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10 Pot O’ Gold Promotions for Small Business Owners

  1. Offer $17.00 off to the first 17 people who purchase on March 17th. Advertise the promotion with bright green flyers. Post a shamrock day “teaser” promotion on your Facebook page and website.
  2. Rent a photo booth for St. Patrick’s Day. Fill it with Shamrock themed props, like leprechaun hats and beards, green bowties, glasses, wigs and scarves
  3.  Do a postcard promotion using Irish Blessings, along with a 20% coupon. Here’s an idea for an Irish Blessing: May the road rise up to meet you • May the wind always be at your back • May the sun shine warm upon your face and rains fall soft upon your fields. • And until we meet again, may Gold hold you in the palm of His hand.
  4. How many shamrocks can you find? Hide/camouflage shamrocks in your store, on your website, in your email and your Facebook page. (You may want to hire a graphic designer to help you with this one). The first three people to find all of them win a gift card for a massage or dinner.
  5. Extra sized postcard for Pot O’ Gold Promotion. Use an oversized (6 x 11) postcard. Offer 17% off on entire store before St Patrick’s Day. Take an additional 10% off on March 17th.
  6. Reveal the leprechaun within. Ask your customers to email photos of themselves using or promoting your product or service with something green. The three most creative entries receive a 17 dollar credit toward the purchase of their choice.
  7. Give away shamrock themed magnets with your logo and contact information.
  8. Hold a Lucky Drawing-Winner receives free product or service-this is a great strategy for collecting new leads.
  9. Give away green beer or green cupcakes all day on St. Patty’s Day. This will enhance brand awareness and customer appreciation.
  10. Greet each customer with free temporary shamrock tattoos.

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