Holidays & Occasions

3 Ways to Prepare for Small Business Saturday This Year

Ways to Prepare for Small Business Saturday
Did you know that American Express (Amex) started Small Business Saturday in 2010 to support small, local businesses? Falling right between Black Friday and Cyber Monday, the annual shopping event is now part of one of the busiest weekends of the holiday season.


Officially recognized by the U.S. Senate in 2011, Small Business Saturday quickly garnered support from President Barack Obama and other elected officials. In 2014, Amex offered free personalized ads to participating businesses, resulting in an estimated spend of $14.3 billion with another 95 million shoppers frequenting small independent businesses in 2015.


So what’s in store for 2016? American Express and the U.S. Small Business Administration provide plenty of resources for independent retailers to prepare for the big weekend.


  • Download free custom marketing materials from the Amex Shop Small Studio, including in-store printed promotional posters and reminder cards, social media templates for images and posts, and digital marketing tips.
  • Get listed on Amex’s local map as a participating small independent business.
  • Think large-scale reach for your small business with special one-day deals and incentives:
    • Place posters or flyers on doors and windows to let customers know you’re participating
    • Display rack cards by the cash register to promote sale prices
    • Create postcards for distributing and mailing to the surrounding community
    • Repurpose business cards and bookmarks as coupons, loyalty cards or offers for referrals to entice customers
Small Business Saturday window flyer
Promote specials for Small Business Saturday
Remind customers to shop small on the Saturday after Thanksgiving
Remind customers to shop small on the Saturday after Thanksgiving




  • Share your reasons for why customers should support your small business.

  • Post staff members’ pictures and stories of what their job at a local business means to them. For example, tell how a college student who is working to pay his tuition or an entrepreneur fulfilling her life-long dream.
  • Partner with organizations like Six Degrees to pay it forward by donating part of the day’s profits to a local charity.

You Might Also Like

5 Creative Mother’s Day Photo Gift Ideas for 2019, 2020 and Beyond

Comic Conventions: Their impact on fashion, culture, technology and entertainment

Incorporating Pantone Color into Your Backyard Decor

A Brief History of How Valentine’s Day Got It’s Charm

3rd Annual #SpookMeONP Halloween Design Contest

Great Tips for Overcoming Your Procrastination

Back 2 School – From the 1950s to Today

History of ‘Christmas in July’

Comic-Con Festivals from Around the World

Hit Summer Flicks Blasting Their Way Into Theaters

Getting Physical: Digital Brands Are Moving to the Physical World by Opening Stores

Six Small Business Week Tips For Success

World Water Day: Waterless Printing Saves Our Planet

6 Awesome DIY Ideas for Custom Easter Baskets

18 Pot O’ Gold St. Patrick’s Day Small Business Promotions For 2018

Pi Day Recipes

Free Templates for Corporate Thank You Cards: Employee Appreciation Day

10 Free New Year’s Eve Party Invitation Templates

Correct These Holiday Card Grammar Mistakes

Ultimate Gift Guide for Everyone Else on Your List

Short History of the Popular Christmas Greeting Card

Alternative Ways to Share School Pride on College Colors Day

Back to School: 10 Major Life Hacks for DIY Classroom Décor

Father’s Day Guide: Custom Gifts to Suit Every Dad

Cheap Print Ideas for an Easy, Breezy Summer Wedding

What You Need to Print Before and After Graduation

Adorable Ways to Say I Love You (Without a Greeting Card)

4 Neat Ways to Personalize Holiday Wrapping Paper

11 Holiday Parties to Throw This Winter

How to Easily Design Business Holiday Cards

How to Decorate Your Thanksgiving Table

Halloween #SpookMeONP Design Contest

Fun Fall Marketing Ideas

A Graduation to Remember

3 Products You Need for Easter Church Marketing

Make Some Green with St. Patrick’s Day Sales Ideas

It’s Time to Prepare for Spring Break in Las Vegas

The Ten Steps To Consider When You’re A Maid Of Honor

More Wedding Products For Your Special Day!

Celebrate Wedding Month With Our Favorite Wedding Products!

Advertise your Business Seamlessly with Chinese New Year

Give Something Special this Valentine’s Day

Quick Tips for Hosting a Winning Super Bowl Party

New Years Party Essentials!

It’s Not Too Late To Order Your Holiday Essentials!

Give Your Friends And Family More Than A Gift This Holiday Season

How To Execute A Great Las Vegas Summer Wedding

Save-the-Date Right

Las Vegas Wedding Photography / Breaking The Myth

Creative Wedding Essentials

Back to School Ideas

Amazing Christmas Card Designs

Free Halloween Stencils for Kids

Shop the Story!