Small Business Tips

Print vs. Digital: Where to spend your ad dollars

Digital and print media are constantly at war, but is one really better than the other? It’s hard to compare the two when one is tactile and the other is electronic, but for marketers, there is much more at stake – ROI on advertising.

Print vs Digital

Traditional print has a couple advantages – no internet required, I can actually feel the pages, and it’s my trusty go-to when the flight attendant makes everyone else put away their laptops before takeoff. The cons? Print advertising can be costly, impressions are hard to track and it’s only available on one platform.

Digital media on the other hand? I don’t have to wait for the next issue to hit the stands, information is usually free, and I can watch videos and GIFs all day. The downside to social media marketing is that prospects are disinterested, you could run into technical difficulties and it opens the floor for negative comments and rants.

Attention-Seeker

So you weren’t exactly a bookworm in school, but statistics show that print materials hold one’s attention much longer than digital media. Luxury car brand BMW put this to the test with its static print ad reporting better recall than its web or TV campaigns.

Print ads have better recall

1-0 Print vs Digital

Social Butterfly

Social media marketing lets consumers double tap and share the love online, i.e. likes, comments, shares, retweets, etc. Print marketing ends up doing the same and driving consumers online to connect.

1-1 Print vs Digital

Rulebreaker

How do you squeeze promo details into 140 characters? Print products aren’t limited by character counts, load times or competing hashtags. Direct mail marketing is delivered directly into prospects’ hands and enjoys a higher average response rate.

Direct mail gets the best response rates

2-1 Print vs Digital

Control Freak

Digital marketers can score a bullseye by targeting ads by specific regions, demographics and keywords. Social media marketing offers more tracking, scalability and control over the print medium.

Digital ads can target audiences

2-2 Print vs Digital

Trustworthy

Do consumers trust print or digital ads more? Turns out, traditional print ads are more trusted by internet users when deciding to buy, even among the younger generations.

Print ads are more trusted

3-2 Print vs Digital

Playful

If your audience prefers watching videos over reading text, digital media would be the ideal channel. Social media ads are clickable and can incorporate videos, GIFs and elements of gamification across laptops, tablets and mobile devices.

Digital ads are interactive

3-3 Print vs Digital

When print and digital media go head to head, they both come out on top. For marketers, the most winning strategy is to balance both forms of advertising. Traditional print supports digital media by forming trust and providing a sensory experience that eventually leads prospects online where they can be further entertained, targeted and measured. Sounds like a win-win!

For more small business marketing strategies, subscribe to Overnight Prints blog.

You Might Also Like

Best business cards

Presenting the Pocket Folder

Business Cards: Here today…Not Gone Tomorrow

3 Best Print Product Ideas

Essential Print Marketing for the Tourism Industry

New Year, New Marketing Materials.

5 ESSENTIAL TIPS ON CREATING MESSAGING FOR COMPANY GREETING CARDS

The Best 4 Marketing Tools for Branding a Professional Speaker

Upload your Business Cards for FREE – Overnight Prints’ new and improved online service

The Most Powerful Red Logos in Marketing

Top Sites and Useful Resources for Freelancers

A Paperless Society

Are You a Shark in Business?

Death of the Business Card?

Top 5 list of Digital Designers you should know about!

Mom & Pop Shops That Made it Big

Stop Bailing on Mailing (Services)

4 Reasons Why Brand Consistency Makes Sales

Small Business Conference Planning Checklist

Overnight Prints Web Commercial – how we made it!

Trade Show Tips to Steal

Address Labels are now available at OvernightPrints.com

Promote yourself – 50 self-promotional tips for Graphic Designers & Freelancers

postcard vs e-postcard

16 Secrets to a Successful Black Friday

5 Best Custom Business Card ideas from Small Business Customers!

New Custom T-Shirts Designer Is Available!

Where Print Marketing Wins

Tell Your Story With A Business Card

Steve Jobs 1979 business card

Going The Extra Mile: OvernightPrints.com Mailing Service

Be a Showstopper at the Las Vegas MAGIC Convention

Small Business Marketing Lessons from the Rose Parade

5 Budget-Friendly Print Products for Small Businesses

Top 4 Marketing Books That Will Transform Your Small Business

Taking Stock of Your Business Card Paper

Tax Advice: 5 Small Business Marketing Deductions to Know

Become our No.1 Fan on Flickr, Twitter, or Facebook and Win 500 Free Business Cards!

Stand Out From The Crowd By Using Spot-UV

Roses are Red

Make your own Holiday Gift Stationery at OvernightPrints!

Create a Simple Holiday Postcard in Photoshop- using the Clipping Mask, Warp Tool, and other Text Effects!

5 ways to add value to your business cards

Not Convinced? Free Samples To Change Your Mind!

Black Friday Promotion – Spend $50 get $50

Increase The Productivity Of Your Business

QR Codes in Posters and Mini BCs

What Chlorine Free Means

Top 7 Ways to Spring Clean Your Business Marketing

Staycations That Will Improve Work Performance

Top 5 Advice for Entrepreneurs on Small Business Saturday

Brochure Minimalism

Mini Business Cards

Small Business Story: Kristin Bleyenberg Design

Overnight Prints Magazine Discount

Will You Be My Valentine? How to Attract Customers

Tips on Creating Direct Mail Services for your Small Business

Brilliant Art & Design Work

Do Your Business Cards & Marketing Materials Need Revamping?

4 Reasons to Use Direct Mail Marketing

5 OF THE BEST SMALL BUSINESS/SMALL BUDGET MARKETING IDEAS!

Ready-to-Use Templates for Email Debt Forgiveness Day

Secure Customers Before and After Cyber Monday

Crazy March Media, Money & Marketing

New Year’s Resolution: Dance Away

Skip The Rush By Shopping Small This Year

10 Tips on Creating a Brochure

Feel Good On the Outside And The Inside With JEUNESSE

Revolutionary Skin Cream Reverses Time Naturally

How one photographer used savvy marketing to skyrocket his leads

#InspireMe2017: Finance Tips

Create a design portfolio booklet at Overnight Prints

Start Being The Best You!

Halloween Print Products for October Promotions

Shop the Story!