Small Business Tips

Are You a Shark in Business?

You’re a die-hard fan of the hit reality show “Shark Tank” – you snicker at silly product names and scoff at ridiculously high valuations. But what’s the difference between the inventors and the investors they’re trying to snatch up? Marketing savvy.

White shark photo by Terry Goss

The cutthroat (and oftentimes fatal) dialogue between the Sharks and hopeful TV guests actually uncovers fundamental lessons for starting a successful business. Entrepreneurs would do well to learn from these conversations and cut down the competition.

Lori Greiner

1. Have you conducted enough market research?

Queen of QVC Lori Grenier conducted guerilla marketing on an earring organizer she invented to determine its value and marketability. Taking the time to get constructive feedback helped get her product into department stores all across the country.

Before pitching an idea to investors, find out all the pros and cons for your product or service and be prepared to discuss solutions and future growth opportunities for your business.

Daymond John

2. Do you have a strong brand?

Reputation is everything in business, so building a brand based on value will keep your company top of mind for customers and investors, according to FUBU CEO Daymond John.

In other words, don’t stop short at just creating a snazzy logo. Delivering a consistent product quality or level of service makes the brand feel familiar, so customers feel comfortable and keep coming back for more.

Kevin O'Leary

3. Do you have an emotional attachment?

Believe it or not, the Sharks aren’t completely ruthless. Financier Kevin O’Leary prefers to invest with entrepreneurs who genuinely love the product or service they’re selling. Showing passion and sharing a good personal story as part of your marketing strategy just might get an investor to bite.

Robert Herjavec

4. Are you reaching the right audience in the right way?

What company doesn’t have a Facebook page or Twitter handle these days? But it’s not enough to just have social media accounts – it’s how you leverage your brand on each platform that will make you millions.

Tech investor Robert Herjavec advises entrepreneurs thoroughly research audience behavior – are they members of niche groups on Facebook, following a particular Twitter hashtag or fans of certain influencers on LinkedIn? Join the conversation as an expert to build brand trust.

Mark Cuban

5. Are you financially prepared?

Dallas Mavericks owner Mark Cuban says not to focus on return on capital but rather return of capital first, then reinvest. The billionaire learned to live lean and diversify his investments among various industries as a failsafe, which worked to his advantage when his stock in Yahoo! fell by over $100 a share during the dot-com bubble. Today, Cuban is worth over $3 billion.

Barbara Corcoran

6. Are you prepared to fail?

Real estate mogul Barbara Corcoran failed nearly two dozen times before she succeeded in building an empire. Before she even turned 23, Corcoran had held more than 20 job titles.

She says that the way an entrepreneur recovers from failure determines the difference between a predator and a prey – predators will not only regain their confidence faster, but they will learn to sharpen their skills in order to eat up the competition.

So, are you ready to go swimming with the sharks?

For more small business tips and tricks, subscribe to Overnight Prints Blog.

You Might Also Like

9 Best Social Media Platforms for Promoting Your Small Business in 2019

Comic Conventions: Their impact on fashion, culture, technology and entertainment

Show Your Stuff by Submitting Your Business to the 2019 National Small Business Week Awards

Great Tips for Overcoming Your Procrastination

Getting Physical: Digital Brands Are Moving to the Physical World by Opening Stores

Six Small Business Week Tips For Success

For National Mom & Pop Business Owners Day: Mom & Pop Shops That Made it Big

18 Pot O’ Gold St. Patrick’s Day Small Business Promotions For 2018

Fashion Branding 101: Sell more than clothes

Old School Print is the Latest Marketing Strategy

5 Marketing Resolutions for a Happy New Year

Smart Ways Print Adds to Your Holiday Marketing

A Guide to Becoming a Successful Entrepreneur

Top 5 Advice for Entrepreneurs on Small Business Saturday

4 Reasons to Use Direct Mail Marketing

4 Reasons Why Brand Consistency Makes Sales

Top 4 Marketing Books That Will Transform Your Small Business

The Best 4 Marketing Tools for Branding a Professional Speaker

Print vs. Digital: Where to spend your ad dollars

Staycations That Will Improve Work Performance

Essential Print Marketing for the Tourism Industry

5 Budget-Friendly Print Products for Small Businesses

Ready-to-Use Templates for Email Debt Forgiveness Day

Small Business Story: Kristin Bleyenberg Design

Tax Advice: 5 Small Business Marketing Deductions to Know

Top 7 Ways to Spring Clean Your Business Marketing

Mom & Pop Shops That Made it Big

Will You Be My Valentine? How to Attract Customers

The Most Powerful Red Logos in Marketing

New Year’s Resolution: Dance Away

#InspireMe2017: Finance Tips

Small Business Marketing Lessons from the Rose Parade

Small Business Conference Planning Checklist

Secure Customers Before and After Cyber Monday

16 Secrets to a Successful Black Friday

Top 5 Trade Show Tips Worth Stealing

Where Print Marketing Wins

Start Being The Best You!

Tell Your Story With A Business Card

Be a Showstopper at the Las Vegas MAGIC Convention

New Year, New Marketing Materials.

Skip The Rush By Shopping Small This Year

New Custom T-Shirts Designer Is Available!

New Promo Items Are Available At Overnight Prints

Apps to Increase the Productivity of Your Business

How one photographer used savvy marketing to skyrocket his leads

Brochure Minimalism

Taking Stock of Your Business Card Paper

Stop Bailing on Mailing (Services)

Business Cards: Here today…Not Gone Tomorrow

QR Codes in Posters and Mini BCs

Presenting the Pocket Folder

Death of the Business Card?

Crazy March Media, Money & Marketing

What Chlorine Free Means

Roses are Red

A Paperless Society

Promote yourself – 50 self-promotional tips for Graphic Designers & Freelancers

Mini Business Cards

Overnight Prints Web Commercial – how we made it!

5 ways to add value to your business cards

Tips on Creating Direct Mail Services for your Small Business

10 Tips on Creating a Brochure


Create a design portfolio booklet at Overnight Prints

Black Friday Promotion – Spend $50 get $50

Make your own Holiday Gift Stationery at OvernightPrints!

Overnight Prints Magazine Discount

Steve Jobs 1979 business card

Halloween Print Products for October Promotions

3 Best Print Product Ideas

postcard vs e-postcard

Best business cards

Upload your Business Cards for FREE – Overnight Prints’ new and improved online service

Top Sites and Useful Resources for Freelancers

Top 5 list of Digital Designers you should know about!

Become our No.1 Fan on Flickr, Twitter, or Facebook and Win 500 Free Business Cards!

Brilliant Art & Design Work

Address Labels are now available at

Create a Simple Holiday Postcard in Photoshop- using the Clipping Mask, Warp Tool, and other Text Effects!

5 Best Custom Business Card ideas from Small Business Customers!


Do Your Business Cards & Marketing Materials Need Revamping?

Not Convinced? Free Samples To Change Your Mind!

Going The Extra Mile: Mailing Service

Shop the Story!