Avoid a marketing meltdown

Do your eyes glaze over within 30 seconds of looking at your marketing goals? Forget looking at them, what about just thinking about them? Does your stomach drop when a peer says something like, “Our new marketing campaign is getting really great results-how’s yours doing?” (Um, uh, what campaign?  Campaign, I thought that’s what politicians do!) “Great. Yes, really uh great! Thanks for asking.”Geez Louise you think. I’m a small business owner wearing a thousand hats, and you’re asking about my marketing campaign! If you relate even a tad to this scenario, this article is for you. We’ll tell you how to avoid a marketing meltdown. We’ll show you how to attract more customers and how to become simply magnetic, in as little as ten minutes a day.


First, jot down what types of online marketing you are doing. Whether you are a seasoned marketer, or a total novice, write these words down: connect, authenticity, caring. (If it helps you remember, write C.A.C. in parenthesis). Write these words on a sticky note, and post it in a place where you will see it daily. There’s nothing magical about the words, but they sure are powerful!If you do these three simple things, you will be doing much more than most of your competition. And you’ll see the rewards in time. This isn’t a quick fix, but it is an old-fashioned, straight forward method of attracting customers, and keeping them.

As a society, we are more digitally connected than ever before. We can tweet, like, email, jabber, Skype, text, just to name a few. We can contact people around the clock, regardless of where we are in the world. But never before have there been a greater number of lonely people. (http://www.theatlantic.com/magazine/archive/2012/05/is-facebook-making-us-lonely/308930).

The reasons are simple: we are spending way too many hours on our phones and computers, and sacrificing quality face-to-face time. Remember when your grandparents used to sit on the porch, and drink lemonade? They’d talk to one another and their neighbors for hours. Imagine for a moment a couple of old fishermen spending the afternoon in a small boat, waiting for trout. What do you think they are talking about? How are they whiling away the hours? What do you suppose the girls talk about when they go to the day spa? Oh, if walls could talk! This type of rapport looks effortless, but it’s built over time, and requires trust, honesty, and authenticity. These qualities should define the essence of your customer service.


Connect with your customers and show that you care. Get Creative. Spend some time every day reviewing their buying patterns. Then start to segment them in terms of geographic location, gender, etc. You will begin to see trends and emerging patterns. Send out a few thank you notes. Use email, text, or snail mail. Save handwritten notes for the larger purchases, and for customers who have purchased more than once. Thank your clients for their business and ask how they like the product. You might ask them to send or email a picture of themselves using the product. If you are on social media, by all means, use it to engage with your customers. Ask about their hobbies, passions, and goals. Inquire  how you can fill a need with your services and products.

Be Authentic

Don’t send a canned message to the masses. You can deliver the same message to twenty people without sounding contrived and pushy. Avoid selling. Talk to them like you would a friend. Respond to their questions, concerns and comments. Thank them for their opinion, and start building rapport. Take the time to listen, and connect. Share some personal tidbits about yourself and your lifestyle. You are laying the foundation for long-term relationships.


Set aside ten to fifteen minutes, three times a week, to reach out and connect with buyers and potential customers. Offer free advice or services. Hold an open house. You can offer wine and cheese, special sales, hold raffles, and fun contests. Start to get to know a bit about what makes your target market tick. Look for common themes, frustrations, goals, and plans. Then, tailor an event around one of these themes. For example, hold a Saturday afternoon sale for soccer moms, or a contest for parents who are busy with back to school activities. Start small; this isn’t a fast slum dunk. Start by reaching out to ten people a week. When you have a good handle on that, increase your goal to twenty, then thirty. Keep your numbers small, and your tone will be more personal. Don’t be afraid of criticism in the process. If you do this consistently, people will resonate with you. You will start to become magnetic. They’ll tell their friends about you, and your business will grow, slowly, over time. No need to worry about huge campaigns and marketing meltdowns. Just keep it simple, by connecting, being authentic, and caring. Let the rest unfold.

We’ve seen it work for us. We’d love to hear from you. How have you gone from a near meltdown to becoming magnetic?


You Might Also Like

Skip The Rush By Shopping Small This Year

Make your Mark with Fresh Father’s Day Marketing

Tell Your Story With A Business Card

Start Being The Best You!

A Business Card Different Than The Rest

We Welcome all Overnight Prints Customers to our Blog

Brochure Bonus Week

Stop Bailing on Mailing (Services)

New Promo Items Are Available At Overnight Prints

Gaining Awareness Without Breaking Your Bank

Black Friday Promotion – Spend $50 get $50

Halloween Print Products for October Promotions

Mini Business Cards

Magnetic Advertising

Make A Statement With Your Business Card

The Secret of QR Codes

Oh the weather outside is frightful, but the prices are so delightful!

Print Marketing:What is your goal?

Find Art Show

Is Snail Mail Making a Comeback?

