to read about other people’s failures)
  • How I lost_____________and gained__________in the process.
  • The misfit’s journey to (success, Africa, jewelry making, starting his own business)
  • The Zen of:
  • Decoded: Seven secrets to:
  • Rags to Riches – The triumphant story of: (we all love the underdog)

Now, after you’ve created a headline that you’re proud of, remember that each line you write should give the reader an incentive to read the next line. Think concise and compelling. Forget about crafting lofty fluff. Each sentence should stand alone.

Use metaphors, stories, personal experiences, and above all, be authentic. If you want to craft a clever piece about an otherwise boring topic, try connecting on an emotional level. Here’s an example:

Your business is accounting. While there must be an élite group of number crunchers out there who fervently spend their Friday nights charting tables and spread sheets, that’s not the case for most of us. So, how can you turn dull, dry, data into compelling content? You do this by touching on concerns, thoughts, questions, fears and uncertainties that everyone has. For example, financial peace of mind, retirement, health, faltering 401k’s, aging gracefully, etc.

The point here is to connect with people where it matters most. Show that you are human. It is fine; in fact it’s refreshing to write about things that you are not proud of, as long as there is something meaningful in the story for the reader. Here are a few more ideas you might try, the next time you are in desperate need of interesting content:

    • Make people laugh
    • Surprise people
    • Unleash your inner geek
    • Be generous with information and insights
    • Be irreverent
    • Be politically incorrect
    • Write from your heart
    • Smile when you write

Visitors will not only read your entire post, they may even line up for your next epic chronicle. Better yet, they may become a loyal follower or customer.

 

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Welcome Bloggers

Do your eyes glaze over within 30 seconds of looking at your marketing goals? Forget looking at them, what about just thinking about them? Does your stomach drop when a peer says something like, “Our new marketing campaign is getting really great results-how’s yours doing?” (Um, uh, what campaign?  Campaign, I thought that’s what politicians do!) “Great. Yes, really uh great! Thanks for asking.”Geez Louise you think. I’m a small business owner wearing a thousand hats, and you’re asking about my marketing campaign! If you relate even a tad to this scenario, this article is for you. We’ll tell you how to avoid a marketing meltdown. We’ll show you how to attract more customers and how to become simply magnetic, in as little as ten minutes a day.

 

First, jot down what types of online marketing you are doing. Whether you are a seasoned marketer, or a total novice, write these words down: connect, authenticity, caring. (If it helps you remember, write C.A.C. in parenthesis). Write these words on a sticky note, and post it in a place where you will see it daily. There’s nothing magical about the words, but they sure are powerful!If you do these three simple things, you will be doing much more than most of your competition. And you’ll see the rewards in time. This isn’t a quick fix, but it is an old-fashioned, straight forward method of attracting customers, and keeping them.

As a society, we are more digitally connected than ever before. We can tweet, like, email, jabber, Skype, text, just to name a few. We can contact people around the clock, regardless of where we are in the world. But never before have there been a greater number of lonely people. (http://www.theatlantic.com/magazine/archive/2012/05/is-facebook-making-us-lonely/308930).

The reasons are simple: we are spending way too many hours on our phones and computers, and sacrificing quality face-to-face time. Remember when your grandparents used to sit on the porch, and drink lemonade? They’d talk to one another and their neighbors for hours. Imagine for a moment a couple of old fishermen spending the afternoon in a small boat, waiting for trout. What do you think they are talking about? How are they whiling away the hours? What do you suppose the girls talk about when they go to the day spa? Oh, if walls could talk! This type of rapport looks effortless, but it’s built over time, and requires trust, honesty, and authenticity. These qualities should define the essence of your customer service.

Connect

Connect with your customers and show that you care. Get Creative. Spend some time every day reviewing their buying patterns. Then start to segment them in terms of geographic location, gender, etc. You will begin to see trends and emerging patterns. Send out a few thank you notes. Use email, text, or snail mail. Save handwritten notes for the larger purchases, and for customers who have purchased more than once. Thank your clients for their business and ask how they like the product. You might ask them to send or email a picture of themselves using the product. If you are on social media, by all means, use it to engage with your customers. Ask about their hobbies, passions, and goals. Inquire  how you can fill a need with your services and products.

Be Authentic

Don’t send a canned message to the masses. You can deliver the same message to twenty people without sounding contrived and pushy. Avoid selling. Talk to them like you would a friend. Respond to their questions, concerns and comments. Thank them for their opinion, and start building rapport. Take the time to listen, and connect. Share some personal tidbits about yourself and your lifestyle. You are laying the foundation for long-term relationships.

Care

Set aside ten to fifteen minutes, three times a week, to reach out and connect with buyers and potential customers. Offer free advice or services. Hold an open house. You can offer wine and cheese, special sales, hold raffles, and fun contests. Start to get to know a bit about what makes your target market tick. Look for common themes, frustrations, goals, and plans. Then, tailor an event around one of these themes. For example, hold a Saturday afternoon sale for soccer moms, or a contest for parents who are busy with back to school activities. Start small; this isn’t a fast slum dunk. Start by reaching out to ten people a week. When you have a good handle on that, increase your goal to twenty, then thirty. Keep your numbers small, and your tone will be more personal. Don’t be afraid of criticism in the process. If you do this consistently, people will resonate with you. You will start to become magnetic. They’ll tell their friends about you, and your business will grow, slowly, over time. No need to worry about huge campaigns and marketing meltdowns. Just keep it simple, by connecting, being authentic, and caring. Let the rest unfold.

We’ve seen it work for us. We’d love to hear from you. How have you gone from a near meltdown to becoming magnetic?

 

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