Five Simple Primary Market Research Techniques
Did you know that almost 95 percent of new product launches fail? This is due in large part to lack of proper market research. But conducting market research alone is...
Best Practices in Graphic Design
As an e-commerce site for online printing, Overnight Prints receives hundreds of questions about graphic design. We’ve heard your questions, frustrations and comments. In response, we’ve interviewed several successful graphic...
How to Make Your Direct Mailer Stand Out
Does your postcard mailer stay on the desk or refrigerator, or does it go straight to the round file, aka trash can? We are bombarded every single day, with a...
Marketing on a Shoestring Budget
Necessity is the mother of innovation. As cliché as this may sound, it proved to be true for one Southern California small business owner a few years ago. And now...
Choosing the Right Font
When Avatar, the biggest grossing movie of all time was released, graphic designers were in an uproar. They despised the font that director James Cameron had chosen for the subtitles...
Pricing your Product or Service: Learn from the Red Lobster Snafu
In 2003, a reputable nationwide seafood chain lost 1.1 million dollars per month, due to a poor pricing decision. Red Lobster had implemented an “all-you-can-eat” crab promotion, for the reasonable...