Postcard Marketing 101 – Using Customer Testimonials

Best Business Cards from Around the Web

Unleash you creativity and sleep peacefully

Setting and Attaining Realistic Goals

Crazy March Media, Money & Marketing

Steve Jobs 1979 business card

Maryland Institute College Illustration Artists

17 Pot O’ Gold St. Patrick’s Day Promotions for Small Businesses

What To Consider When Creating A Logo And How Our Design Services Can Help

Rack Cards With A Twist

Managing Design Projects – Surviving the Battle between Designer and Client

Spice up your Love Life with a Flirting Card

Give Your Friends And Family More Than A Gift This Holiday Season

A Sea of Santa’s..on Harleys-Small Businesses Giving Back

It’s Not Too Late To Order Your Holiday Essentials!

New Custom T-Shirts Designer Is Available!

Overnight Prints Keeps it Green…You Can, too

Brochure Minimalism

Design O’ the Times

Bookmarks/ Think Outside The Box

Promote yourself – 50 self-promotional tips for Graphic Designers & Freelancers

Should I Mobilize my Small Business Website

Postcard Marketing German Style:postkarten-drucken

How To Execute A Great Las Vegas Summer Wedding

Roses are Red

Save the Planet and your Bottom Line

Create a design portfolio booklet at Overnight Prints

20 Movies You Didn’t Know Were Books First

Notepads now available from Overnight Prints


Address Labels are now available at OvernightPrints.com

New Product – Disappearing ink!

Expand Your Booklet Horizon

Flyer design – upload Photoshop flyer for free

FAQ’s about QR Codes

In Las Vegas, Bigger is Better!

Overnight Prints is the fastest printer in the Universe!

Brilliant Art & Design Work

Las Vegas Quality Print Advertising

QR Codes in Posters and Mini BCs

Family Business Cards

How to design and print custom CDs

Business Cards: Here today…Not Gone Tomorrow

Creative Ways To Decorate With Leftover Print Materials

Summer Cleaning (Had Me a Blast)

Mommy Cards for Mothers Day

Overnight Prints Introduces Wrapping Paper To Product Line

More Wedding Products For Your Special Day!

New Years Party Essentials!

Get creative with mini cards

Overnight Prints Business Cards – Rated #1 for overall quality

Plan a Unique, Memorable Birthday Bash for your Little One

Make Some Green with St. Patrick’s Day Sales Ideas

Facebook Like and Dislike Stamps!

Overnight Prints Web Commercial – how we made it!

The Pragmatic Entrepreneur: The Importance of Calculating CLV

MonaVie- A Product With A Purpose

Invitations & Announcements for Dads & Grads

Comp Cards – What they are and how to print them!

Overnight Prints is the fastest printer in the Universe!

postcard vs e-postcard

Become our No.1 Fan on Flickr, Twitter, or Facebook and Win 500 Free Business Cards!

We want to see your Design work!

Harness the Power of National Optimism Month for your Small Business

Back to School Ideas

Give Something Special This Valentine’s Day

Presenting the Pocket Folder

Super Invitations for the Super Big Game!


Digital Printing vs. Offset Printing

Get Buzzy With Business Cards

Be A Showstopper At This Years Las Vegas MAGIC Convention

A Tasty Deal

Tips on Creating Direct Mail Services for your Small Business

Limited Edition Hero Cards to Commemorate Medal of Honor Recipients

Support Your Local Artists with Find Art Magazine

Overnight Prints Magazine Discount


Be our No.1 fan of Facebook, Twitter, and Flickr and Win!

Increase The Productivity Of Your Business

The Perfect Greeting Card

It’s Time To Prepare For Spring Break In Las Vegas

Best business cards

Why use Digital Printing in Las Vegas?

A Paperless Society

Help Keep America Green with Print Marketing

Free Halloween Party Flyer!!!

5 Best Custom Business Card ideas from Small Business Customers!

Stand Out From The Crowd By Using Spot-UV

Death of the Business Card?

“For being so awesome” 30% off MICA discount!

New Year, New Marketing Materials.

Advertise Your Business Seamlessly With Chinese New Year!

Top Sites and Useful Resources for Freelancers

What Can A Booklet Do For You?

Taking Stock of Your Business Card Paper

A Tribute to Ben Franklin

Kathy LaFollett- Customer Spotlight

Stop traffic with captivating headlines


Top 5 list of Digital Designers you should know about!

The Importance of Good Print quality when creating Photo Postcards

Small / Local Businesses Should Take Advantage Of EDDM

Artistic Genius Ben Kwok Speaks

12 Handy Print Marketing Tips for Better Branding

Don’t Let Your Appetite Down

Establishing A Design, Establishes Your Company.

Host The Perfect Event – Using Overnight Prints

Networking for Introverts

What Chlorine Free Means

How one photographer used savvy marketing to skyrocket his leads

Blogger beware

Greeting Card design inspiration for Mothers Day

Create an ‘Etsy style’ Greeting Card in Photoshop

Shop the Story!

Leave a Reply