Holidays & Occasions

3 Ways to Prepare for Small Business Saturday This Year

Ways to Prepare for Small Business Saturday
 
Did you know that American Express (Amex) started Small Business Saturday in 2010 to support small, local businesses? Falling right between Black Friday and Cyber Monday, the annual shopping event is now part of one of the busiest weekends of the holiday season.

 

Officially recognized by the U.S. Senate in 2011, Small Business Saturday quickly garnered support from President Barack Obama and other elected officials. In 2014, Amex offered free personalized ads to participating businesses, resulting in an estimated spend of $14.3 billion with another 95 million shoppers frequenting small independent businesses in 2015.

small_business_saturday_amex_sportsmanship_chai

So what’s in store for 2016? American Express and the U.S. Small Business Administration provide plenty of resources for independent retailers to prepare for the big weekend.

1. GET MARKETING

  • Download free custom marketing materials from the Amex Shop Small Studio, including in-store printed promotional posters and reminder cards, social media templates for images and posts, and digital marketing tips.
  • Get listed on Amex’s local map as a participating small independent business.
  • Think large-scale reach for your small business with special one-day deals and incentives:
    • Place posters or flyers on doors and windows to let customers know you’re participating
    • Display rack cards by the cash register to promote sale prices
    • Create postcards for distributing and mailing to the surrounding community
    • Repurpose business cards and bookmarks as coupons, loyalty cards or offers for referrals to entice customers
Small Business Saturday window flyer
Promote specials for Small Business Saturday
Remind customers to shop small on the Saturday after Thanksgiving
Remind customers to shop small on the Saturday after Thanksgiving

2. GET SOCIAL

 

3. GET PERSONAL

  • Share your reasons for why customers should support your small business.

  • Post staff members’ pictures and stories of what their job at a local business means to them. For example, tell how a college student who is working to pay his tuition or an entrepreneur fulfilling her life-long dream.
  • Partner with organizations like Six Degrees to pay it forward by donating part of the day’s profits to a local charity.

You Might Also Like

Las Vegas Wedding Photography / Breaking The Myth

4 Neat Ways to Personalize Holiday Wrapping Paper

3 Products You Need for Easter Church Marketing

Alternative Ways to Share School Pride on College Colors Day

How to Decorate Your Thanksgiving Table

The Ten Steps To Consider When You’re A Maid Of Honor

Halloween #SpookMeONP Design Contest

It’s Time to Prepare for Spring Break in Las Vegas

Cheap Print Ideas for an Easy, Breezy Summer Wedding

Save-the-Date Right

A Graduation to Remember

Adorable Ways to Say I Love You (Without a Greeting Card)

Make Some Green with St. Patrick’s Day Sales Ideas

Back to School Ideas

Amazing Christmas Card Designs

More Wedding Products For Your Special Day!

11 Holiday Parties to Throw This Winter

Creative Wedding Essentials

Fun Fall Marketing Ideas

Celebrate Wedding Month With Our Favorite Wedding Products!

How to Easily Design Business Holiday Cards

Quick Tips for Hosting a Winning Super Bowl Party

Back to School: 10 Major Life Hacks for DIY Classroom Décor

Father’s Day Guide: Custom Gifts to Suit Every Dad

Free Halloween Stencils for Kids

What You Need to Print Before and After Graduation

Shop the Story!